Revamping MBA programs for global competitiveness

World-wide, the MBA has become one of the most popular academic qualifications. In recent years, doubts have been raised regarding worth of the MBA degree, at least in its present form. This article examines the broad trends shaping business education and recommends how MBA curricula might be redesigned to make students globally aware, and be effective in the midst of global competition. Our focus here is on meeting future essential business needs that today's schools fail to sufficiently address. Although MBA education is at a crossroads, change will not be easy, as MBA education represents a sizeable global ‘industry.’ We conclude by listing issues which may be examined to make the change feasible.     

协作知识建构理论在MBA《管理学》教学中的应用

《管理学》作为MBA专业硕士研究生开设的核心课程之一,在MBA的培养体系中具有重要作用。论文针对MBA的培养目标、培养方式、学生特点,运用群体动力学、协作学习和协作知识建构理论,构建MBA《管理学》教学模式,提出基于协作知识建构的《管理学》教学六步骤,旨在提高MBA教学质量和水平。     

Transforming business education to produce global managers

In recent years, globalization of businesses has occurred faster than the internationalization of business schools—in terms of faculty, students, and curriculum. Indeed, there is now a disconnect between global economic realities and the ability of business schools to produce global managers. This article discusses mission-based strategies for international business education and proposes opportunities that increase global awareness, global understanding, and global competence through student and faculty engagement and development. These changes will advance business schools’ mission of producing global managers.     

Getting what we wish for: The realities of business education for a global economy

Business schools around the world have embraced globalization and, as a result, attempted to attract international students to their programs. Teaching diverse student groups has many advantages, but is not without its challenges, including cultural differences in educational expectations and student self-efficacy. The goal of this article is to suggest that we can create plans and activities capable of helping Asian students adapt more quickly to the expectations of Western education. We herein describe Rotterdam Business School's experiences in working with a diverse—mainly Asian—population of students, focusing on strategies that may assist them in adapting to the expectations of the global business school classroom.     

So,you want to be a business professor?

Career transitions within the same industry are challenging enough, but transitions across sectors are even more difficult. Underlying cultural and operational differences between industry and academia present significant hidden obstacles for practitioners seeking to become teachers in higher education. To help expose these challenges, I recount—in this Executive Digest—my personal experiences leaving the consulting profession for a role as a faculty member at the Kelley School of Business, Indiana University. I offer comparisons between the two career models, illustrate specific examples of misaligned expectations, and conclude with practical suggestions to ease the transition and set forth a solid foundation for longevity in academia for non-researchers.     

A Commentary on “Business Marketing in Master's Programs: A Part of the Fabric”: Cut from the Same Cloth?

ABSTRACT

The authors of this article and their colleagues at the Richard Ivey School of Business at the University of Western Ontario are to be commended not only for this well-crafted article but also for their efforts to elevate and incorporate essential knowledge of business marketing into the fabric of their school's master's program. The provocative argument that the authors make is that business marketing behaviors, concepts and topics should not be the focus of just one elective course but that they should serve as a foundation of a school's entire master's program. According to the authors, that foundation can be built around four pillars or business marketing essentials-organizational buyer behavior, relationship marketing, customer value, and business markets. In this article, they present not only a process and guidelines for imbedding these pillars into a master's program but also recommend specific topics and cases for various master's level courses. For these reasons, this article is a “must read” for marketing scholars who seek not only to create and/or improve elective courses business marketing but also to enhance the prominence of the study of business marketing at their respective universities.     

川酒企业国际化进程中的跨文化管理研究

国际化经营是世界经济发展的必然趋势和企业发展到一定阶段的必然选择,全球化的趋势要求企业积极参与国际竞争,开展跨国经营,成为国际化的企业。以五粮液为代表的川酒企业如何跨越"文化差异",开展跨文化管理,实现跨国经营,是川酒企业在国际化征途中必须面对和解决的问题,是企业取得并保持新的竞争优势的关键。     

A Reply to “Business Marketing in Master's Programs: A Part of the Fabric”, But What If the Suit Differs?

ABSTRACT

In this reply to James Narus, James Anderson and Earl Honeycutt (NAH) we elaborate on the journey, a 25-year process, in teaching Business Marketing at Ivey. We further discuss the goal to elevate Business Marketing knowledge in the core of the program, rather than to build a strong specialization in the area. Inspired by NAH's reply, we then comment on the root causes of lack of progress at some schools in bringing more Business Marketing into master's programs, and we address the question, “What about those schools where the characteristics are different from Ivey, i.e., how far can our ideas be generalized?”     

企业国际化的一般进程及其影响因素:文献综述

企业国际化是一个复杂的,多因素作用的过程。对于企业国际化现象的描摹,国际化进程的表述,国际化行为的解释,以及企业国际化影响因素的归纳等方面均存在颇多不同的视角和差异。企业国际化理论着重关注两个议题:一是企业国际化发展的诱因;二是企业国际化的发展过程。本文就既有文献所涉主要理论及观点提供一初步检视,同时,也对后续研究的展开方向作简要的讨论。     

关于证券市场国际化的几个问题

本文在分析证券市场国际化的含义和主要表现的基础上明确提出,我国证券市场的国际化既包括证券市场的开放,也包括制度的转换,两者必须有机地结合运行;我国证券市场的国际化进程应该同人民币的国际化和资本项目下的自由化协同进行;同时必须坚持循序渐进的原则,按照一定的次序分阶段推进.     

Management Education Reforms in the Baltic States

No abstract available for this article.     

Reform and Management Education

No abstract available for this article.     

A school is “a building that has four walls…with tomorrow inside”: Toward the reinvention of the business school

Business schools, defined as educational institutions that specialize in teaching courses and programs related to business and/or management, are facing major challenges. These challenges stem from a number of major shifts in the business education landscape, including the rising importance of rankings and accreditations, the increased weight placed on ethical decision making, the ongoing debate on rigor vs. relevance in research, the digital revolution, and the significant decrease in public funding. In fact, they are so fundamental that the coming decade is likely to represent a new era in the history of business education, the fourth since the concept of the business school was created in 1819 with the establishment of ESCP Europe. The purpose of this article is to outline these main changes (TASK: T—from tower to Twittersphere, A—from auditorium to anti-café, S—from stakeholder to shareholder, K—from knowledge to know-how) and to discuss how they impact the different AS-SE-TS of a business school (alumni & students, staff & equipment, teachers & scholars). The article ends with a proposed classification of schools along four corners (culture, compass, capital, and content) and a discussion of which types of schools are best suited to adapt to these changes.     

Promoting Awareness of Government Export Assistance Programs in the International Marketing Course

ABSTRACT

One of the features of international marketing which distinguishes it from purely domestic marketing is the role of government-sponsored programs in helping firms start and indeed succeed in overseas markets. There is evidence that American firms make much less use of these programs than their foreign competitors. One possible contributing factor to this situation is limited classroom coverage which American instructors of international marketing devote to this area.

Two hundred and six U.S.-based members of the Academy of International Business (A.I.B.) were surveyed. Results indicated that while instructors of international marketing feel that government export assistance programs are important for export sucess, they are not very familiar with most of these programs and do not have positive perceptives about the quality of services currently offered. Little class time is devoted to most of the programs and lecture remains the dominant pedagogical tool. The connection between instructor familiarity with these programs and perceived importance and quality is also addressed.     

全球化视野下的重庆市对外开放战略

全球化为重庆加快对外开放发展提供了重要的历史性机遇。重庆市作为我国中西部地区的唯一直辖市和长江上游的经济中心,承担着国家发展战略的枢纽与传递功能,这一功能内在地要求将重庆市对外开放的战略目标定位为内陆型国际化大都市;重庆市作为内陆型的国际化大都市,基本特征是内陆型的地域特征、国际化的本质要求、大都市的建管及运营视野;重庆市建设成为内陆型国际化大都市的基本条件已经具备,在全球营销重庆市尤显迫切。