Reverse knowledge transfer and subsidiary power

Rather than looking at the more typical inter-company level adopted in most B2B marketing, this study investigates how a subsidiary gains power within the context of the multinational corporation. Building on network theory and dependence theory, two approaches well-known in the B2B marketing literature, this study aims to test empirically the impact of reverse knowledge transfer, knowledge transfer from a subsidiary to headquarters, on subsidiary influence and autonomy. The survey-based data from 183 subsidiaries located in the UK suggests that reverse knowledge transfer significantly enhances the relative influence of the subsidiary within the broader multinational corporation. Moreover, we find that this association is (a) stronger when the level of internal embeddedness is high and (b) weaker when the level of external embeddedness is high. Finally, our results indicate that a higher level of subsidiary autonomy only occurs in conjunction with internally embedded reverse knowledge transfer.     

The dynamics of multicultural NPD teams in virtual environments

Changes in the business environment, responses of companies to these changes and the available information and communication technologies (ICT) pose a number of challenges to present and future product developers, as well as to educational institutions. An appropriate response to these challenges is to create a solid basis for strategies to combat stronger competition, since existing educational programs have provided this only to a small extent. Several European universities provided this basis with the development of an international design course European Global Product Realization (EGPR). The main objective of the EGPR course is to provide a stimulating working environment for students, where they can conquer the design competences needed for their future professional practice. The main focus is put on multidisciplinary, multinational and multicultural teams, using virtual technological developments in solving a new product development (NPD) problem at a global level. This paper studies how the growth of the course internationally affects the design process carried out. A survey was carried out among the students of the past four courses and the analysis shows that the cultural background of the students has significant effect on their perception of the courses’ processes. This is a novel challenge that the developers of the course need to face in order to provide the highest level of knowledge possible to the students.     

Presumptive adaptation and the effectiveness of knowledge transfer

Adaptation almost invariably accompanies the cross‐border transfer of firm‐specific practices. The existing literature contains two conflicting approaches to adaptation. The first, more traditional approach, following institutional, motivational, and pragmatic efficiency considerations, presumes that a modified practice can be fine tuned, stabilized, and institutionalized without consulting a working example and that practices should thus be adapted as quickly as possible to create fit with the local environment. The second approach argues, instead, for the need to maintain the diagnostic value of the original practice by adapting cautiously and gradually. In this paper, we report an in‐depth field investigation of the relationship between presumptive adaptation, adaptation that removes the diagnostic value of the original practice, and transfer effectiveness. The setting is the transfer of franchising knowledge across borders. We investigate how adherence to recommended practices affects the rate of network growth in the host country. We find that presumptive adaptation stalls network growth while a conservative approach to adaptation, which basically entails close adherence to the original practice, results in remarkably rapid network growth. We conclude that presumptive adaptation of knowledge assets could be detrimental to performance. Copyright © 2006 John Wiley & Sons, Ltd.     

Ambiguity and the process of knowledge transfer in strategic alliances

This research examines the role played by the ‘causally ambiguous’ nature of knowledge in the process of knowledge transfer between strategic alliance partners. Based on a cross‐sectional sample of 147 multinationals and a structural equation methodology, this study empirically investigates the simultaneous effects of knowledge ambiguity and its antecedents—tacitness, asset specificity, prior experience, complexity, partner protectiveness, cultural distance, and organizational distance—on technological knowledge transfer. In contrast to past research that generally assumed a direct relation between these explanatory variables and transfer outcomes, this study’s findings highlight the critical role played by knowledge ambiguity as a full mediator of tacitness, prior experience, complexity, cultural distance, and organizational distance on knowledge transfer. These significant effects are further found to be moderated by the firm’s level of collaborative know‐how, its learning capacity, and the duration of the alliance. Copyright © 1999 John Wiley & Sons, Ltd.     

Transfer in context: replication and adaptation in knowledge transfer relationships

This paper explores the role of replication and adaptation in knowledge transfer relationships. I develop a model of knowledge transfer in which firms replicate because knowledge is ambiguous and adapt because knowledge depends on context. In the model, firms replicate more when knowledge is discrete and adapt more when they understand the interactions between different areas of knowledge. Replication and adaptation lead to successful knowledge transfer, which leads to improved performance of the receiving unit. The predictions are tested using a survey of cross‐border knowledge transfer relationships among firms in the telecommunications industry. The results are largely consistent with the model and point to potential areas for future research, such as the drivers of replication, the depreciation rate of knowledge, and the role of understanding in organizational knowledge. Copyright © 2007 John Wiley & Sons, Ltd.     

知识转移在工程项目管理中应用的研究

在工程项目这个复杂的动态过程中，人们不断地获取和创造知识，并将其运用。从知识转移的概念及内涵出发，分析了在工程项目中进行知识转移的必要性，利用一般知识转移的SECI模型分析工程项目管理中的知识转移类型、层次及其具体体现，以工程项目寿命期为主线分析知识转移的过程，并简要说明知识转移效果评价的方法。认为在工程项目管理中应用知识转移可以提高项目成员、参与企业、项目自身及同类项目的知识储备和项目管理水平。     

Regional headquarters in China: Role in MNE knowledge transfer

To improve control and coordination with operations in distant locations, multinational enterprises (MNEs) establish regional headquarters (RHQs). The number of RHQs in Shanghai registered with the Shanghai Municipal Commission of Commerce has increased from 154 in 2006 to more than 400 in 2012. Managing knowledge constitutes one of the major strategic advantages of an MNE, but little is known about RHQs and their role in MNE knowledge flows. Based on interviews with regional, subsidiary, and global managers, we explore knowledge flows involving the RHQ. Our data suggest that RHQs can have a role in inflows and outflows of knowledge, and that this involvement is influenced by RHQ management, structure, and position within the subsidiary network.     

Reverse knowledge diffusion: Competitive dynamics and the knowledge seeking behavior of Korean high-tech firms

This paper endeavors to enrich the existing knowledge acquisition literatures by specifically highlighting downsides of external ties of individuals. We introduce the concept of reverse knowledge diffusion (RKD) through external ties of individuals, and develop theoretical propositions to explain how the risks of RKD vary based on competitive dynamics and status of firms as innovation market leaders or market followers. We develop the construct of RKD to help explain why rivals may pursue contrasting knowledge seeking strategies with regards to leverage external ties of individuals, the timing of establishing these ties, and ex ante control mechanisms designed to regulate these relationships. We also discuss how our propositions advance the theory of knowledge seeking behaviors and generate future research opportunities.     

The effects of knowledge attribute, alliance characteristics, and absorptive capacity on knowledge transfer performance

The main purpose of this study is to examine the effects of knowledge attribute, alliance characteristics, and firm's absorptive capacity on the performance of knowledge transfer. Regression analysis was used to test the hypotheses in a sample of 137 alliance cases. The findings suggest that knowledge transfer performance is positively affected by the explicitness of knowledge and firm's absorptive capacity; that equity-based alliance will transfer tacit knowledge more effectively while contract-base alliance is more effective for the transfer of explicit knowledge; and that trust and adjustment have positive effects while conflict possesses a curvilinear effect on knowledge transfer performance.     

The role of regulatory focus and trustworthiness in knowledge transfer and leakage in alliances

This study investigates the overlooked phenomenon of the role of heterogeneous individuals in understanding knowledge transfer between partners in strategic alliances. We advance the current understanding about the role of boundary spanners in knowledge transfer between partner firms by proposing that the regulatory focus of boundary spanners is a key antecedent of promoting tacit knowledge transfer and preventing knowledge leakage in alliances. Furthermore, we investigate how the perception of partner trustworthiness moderates the role of regulatory focus. Our findings, based on a survey of 142 firms indicate that boundary spanners’ promotion focus and perceived partner trustworthiness have direct positive effects on tacit knowledge transfer. The interaction of prevention focus and trustworthiness has a positive effect on transfer of tacit knowledge and a negative effect on knowledge leakage.     

Strategic planning and strategic management in Australian organisations

Many planning and organisational aspects of 48 Australian organisations were examined. The empirical information tends to suggest that the process of adopting the strategic management concept is well advanced in some Australian organisations. Irrespective of size and ownership status, some organisations have already adopted strategic planning, and the process of evolution is continuing towards the final stage of strategic management. The increasing environmental volatility and growing international exposure of organisations in Australia and elsewhere in the Asia Pacific region will increase the pressure to implement international management systems, including strategic management.     

Using value analysis to support knowledge transfer in the multi-project setting

This paper investigates how formalized methodologies can effectively support the implementation of knowledge transfer practices in the multi-project setting. We propose a knowledge collection and transfer model grounded on the Value Analysis technique, empirically developed and validated through an action research in the shipbuilding industry. The proposed model facilitates decision making across multiple projects in the cruise ship design by stimulating the reuse of the available knowledge base and the exploitation of information needed to identify design solutions to solve the trade-off between functional requirements and available resources.     

A process model of tacit knowledge transfer between sales and marketing

Although an ability to generate and transfer tacit knowledge provides the basis for competitive differentiation, organizations face two primary issues when attempting to achieve this task. First, tacit knowledge, which differs from explicit knowledge in that it can only be gained through experiences, deep interactions, and learning by doing, is highly complex and therefore difficult to transfer. Second, as challenging as tacit knowledge transfer may be under the most ideal circumstances, the issue is exacerbated by the fact that sales and marketing professionals oftentimes have a dysfunctional relationship. Addressing these issues, we present and examine a theoretical model which captures the process through which tacit knowledge transfer occurs across the two functions. Study results, derived from a sample of 215 salespeople, highlight the important role interfunctional communication quality and the development of a mutual understanding play in this process. We discuss the theoretical and managerial implications arising from the study, and present opportunities for further research in the area.     

A darker side of knowledge transfer following international acquisitions

We consider a knowledge flow that dominates the international acquisition context but can actually harm foreign acquired firms' performance: non–location‐specific knowledge transfer from acquirers to acquired firms (N‐LSKT). Considering its behavioral consequences, we argue that such knowledge transfer often may destabilize existing power structures in foreign acquired firms prompting conflict and power struggles, and as a result negatively affects their performance. We find support for this adverse knowledge transfer effect. Only at very high levels of N‐LSKT, when acquirers are likely to extend their own capabilities and associated power structures more completely, do the performance effects improve. Further, predeal success of acquirers and post‐deal functional integration amplify, while acquirers' strategic control over the acquired firm alleviates the generally negative effects of N‐LSKT. Copyright © 2015 John Wiley & Sons, Ltd.     

Tolerance of executive failure in American and Japanese organisations

The attainment of organisational goals requires that organisations manage the kinds and frequency of executives' failures. Although a number of economic, sociological, and organisational theories offer guidance in explaining tolerance of executive failure and its impact on performance, little empirical work has been done exploring the dynamics of the phenomenon. This lack of research becomes especially bothersome because the careful management of failure may be a major difference between Japanese and American management styles. The present study was undertaken to begin the systematic examination of executive failure in Japan and the United States. In a study of American and Japanese executives, only economic theory and convergence theory were supported. Japanese and American executives enjoy equal tolerance of their failures, but tolerance varies in terms of economic conditions and the degree of the failure. Japanese organisations appear to manage low level failures well and serious failures poorly. Americans are better at managing serious executive failures, but are poor at handling low level failures.     

Managing and reporting intangible assets in research technology organisations

In the last couple of years, new instruments and methods for measuring, valuing and managing different forms of intangible assets have been proposed. Firms started to implement comprehensive management techniques to identify and value different forms of intangible assets based on an integrative framework, incorporating different forms of intangible assets such as R&D and human capital. Research Technology Organisations (RTOs) present an interesting case for studying different forms of intangible assets, their interdependencies and their impact on outputs. The main business of these organisations is R&D; thus, nearly all forms of investments are related to the R&D process. Their outputs are knowledge-intensive products, services and public goods with the aim of improving the innovation output of their various customers. Some European RTOs have started to introduce new instruments for measuring and managing their intangible assets more explicitly. The paper investigates the general background, a specific model and empirical experiences of an Austrian RTO, which introduced an intellectual capital management system.     

Measuring product development performance in manufacturing organisations

Effectively managing and measuring the product development process is widely seen as a means of ensuring business survival through reduced time to market, increased quality and reduced costs. Research carried out at the University of Nottingham over the last three years has led to the development of the performance measurement for product development (PMPD) methodology to guide managers in the use of performance measures to improve decision-making during the product development process. This paper focuses on the results from two international surveys of academics and industrialists that indicate current practice and future intentions in this area. Follow up cases and a longitudinal case study are also described.     

知识密集型服务业的知识转移与创新

在详细分析集群企业间知识转移的方式、路径的基础上,提炼出知识转移过程的概念模型,并进一步讨论知识转移是如何推动创新活动的。     

Being appropriately professional: the interaction between professionalism,ICT and knowledge transfer

This article examines how professionalism impacts on the interaction and knowledge transfer of professionals within open plan workspaces and between distributed workplaces when using ICT. Knowledge is key to the system of professions and the power of professionals. At the same time, professional work requires professionals to behave in an appropriate and professional‐like manner, and this includes sharing knowledge with colleagues. Yet, the ideology of professionalism is changing. Alongside, professionals are working differently, including across distributed workplaces and often interacting via ICT. These shifting contexts make understanding the interaction between professionalism, knowledge transfer and ICT crucial. Drawing on Goffman's work, particularly his exposition of interaction rituals, interviews with accountants reveal that when using ICT, the professional framework of interaction – what can be said, who has the right to speak and who is the audience – meets appropriateness in sometimes contradictory ways, potentially limiting the growth and propagation of knowledge.     

Applying knowledge management to project marketing in a demanding technology transfer project: Convincing the industrial customer over the knowledge gap

Literature in project and knowledge management has examined knowledge management in projects, but the utilization of knowledge management in project marketing is still largely unexplored. This study examines the links between knowledge management and project marketing activities in a project where the seller wants to convince the potential buyer about a demanding investment project. An in-depth case study illustrates this in a situation hampered by a technical knowledge gap between the parties. The buyer is committed when they can trust the seller's capability to successfully accomplish the project. The seller must criticize and communicate its core and project specific knowledge of technologies and customer needs through project marketing. A framework and implications on knowledge management and project marketing activities in different project phases is presented. It is proposed that knowledge management is a pertinent tool for project marketing as it helps to understand the roles of different knowledge types.