以更为深广的视角考察和总结国内学者关于中美贸易平衡问题的研究成果

本文从评价《关于中美贸易不平衡争议的文献综述》一文的研究方法入手,以更为深广的视角考察和总结了国内学者关于中美贸易平衡问题的研究成果,客观评价包括贸大教师在内的各方面学者于1992-2006年期间对该课题研究的历史贡献,归纳多年来此一领域的研究路线和今后方向。     

Use of two-limit probit regression model : An analysis of lender response to loan requests

Research problems where the observed dependent variable is restricted to lie within an interval with massing of some of the observations at the limiting values of the interval are frequent in business research studies. This paper analyzes one such problem—that of lender response to a business loan application. The unique features of a regression model with a doubly limited dependent variable are explained and interpreted. Parameter estimation for such models is undertaken by maximum-likelihood techniques. In this paper maximum likelihood estimates are obtained for an empirical problem and compared with ordinary least-squares estimators. Results show substantial differences between least-squares and maximum-likelihood estimates, indicating a possibility for serious errors by using least-squares methods on models with a doubly limited dependent variable.     

Seeing through a Glass Onion: broadening and deepening formative research in social marketing through a mixed methods approach

ABSTRACT

The purpose of formative research in social marketing is to understand the target audience to generate consumer insight, which informs the planning, development and initial implementation of social marketing programmes. Focus groups, interviews or surveys, all of which are self-report methods, are the most commonly reported methods employed in formative research. Reliance on a relatively narrow range of methods may constrain understanding and insight gained during formative research. This paper challenges social marketers to mix methods or use multiple methods and research perspectives to generate a broader understanding of the consumer and the context in which they behave. A case study is used to demonstrate how mixed methods were used in a formative research study to inform the development of a social marketing programme designed to change eating behaviour. Challenges of mixed methods are detailed along with recommendations for future research.     

Using simultaneous latent structure models to analyze group differences: Exploratory analysis of buying style items

This article shows how methods for simultaneous latent structure analysis can be used to test for intergroup differences in unobservable characteristics. In many respects these techniques are similar to those for simultaneous factor analysis. To show how these methods can be used, we analyze data obtained from the 1979 Study of Media and Markets collected by the Simmons Market Research Bureau. Five dichotomized items pertaining to buying style attitudes were chosen as “indicators” of a latent variable (or variables): brand loyalty, willingness to experiment, degree of conformity to buying style of others, persuadibility, and style consciousness. The sample was composed of full-time employed, married, white females in the middle social class categories recognized on the survey. Two groups were compared in terms of latent structure model parameters. The first group consisted of those who work “at a career” and the second consisted of those whose work was “just a job.” Using the methods advocated here there is no significant difference between these two groups once the “brand loyalty” item is excluded. The model-search procedure takes account of within-group contributions to lack of fit. Generalizations of this procedure may be useful in exploratory analysis using the simultaneous latent structure model.     

The application of probit,logit, and tobit in marketing: A review

Recent work on the analysis of qualitative dependent variables having considerable potential in marketing research are reviewed and illustrated. In particular, three related models, probit, logit, and tobit, are discussed in a nontechnical manner. In the last few years, there has been a resurgence of interest among biologists, economists, and other social scientists in developing and generalizing these three models. Yet, despite their apparent utility in marketing research, there have been only one or two rather limited applications to date. The object of this review is to enable researchers to evaluate these models and to relate them to their existing statistical procedures. The models are defined and related to the multivariate methods commonly used in marketing research. Second, the theoretical problems associated with using regression analysis and similar procedures on qualitative data are noted and the assumptions needed to resolve such problems are presented. Third, marketing applications are reviewed and an illustration of a general form of the probit model is evaluated and compared.     

基于模糊分析法的第三方物流顾客满意度综合评价

第三方物流作为企业第三利润源泉,凸显其重要的作用。企业的顾客满意度分析是关系企业成败的关键因素。因此本文运用模糊层次分析方法,并结合实证研究,建立第三方物流的顾客满意度指标体系和评价模型。     

国内社会政策领域的研究方法考察:基于2007-2010年核心期刊论文的内容分析

采用定量与定性相结合的方法,对近三年发表于核心期刊的389篇社会政策研究文章所使用的研究方法进行了内容分析。在我国的社会政策研究中,规范性研究较多,实证性研究较少,实证研究中主要使用的是调查研究、实地研究、文献研究与制度分析等研究方法,其中也确实涌现出了一批较为规范的实证研究,但是还远未能形成与国际接轨的研究方法体系,这也阻止了我国社会政策学科的专业化和"本土化"。应该加强社会政策研究方法体系的建设,促进社会政策学科的成熟,为社会政策的理论与实践提供研究工具上的支撑。     

Perceptions of importance and what safety is enough

This research explores perceived importance of safety and security measures from the perspectives of tourists and service providers. Use of face-to-face-semi structured interviews with supply side providers in Thailand results in recognizing safety measures to ask tourists about, other than those found in the literature. Researchers collected questionnaire data from international leisure and business tourists to Thailand on importance of safety and security measures. Analysis of the importance of 23 safety and security measures show a six factor pattern in thinking about measures. However, the most important measure is not in a factor. Therefore, the study considers analysis method issues and raises questions about the value of structured data and merits of the recognition of if-then conditions by research methods such as long interviews. Examination of practical, theoretical and methodological values of findings includes considering research needed and the utility of safety measure information in business decision making.     

Facing Ethical Challenges in the Workplace: Conceptualizing and Measuring Professional Moral Courage

Scholars have shown renewed interest in the construct of courage. Recent studies have explored its theoretical underpinnings and measurement. Yet courage is generally discussed in its broad form to include physical, psychological, and moral features. To understand a more practical form of moral courage, research is needed to uncover how ethical challenges are effectively managed in organizational settings. We argue that professional moral courage (PMC) is a managerial competency. To describe it and derive items for scale development, we studied managers in the U.S. military and examined prior work on moral courage. Two methods were used to measure PMC producing a five dimensional scale that organized under a single second-order factor, which we termed overall PMC. The five dimensions are moral agency, multiple values, endurance of threats, going beyond compliance, and moral goals. Convergent and discriminant validity are analyzed by use of confirmatory factor analysis procedures. We conclude by presenting a framework for proactive organizational ethics, which reflects how to support PMC as a management practice.     

Two Paradoxes in the Theory of Capital Investment and Competition

This paper considers two paradoxes concerning the relationship between capital investment decisions and competition. First, conventional capital budgeting methods imply that substantial infra-marginal surpluses are attained above the cost of capital, but this is inconsistent with the premise that returns on capital equal the cost of capital in competitive markets. Second, contrasts in the pharmaceutical industry between high reported returns on capital invested, the accounting treatment of research and development outlays, and inter-firm competition in research and development are explored.     

Is it U.S. GAAP or IFRS? Understanding how R&D costs affect ratio analysis

While financial reporting standards under U.S. GAAP and IFRS are fundamentally similar, differences do exist that may affect our analysis of company financial statements. This is particularly true when comparing a U.S. company following U.S. GAAP to a firm that uses IFRS. To illustrate, we compare research and development (R&D) accounting methods under both sets of standards and illustrate how they affect the analysis of financial results of firms in a specific industry—automotive manufacturers. Our results provide insight into settings in which differences in R&D accounting may have the greatest impact on financial analysis.     

数字化平台企业网约工心理契约：内容、测量与服务绩效影响验证

传统企业员工的心理契约研究日益丰富，数字化平台企业网约工心理契约的内容和测量尚处于探索阶段。结合现实需求和研究缺口，以心理契约理论为基础，运用质性研究方法探索网约工心理契约的内容，在此基础上开发并检验网约工心理契约量表。以珠三角地区网约工为被试回收3组数据，通过项目分析、探索性因素分析和验证性因素分析等方法，获得由平台责任和网约工责任共同构成的网约工心理契约概念模型以及具有良好信效度的测量量表。有别于传统组织，平台企业网约工的心理契约呈现出单维度的交易型心理契约特征。实证研究进一步发现，网约工心理契约正向影响服务绩效，表明心理契约是影响网约工态度和行为的重要变量。平台企业、网约工、政府和其他利益相关者必须重视网约工心理契约的认知和管理。     

THE FIRE HAZARDS ASSOCIATED WITH TEXTILES USED ON BEDS

Recent research has shown that special conditions under which textiles are used on beds require special test methods to be used for assessing the flammability of these materials. A new method has been developed which has been subjected to an extensive inter-laboratory trial and which is intended to become a British Standard. Application of this method to a wide range of bedding materials currently used in private houses as well as public establishments (hospitals, hotels, etc.) has drawn attention to fabric structure as a major factor affecting flammability. There appears to exist a need to develop structures which satisfy in an optimal way the respective requirements of safety and thermal efficiency.     

The impact of ethical concerns on family consumer decision‐making

Ethical consumerism and family consumer decision‐making, including the influence of children in this area, are spheres of consumer behaviour in which a substantial amount of academic research has already been undertaken. However, the crossover of these two areas is as yet under‐researched, as well as the level of pester power parents are subjected to from children aged 3 and under. This paper uses qualitative methods to investigate the issues surrounding the ethical consumer decision‐making process with families who have children aged 3 years old or under. This research found that the motivation to pursue an ethical lifestyle varied across the sample, but the emergence of an ‘inheritance factor’, where parents are awakened to ethical issues because of the birth of their child, was prominent. Other issues that transpired from this research include the prominence of ethical trade‐offs in consumer decision‐making, ethical choices as normalizing behaviour and finally the presence of pester power in the ethical context. Ethical consumerism strongly emerged as an integral part of the parent's identity construction, especially for the mothers as they struggled to adapt to their new roles. Further research delving into the role ethical choices have on identity construction and the parental response to pester power would be a valuable addition to the overall context of this research.     

LOGISTICS SKILLS AND COMPETENCIES FOR SUPPLY CHAIN MANAGEMENT

Despite the growing interest in supply chain management (SCM), there is little literature on the abilities practicing logisticians need to work in a SCM world. This paper studies these SCM abilities using two complementary methods: survey research and qualitative research interviews (case studies). The surveys yielded importance ratings of 45 SCM skill areas and a three‐factor skill model (interpersonal/managerial, quantitative/technological, and SCM core). Teamwork emerged as the skill area rated most important for SCM. Moreover, the case studies discovered additional critical skill areas for SCM such as gathering and sharing information. The interviews also enabled deeper understanding of skills within organizational contexts.     

Productivity and firm size in India

Are smaller firms more productive? Intuitively, while small firms have the advantage of more flexible management and lower response time to market changes, larger firms have the advantages of economies of scale, political clout and better access to government credits, contracts and licenses, particularly in developing countries. Using a panel dataset from a commercially available database of financial statements of manufacturing firms in India, we find that firms in the lowest quintile of the asset distribution that invest in research and have better liquidity are most productive. The Indian manufacturing sector, characterized by both large scale public and private firms as well as numerous smaller firms, provides an ideal setting. Our findings are robust to alternative definitions of size, alternative estimation methods and alternative estimates of total factor productivity.     

Purchasing Competence: A Stakeholder‐Based Framework for Chief Purchasing Officers

A specific research stream within the purchasing and supply management literature focuses on the development of purchasing competence frameworks. We apply stakeholder theory and multiple methods of data collection to develop and confirm a hierarchy‐specific purchasing competence management framework for Chief Purchasing Officers and validate it using confirmatory factor analysis on empirical data from 124 multinational companies. The results reveal a significant relationship between Chief Purchasing Officers purchasing management competence and different purchasing performance measures confirming the appropriateness of stakeholder theory for such a competence framework.     

Operating leverage as a determinant of systematic risk

Since the development of the capital asset pricing model, a number of studies have examined the effect of a firm's operating leverage on its systematic risk. The essential conclusion of these studies is that operating leverage affects systematic risk through either the contribution margin or unit variable costs. In this paper, the models derived in previous research are refined and extended to demonstrate that, for either a single-product or multiproduct firm, the degree of operating leverage measures the full effect of a firm's operating leverage on its systematic risk. In addition, it is shown that a sales variability measure should also be an important differentiating factor among the systematic risk of common stocks. Thus, the results have important practical implications for financial managers when estimating project or divisional risk for investment decisions, and for security analysts when predicting the systematic risk of common stocks.     

基于多情境因素调节的顾客忠诚管理研究

本文以移动通信服务业为对象,通过实地访谈和抽样调查等研究方法,应用SPSS11.0统计软件包,分析不同情境因素调节作用下顾客满意、关系信任和转换成本对顾客忠诚的驱动机制,探讨顾客忠诚的形成机理。研究结果表明,顾客忠诚的形成离不开顾客满意、关系信任和转换成本等驱动因素的直接影响,而在顾客忠诚的形成过程中,这种驱动作用总是受制于产品经验、利益相关性、替代选择性和产品复杂性等情境因素的调节作用。研究结果对我国企业经营者制定顾客忠诚驱动策略和改善顾客关系管理工作具有重要的现实意义。