高校旅游管理专业实习模式反思与创新

实习在高校旅游管理专业具有重要地位。文章总结了高校旅游管理专业的现有 3种实习模式 ,分析了实习陷入困境、效果不佳的原因 ,提出了 5种实习的新模式     

旅游前准备行为、游客成熟度与旅游期望的相互关系

目前,游客旅游前准备行为的相关研究还是空白。笔者从一些案例中得到启示,认为旅游前准备、游客成熟度与旅游期望明确度、超过期望程度之间可能存在一些联系。数据通过问卷调查获得,并由因子分析将游客旅游前准备的18个观测变量萃取为4个因子,分别是：深入性准备、态度性准备、保健性准备和基础性准备。通过回归分析得到了4个因子与其他变量之间的路径关系图,结果显示：深入性准备和态度性准备可能是判断游客成熟度的标志,并对旅游期望明确度产生正面影响;游客旅游前明确此行的旅游期望对实地旅游超过期望的程度有重要影响。     

旅游管理专业实习问题及对策探讨

旅游专业教育近年来得到了极大的发展,但实践教学环节一直是薄弱环节,没有形成规范,实习效果不理想。本文以作者多年的旅游管理专业教学经验,探讨旅游管理专业在实习中存在的问题及针对这些问题学校的管理对策。     

旅游动机、目的地形象与旅游者期望

文章构建了旅游动机、目的地形象和旅游者期望关系的概念模型,以大陆居民赴香港旅游者为研究对象,采用结构方程模型(SEM)验证旅游动机、目的地形象与旅游者期望之间的关系。研究结果表明:(1)目的地的认知形象显著影响情感形象;(2)旅游动机直接正向影响目的地的认知形象和旅游者期望,并通过目的地的认知形象对旅游者期望产生间接影响;(3)目的地的认知形象直接正向影响目的地的情感形象和旅游者期望,并通过目的地的情感形象对旅游者期望产生间接影响。     

旅游景区生产实习管理研究——以华侨大学旅游学院为例

多数旅游学院在组织旅游景区生产实习中存在旅游景区淡旺季明显、稳定性较差,实习单位难落实,实习组织管理缺乏系统性等方面的不足与难点。本文主要从旅游景区生产实习管理的六个方面进行探讨,包括实习景区遴选,实习前的计划、动员与教育,实习生派遣、定岗,实习过程的联系、指导与反馈,实习返校、考核与成绩评定,实习总结与提高。     

旅游景区生产实习管理研究 --以华侨大学旅游学院为例

多数旅游学院在组织旅游景区生产实习中存在旅游景区淡旺季明显、稳定性较差,实习单位难落实,实习组织管理缺乏系统性等方面的不足与难点.本文主要从旅游景区生产实习管理的六个方面进行探讨,包括实习景区遴选,实习前的计划、动员与教育,实习生派遣、定岗,实习过程的联系、指导与反馈,实习返校、考核与成绩评定,实习总结与提高.     

课程思政理念下旅游管理专业实习评价指标构建

旅游管理专业实习中践行“课程思政”育人理念,对于落实立德树人根本任务具有重要意义。论文采用文献法、扎根理论法和微词云关键词提炼方法,构建了融入课程思政理念的实习评价指标体系。     

台湾旅游人力资源发展政策转变之探讨

旅游产业由于政策推动及内部旅游需求增加而成长快速,从而提供了大量的就业机会,因此人力资源培养的问题也迫在眉睫.本研究以台湾地区为例,检视台湾当局旅游发展政策的转变及其对旅游人力资源发展的影响.研究显示:(1)台湾旅游政策已从20世纪50年代的政治教化转为经济功能、劳动力再生产及产业升级为取向;(2)台湾旅游产业的人力资本培养是由20世纪90年代以后才逐渐成形,以市场规范和国际服务品质为主要考量.建议未来台湾的旅游人力资本发展策略不应只局限于高品质的旅游人力培育,而应重视辅导一级产业人员转型及对小型企业的扶植.     

旅游本科培养方案质量评估研究

旅游培养方案质量评估是提高旅游教育质量的前提和基础。文章结合全面质量管理（TQM）和背景、输入、过程、成果（CIPP）理论,确定了旅游本科培养方案质量评价的标准、维度和指标,运用探索性因素分析,开发和验证了旅游本科培养方案质量测评工具,并审视了旅游本科院校旅游专业教师所评价的培养方案质量各个维度的相对重要性,尝试为旅游本科院校及外部的质量保证机构提供一个有效的旅游本科培养方案质量评价工具。     

国外有关旅游资源游憩价值评估的研究综述

旅游资源的游憩价值评估是近年来国外旅游资源学与旅游经济学研究领域的热点与难点议题.本文从研究的历史进程、主要研究方法、研究区域和研究内容4个方面,回顾和分析了国外有关旅游资源游憩价值评估的研究进展情况.在此基础上,总结了国外旅游资源游憩价值评估研究对我国此领域研究的启示.     

Internship Satisfaction of Students of Hospitality and Impact of Internship on the Professional Development and Industrial Perception

This study aims to determine the internship satisfaction of tourism students and the impact of their internships on their professional development and industrial perception. In line with this purpose, an implementation was conducted on the students of Akdeniz University Faculty of Tourism. This implementation involved a questionnaire form which was filled by 305 faculty students. The findings included demographic information; then three scaled questionnaire form which intended to determine the internship satisfaction, vocational tourism education, and professional development and industrial perception of the students was analyzed by taking mean scores of the scales of the form; using stepwise regression of the multiple regression analysis, the relations between the scales were shown, and the results were interpreted. The results showed that internship satisfaction of the students had a positive impact and impact by itself on professional development and industrial perspective, and together with vocational tourism education the students receive, this impact increased.     

Tourism education and internships: a metaphor analysis

The objective of the present study was to examine tourism undergraduates’ perceptions of their education and internship experiences through metaphorical analysis whilst striving to raise the awareness of tourism educators towards using metaphors. A qualitative methodology was used to explore this phenomenon. Participants were senior students (n = 94) from the Faculty of Tourism at Akdeniz University in Antalya, Turkey. The data were collected with a semi-structured questionnaire and processed using content analysis. Next, metaphors found in answers were categorised into different groups, and relevant excerpts were identified. The results provide insights useful to both tourism education providers and tourism establishments. Conclusions, limitations and future research directions are also presented.     

江苏省台湾客源核心细分市场筛选及旅游资源吸引力相应分析

本研究以大样本独立问卷方式对台湾赴大陆旅游的游客进行调查,从人口统计特征的角度做出多维度的市场细分,结合所得的核心细分市场对江苏旅游资源进行有针对性的关联性分析,在此基础上得出江苏旅游资源对台湾客源市场吸引力的相关结论以及针对六大核心细分市场的旅游资源开发提出建议。     

The Effectiveness of a Training Program for the Self-Evaluated Job Performance of Cultural Tourism Interpreters

The purpose of this study is to examine the effectiveness of participation in a training program for cultural tourism interpreters. Results from this study revealed that there are significant differences of three of the interpreters’ job-related variables between before and after participation in the cultural tourism interpreters’ training program. However, there is not a significant difference of job involvement between before and after the program. Some program content significantly impacted on three of the interpreters’ job-related variables. Future studies are necessary to explain the relationships between the interpreters’ training program content and interpreters’ job-related variables from longitudinal perspectives. Additionally, the relationships should be examined by other samples to show the diverse experiences of the participants to the planners of cultural tourism interpreters’ training programs.     

Research on Correlations Between Off-School Internship Systems and Work Performances in Hospitality and Tourism Education

ABSTRACT

The development of hospitality and tourism education in Taiwan in the past two decades brought forth various off-school internship systems to meet the needs of educational and business fields. This paper, with methods of literature review, interview, and pragmatic investigation, researched tourism-related students' work performances under different off-school internship systems. The data gathered and analyzed came from interviews and questionnaires with directors of Personnel, Room Service, and Food and Beverage Departments from select international tourist hotels with tourism-related off-school intern programs in Taiwan.

The results showed, in correlated recognition of hospitality and tourism education and off-school internship, no matter what the degree of emphasis or satisfaction was, business directors placed higher appraisals on off-school internship systems of Employment Link Intern Program, Old Sandwich Intern Program, and New Sandwich Intern Program. In regard to work performances, interns did better in aspects of interpersonal relationship, work adjustment, service concepts, and interest for learning, while worse in aspects of foreign language proficiency and customer complaint management. In regard to off-school internship systems, interns of Sandwich Intern Programs (both Old and New) performed better than those of other systems. To be specific, interns of New Sandwich Intern Program fared the best, with those of Old Sandwich Intern Program being second, and those of Vocational Intern Program the third.     

提升大学生生产实习成效的途径探讨

生产实习对于提高大学生总体素质来说相当重要,但目前高等院校生产实习的教学改革还存在着一些不尽如人意的情况和问题,本文通过调查了解相关情况及问题并对此提出一些看法。     

宁夏旅游业综合竞争力评价及预测分析

旅游业日益成为各国和地区重点扶持的战略产业。旅游业的综合竞争力评价与预测分析对于各地科学、有序地发展旅游业,合理规划、整合旅游资源具有重要意义。本文根据相关研究成果及研究区特征,构建了由政府管理水平与公共服务设施、经济实力、旅游业及第三产业效益、科技实力、开放程度等5个子系统共45个评价指标构成的评价指标体系,基于SPSS12．0大型统计软件和运用因子分析法,定量评价了宁夏旅游业在整个西部地区的综合竞争力,研究得出宁夏旅游业综合竞争力处于有序样本第3类型区。进一步运用趋势外推法,预测了宁夏旅游业近期的发展趋势及走向。最后,提出了宁夏旅游业持续发展的对策建议。     

从旅游学的研究角度看旅游高等教育

在高等教育改革的背景下 ,职业教育和专业教育的关系被进一步关注 ,而旅游行业本身的特点 ,对旅游高等教育提出了更多要求。本文着重从旅游学的研究角度 ,包括理论方面和研究现状 ,尤其是旅游学的基础理论、学科分支和学科成熟度等方面作了分析 ,提出对旅游学研究的把握是旅游高等教育安排中要深入考量的因素     

世界旅游教育巡礼

本文从政府、教育研究机构及企业的角度对世界旅游教育现状进行了总体梳理 ,同时分别对世界旅游组织及美国和瑞士的旅游教育特点进行了典型分析。     

中国旅游教育研究综述

随着旅游业的发展 ,中国旅游教育蓬勃兴起 ,成为旅游业发展的重要支撑。本文从中国旅游教育的发展、旅游学科建设、旅游教育结构体系以及高等旅游教育的性质、课程设置等方面对中国旅游教育的研究进行了简略综述。提出了今后需要进一步研究的有关旅游教育的理论和实际问题。