Functionality evaluation of mobile hotel websites in the m-commerce era

Many hotel companies have launched mobile versions of their official websites in the m-commerce era. These websites are used as online marketing and communication tools for travelers worldwide. Given that mobile websites are essentially different from their desktop counterparts, a new set of evaluation criteria must be formulated in response to the changing technologies in Internet browsing. This study used the hotels in Hong Kong as samples and produced a revised evaluation instrument for the functionality of mobile hotel websites via focus group discussions. Performance scores were calculated to compare the different types and categories of hotels. Managerial implications were also discussed.     

Survival analysis of the Spanish hotel industry

The main objective of this study is an analysis of survival in the Spanish hotel industry. We used a sample of 1033 hotels opened from 1997 to 2009, examining financial and non-financial variables, including size; location; type of hotel; management, economic and financial structure and the year they opened, whether during an expansion or crisis period. The methodology included an econometric analysis of survival, using the non-parametric Kaplan–Meier estimator of constructed variables, in order to detect the particular influence of each variable. Semi-parametric regression was done with the Cox proportional hazards model, confirming which variables clearly influenced the survival of hotels and which signs existed for each analysed variables’ influence. The survival of hotels depends on their size, location, management and launch in a time of prosperity. However, survival rates were not significantly tied to particular types of hotels or configurations of their economic and financial structures.     

The characteristics of hotel websites and their implications for website effectiveness

Hotels are increasingly taking advantage of the Internet as a marketing tool able to provide direct contact with customers, but is the full potential of this tool being exploited? This article constructs and validates an instrument for the measurement of website characteristics and relates those characteristics to website performance, using structural equation modeling. The results indicate that small and medium size hotels in the Balearic Islands in Spain, a developed tourist destination, and in the South of Brazil, a developing destination, are using their websites as mass media tools; ignoring the potential for interactivity and one-to-one communication. It is suggested that hoteliers should adopt a more strategic approach to the Internet, preparing the ground for direct contact with customers.     

Locational strategies of international hotel chains

An empirical study was undertaken into the expansion strategies of international hotel operators in five countries in Eastern Central Europe. A questionnaire survey was conducted of the leading chains, framed around an eclectic paradigm. The analysis was complemented with multivariate analysis of competitive and locational strengths, thereby permitting additional insights into the relative positions of the major companies. The major ownership advantages were knowledge of guest requirements, strategic planning, and reservation systems. Locational advantages identified consisted of the size and nature of the city in which the hotel was to be located, the infrastructure within the region, and the perception of the region as an attractive business destination.     

Gender and economic performance: Evidence from the Spanish hotel industry

Recent research suggests that the stereotype of underperformance attributed to female management may not be the result so much of poorer management skills as to using unsuitable comparative performance measures, as well as not taking into account structural characteristics that may be detrimental to the financial performance of companies managed by women. Gender differences with regards to conditions and business goals can result in female underperformance when performance measures relate to firm size, such as total sales, assets, or profits. When appropriate measures of relative performance are used, women and men are likely to prove equally effective business managers. Using longitudinal panel data on a large sample of Spanish hotel firms, there are few differences found when growth and profitability are compared by gender within a bivariate framework. What's more, when a regression model designed to control other performance determining factors is estimated, the results show better management by women than by men. As such, the research provides evidence that stereotypes of women as poor performers must be abolished, and the glass ceiling preventing entry of women into management positions shattered.     

Weekend vs. midweek stays: Modelling hotel room rates in a small market

Using a hedonic model, we estimate the willingness to pay for different hotel characteristics for a small market environment. We uniquely collected a data set from a meta-booking engine including their detailed customer review ratings compiled from numerous individual hotel search engines. We argue that meta-search engines are well suited to gather prices to be used in hedonic models. In our estimation, we distinguish hedonic models for single room stays during the week potentially relevant for business travellers and double room stays during the weekend intended for leisure. Important determinants of hotel room prices are popularity ratings (derived from customer reviews), the hotel star rating, weeks of advance booking, and certain hotel characteristics such as express checkout, room service, or Internet access. A number of important characteristics such as wellness offers or wireless Internet in the rooms are insignificant pointing to the conclusion that these may be regarded as standard attributes and do not fetch additional economic value in terms of higher consumer willingness to pay.     

Impact of location on profitability in the Spanish hotel sector

This paper analyzes the impact of market structure on hotel profitability in a sample of 8992 Spanish hotels in 2005–2011, using variables relating to the hotel and tourist destination in addition to structure–conduct–performance (SCP) and Chicago School frameworks simultaneously. The results show that profitability depends largely on the market structure and the level of demand of the tourist destination and we confirm the SCP proposals. Regarding characteristics of each hotel, there are unobservable characteristics which influence on profitability and we identify the existence of economies of scale.     

Seasonality of hotel demand in the main Spanish provinces: Measurements and decomposition exercises

This paper analyses the seasonal concentration of tourist activity in the main Spanish provinces for the period 1999–2012, taking hotel nights as the indicator of reference. We propose using several standard summary measures in order to evaluate the level, evolution and some decompositions. Our main results can be summarized as follows: first, across the whole country and especially since 2007, there is a growth in seasonality; second, seasonal concentration is greatest in the Balearic Islands and two of the Catalan provinces, and least in Madrid and the Canary Island provinces; third, although the overall patterns typically agree, nevertheless, in some provinces the indexes we deal with show some discrepancies; fourth, the decomposition of the monthly concentration by major markets typically indicates the main role played by the foreign component; finally, the overall evidence does not support the thesis that the domestic market offsets the foreign one.     

Government and social trust vs. hotel response efficacy: A protection motivation perspective on hotel stay intention during the COVID-19 pandemic

Based on protection motivation theory (PMT), this study conceptualizes a research framework to explain and examine customer intentions regarding hotel stays during the COVID-19 pandemic. Data were collected from 700 U.S. consumers via a crowdsourcing website in July 2020. Structural equation modeling was used to analyze the collected data for testing proposed hypotheses. The analytical results showed that the level of threat perceived by customers significantly reduced their intention to stay at a hotel. On the contrary, individual customer response efficacy significantly enhanced their intention to stay at a hotel. Additionally, both government and social trust, as well as hotel response efficacy, were found to significantly increase hotel stay intention by mediating the effects of threat perception and individual response efficacy. To the best of our knowledge, this study is one of the first attempts to apply PMT to explain customer hotel stay intentions during the COVID-19 pandemic.     

An effective evaluation model and improvement analysis for national park websites: A case study of Taiwan

Taiwanese National Park Headquarters employ advanced information technologies to attract travellers, researchers, and other visitors, but it is likely that not all Headquarters have clear knowledge about how successful their websites are. This study proposes an effective model for evaluating national park websites. The model first applies the Decision-Making Trial and Evaluation Laboratory (DEMATEL) to cope with the interdependencies between evaluation criteria. Next, it uses the Analytic Network Process (ANP) to compute weights for each criterion. Finally, it uses the VlseKriterijumska Optimizacija I Kompromisno Resenje (VIKOR) to rank Taiwanese national park websites. Overall, the results show that each national park website must be improved in order to become a high quality website. Furthermore, the weight-variance analysis suggests managerial actions based on two-dimensional maps for improving website quality. Therefore, this study not only provides a comprehensive and systematic approach that quantitatively measures a website's overall performance, but also contributes to practical applications in terms of providing worthwhile recommendations for building an ideal website.     

Determining factors in entry choice for international expansion. The case of the Spanish hotel industry

The hotel sector, as a service industry where it is possible to separate capital investment from management skills, is a clear example of how internationalisation can be modelled without shareholding involvement through foreign direct investment. This paper is an empirical examination of the key factors influencing the decision process carried out by Spanish hotel companies in choosing an entry mode for international expansion. The main objective is to verify whether the concepts derived from the transaction-cost, agency and the strategic theories of organisational capability and knowledge in companies can really explain the mode of foreign expansion employed by the Spanish hotel sector. This study will allow comparison of findings on holiday resort hotel chains with other analyses on the international hotel industry.     

Understanding user experiences of online travel review websites for hotel booking behaviours: an investigation of a dual motivation theory

Online travel review websites (a form of social media) have become an important information source for online travellers. However, previous studies have mainly focused on the issue of the adoption of social media websites. Recognising the theoretical gap in tourism, this paper tries to understand users’ experiences in using social media, associated with user satisfaction and determining the success of an information system. The findings of this research indicate that, in accordance with the motivation theory, both extrinsic (i.e. the argument quality of consumer reviews) and intrinsic (i.e. the credibility of the source) motivation play important roles that enhance user satisfaction. Specifically, the completeness, relevance, flexibility, and timeliness of the argument quality as well as the trustworthiness of source credibility positively influence user satisfaction, leading to intentions to reuse the website and purchase the tourism product. Practical implications for online tourism marketers are also discussed.     

Is the hotel classification system a good indicator of hotel quality?: An application in Spain

This paper analyses whether the hotel classification system is a good indicator of hotel quality, where quality is defined to be satisfying the expectations and needs of the client. We conducted our research in Spain, where a five-category system using stars is employed. To be exact, the hotel sector of one autonomous community (Cantabria, located in northern Spain) was studied, given that it is these autonomous regions that have exclusive authority to regulate and promote tourism. The results of the study confirm that even though significant quality differences are seen between the different categories, the ranking by quality does not correspond to that by categories. This supports the idea that quality is associated with the delivery of a service according to client expectations, more than it is with establishment category.     

Climate change adaptation in Cambodia's coastal hotel sector: An analysis of adaptation measures and hotel characteristics

After decades of profound challenges Cambodia has seen twenty years of stability and a flourishing tourism industry, however, it has also been identified as highly vulnerable to climate change thus putting the country's long-desired economic development at risk. Sustainable Development Goal 13 ‘Climate Action’ is critical for the continued economic success of Cambodia's vulnerable coastal tourism sector, but little is known about the hotel sector's adaptation responses and the differences between key hotel characteristics such as star rating, size, ownership and length of operation. This article examines the adaptation actions by 50 Cambodian coastal hotels by distinguishing between five adaptation categories. Subsequently, the analysis is deepened through a comparative analysis of key hotel characteristics. Although adaptation measures varied considerably between hotels they were more comprehensive and numerous than expected. Furthermore, patterns emerged that saw large hotels apply high levels of adaptation while budget and Khmer-owned hotels reported limited adaptation measures.     

An examination of factors motivating hotel outsourcing

The broad range of activities undertaken in a hotel, combined with its high labour intensity and volatile demand, signify a predisposition particularly suited to outsourcing. In this paper, transaction cost economics (TCE) theory, agency theory and the broader outsourcing literature are drawn upon to inform the distillation of 20 outsourcing/insourcing motives. The relative significance of these motives is examined using interview and survey data. While broad support is provided for the TCE model, it is apparent that the model does not constitute a robust framework with the capacity to comprehensively account for outsourcing behaviour.     

Emotions in outsourcing. An empirical study in the hotel industry

This research aims to analyze the role of positive and negative emotions in decisions about supplier switching in the hotel industry. It shows how, in addition to switching costs and relational norms, positive emotions, such as happiness, empathy, gladness and satisfaction, also act as switching barriers and influence the likelihood of supplier switching. The findings also provide evidence that psychological factors moderate the influence of economic and relational factors. The empirical study was conducted in hotels and restaurants in two tourist areas of Asia and Europe: the Antalya Coast in Turkey and the French Riviera.     

Facial attractiveness and stereotypes of hotel guests: An experimental research

The purpose of this research was to determine social interaction between hospitality employees and their guests, and consequently assess how front-line employees categorize and stereotype hotel guests based on their facial attractiveness with reference to three main characteristics. Social stereotypes represent a means of information transmission in the communication process and can enable a more rapid transfer of information during the service delivery in the hospitality industry. The experimental research was conducted with 113 hospitality employees at seven hospitality organizations on the Slovenian coast. The results showed a correlation between the perception of hotel guests' facial attractiveness with their assumed characteristics that can lead to stereotyping. Hotel employees often link the guest's facial attractiveness with three common perceived characteristics – guests' propensity to spend, guests' predisposition to being demanding and guests' ‘kindness’, and tend to stereotype them on the same basis. These research findings contribute to a better understanding of the complex interactions that occur during a service encounter and show how facial attractiveness of guests plays an important role in the construction of stereotypes by the hospitality employees.     

Knowledge transfer within MNC hotel subsidiaries: An absorptive capacity perspective

This study explores the process of transferring knowledge from multinational-corporation (MNC) hotels to their subsidiaries to advance company strategies. In particular, it examines critical factors that can forestall knowledge transfer through the lens of absorptive capacity. This study revisits the four dimensions of absorptive capacity (acquisition, assimilation, transformation, and exploitation) to understand the challenges involved in transferring knowledge from MNCs to subsidiaries. We argue that several fundamental aspects of the process influence absorptive capacity, potentially interfering with knowledge transfer. Using a qualitative approach, semi-structured interviews were conducted with four different types of actors (expatriate and local managers, a regional executive, and a policymaker). The results reveal that competencies (e.g. education) regulate the process of acquiring knowledge, while insufficient experience (technical skills and expertise) and historical background (explicitly related to the consequences of colonisation, including a local inferiority complex) affect the assimilation and transformation of knowledge. Next, limited opportunities, notably a reluctance to hire local managers and local managers with uneven qualifications, affect transformation and exploitation. Finally, cultural discord (e.g. recognising cultural differences, such as ethnic groups, religion, and customs) and communication barriers (e.g. verbal and non-verbal communications) influence the acquisition, assimilation, and transformation process, which, in the end, arbitrate knowledge exploitation. The findings suggest that the country's historical experience has considerable ramifications for absorptive capacity.     

An evaluation of action research as a vehicle for individual and organisational development in the hotel industry

Action research is both a research technique and a vehicle for organisational and professional development. This paper reports upon three action research projects into cross-cultural communication, which were set up in comparable in 4/5 star city centre hotels. Qualitative data gathered from the action research meetings and from interviews with participants and their colleagues were used to evaluate the projects’ success in terms of process and outcomes. The data provided insights into the way cross-cultural communication operates between hotel managers, workers and guests. The action research process proved to be strongly motivating to participants and in some cases produced a learning attitude which persisted more than a year after the project had finished. Senior management understanding and support were found to be key prerequisites for the success of the action research process. From the point of view of organisational development it was important that participants had training roles within either their departments or organisation-wide, so that they could cascade their learning to others. However, organisational benefits were limited, largely due to the restricted view that senior managers took of the project.     

Exploring competitive hotel selection attributes among guests: An importance-performance analysis

This study aimed to explore the hotel selection attributes among local guests in the competitive hotel industry in Korea and to test the role of these explored attributes in building behavioral intentions. A total of seven dimensions, which involved 17 intangible and 16 tangible attributes, were identified. The findings indicated that intangible attributes are relatively more important but offer less satisfaction, whereas tangible attributes provide a higher level of satisfaction than perceived importance. Moreover, the importance-performance analysis grid visually depicted the importance and satisfaction ratings of each attribute demonstrating its strengths and weaknesses. All intangible attributes were significantly associated with intentions.