Some immediate - but negative - effects of openness on product development performance

This paper charts an unnoticed theme in the current debate on open innovation, namely the foundational question whether increasing openness is beneficial? The paper approaches this question by conceptualising the degree of ‘openness’ and analyses the importance of increasing degrees of openness for NPD performance. Inter-organizational relationships in New Product Development lay the foundation for operationalising openness because these represent important sources of ideas and knowledge in purposive inbound open innovation. This exploratory paper finds that on immediate NPD performance measures the single firm strategy is performing better than the collaborative strategy. However, we also find that the use of internal and external relationships is highly correlated and that these interact with each other. Finally, with increasing degrees of openness the product development projects are slower than the norm in the industry, slower than what is usual for the firm’s projects and had higher cost than the norm in the industry and the firm’s usual projects. These results offer a more critical perspective on openness and NPD performance than the literature on the open innovation paradigm suggests. The paper discusses these results and offers some challenges for management and research of open innovation.     

The influence of scope, depth, and orientation of external technology sources on the innovative performance of Chinese firms

It is commonly accepted nowadays that external knowledge sources are important for firms' innovative performance. However, it is still not clear, what dimensions of firms' external knowledge search strategy are crucial in determining their innovation success and whether these search strategies are contingent on different innovation modes. In this study, we analyse how the innovative performance is affected by the scope, depth, and orientation of firms' external search strategies. We apply this analysis to firms using STI (science, technology and innovation) and DUI (doing, using and interacting) innovation modes. Based on a survey among firms in China, we find that greater scope and depth of openness for both innovation modes improves innovative performance indicating that open innovation is also relevant beyond science and technology based innovation. Furthermore, we find that decreasing returns in external search strategies, suggested by Laursen and Salter (2006), are not always present and are contingent on the innovation modes. Next, we find that the type of external partners (we label it “orientation of openness”) is crucial in explaining innovative performance and that firms using DUI or STI innovation modes have different sets of relevant innovation partners. This shows that the orientation of openness is an important dimension—in addition to the scope and depth of openness. As respondents are located in China, this study provides evidence that open innovation is also relevant in developing countries.     

Can supplier innovations substitute for internal R&D? A multiple case study from an absorptive capacity perspective

Prior literature suggests that significant internal R&D resources are needed to leverage suppliers for innovation and that external knowledge sources can be used to complement the internal knowledge base. Based on the analysis of four inbound open innovation projects at Fortum, a multinational energy utility company, we argue that companies with low R&D intensity may adopt an alternative approach which aims at substituting – not merely complementing – internal R&D with external innovations. We adopt the absorptive capacity perspective while investigating the cases and focus on four distinct capabilities: acquisition, assimilation, transformation, and exploitation. We find that the substitution approach consists of short-term research on new technological areas in order to gain the ability to identify and evaluate alternative technologies, as well as joint business models and operations based on complementary capabilities between the parties. The cases also suggest that the innovation process requires significant collaboration and the buying company's supplier management capabilities may improve the success of inbound open innovation projects of this type.     

Building absorptive capacity to organise inbound open innovation in traditional industries

The discussion on open innovation suggests that the ability to absorb external knowledge has become a major driver for competition. For R&D intensive large firms, the concept of open innovation in relation to absorptive capacity is relatively well understood. Little attention has; however, been paid to how both small firms and firms, which operate in traditional sectors, engage in open innovation activities. The latter two categories of firms often dispose of no, or at most a relatively low level of, absorptive capacity. Open innovation has two faces. In the case of inbound open innovation, companies screen their environment to search for technology and knowledge and do not exclusively rely on in-house R&D. A key pre-condition is that firms dispose of “absorptive capacity” to internalise external knowledge. SMEs and firms in traditional industries might need assistance in building absorptive capacity. This paper focuses on the role of collective research centres in building absorptive capacity at the inter-organisational level. In order to do so, primary data was collected through interviews with CEOs of these technology intermediaries and their member firms and analysed in combination with secondary data. The technology intermediaries discussed are created to help firms to take advantage of technological developments. The paper demonstrates that the openness of the innovation process forces firms lacking absorptive capacity to search for alternative ways to engage in inbound open innovation. The paper highlights the multiple activities of which absorptive capacity in intermediaries is made up; defines the concept of absorptive capacity as a pre-condition to open innovation; and demonstrates how firms lacking absorptive capacity collectively cope with distributed knowledge and innovation.     

Neither invented nor shared here: The impact and management of attitudes for the adoption of open innovation practices

Despite the massive interest in open innovation, limited attention has been expressed concerning the intra-organizational challenges in implementing it. An exemplary issue is the unwillingness of employees to undertake extra-organizational knowledge transactions in the form of negative attitudes against the sourcing of external knowledge (the not-invented-here (NIH) syndrome) and against the external exploitation of knowledge assets (the not-shared-here (NSH) syndrome). Using survey data collected from 331 firms, this article empirically assesses the theoretical assertion that the NIH and NSH syndromes have negative impacts on the adoption of inbound and outbound open innovation. Furthermore, it investigates how their effects can be reduced through competence-building programs based on the training of employees. By focusing on two attitudinal antecedents to openness, the findings offer an explanation for the problems that firms face in benefiting from inflows and outflows of knowledge and possible guidance as to how managers can disengage such attitudes.     

利用外资与生产性服务业增长:国内金融发展的作用

国内金融发展可以放大外资在促进生产性服务业的资本积累和形成中的作用,而且也影响了外资对生产性服务企业技术创新能力的作用。金融发展也包括金融开放,金融开放对于属于生产性服务业的金融业的发展带来了竞争效率的提高,同时金融开放也意味者从外部引进了金融资源,提高了融资水平。总之,金融发展可以加强外资对生产性服务业增长中的作用。利用中国1985-2009年有关年度数据进行经验实证分析表明外资对中国生产性服务业增长具有很大影响,金融发展也显著影响了外资对生产性服务业增长中的作用。     

The more the merrier? Network portfolio size and innovation performance in Nigerian firms

A positive relationship between firms' networking activities and innovativeness has been consistently established in the literature on innovation. However, studies considering different innovation types, and on developing countries are scarce. This paper addresses questions concerning the relationship between networking strategies and innovativeness of firms, using innovation survey data on Nigerian firms. Quantile regression is applied to trace the link between portfolio size and innovation at different levels of innovative success. The results show a positive relationship between a firm's innovation performance and the size of its networking portfolio. This relationship varies across different innovation types and with increasing innovation performance. The findings suggest that the widely accepted portfolio approach to external search for knowledge is not necessarily always the best—its utility depends on the firm's current level of innovative success. This poses a challenge for open innovation.     

The path to outcome delivery: Interplay of service market strategy and open business models

Firms in a variety of manufacturing sectors as well as the software industry have increasingly embraced services alongside their product portfolios in order to improve financial performance. Yet, the key question “How do service market strategy change and the accompanying business model change interact, and how does their interplay affect value creation?” remains open. Relying on twelve case studies of firms that have shifted towards providing highly advanced services (e.g. outcome-based contracts), theoretical propositions concerning the interplay of market strategy and business model on value creation are derived. The firms studied report two interdependent changes: first, they evolve the market strategy from provision of pure products to provision of services and then outcomes, in order to achieve a better fit with customer needs and to grow their service businesses. Second, they rely increasingly on partners and suppliers to provide new activities that are outside their competence base. This 'open business model' allows them to grow their new service businesses effectively and efficiently. At the same time, however, the shift to a service market strategy requires enhanced accountability to customers and increases the threat of penalties in the case of failure, while reliance on partners and suppliers leads to loss of control over the activity system and increases the threat of failure due to third party dependency. Thus, this paper finds that the success of firms that shift to services and outcomes hinges on their ability to balance the trade-off between increased value (i.e. growth, efficiency and effectiveness) and increased uncertainty associated with service market strategy/open business model interplay.     

Competitive strategy for open and user innovation

I study the incentives to open technologies in imperfectly competitive markets with user innovation. Firms may choose to open part of their knowledge or private information so that it becomes freely accessible to users. Openness decisions are governed by a trade‐off between collaboration and appropriability: by becoming more open, a firm encourages user innovation but hampers its ability to capture value. I find that large firms are less open and invest more in product development than small firms, and that firms react to greater openness from rivals by becoming more open. I also show that compatibility and spillovers have a negative effect on openness, and that firms become more open as the number of competitors increases.     

Overcoming equivocality on projects in the fuzzy front end: Bringing social networks back in

The management of the fuzzy front end (FFE) phase of innovation is crucial to the ultimate success of new product and process initiatives. A critical challenge that teams face at this stage is dealing with equivocality – the extent to which project participants grapple with multiple, and plausibly conflicting, meanings and interpretations of the information available to them (Daft and Lengel, 1986; Weick, 1979). While initially, a certain level of equivocality is beneficial for enhancing teams’ creativity and preventing early closure, at some point it must be resolved in order for an idea to become a viable New Product Development (NPD) project. This study employs a social networks perspective to understand how different types of informal work-based relations and their structural properties affect equivocality on project teams in the FFE. In particular, it examines the structural effects of two types of social relations and their associated networks—those of technical-advice and friendship ties. The findings suggest that while high density in projects’ technical-advice network is likely to reduce equivocality, high density in projects’ friendship network is likely to increase it. More interestingly, having multiple members on projects who are highly central in the lab's technical-advice network tends to increase equivocality unless it is balanced with members who occupy positions of high centrality in the lab's friendship network. In addition to contributing to the scholarship on NPD, FFE, and social networks, the results offer managerial insights for deploying social networks in order to assemble NPD teams and structure the flows of communication on projects so as to resolve equivocality in the FFE.     

Is your open-innovation successful? The mediating role of a firm's organizational and social context

Open firms are not equally successful. This is because, in order to benefit from external sources of knowledge, firms must be able to absorb such knowledge. The paper outlines a firm's context as a set of organizational and social features, which may be considered absorptive capacity antecedents. It explores the mediating role of such antecedents in the relationship – hitherto insufficiently researched – between the degree of openness and innovative performance. The use of a methodology combining both direct interviews and survey of Italian firms has allowed us to confirm the supposed mediating role. We also identify different modes for companies to open up their innovation process and, for each of them, the antecedents that are consistent with choices regarding the degree of openness.     

Innovation in food firms: contribution of regional networks within the international business context

This paper explores the role of regional networks in processes of innovation within an international business context. It is hypothesized that firms participating in regional networks demonstrate a stronger innovation competence. Data are drawn from a survey among food firms in the region of Meetjesland, Belgium, and reflect the relation between the firm and a number of regional characteristics. After restructuring the data through factor analysis and cluster analysis, the important role of regional networking is revealed using discriminant analysis. The analysis marks out two factors having the strongest power to discriminate between the clusters: firms are classified as having a stronger innovation competence when networking within the region, and when orienting towards the international market. Results demonstrate that internationally operating firms benefit from regional networking. Further, it is argued that regional networking is not contradictory to an international market orientation, and that firms gain innovation competence by searching for external knowledge on different geographical scales. As these networks have the potential to enhance the innovation competence of firms, support to regional networking is promoted as a policy tool.     

比亚迪新能源汽车开发中的创新方式研究

本案例研究以比亚迪股份有限公司为对象,针对它的新能源汽车市场开发从其较短的历史发展脉络中把握其内在的创新规律,总结其富有特色的创新方式,同时从新能源汽车开发的时代背景和创新平台、创新体系等整体角度,基于主要利益相关者的关系以及新能源汽车的市场可行性,论述比亚迪新能源汽车开放式创新的含义及其特征,在比较世界主要新能源汽车的创新模式和开发方式的基础上,结合开放式创新的有关理论,指出比亚迪汽车的发展前景和面临的挑战。比亚迪的开放式创新赢得了市场,其根本原因在于对自身核心能力的充分把握和对创新的日常化理解与实践,前者使其传统的电池技术优势得以强化和扩展,并因此掌握了未来汽车产业的发展方向,避免了传统汽车制造上的品牌短板,后者则适应了自己的国情和当今的世界竞争态势,使其创新效益最大化。     

中小型企业技术创新策略探析

文章分析了中小型企业在技术创新土的不确定性因素,在此基础上提出了建构核心技术体系、树立学习标杆、充分利用企业内外的各种技术资源、做好技术创新的长期预算等提升中小型企业技术创新能力的对策.     

基于服务创新的物流企业能力形成机理研究

在分析总结现有企业能力理论的基础上,对物流服务创新的概念、模式和内容进行了分析;从服务创新的视角,以物流企业作为对象,研究基于服务创新的企业能力形成机理,丰富了企业能力理论。     

虚拟企业:网络经济下企业创新的新平台

文章论述了在网络经济下的虚拟企业能够突出核心竞争力,能有效加强组织协调,能克服创新本身所具有的不确定性、路径依赖性、不可逆性以及系统集成性特征所引起的创新障碍,为企业创新的成功提供了一个崭新的平台。     

Synchronization of Innovation and Vehicle Projects: Proposal of a Management Tool at Renault SAS

The success of a vehicle on the market depends on its price, reliability, and attractiveness; for the latter, innovations are the key elements in the differentiation from competitors. Managing the processes of selecting and integrating innovation projects into vehicle projects is therefore crucial. This article presents a management tool that aims at managing the interplay between innovation projects and vehicle projects. The objectives are to increase and optimize the amount and value of innovation projects integrated into vehicle projects. The tool, called “Profilor,” is based on the concept of intrusiveness, which is presented from a theoretical and empirical point of view.     

Open search strategies and firm performance: The different moderating role of technological environmental dynamism

Mainly driven by the rapid progress of the ‘open innovation’ paradigm, previous research has devoted considerable efforts in investigating how the degree of openness to external knowledge influences firms׳ innovation performance. However, much less is known about its impact on performance at the firm level. Moreover, the question of which open search strategy is more suitable depending on environmental features is unresolved. We focus on breadth and depth as two distinct open search strategies and claim that, besides their different benefits in terms of learning and innovation, it is also necessary to consider their costs. Based on survey data of 248 high-technology manufacturing Spanish firms, this study extends recent research about the context dependency of openness effectiveness by showing that the effect of these two open search strategies on perceived firm performance is contingent with technological environmental dynamism in a reverse fashion. While search breadth is found to be positively associated with performance in less technologically dynamic environments, it seems to hurt performance in more dynamic contexts. On the contrary, while search depth is found to have a positive effect on performance in highly technologically dynamic environments, it appears to harm firm performance in more stable contexts.     

Agile office work as embodied spatial practice: A spatial perspective on ‘open’ New Work environments

An increasing number of companies transform their traditional office spaces into open work environments, often as part of an effort for working relations to evolve away from rigid and hierarchical structures. Contrary to intentions, recent studies show how open office projects tend to re-produce social hierarchy and norms but say only little about how these socio-spatial structures come into being. In this study, we demonstrate how a workspace designed as ‘open’ is being (re-)produced and negotiated in everyday spatial practices. We investigate this question in an ethnographic research design using the example of office redesign at a German financial service company and from the perspective of social theories of space. First, we develop a critical perspective on the ‘new office’ by demonstrating that office work redesign is a political process. Through a focus on spatial practices of office work, we disclose movement and sound as crucial dimensions in the socio-political construction of ‘agile’ office work and of a social hierarchy in the open office. Second, based on our findings we propose that openness in organizational space, rather than being a design feature of a specific work environment, needs to be understood as a generative social process.