Developing Cultural Intelligence for Global Leadership Through Mindfulness

Understanding how businesses function in relation to cultural and societal influences is critical for today’s business leader who wants to interact competently across borders. However, developing and evaluating such competence is a challenge. One concept that provides a holistic conceptualization of intercultural competence is the notion of “mindfulness” or the ability to use reflection as a connection between knowledge and action. To facilitate the intercultural learning of a group of MBA students studying global leadership during a cross-cultural immersion experience in China, a model of cultural competence was introduced during their predeparture sessions. In order to demonstrate their understanding of intercultural competence, student papers were analyzed using a coding scheme for reflection. Data show that, overall, students increased their level of “mindfulness” and became more reflective, and in our hopes, more culturally sensitive as a result of this cross-cultural immersion program. Implications of this study can be used for teaching international business and improving study abroad assignments through reflection.     

Influence of Students’ Interactions Abroad on Developing Intercultural Competence

Study-abroad programs represent one of the initiatives implemented by universities to internationalize curricula and prepare students to perform in a globalized society. The purpose of this research was to evaluate how intercultural interactions influence the development of intercultural competence. Results from a sample of 158 students indicate that students’ intercultural contacts have a significant positive effect on their change in intercultural competence, which is calculated as the difference between the measures before and after going abroad (b = .236; s.e. = .104; β = .289; p < .05). These findings confirm that mere exposure to foreign environments does not automatically result in effective learning; thus, universities should set conditions to facilitate active engagement between visiting students and national hosts.     

Examining Intercultural Growth for Business Students in Short-Term Study Abroad Programs: Too Good to Be True?

Changes in ethnocentrism, intercultural communication apprehension, international awareness and activities were examined in business students participating in a 16-day consulting program abroad and compared to a control group of students at the home university. Anticipated changes in the study abroad students were found; however, when compared to the control group, the changes had little significance. Study abroad students had higher ethnocentrism, intercultural communication apprehension and lower intercultural awareness prior to going abroad; thus, the study abroad experience brought the STSA participants to the post-test levels of the control group. Implications for STSA programs and directions for future research are discussed.     

高职英语专业学生跨文化交际能力缺失与培养策略

跨文化交际能力的培养对于英语专业学生有着极为突出的重要性,针对高职英语专业学生对英语国家社会背景了解不足、文化素养普遍较低,跨文化交际意识较薄弱的特点,提出了跨文化交际能力的培养策略。以使高职英语专业学生能够更好的适应工作岗位的需求。     

浅议英语口语教学中跨文化交际能力的培养

跨文化交际能力在大学英语口语教学中体现在语言能力、语用能力、策略能力.、跨文化能力。我国传统英语教学忽视了对学生跨文化差异意识的培养,导致其跨文化交际能力普遍较低。应改变学生的思维方式,注重学生跨文化差异意识的培养,在课堂教学中把语言教学与文化教学结合起来,并把文化教学寓于语言教学之中,努力探索语言中深刻的文化内涵,增强学生对目的语文化的领悟力和敏感性。     

Global managers’ perceptions of cultural competence

To work effectively in the global business arena, managers need a strong set of intercultural management skills. When dealing with clients, co-workers, and other stakeholders at home or abroad, managers with cross-cultural competence have a distinct competitive advantage in the multicultural marketplace. Although generally accepted as a valuable asset for doing business, cross-cultural competence defies easy definition. This study attempts to conceptualize the complex term from the practitioner's point of view. What does cross-cultural competence mean to global managers? From their perspective, which aspects of culture do business people need to understand? From the universe of cultural beliefs, values, attitudes, and country-specific information, what should an executive, with limited time, focus on to develop a basic level of cultural competence? This study asked Mexican managers what they needed to know about culture to do business with the U.S. In the process, they consistently identified certain basic components of cultural competence. Responses were surprisingly similar among the managers, indicating they had a clear picture of which cultural essentials were most important for global executives to learn. The results of the study reveal a working definition of cultural competence for global managers. This research also provides trainers and business educators a content framework for a short-term training program, based on the global managers’ perceptions of cross-cultural competence.     

What is Ethical Competence? The Role of Empathy,Personal Values,and the Five-Factor Model of Personality in Ethical Decision-Making

The objective of the present research was two-fold: (1) to provide a new definition of ethical competence, and (2) to clarify the influence of empathy, personal values, and the five-factor model of personality on ethical competence. The present research provides a comprehensive overview about recent approaches and empirically explores the interconnections of these constructs. 366 German undergraduate students were examined in a cross-sectional study that investigated the relationship of empathy, personal values, and the five-factor model of personality with moral judgment competence and counterproductive work behavior as indicators of moral judgment and behavior. We found self-transcendence values to be related to both, high levels of empathy and ethical competence, in contrast to self-enhancement values. Multiple mediation analysis revealed unique effects of empathy on ethical competence through values as mediators. Affective (but not cognitive) empathy transmitted its effect on ethical competence through benevolence, conformity, tradition, power, and hedonism. Most importantly, perspective taking lost its predictive power when investigated alongside affective empathy dimensions. These results converge to an important role of affective empathy, in particular empathic concern, with regard to personal values and ethical competence. Furthermore, the five-factor model of personality explained variance in measures of ethical competence. Our research suggests that organizational decision makers should consider the role of empathy, personal values, and the five-factor model in their human resource management in order to select employees with high ethical competence.     

The Importance of Relationship Quality: Maximizing the Impact of Expatriate Contact with a Local Host

Contact between expatriates and a local host‐a specific type of peer mentoring‐has been shown to result in benefits to adjustment, social support, and intercultural competence. This longitudinal study examines the role of the quality of this contact. Expatriates in the Netherlands were randomly divided into an experimental group (N = 33) in which 21 participants had developed high‐quality contact with their host, and a control group (N = 32) that had no host. The results suggest the higher the quality of the contact, the more benefit the expatriate experienced. Moreover, expatriates with low‐quality contact did not experience a detrimental effect. Theoretical and practical implications for mentoring in general, and peer mentoring of expatriates specifically, are discussed. © 2015 Wiley Periodicals, Inc.     

Student Cultural Interaction in a Short-Term Study Abroad Program

Empirical studies of the effects of short-term study abroad programs have found mixed results. This study uses a pre-post test design to assess the effect on student cross-cultural adaptability of a 2-week study abroad program to Germany that includes substantial student interaction with Germans. Pretrip to post-trip, students showed a significant increase in personal autonomy. Comparison of pretrip student scores against scale score means identified personal autonomy as the only dimension students were not already significantly above average pretrip. Although Business students demonstrated a significant increase in personal autonomy following the trip, Letters and Sciences students showed no significant change in any of the four cultural dimensions measured.     

The neurophysiological mechanisms underlying brand personality consumer attraction: EEG and GSR evidence

The “similarity-attraction” mechanism of brand personality exists in a state of controversy because many studies have found that the brand personality favored by consumers is inconsistent with their personality. The psychological reasons underlying this paradoxical situation remain unknown. Therefore, based on the circumplex model of emotion theory in neuroscience, this study uses EEG and GSR to measure physiological responses and self-assessment questionnaires to the display of 5 brand personality images to subjects with different Big Five personality traits. 36 undergraduate students participated in the experiment. The results show that: 1) if the questionnaire survey method is used, the results are approximately consistent with previous studies, which is consistent with the theory of ‘similar personality leads to attraction’. 2) The subjects' physiological indicators were not concordant with the self-report scores. Based on EEG and GSR results, brands with the “competence” personality strongly attracted consumers with strong ‘openness’. Subjects with strong “conscientiousness” avoided the ‘sincerity’ and ‘ruggedness’ brand personality; Based on the “emotion/feeling” theory of neuroscience, this study explains the non-concordant results of physiological indicators and self-assessment questionnaires, and proposes a new solution to the controversial issue of brand personality theory. Our findings have significant practical value for guiding brand personality design and the identification of target consumer groups.     

中外合作办学中学生跨文化能力的培养路径

在中外合作办学迅速发展的背景下,跨文化能力成为我国21世纪人才必备的能力。因此要结合中外合作办学特点,实现跨文化教育理论的创新;加强中外合作办学管理,培养跨文化交流意识;制定合理的教学体系,综合运用多样化的教学环境,促进我国高等教育事业的发展。     

The relationship between trainers’ media‐didactical competence and media‐didactical self‐efficacy,attitudes and use of digital media in training

The ongoing digitalization in the training sector produces new demands on the media‐didactical competence of trainers. We conducted an online survey of 279 trainers in Germany to investigate the relationships among media‐didactical competence, media‐didactical self‐efficacy, attitudes toward the use of digital media and the actual use of digital media in training. Furthermore, we compared trainers who attended a course on digital media with trainers who did not attend such a course. The analysis of the theoretically expected correlations between the variables resulted in not all hypotheses being accepted. The analysis of the group differences showed that the trainers who attended a course on digital media had higher media‐didactical competence and media‐didactical self‐efficacy scores and used digital media more often in training. There was no significant difference in negative attitudes. The implications for the promotion of the media‐didactical competence of trainers are discussed.     

The influence of brand personality and relative brand identification on brand loyalty in the European mobile phone market

This study investigates the influence of brand personality on consumer loyalty and the moderating role of relative brand identification for multiple brands in the same product category. Survey data were collected from 1,651 respondents in the United Kingdom, France, and Germany. Results indicate that dimensions of brand personality that are positively associated with consumer brand loyalty vary across brands in the mobile phone category. Furthermore, relative brand identification not only positively affects consumer loyalty, it also moderates the relationship between brand personality and consumer loyalty. Copyright © 2015 ASAC. Published by John Wiley & Sons, Ltd.     

Business Student Ethics: Selected Predictors of Attitudes Toward Cheating

This research addresses the frequently reported finding that business education reduces the ethical sensitivity of students. It presents evidence that supports the view that much of the prior research has relied upon a narrow set of explanatory variables as well as dependent measures of ethical reasoning that often lacked external validity. This research proposes instead, a dependent measure based on students' attitudes toward academic dishonesty and the use of two additional independent variables, locus of control and personality type. In an empirical study,both locus of control and personality type were found to significantly influence students' attitudes to academic dishonesty. Students who studied business however, were no more tolerant of academic dishonesty than students in other programs. Nor did they have a different locus of control or personality-type. Locusof control and personality type were however,significantly correlated. Findings also support the predictive utility of using cheating to understand ethical attitudes in general.     

Business Students' Choice of Short-Term or Long-Term Study Abroad Opportunities

Recent years have seen a proliferation of short-term study abroad opportunities. Although they are both supplementing and replacing semester-long study abroad programs, research has focused primarily on semester (long-term) programs. We draw on the theory of planned behavior (TPB) to explore factors that predict why students choose long-term and short-term programs. Results indicate that students perceive more social pressure to engage in short-term programs, and higher barriers limiting participation in long-term programs. All TPB factors significantly predicted students' intentions to study abroad in both short-term and long-term programs with one exception; perceived behavioral control did not significantly predict intentions to participate in short-term programs. These findings can be used to improve marketing of short-term and long-term programs by addressing student concerns specific to each type of program, potentially increasing the number of students choosing to study abroad.     

Identifying College Students Likely to Participate in a Travel Abroad Volunteer Project

Foreign travel provides excellent opportunities for college students to broaden their global mindset. While empirical research focusing on variables that influence student participation in study abroad programs are available, there is a paucity of research that focuses on travel abroad programs relating to participating in volunteer projects. Using a sample of 193 undergraduate business students, this study attempts to develop profiles of students that are “not likely,” “maybe,” and “most likely” to participate in a travel abroad volunteer project. Those who were “mostly likely” to participate had traveled abroad before, demonstrated high levels of self-congruity and diversity seeking, and stated financial costs to be less of a constraint in participating in such a project. Discussion of findings and direction for future research is also provided.     

Business Unethicality as an Impediment to Consumer Trust: The Moderating Role of Demographic and Cultural Characteristics

The article reports the findings of a study conducted among 387 consumers regarding their perceptions of the unethicality of business practices of firms and how these affect their response behavior, in terms of trust, satisfaction, and loyalty. The study confirmed that high levels of perceived corporate unethicality decrease consumer trust. This in turn reduces consumer satisfaction, which ultimately has negative effects on customer loyalty. It was also revealed that, although both consumer gender and urbanity have a moderating effect on the link between perceived unethicality and trust, the age group and level of education of the consumer did not exhibit such an effect. With regard to consumer cultural characteristics, both high uncertainty avoidance and low individualism were found to increase the negative impact of business unethicality on trust, as opposed to power distance and masculinity that did not have any moderating effect on this relationship. Implications for managers are extracted from the study findings, as well as directions for future research.     

Effects of underdog (vs. top dog) positioning advertising

The study investigates individual differences in attitudes towards brands being positioned as underdogs in advertising from an emotional perspective. We argue that the personality trait of empathic concern moderates the underdog effect on brand attitude and that the moderating effect is mediated by empathic response to the advertisement. We conducted three experiments with ads using top-dog and underdog appeals. Those who have stronger empathic concern showed more favourable attitudes towards the brand advertised through underdog positioning, and the effect of empathic concern was mediated by the empathic response to the underdog positioning advertisement. For managers, targeting consumers who have high levels of empathic concern could result in more favourable attitudes towards underdog businesses when using underdog appeals.     

International Executives,Identity Strategies and Mobility in France and China

The strategies of multinational firms increasingly rely in Asia Pacific Region on processes of socialising their employees, who are seeking to develop and reinforce a “global” company culture, without endangering the cultures of local subsidiaries. Specialists have coined the term “cross-cultural management”. A role of “company ambassador” is allocated to a new generation of international executives in Asia whose mission will be to play an effective role as interface between head office its the subsidiaries – and between the subsidiaries themselves – once they have been suitably “impregnated” with the company culture and the particular features of different markets.

The repeated experience of international mobility that executives live through means that the individual may well be living in conflict with previous identities. It is true to say that nobody stays long in an internationally mobile situation without running the risk of there being strong divergence between the domestic and residential worlds, the life of the community and the world of the company. This article has been written as a result of in-depth research into the way executives of a large French oil company built up their identities and as a result of a study examines intercultural learning based on French expatriates' experience in China. We consider how French expatriates experience China and what imaginary underlies their perception. Analysis of daily socialization and interaction processes shows intercultural competence develops along distinct immersion stages: immersion–adjustment, immersion–comprehension, and immersion–integration. Individually, adjustment and comprehension support intercultural practice. The ultimate immersion stage leads to enlightened pragmatism stemming from “nomadic intelligence”. Where a researcher in the social sciences or a business man might have expected to have found an homogenous international elite, international executives building an “international system”, the heterogeneous nature of the identity strategies of international executives give the lie to the myth of the large company as a space for the irreversible assimilation of its members. At an individual level, being an international executive is a unique way of living the experience abroad, or rather, several different ways of experiencing identity strategies linked to the manipulation of one's ethnicity in a context of significant geographical and functional mobility.     

How Servant Leadership Influences Organizational Citizenship Behavior: The Roles of LMX,Empowerment, and Proactive Personality

While the link between servant leadership and organizational citizenship behavior (OCB) has been established, the individual-level mechanisms underlying this relationship and its boundary conditions remain poorly understood. In this study, we investigate the salience of the mediating mechanisms of leader–member exchange (LMX) and psychological empowerment in explaining the process by which servant leaders elicit discretionary OCB among followers. We also examine the role of followers’ proactive personality in moderating the indirect effects of servant leadership on OCB through LMX and psychological empowerment. Analysis of survey data collected from 446 supervisor–subordinate dyads in a large Chinese state-owned enterprise suggests that while servant leadership is positively related to subordinate OCB through LMX, psychological empowerment does not explain any additional variance in OCB above that accounted for by LMX. Moderated mediation tests confirm the moderating effect of proactive personality through LMX. By providing a nuanced understanding of how and when servant leadership leads followers to go above and beyond their job role, our study assists organizations in deciding how to develop and utilize servant leaders in their organizations.