Informal microfinance institutions and development-led tourism entrepreneurship

This paper explores how informal microfinance institutions (IMFIs) support development-led tourism entrepreneurship through providing microcredit and development opportunities to small tourism firms (STFs), as well as undertaking communitarian projects and outreach activities that promote the business activities of STFs. Drawing on resilience and social capital as central concepts, the paper argues that the form of collective action found in IMFIs can be examined to understand their impact on development-led tourism entrepreneurship. Using Cameroon as a case study important policy challenges in destinations where regulatory constrains cause many STFs to become dependent on IMFIs as opposed to formal (regulated) financial institutions in development-led tourism are highlighted.     

Recontextualising gender in entrepreneurial leadership

Drawing on the literature examining the nexus between gender, entrepreneurial leadership and entrepreneurial performance, this article critically explores a framework for analysing the role of gender in shaping entrepreneurial performance and leadership in tourism firms in a non-western context. Utilising a poststructural feminist lens that challenges normative accounts of entrepreneurial leadership practices, a qualitative analysis of interview data from tourism entrepreneurs in Ghana and Nigeria provides evidence of how entrepreneurial performances and leadership are gendered, fluid and constantly being negotiated. The article extends current discussions within tourism entrepreneurship to engage more meaningfully with gender, thereby assisting in deconstructing homogenous, fixed conceptualisation of entrepreneurial leadership - often evident within the broader leadership and entrepreneurship literature dominated by Anglo-Western approaches.     

Motivations for entrepreneurship in the tourism and hospitality sector: A social cognitive theory perspective

A critical examination of the literature suggests that further work is needed to understand the relationship between small tourism and hospitality businesses and their external social-economic environments. In particular, the nature of personal and environmental factors influencing tourism entrepreneurship remains unknown. Focusing on one type of small business, guest houses, this study aims to examine entrepreneurs’ motivations from a dynamic perspective and explore the nature of personal and environmental factors affecting motivations for entrepreneurship. Taking a qualitative approach, four patterns of change in (or maintenance of) motivation are identified. Guided by social cognitive theory, this study finds that, among the relevant personal factors are cognitive beliefs, intrinsic needs, and demographic factors, while the environmental facilitators include changes in the tourism market, changes within the industry, and changes in setting/location. Finally, a model of small business operators’ motivations for engaging in entrepreneurship in the tourism and hospitality sector is proposed.     

Social value creation through tourism enterprise

Despite the role of social entrepreneurship to create social value and transformation, little is still known about how social value can be generated. Drawing upon the service dominant logic and entrepreneurship literature, the paper aims to identify the resource needs of a tourism social enterprise and evaluate the means by which these resources are mobilised. Twenty seven face-to-face interviews were conducted with key informants in a developing country case study context. The key resources required for social value creation in tourism are natural; financial; political and institutional and human capital. These resources enable the generation of social value at three levels with interlocking value creation processes: at an individual stakeholder level; at the meso level and at the macro-level. Strategies associated with resource mobilisation are stakeholder involvement and collaboration; and relationship development and local community empowerment. A shared understanding of the role of tourism and cultural values is critical.     

Guanxi influences on women intrapreneurship

Drawing on the literature examining women intrapreneurship, Chinese guanxi and tourism, this article critically explores a theoretical framework for understanding guanxi influences on women intrapreneurship in a non-western and highly patriarchal destination. Through a qualitative analysis of women managers from twenty-four medium and large tourism firms in China, the study provides evidence of Guanxi as socially embedded personal relationships for the exchange of favors, enabling women managers to initiate specific types of women intrapreneurship initiatives in their organizations. The findings reveal how the women managers draw on three forms of guanxi (external, within and back-stage) to display intrapreneurial actions as well as the firm-specific factors that constitute important determinants of women intrapreneurship. The managerial implications for encouraging and supporting women intrapreneurs are critically examined.     

Women entrepreneurship orientation,networks and firm performance in the tourism industry in resource-scarce contexts

Drawing on network theory, this study examines how the entrepreneurship orientation (EO)-performance nexus is intermediated by networks firms establish with government agencies, suppliers, and resource acquisition. Structural equation modelling is used to test the model on a sample of 556 women tourism entrepreneurs in Ghana and Nigeria. Findings indicate that EO positively influences firms’ social ties, resource acquisition, and performance. The results also indicate that establishing strong ties with government agencies leads to more resource acquisition among women owned tourism businesses than strong business ties with suppliers. Furthermore, business ties are more beneficial when they mediate the effect of EO on performance and become weak and negative when the effect is sequentially mediated by business ties and network resource acquisition. Political ties negatively influenced performance. This study provides novel insights into the EO, networks and performance nexus in resource-scarce contexts. The managerial implications for supporting women entrepreneurs are critically examined.     

The intention to quit entrepreneurship in tourism SMEs: The effect of work addiction

Entrepreneurship is one of the fundamental tools in the generation of economic activity and labor in the tourism industry, with Small and Medium Enterprises (SMEs) playing a relevant role in the sector. Academic studies on entrepreneurship have focused more on the keys to entrepreneurial success, rather than on the factors leading to its abandonment. In the tourism sector, the lack of research on this matter is even more significant. In response to this gap in literature, this article aims to be a first approach to the study of work addiction as an antecedent of entrepreneurial abandonment. The main contribution of this study confirms the relationship between the different constructs that relate work addiction to entrepreneurship withdrawal. Thus, hypotheses relating driveness and lack of work enjoyment to the intention to quit entrepreneurship are supported. The hypothesis relating work involvement with the intention to quit is not supported, however. A number of important implications derive from this study. Among them, our results demonstrate that the relationship between workaholism and the intention to quit entrepreneurship in the tourist SME sector is supported, and that work enjoyment can act as a mediator strengthening the effect of the driveness to work on the intention to quit.     

Small business management and environmental engagement

Small firms in tourism are characterised by informal approaches to management, allowing their owners to meet a variety of often overlapping business and personal goals. Environmental certification schemes generally require members to subscribe to formal environmental management systems (EMS), even when aimed at small business operators. This paper examines in detail the managerial approaches of a small group of owner-managers who are operating within the approximately 3000-member Green Tourism Business Scheme (GTBS) available in the UK and Ireland. The findings suggest that the type of environmental practices adopted most willingly reflect the formality of management within the business and the owner-managers’ various backgrounds, values, reasons to be in business, expectations from acting and their understanding of the “environment”. It finds that the “Plan-Do-Check-Review” approach of most EMS does not easily relate to the complex motivations and needs of the world of small business. The paper concludes that environmental engagement is more likely to be fostered if owner-managers’ managerial approaches and assumptions are better understood and that shared visions for environmental engagement are encouraged through informed dialogue. Both economic benefits and the fostering of “feel good” factors should be stressed if small tourism businesses are to adopt EMS programmes.     

Corporate social marketing in tourism: to sleep or not to sleep with the enemy?

ABSTRACT

Social marketing is regarded as an effective consumer-oriented approach to promoting behavioural change and improved well-being for individuals, communities and society. However, its potential for tourism, especially sustainable tourism, remains under-researched. This article examines the utilisation of social marketing by tourism businesses. A search strategy identified 14 behavioural change programmes that involved tourism businesses. Half of these programmes label themselves social marketing; the others tend to be part of corporate social responsibility efforts, using a form of corporate social marketing (CSM). Most programmes seek to encourage pro-environmental behaviours in tourists, tourism businesses and other stakeholders including suppliers. Although tourism businesses can develop social marketing programmes alone, typically they collaborate with public and non-profit agencies as partners and sponsors. The strength of the tie between the promoted behaviour and the sale of a company's product varies considerably. It is suggested that social marketing can make significant contributions to environmentally sustainable tourism. However, this research also suggests that social marketing is not a substitute for, but rather an essential complement to, technological and regulatory approaches to climate change. Changing behaviour is a long process: without a long-term commitment from private sector companies, CSM programmes will fail to achieve behavioural change goals.     

Social tourism participation: The role of tourism inexperience and uncertainty

Social tourism initiatives tend to facilitate access to tourism for groups who would otherwise be financially unable to participate in holidays. The tourism products offered in social tourism vary between individual and group holidays, and day trips. This paper presents the findings of an exploratory, qualitative study with social tourism beneficiaries and social support workers, which explores via interviews and focus groups how these different tourism products can be tailored most effectively to the needs to the beneficiaries. The findings of the study highlight the important role of travel inexperience, and associated uncertainty, in travel decisions made by this target group. The findings show that (public sector or charitable) providers of social tourism can offer the most tailored and potentially most cost-effective tourism product to each beneficiary by closely considering previous travel experience and uncertainty levels before departure.     

Operating small tourism firms in rural destinations: A social representations approach to examining how small tourism firms cope with non-tourism induced changes

This study explores the representation that owners and managers of small tourism firms ascribe to their rural destination and how non-tourism induced changes interfere with this representation and motivate coping as guided by social representations theory. Semi-structured interviews were conducted with twenty-four owners and/or managers of at least one small accommodation property in Gloucester, New South Wales, Australia. The informants became involved in the area's accommodation sector primarily driven by the lifestyle goals embedded in their representation of Gloucester. The perception that mining-induced changes might transform Gloucester into a mining town as opposed to its current representation as a town with a mine has motivated many informants to cope. However, coping is impeded by feelings of powerlessness, perceived uncertainties, and distrust in both government and industry. The findings provide preliminary insight into why and how small tourism firm owners/managers cope when faced with change from the perspective of social representations.     

Burgers for tourists who give a damn! Driving disruptive social change upstream and downstream in the tourist food supply chain

Using the theoretical lens of social capital, this paper examines the role of small tourist food businesses and their impact on the sustainability of the destination and local food supply chains. The paper analyses the experiences of small business owner-managers highlighting the complex and subtle nature of the socially responsible strategies used to progress sustainability in a tourist destination. The findings show that authentic lifestyles, motivated by intrinsic not just extrinsic rewards, are driving disruptive social change upstream and downstream in the tourist food supply chain. Small food business owner-managers are catalysts for “common” good, and as supporters for ethical and sustainable food chains have considerable local tourism influence and impact. Social capital strengthens their sense of destination ownership and fuels an obligation to protect their fragile tourist resources. The intersection between social capital, authenticity and responsibility among small food businesses in the tourist industry is demonstrated.     

Responses to COVID-19: The role of performance in the relationship between small hospitality enterprises’ resilience and sustainable tourism development

Tourism is one of the hardest-hit industries by the global pandemic of Novel Coronavirus (COVID-19). Small tourism enterprises have been heavily affected and have had difficulty in business recovery. This research is an early attempt to explore the direct impact of small hospitality enterprises’ resilience on sustainable tourism development as well as indirect impact through performance. A pre-tested questionnaire survey was self-administered to owner-managers of small hospitality enterprises in Greater Cairo, Egypt. The results of structural equation modeling (SEM) using AMOS showed a positive, direct, and significant impact of resilience (planned and adaptive) on sustainable tourism development and indirect influence through performance. The results of the multi-group analysis showed that enterprise type has a significant effect on the results, where restaurant owner-managers expressed more resilience than their hotel counterparts. Several theoretical (for scholars) and practical implications for tourism policy-makers and owner-managers have been discussed and elaborated.     

More than an “industry”: The forgotten power of tourism as a social force

This paper argues that in the current neo-liberal era, the discourse of tourism as an “industry” has overshadowed other conceptualisations of the tourism phenomenon. An argument is developed that this discourse serves the needs and agendas of leaders in the tourism business sector. However, the author desires to revive an earlier understanding of tourism that predates the neoliberal era. Tourism is in fact a powerful social force that can achieve many important ends when its capacities are unfettered from the market fundamentalism of neoliberalism and instead are harnessed to meet human development imperatives and the wider public good. Examining the human rights aspects of tourism, investigating phenomena such as “social tourism”, exploring a few “non-western” perspectives of tourism and outlining some of the tantalising promise that tourism holds, this paper attempts to revive and reinforce a wider vision of tourism's role in societies and the global community. It is argued that it is critical for tourism academics, planners and leaders to support such a vision if tourism is to avoid facing increasing opposition and criticism in a likely future of insecurity and scarcity.     

The interface between hospitality and tourism entrepreneurship,integration and well-being: A study of refugee entrepreneurs

Previous hospitality and tourism entrepreneurship research has emphasized the economic and financial outcomes of entrepreneurship whilst paying less attention to social outcomes. Specifically, minimal academic attention, both in mainstream entrepreneurship research and hospitality and tourism scholarship, has been paid to entrepreneurship as a means to facilitate the integration of refugees and enhance their well-being. To address this gap, this study aims to showcase how entrepreneurial activities in the hospitality and tourism industry contribute to the integration and subjective well-being of entrepreneurs. Drawing on data collected through 38 semi-structured interviews with Syrian refugee entrepreneurs in Turkey and the UK, the findings reveal that several factors influence the contribution of entrepreneurial activities to the integration of entrepreneurs and their families within the host society. Entrepreneurial activities also appear to have positive spillover effects on subjective well-being. This paper offers new insights into the social outcomes of hospitality and tourism entrepreneurship by conceptualizing and empirically supporting the relationship between hospitality entrepreneurship, integration and well-being.     

Tourism and the sustainable development goals: Stakeholders' perspectives from Nepal

The Sustainable Development Goals (SDGs) aim to end poverty, protect the planet, and achieve prosperity for all by bringing together policymakers, academia, practitioners, and all other relevant tourism stakeholders and providing policy and strategic engagement guidelines. As tourism is the fastest-growing sector of the global economy, examining the connections between tourism and the SDGs is relevant to both developing and developed countries. This study explores the Nepalese tourism industry's role in addressing the SDGs from the perspective of various tourism stakeholders (academia, the government, the private tourism industry, and public–private organizations). To present a comprehensive picture, this study employed a case study approach. In-depth semi-structured interviews were conducted with tourism industry stakeholders. The findings suggest that, to varying degrees, the SDGs are applicable as well as achievable for Nepal. However, several issues may impede the full implementation of these goals. The implications of these findings are discussed in the paper.     

The social dynamics of micro-firm learning in an evolving learning community

Micro-firms dominate the tourism sector internationally, yet there is a notable absence of studies specifically relating to their learning interactions with other tourism firms. Even when studied, a social learning lens is rarely applied in either micro-firm or tourism learning network research despite its relevance in this domain. In seeking to understand and map the social dynamics of micro-firm learning and participation in an independent learning network, the authors studied an evolving learning community (ELC) situated in Ireland's south west region over a four-year period. The findings demonstrate the complexity associated with creating and sustaining a social learning infrastructure in this context. An ELC model is proffered to provide insight into inter and intra social dynamics that influence learning development in the micro-firm setting. The proposed future research includes the study of additional ELCs, in Ireland and other countries, for the purposes of cross case/cross country comparison, and in pursuit of greater insight into the social dynamics of these communities.     

Collective tourism social entrepreneurship: A means for community mobilization and social transformation

Communities depicted by lack of opportunities for development often look to tourism initiatives as a means to combine economic growth and community building. Such activity highlights a nexus between tourism, social entrepreneurship and community development. This nexus has been investigated somewhat in tourism literature, but lacks empirical backing, as well as theoretical refinement. We argue that a collective perspective on social entrepreneurship in the tourism context is needed, and introduce a concept and framework for ‘Collective Tourism Social Entrepreneurship’. We investigate how these principles are utilized by local communities to combat depopulation and deterioration in two Danish destinations, and find that the proposed process can create (social) value even if the expected result is never reached.     

Social media affordances: Enabling customer engagement

Despite the acknowledged importance of social media for customer engagement, our understanding of this phenomenon is limited and new theories can help shed further light on the unique features of social media in the tourism context. Our work contributes to the literature by adopting an affordance perspective that leads us to identify three distinctive social media affordances for customer engagement in tourism: persistent engagement, customized engagement, and triggered engagement. Our work also extends prior research on customer engagement by examining the process of recognition (proprioception, exteroception and coperception) through which organizations engage customers in social media.     

The nature of ethical entrepreneurship in tourism

This article examines ethical entrepreneurship in tourism by developing a Weberian Ideal-Type Construct for an ethical tourism entrepreneur, and thereby deeper understanding of ethical tourism entrepreneurship. This research contributes to the extremely scarce literature at the academic juncture of ethics, tourism and entrepreneurship, which is significant as tourism is characterised by entrepreneurial idiosyncrasies with ethical challenges. The study is methodologically rooted in Personal Construct Theory. The qualitative findings from 15 semi-structured interviews with entrepreneurs, who have been commended for their ethical business conduct, show that ethical entrepreneurship in tourism is based on intuitionism, care and relationships, future-orientation, humility and benevolence as key virtues. These findings challenge the more traditional views of entrepreneurial attributes, such as egoism, risk-taking and opportunism.