没有安全一切豪华都是多余的奢侈--Volvo(富豪)S80高速公路撞击事故回顾

VolVo(富豪)公司的创始人阿瑟·格布尔森和古斯塔夫拉森在1924年创建VolVo(富豪)汽车品牌时就说过:"车是由人来驾驶的.因此,Volvo(富豪)公司的一切行动都要以安全为准绳."     

欧陆双雄逐鹿中原--VolvoS80 2.5T VS宝马525i

虽然国内的汽车市场近期趋冷，但在高端的豪华车领域却依然保持着既有的温度。中国市场蕴藏着的巨大的商机令国际豪门在抢滩中国上不敢有丝毫迟缓。作为本文两大主角的母公司一Volvo汽车公司和宝马公司自然不甘人后，只是在殊途同归之下却运用了不同的手段。华晨宝马借先声夺人之势尾随德国宝马不断推出国产车型，而Volvo汽车公司在暂时无法国产的情况下竭尽全力，通过     

巅峰之座沉稳俊朗全新S80新登场

历经数年的期待，瑞典沃尔沃（Volvo）汽车公司经过全新设计并搭载全新发动机的沃尔沃s80于近日在北京正式以原装进口方式登陆中国市场。此次全新沃尔沃S80推出了4．4升V8和3．2升直列6缸两款全新发动机车型，在中国市场的售价分别为89．575元和69．8万元。     

活力动感年轻首选-全新Volvo S40 T5试车手记

当奔驰的新C级和宝马的新3系相继推出后，豪华品牌入门级车型的争夺战又趋激烈。同为欧洲豪华品牌三驾马车之一的Volvo自然不能等闲视之。当旧款S40型轿车在新的对手面前已露疲态时，Volvo汽车公司果断出手，将以颠覆性理念设计、更贴近新生代消费阶层的全新Volvo S40型轿车推向市场，在同级车市场上掀起了一股汹涌的北欧浪潮。     

加长之战 沃尔沃S80L VS 宝马535Li长轴距版

加长在豪华商务车的杀伤力到底有多大?这个问题似乎不太好回答,但仔细盘点一下这个领域的热销车型,答案立刻就会明朗。新款奥迪A6L早就热销了,奔驰加长新E级去年上市了,宝马新5系长轴距版今年9月也开卖了,至于沃尔沃S80L,则早已成为沃尔沃4S店里人气王。中国豪华商务车的加长风,已是欧洲品牌进入中国必须要适应的基本国情。本期对比测试,我们的目光就锁定在了这一领域,加长豪华车沃尔沃S80L和全新宝马535Li,哪个更适合你,请看客自辨。     

除了“T”华晨骏捷需要新鲜血液

当大众在中国市场相继推出带有涡轮增压技术的明锐、速腾、宝来、朗逸等A级车时,中国市场上配备涡轮增压发动机的A级车型也开始越来越多,特别是自主品牌,近年来也开始向T型发动机领域进军。搭载1.8T涡轮增压发动机的华晨尊驰和华晨骏捷开路,上汽荣威1.8T、名爵1.8T也紧紧跟上,上月奇瑞更是宣称准备在A3上装备机械增压技术,以提升自主品牌的动力优势。     

御风而行的诺亚方舟--VOLVO(富豪)新款S80 2.5T

随着一阵涡轮增压发动机特有的低沉的轰鸣声，疾驰而来的新款S80 2.5T漂亮利索地停在我身边。接过钥匙，细微改进所带来的人文关怀洋溢在掌心：老款S80的车门钥匙与遥控器是一个分体的结构，使用有所不便。如今，新款车门钥匙被整合在遥控器内，但在必要时又可拆开单独使用。抚摸着车身带有北欧经典风格的腰线，心中不由一阵感叹：毕竟是国际知名的高档品牌。     

漩涡——直喷和涡轮增压技术引发的市场激变

随着装备TSI发动机的新明锐上市,大众所有A级车都进入了直喷+涡轮时代。TSI这种大众对直喷和涡轮增压发动机的自有称谓,几乎要变成一统中国市场的代名词。可以想象,随着大众国产TSI发动机产能的进一步提高,大众等于先进发动机这一概念还会在中国市场继续强化。这种局面对其他企业来说是不小的压力。通用,福特和一些自主品牌企业选择了跟进这一潮流,而日,韩企业似乎不为所动,但已经显现的趋势是,在各个细分市场,面对大众技术挑战的众     

做个“花样”潮男

在今年的春夏最新秀场上,可谓是繁花渐欲迷人眼。从女装到男装,设计师们用富丽印花呈现出新颖的造型。女装T台那似锦的繁花在男装秀场上同样炙热,热闹的印花让气宇轩昂的男子汉们有了一份特别的时尚趣味。现在的时尚潮流,粗糙的男子气哪有花样美男讨得女人爱呢?因此要想在2012年桃花不断,做个花样潮男是不错的选择。花样潮男不是每个男人都敢穿上明媚艳丽的印花。但2012春夏印花元素散发出的热情与俏皮又让男人们欲罢不能、跃跃欲试。     

寻找中国的国民车

一汽-大众新捷达预计上市时间:2013年3月9日预计售价:8.5万-1.28万元国民车期待指数:☆如果说桑塔纳与国内中级公务和商务用车有莫大关联,那么诞生于白山黑水间的捷达所打造的皮实耐用的形象,无疑更贴近普通消费者.与此同时,一汽-大众对于原汁原味德系车的追逐某种程度正是来源于捷达.从第一个装备5挡变速器到第一个装备五气阀电子喷射发动机;从第一个装备安全气囊到第一个装备自动变速器……捷达共创下了二十一项第一奇迹.如今,新捷达即将登场,全面的技术升级无疑将继续书写独具魅力的汽车生活.     

厚积薄发再塑经典--新款Volvo(富豪)S80轿车全新形象面世

IT界有句名言：升级无止境。汽车界同样如此。今天，Volvo（富豪）汽车公司厚积而薄发，代表尊荣与梦想的04款S80又在全球隆重推出，显示出Volvo（富豪）汽车公司在高档豪华车领域雄厚的人文与技术基础。     

活力动感年轻首选——Volvo S40青岛试驾手记

如果你拥有一辆崭新的、今年车市的焦点车型之一的Volvo S40,你会做什么呢？     

时尚动感激情魅惑--全新Volvo S40强劲上市

面对心仪的设计，关注的目光中会流露出与内心共鸣的欣赏。在Volvo汽车公司为新车发布而精心准备的时尚艺术晚会上，人们就以这样一种神往的目光投向Volvo新推出的紧凑型轿车——全新Volvo S40。仅从其抛弃传统的反常规的设计理念，人们已经隐隐感到现有的同级进口豪华车阵营将遇到颠覆性的挑战。     

Online luxury goods with price discount or onsite luxury goods with luxury services: Role of situation-specific thinking styles and socio-demographics

Today, the luxury goods and service market is growing faster than ever. However, despite its growth, we do not know much about the ways in which consumers choose to shop online or in store when buying luxury goods. We also lack insight into the factors that can affect such luxury consumption decisions. The purpose of this study is to investigate whether consumers prefer to buy luxury goods online at a discounted price or would rather buy luxury goods in store with additional luxury services at a cover price. This study also examines the extent to which such decisions can be driven by their situation-specific thinking styles as well as other socio-demographic variables. The results show that participants adopted a rational thinking style when deciding to buy luxury goods online with price discounts. On the other hand, an experiential thinking style was evoked when participants chose to visit a store offering luxury brands and luxury services. In addition to momentary thinking orientations, gender as well as income were found to be relevant to a consumer's choice in a shopping platform when seeking luxury brands. More details about the study's findings and their implications are discussed below.     

From connoisseur luxury to mass luxury: Value co-creation and co-destruction in the online environment

This exploratory study examines the processes of value co-creation and co-destruction between luxury brands and consumers from the consumer perspective using the social resource theory. The study adopted a qualitative, inductive approach using a sample of 24 in-depth interviews with luxury customers, both local residents and tourists, in Thailand. Love, status, information, and services are the four main types of resources involved in online interactions between luxury brands and customers. It is acknowledged that customers have different expectations, determining the way which they use their resources in interaction with the brand. In addition, the co-creation and co-destruction of the luxury brand experience include conversations and sophisticated interactions between many parties, such as the brand itself, staff, customers, and other related groups, for example, consumption communities and social network users.