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1.
Luxury marketing research has moved from functional product attributes to a ‘democratized’ view in emerging economies. This seems to be based on the development of interactive and digital communications. Luxury research studies have historically focused on the brand's and marketer's perspectives. Thus, little attention has been given to the consumer's view of what we consider to be the individual drivers, i.e., the ‘inner and outer self’ and how that impacts luxury consumption. This paper presents a framework of luxury and self, using concepts such as interdependent or outer, independent or inner, and a new concept of ‘digital self’. These appear as three levels of luxury consumption, i.e., conspicuous, individual, and interactive. The interdependent self is influenced by the external motives and leads to conspicuous luxury behavior. Individual self is affected by internal motives and thus influences individual luxury consumption. Digital self affects the networks of motive and relationships and thereby impacts interactive luxury consumption and behavior. 相似文献
2.
Children present a unique situation for marketers to build child-brand relationships and also represent significant market potential. To obtain a deeper understanding of how children form bonds with brands, the paper develops the Children as Potential Relationship Partner (CPRP) framework and proposes that children's potential to form relationships with a brand depends on their motivation (M), opportunity (O), and ability (A) to do so. This relationship potential is represented by the MOA space, which is the product of the three dimensions. An inventory of propositions is developed to explain how children's motivation, opportunity, and ability determine the formation of child-brand relationships. In addition, the roles of gender and age and the influence of two social environmental factors, parents and peers, are also discussed. The paper concludes by calling more empirical study on child-brand relationships and discussing implications for brand managers and public policy makers. 相似文献
3.
Retailers are making considerable efforts to improve their brand management. The challenge they face, however, is how best to integrate coherently their stores, as brands, and their various distributor brands (store brands, private labels, etc.), in order to increase their brand equity and offer the market differential value that will stimulate customer loyalty. From this perspective, it is crucial for retailers to investigate the relationship between the store and their own brands. This study proposes two theoretical models showing the mechanism whereby store image helps increase the equity of a specific type of distributor brand (the store brand). The approach used in this analysis is based, on the one hand, on defining brand equity through its components, using the model in Aaker (1991), and on the other, on including (social and strategic) corporate dimensions in measuring store image. The empirical research made in the hypermarket sector in the Basque province of Gipuzkoa backs the majority of the proposed hypotheses. The results show that store image can be used by retailers to influence all components of store brand equity, essentially through its commercial and strategic dimension. This research is intended to address the clear lack of research on store brand equity. 相似文献
4.
ABSTRACTThe article addresses spiritual consumption from a corporal perspective, with a specific focus on pain and suffering as vehicles to a higher spiritual state. It applies a comparative auto-ethnography of the pain that people participating in two pilgrimages – the Camino de Santiago in France and Spain and the Quebec Compostela in Canada – feel in their toes and uses this to discuss how the experience and manifestation of pain actualises the spiritual experience. The results show that corporal pain transforms into a spiritual experience in the way that it connects to both the spiritual features associated with a particular context and the spiritual capital of the person experiencing the pain. They also reveal that displaying corporal pain during rituals – much like the sense of communion that is generated through the act of sharing – fosters further transformations leading to spiritual experiences. 相似文献
5.
Public knowledge and beliefs about injury prevention are currently poorly understood. A total of 1030 residents in the State of Queensland, Australia, responded to questions about injury prevention in or around the home, on the roads, in or on the water, at work, deliberate injury and responsibility for preventing deliberate injury allowing for comparison with reported injury prevalence data. Overall, the youngest members of society were identified as being the most vulnerable to deliberate injury with young adults accounting for 59% of responses aligning with reported data. However, younger adults failed to indicate an awareness of their own vulnerability to deliberate injury in alcohol environments even though 61% of older respondents were aware of this trend. Older respondents were the least inclined to agree that they could make a difference to their own safety in or around the home but were more inclined to agree that they could make a difference to their own safety at work. The results are discussed with a view to using improved awareness of public beliefs about injury to identify barriers to the uptake of injury prevention strategies (e.g. low perceived injury risk) as well as areas where injury prevention strategies may receive public support. 相似文献
6.
This article investigates land management and land income on the Oxbridge college agricultural estates in the mid-nineteenth century. It is based on parliamentary reports from the University Commissions of 1852, 1852/53 and 1874, the last of which (the Cleveland Commission) gives full details of land revenues and land tenure. Retrospectively, there is considerable detail on land management practices in the mid-nineteenth century. The main analysis involves the relative corporate and individual behaviour of the Oxford colleges relative to the Cambridge colleges, and it suggests questions that might be asked regarding land modernisation and management practices of institutions in mid-nineteenth-century England in general. 相似文献
8.
Although much research has been conducted on mood in relation to purchase behavior, relatively little has focused on how it functions in the actual use of products and services. There are also research gaps with respect to a more multidimensional and holistic understanding of mood and its self-regulatory processes. To address these issues, an interpretive study, applying written protocols, was conducted with 70 consumers. The results indicate support for an emergent theoretical framework, the consumption and mood framework (CMF), which consists of four dimensions: (1) products and services as consumption tools, (2) mood states, (3) processes of mood self-regulation, and (4) individual differences. Further thematic aspects of each dimension and linkages among them are also discussed. Based on these findings, implications that utilize the CMF are drawn for future research. © 1997 John Wiley & Sons, Inc. 相似文献
9.
Presented is an approach to classify a brand’s buyers into groups with varying degrees of loyalty along a continuum from “hard-core
loyal” to “hard-core switcher.” A taxonomy is developed based on the joint use of stated consideration set and brand-switching
data. In an empirical application to the automobile industry, classic stochastic models such as Grover-Srinivasan (J Mark
Res 24:139–153, 1987) and Colombo-Morrison (Mark Sci 8(1):89–99, 1989), which attempt to recover the heterogeneity existing
in the switching matrix overstate the number of hard-core loyals (buyers who repurchase with probability one) by 48% and 67%,
respectively. The proposed taxonomy illuminates the sources of the overestimation and provides insights into the brand health
of competing automotive makes.
相似文献
10.
During the past decade, ambidexterity research has broadened from its traditional macro-level focus to examine the micro-level perspectives of ambidexterity on various settings. The authors systematically review and critically appraise the literature of ambidexterity from a micro-foundational perspective, within the context of Multinational Enterprises (MNEs). By synthesizing the review findings, the authors develop a comprehensive framework that maps extant literature within and across various disciplines and multiple levels of analysis. As part of their review, the authors also identify and discuss important emerging themes and fruitful areas for future research and present the implications to both research and management practice. 相似文献
11.
With their inquisitive nature, apparent intelligence, and aesthetic appeal, alpacas draw humans to them. This article spotlights alpaca breeders in an exploration of collecting as passionate consumption [BelkRussell, W. Collecting in a Consumer Society. London: Routledge, 1995.] and consumers' relationships with their animal companions [Hirschman Elizabeth. Consumers and their animal companions. Journal of Consumer Research 1994; 20 (March): 616-32.; Holbrook MB. Stephens DL. Day E. Holbrook SM. Strazar G. A collective stereographic photo essay on key aspects of animal companionship: The truth about dogs and cats. Academy of Marketing Science Review 2001; (1) 1-16.]. Multiple data sources provide stories of alpaca ownership. These sources comprise books, newspaper clips, and magazine articles about alpacas, as well as the author's own experiences as an alpaca breeder over the past 10 years. Building from Belk's work on collection, this article both introduces the idea of dynamic-and-transforming collections and illustrates how passionate consumption can lead to rejuvenation and re-enchantment with life. By concentrating on consumption experiences, this work adds to the growing body of consumer research that moves beyond a narrow focus on purchase behavior. 相似文献
12.
The tailoring of a firm’s marketing mix to the individual customer is the essence of one-to-one marketing. In this paper, we distinguish between two forms of one-to-one marketing: personalization and customization. Personalization occurs when the firm decides what marketing mix is suitable for the individual. It is usually based on previously collected customer data. Customization occurs when the customer proactively specifies one or more elements of his or her marketing mix. We summarize key challenges and knowledge gaps in understanding both firm and customer choices in one-to-one markets. We conclude with a summary of research opportunities. 相似文献
13.
As the Nigerian retail banks customers become more sophisticated, it is now very important that retail banks determine the
factors that are important and relevant to the customers’ retail bank choice decisions. By using a survey of retail bank customers,
this study evaluates the relative importance attached to retail banks’ choice criteria used by male and female customers in
Nigeria. The results show that there are some differences in choice factors used by male and female customers in selecting
a retail bank for patronage. The recommendation is that bank managers should take both female and male market segments into
consideration when making retail bank strategic planning in order to become competitive. The findings can assist retail bank
managers in refining their marketing strategies as a means of overcoming the intense competition that exists in the Nigerian
banking system. 相似文献
14.
This paper discusses resource allocation, and presents several theoretical models based on economic and managerial, gender role and ecological perspectives. Examples illustrating the approaches and resource allocation strategies are drawn from studies of the lives of Third World women. Challenges for public policy, research and development projects which focus on expanding managerial outcomes for women are suggested. 相似文献
15.
The way a choice is presented influences what a decision-maker chooses. This paper outlines the tools available to choice architects, that is anyone who present people with choices. We divide these tools into two categories: those used in structuring the choice task and those used in describing the choice options. Tools for structuring the choice task address the idea of what to present to decision-makers, and tools for describing the choice options address the idea of how to present it. We discuss implementation issues in using choice architecture tools, including individual differences and errors in evaluation of choice outcomes. Finally, this paper presents a few applications that illustrate the positive effect choice architecture can have on real-world decisions. 相似文献
16.
ABSTRACTThe majority of research on religious consumption assumes stable, singular and exclusive preferences, an individual is an adherent to one religion at a time and conversion is a radical break in identity. In examining a context where individuals can simultaneously practice multiple religions despite seemingly theologically incompatible beliefs, we introduce the concept of religious transit, allowing for a more processual understanding of religious identity. To do so, we draw on theories of religious capital, foregrounding the flexibility of this resource in enabling multifarious religious consumption. This is made possible by the religious leaders themselves; in highlighting shared rituals and discourses, they downplay any cognitive incongruences to allow for easy, market-mediated accessibility. By conceptualising four types of religious consumption, we theorise the dynamics of consumer mobility. 相似文献
17.
This study is an empirical investigation in an Asian environment to determine if value choice varied among a group of respondents along different demographic dimensions. The results suggest that in most cases, both birthright and ascribed demographic characteristics influence or are influenced by values. Similarly, life satisfaction and wishes are also found to be affected by value choice. © 1993 John Wiley & Sons, Inc. 相似文献
18.
While considerable concern has emerged about the links between religion and economic growth, little is actually known about how religion and social class impact the decision making of individuals. Using institutional theory and social dominance theory, this paper examines the influence of religion and social class on individuals' occupational choices. Based on a large-scale database from India, this paper finds that while some religions are relatively conducive to self-employment, some others have a negative impact on self-employment choices. Furthermore, individuals belonging to social classes that are lower in the social hierarchy are less likely to be self-employed. The role of both religion and social class in influencing the likelihood of choosing self-employment suggests an important link between religion, social class, and occupational decision-making. 相似文献
19.
The consumer behavior field has a long history of looking at impoverished persons with low socioeconomic status, as well as the circumstances within which they seek, acquire, and use goods and services. Over time, these investigations have moved from studies of domestic or US subpopulations to global investigations at the base-of-the-pyramid. The underlying premise is that the poor desire the same cornucopia of goods and services as more affluent counterparts, seeking alternative ways to enter their material worlds. However, studies have suggested that consumers who live in relative poverty, or below their societal consumption adequacy baseline, may think and behave differently than other, more affluent consumers. To consider one possible example, we examine the relative healthfulness of food choices by consumers in a participant-subject pool compared to individuals living in an impoverished community. For another comparison, a group of participants from the same pool was also selected to represent lower-income individuals. The results show major differences among them, revealing insights about impoverished consumers and the usefulness of sampling frames to study the poor. 相似文献
20.
This paper focuses much‐needed attention on the ethical nature of customer relationship management (CRM) strategies in organisations. The research uses an in‐depth case study to reflect on the design, implementation and use of ‘best practice’ associated with CRM. We argue that conventional CRM philosophy is based on a fairly narrow construct that fails to consider ethical issues appropriately. We highlight why ethical considerations are important when organisations use CRM and how a more holistic approach incorporating some of Alasdair MacIntyre's ideas on virtue ethics could be relevant. 相似文献
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