How Can Behavioural Insights Be Used to Improve EU Policy?

The introduction of behavioural insights into policy-making is welcome, because they challenge traditional assumptions in policy-making which are largely inspired by neoclassical economic thinking. In line with good evidence-based policy-making, they make us question and test how people behave instead of assuming we already know the answer.     

Study Abroad Programs as Tools of Internationalization: Which Factors Influence Hungarian Business Students to Participate?

The internationalization of higher education has been on the agenda for decades now all over the world. Study abroad programs are undoubtedly tools of the internationalization endeavors. The ERASMUS Student Mobility Program is one of the flagships of the European Union’s educational exchange programs implicitly aiming for the internationalization of European higher education. Despite the high level of support from the European Commission, the ERASMUS opportunity seems to be underused in several institutions. This study looks at the possible obstacles of internationalization at the institutional level through the lens of study abroad programs, and serves as a lesson for higher education institutions in the USA. Through desk research and a student survey, the author explores the encouraging factors and discouraging factors that affect business students in their decision whether to apply for a study abroad program or not.     

Can Social Marketing Segmentation Initiatives Be Used to Increase Household Electricity Conservation?

Australia is one of the highest per capita emitters of carbon dioxide in the world, therefore improving energy conservation efforts is important to Australia's economic, social, and environmental well-being. In such an environment, long-term policy changes to energy conservation are likely to be contentious, complex, and costly. In this context the use of a complementary social marketing segmentation framework to guide the intervention process could provide additional leverage for policy makers to facilitate short-term improvements, which are aligned with their longer-term goals. This article focuses on the application of market segmentation techniques as potential motivators to electricity conservation efforts in the existing context of residential users of electricity in New South Wales (NSW), Australia. It investigates the impact of a range of hypothetical consequence incentive packages (i.e., financial reward and feedback frequency) on attitudes toward energy conservation using a cross-sectional survey of 188 respondents from metropolitan NSW residents. It is proposed that incentive packages for energy conservation campaigns will be most effective when targeted specifically to each of the environmental attitudes and beliefs segments.     

Thiscompanysucks.com: the use of the Internet in negative consumer‐to‐consumer articulations

The Internet has provided a forum through which consumers who are dissatisfied with various companies can vent their anger towards these corporations. A number of World Wide Web (WWW) sites have cropped up on the Internet, their specific aim being the fomenting of negative communication about companies: these are known as corporate complaint WWW sites. Little research has been conducted on negative on‐line consumer‐to‐consumer articulations and the possible impact that these might have on consumers' perceptions and attitudes. This paper attempts to foster discussion on the use of the Internet in facilitating consumer‐to‐consumer communication, particularly negative communication. First, background information on corporate complaint WWW sites is provided. Then, a survey that was conducted in order to glean information on consumer knowledge of and responses to these kinds of WWW sites is discussed. The results indicate that, among the population used in this study, the awareness of corporate complaint WWW sites was moderate. However, when respondents were aware of them, they were likely to visit them. Social influence plays a role in influencing awareness and prompting visits to corporate complaint WWW sites. In addition, an individual difference factor, attitudes towards complaining, influenced the kinds of activities in which the respondents engaged when they visit corporate complaint WWW sites. Future research directions are proposed.     

Tie the Ties: The Significance of the Binding Networks in SMEs’ Internationalization Process

This research examines the obstacles for small and medium sized enterprises’ (SMEs) internationalization and the roles of networks in SMEs’ internationalization process. It finds that the key obstacles for SMEs internationalization are lack of market insights, lack of knowledge and skills necessary for internationalization, and lack of skilled labor. In Thailand, personal networking has played the most prominent role in the early stage of SMEs’ internationalization. Trust is reported to be the critical component for a long lasting relationship in the network. “Friendship” is viewed as the ultimate level of relationship in the trusted network.     

Was the Internet the Only Option? Which Way Should Business and Information Systems Engineering Go?

In global competition, the Internet turned out to be the single and hegemonial infrastructure for communication. It has become the “nervous system” of today’s networked economy. While the first phase provided communication services, like e-mail, the WWW has established an interactive platform to allow easy access to advanced services. Now, in its “third” or cooperative phase, the Internet will finally lead to a ubiquitous informatization where business processes and applications become interleaved beyond the boundaries of enterprises. For this phase, many analogies to the emergence of the Internet can be observed.     

Which Companies Benefit from Liberalization? a Study of the Influence of Initial Productivity

Theoretical research shows that competition has positive effects on productivity, for companies that are initially efficient, but not for unproductive firms. Our empirical analysis on a panel data of Czech companies, years 1995–2004, confirms this result. In addition, our analysis shows that when economic reforms affect both domestic and foreign competition, controlling for domestic competition is crucial when assessing the impact of trade liberalization. Otherwise, the effect of trade liberalization on firm productivity is upward biased.     

2005:The Process of China-ASEANFree Trade Area to Be StartedZero tariff for about 7000 kinds of products

"In 2005 China-ASEAN will totally start the process of tariff reduction,the great curtain of a big unified market for 1,800 million people will bepulled up," said Xu Ningning, Chinese Director of China-ASEAN CommercialCouncil at the Third Forum of Overseas Chinese Worldwide held in Beijingrecently. Starting from now, it will take 6 years to complete theconstruction of China-ASEAN Free Trade Area (CAFTA) in 2010, but this isalso a process during which both sides will constantly reduce tariffs andcancel the non-tariff trade barriers; this is a process during which bothsides will constantly merge economy with each other.     

Can Creativity Be a Collective Virtue? Insights for the Ethics of Innovation

Journal of Business Ethics - Virtue accounts of innovation ethics have recognized the virtue of creativity as an admirable trait in innovators. However, such accounts have not paid sufficient...     

What to Learn from the Japanese? The Process of Japanese-Style Management Transfer to China

Many Chinese and Japanese believe that Japanese-style management methods are a vital factor in establishing the international competitiveness of ‘Japanese-Funded Enterprises’ in China, and both sides thus favour the transfer of such methods to China. This contribution considers three basic questions about the process of this transfer: what kind of Japanese-style management methods have been transferred to China, how has this transfer been effected, and what problems have hindered the transfer? It is argued that many ideas in Japanese-style management draw upon material from ancient China. A detailed case study is presented of a Sino–Japanese joint venture in the fashion industry in Beijing, outlining in some depth the venture's management skills training programme, both to show the kinds of methods which are being introduced and how this introduction is being handled. Finally, there is a brief discussion of the dificulties of assimilating Japanese-style management methods in China, which highlights the importance (for the Chinese) of learning the ‘essence’ of Japanese management.     

Crossing the International Teaching Divide–The Evaluation of an Internet Based Teaching Project

SUMMARY

This paper reports the results of a study which examined the use of the Internet as the means by which international business students who were engaged in a collaborative learning project could conduct their interactions at distances of many thousands of miles.

The students were surveyed after completion of the project. The difficulties, which they experienced when using this medium of communication, are reported, as are the positive aspects, which were identified. The survey also identified key areas of suggested improvement for future Internet based collaborative projects.

The paper discusses the results of the study and suggests methods by which Internet based teaching can be improved, as well as areas for further research.     

A Real Chance to Be the Member of EU“——An interview with Ambassador of the Republic of Hungary to China

Hungary, as a new member of European Union, gains both opportunities and chal lenges. Facing such a situation that EU is China‘s second largest trade partner and vice versa, how will Hungary do to cooperate with China? On this occasion, we have interviewed H.E. Mihaly Bayer, Ambassador of the Republic of Hungary to China. Below is the interview with him.     

Where Did They Go Wrong? An Analysis of the Failure of Knowledgeable Internet Consumers to Detect Deception Over the Internet

This paper uses an information-processing model of deception detection to understand the reasons underlying Internet consumers' success and failure at detecting forms of intentional deception that occur on the Internet. Eighty MBA students visited either a real commercial site or a deceptive copycat (page-jacking) site. The deceptive site was identical to the clean site except that it contained six deceptive manipulations (e.g., forged favorable quotes from authoritative sources). This study compares the information processing behavior of four groups of subjects: those who detected the deception, those who missed it, those who correctly identified the real site as non-deceptive, and those who incorrectly believed that the real site was deceptive. It was found that (1) priming subjects to generate the hypothesis of deception weakly facilitates detection success, (2) competence at evaluating the hypothesis of deception is a strong differentiator between successful and unsuccessful detectors, and (3) successful detectors rely on assurance cues and heavily discount trust cues. Unsuccessful detectors do the opposite.     

2005： The Process of China-ASEAN Free Trade Area to Be Started Zero tariff for about 7000 kinds of products

Starting from now, it will take 6 years to complete the construction of China-ASEAN Free Trade Area (CAFTA) in 2010, but this is also a process during which both sides will constantly reduce tariffs and cancel the non-tariff trade barriers.     

“A Real Chance to Be the Member of EU”—— An interview with Ambassador of the Republic of Hungary to China

Hungary, as a new member of European Union, gains both opportunities and chal lenges. Facing such a situation that EU is China‘s second largest trade partner and vice versa, how will Hungary do to cooperate with China? On this occasion, we have interviewed H.E. Mihaly Bayer, Ambassador of the Republic of Hungary to China. Below is the interview with him.     

First-Phase Construction of the New CIEC to Be Put into Use Next March

On the morning of September 28,the topping-out ceremony of the China International Exhibition Center (New) was held at the Seventh Pavilion of the New CIEC in Tianzhu Konggang Development Zone, Shunyi District,Beijing.Vice-Chairwoman Gu Xiulian of     

The environmental value‐attitude‐system model: A framework to guide the understanding of environmentally‐conscious consumer behaviour

Business writers such as Charter in 1992 predict that addressing the environmental consciousness of consumers will be one of the most important issues industry will face in the 1990s, and was seen by Ottmann in 1992 as the marketing trend of the decade. In 1993 Coddington judged much of green consumer potential to be latent as the environmental concern expressed in surveys was not clearly visible in current consumer behaviour. How best to respond to this new challenge and exploit the potential market is still causing confusion amongst marketers. However, it is a practical business concern as consumers may become more explicit in their demand and use their purchase power as an economic vote to effect social and environmental change. It is argued that marketing conclusions can only be drawn from a thorough understanding of the phenomenon. In this paper, the value‐attitude‐system model of Vinson et al. in 1977 is applied and extended to provide an insight into the complex phenomena affecting environmentally‐conscious purchase behaviour by integrating the underlying influences from the individual belief system.