A Study of Business Student Choice to Study Abroad: A Test of the Theory of Planned Behavior

Study abroad experiences are becoming increasingly common with business students. In this study, we build upon previous research into the motivations of students to study abroad by using Ajzen's Theory of Planned Behavior as a theoretical basis for indentifying the factors which might influence their intention to study abroad. A survey administered to 188 business students and subsequent analysis supported Ajzen's theory that attitude, perceived behavioral control, and subjective norms all were significant predictors of intention. This study also identified gender specific differences in the various factors.     

Emerging Interaction of Political Processes

Abstract

The emerging interaction of political processes sets the stage for the level of macro uncertainty and specific risk events that may occur in an international relationship. Strongly defined social control in Cuba, formal and informal, dominates the dynamics of the relationship, while simultaneously government, formal, action in the U.S. dominates the ability of American individuals to further the relationship. This study examines the development of a long-term relationship between two universities from the U.S. and Cuba. Over a period of eight years the relationship changes considerably as events on the macro stage play out and the environment for détente shifts. The key focus of this relationship lies with developing the study abroad program, taking students from the U.S. to Cuba.     

Business Students' Choice of Short-Term or Long-Term Study Abroad Opportunities

Recent years have seen a proliferation of short-term study abroad opportunities. Although they are both supplementing and replacing semester-long study abroad programs, research has focused primarily on semester (long-term) programs. We draw on the theory of planned behavior (TPB) to explore factors that predict why students choose long-term and short-term programs. Results indicate that students perceive more social pressure to engage in short-term programs, and higher barriers limiting participation in long-term programs. All TPB factors significantly predicted students' intentions to study abroad in both short-term and long-term programs with one exception; perceived behavioral control did not significantly predict intentions to participate in short-term programs. These findings can be used to improve marketing of short-term and long-term programs by addressing student concerns specific to each type of program, potentially increasing the number of students choosing to study abroad.     

Factors Affecting the Design of Short-Term Study-Abroad Programs: An Exploratory Study of Two Business Schools

Study-abroad programs have played a significant role in globalization of business curricula over the years. Short-term study-abroad programs (STSAPs) are proliferating in business schools and provide a viable alternative of studying abroad to students who are unable to participate in programs of longer durations due to disruption in family, work, and education schedules. This exploratory study attempts to understand factors that are critical to students’ participation in STSAPs offered by business schools. This research focuses on a combination of factors that include STSAP components and attributes as well student specific characterisitics. Initial analysis indicates that STSAP cost, STSAP content, and organizational and personal issues, in that order, are considered important by business school students. Significant differences exist in the perceived importance of different factors used by students to choose to participate in STSAPs based on gender, age group, family income, program level (undergraduate versus graduate), and program type. Results of this research have implications for the design of STSAPs in business schools that are offering or considering offering such courses or programs.     

Cuba: The New Frontier of Study Abroad Programs for U.S. Students

The growing reconciliation between the United States and Cuba has created a unique opportunity for U.S. business and hospitality students to observe and experience first-hand an economy in marked transition. Attempting to balance the tenets of socialism with a rapidly growing reliance on capitalism creates a rare learning environment for students. This article presents the plan for a 10-day faculty-led study abroad program to Cuba. The program is divided between the two (arguably) most important destinations in Cuba: the economic and cultural center, Havana, and the tourism powerhouse of Varadero. At each destination, students are engaged in lectures, site visits, research, and cultural experiences.     

Student Cultural Interaction in a Short-Term Study Abroad Program

Empirical studies of the effects of short-term study abroad programs have found mixed results. This study uses a pre-post test design to assess the effect on student cross-cultural adaptability of a 2-week study abroad program to Germany that includes substantial student interaction with Germans. Pretrip to post-trip, students showed a significant increase in personal autonomy. Comparison of pretrip student scores against scale score means identified personal autonomy as the only dimension students were not already significantly above average pretrip. Although Business students demonstrated a significant increase in personal autonomy following the trip, Letters and Sciences students showed no significant change in any of the four cultural dimensions measured.     

The Bologna Process and Internationalization for Higher Education in the U.S.

When U.S. colleges and universities internationalize, there are policy implications branching out of the change process and affecting nearly all higher education areas within the university or college. Government, state, and local entities all have a vested interest in internationalizing in the 21st century because of the growing interconnectedness that the world now shares. Schools of business are usually one the first areas on U.S. college and universities to invest in international programming, whether for outbound study abroad students to Europe or Asia, or receiving international students for a short-term exchange program or degree-seeking opportunities.     

An Assessment of Experiential Learning of Global Poverty Issues Through International Service Projects

Service learning has been used to supplement a standard business curriculum, but not typically in an international business context. We report the results of two short-term study abroad programs in which we incorporated service learning projects, one in Cambodia and the other in Vietnam. Our objective is to assess how we organized and delivered effective service learning projects in short-term study tours, and to assess students’ learning outcomes on global poverty issues in a business curriculum. We used both quantitative and qualitative assessment measures. The findings suggest that several types of learning outcomes did occur through the service learning projects, as the literature suggested. Seeing poverty firsthand and doing something about it through service learning may be a first experience for many students, but it seems to be a transformational one for many. We conclude that students may approach business and even political decisions with a greater understanding of their impact on poverty in the developing world.     

An Exploratory Investigation of Study-Abroad Online Information Cues

Despite numerous studies on the factors involved in the decision-making process on study abroad, little attention has been paid to the initial stage when students process information. This qualitative study aims to map out the cues involved when Chinese students process study-abroad information from an information-processing perspective. Findings showed that family members, the Internet, and agents were the main channels through which respondents obtained information. Recognition of qualifications by the source country, employment prospects, and price were identified as important cues. This study identified the determining role of cues by using a rating system. Using marketing cues, marketers may be able to design and align marketing strategies which are more efficient at attracting Chinese students in the future.     

Factors Affecting Students’ Preferences to Study Abroad Programs: A Case of Indian Business School Students

ABSTRACT

This study makes an attempt to explore the factors affecting Indian students’ preferences to study abroad programs. A survey administered in one of the leading business schools of India and subsequent analysis reveals the significance and importance of study abroad for Indian students. Result shows that the top-ranked factors affecting students’ preferences to study abroad are: quality of education in the host country, safety issues in the host country, and reputation and ranking of the host institution. Also, USA was found to be the most preferred country for study, and students belonging to a family business prefer the USA for study. However, no significant relationship was found between country choice and gender of the student. Similarly, specialization of the study was not found to be a significant factor of country choice.     

Do values or goals better explain intent? A cross-national comparison

Among six major lines of inquiry on motivations, two theories are especially pertinent to consumer behavior studies: values and goals. Several studies show that consumer behavior can be predicted on the basis of values or goals; this study examines which are the stronger predictors by presenting a cross-cultural comparison of the values and goals that may influence the behavioral intentions of U.S., Chinese, and French students to study abroad. As a service, study abroad has financial implications, represents a choice, and competes with other educational products. Therefore, goals appear to explain behavioral intentions better than do values, except among U.S. students. The goals and values associated with behavioral intentions differ across cultures and have different perceived dimensions, such that items cluster on those dimensions with specific meanings, depending on the culture. The different influences of values and goals on behavioral intentions may help marketing managers design more efficient marketing strategies in international markets. This paper thus contributes to the marketing literature by suggesting that national cultures moderate the effect of values and goals on consumer intentions.     

Examining Intercultural Growth for Business Students in Short-Term Study Abroad Programs: Too Good to Be True?

Changes in ethnocentrism, intercultural communication apprehension, international awareness and activities were examined in business students participating in a 16-day consulting program abroad and compared to a control group of students at the home university. Anticipated changes in the study abroad students were found; however, when compared to the control group, the changes had little significance. Study abroad students had higher ethnocentrism, intercultural communication apprehension and lower intercultural awareness prior to going abroad; thus, the study abroad experience brought the STSA participants to the post-test levels of the control group. Implications for STSA programs and directions for future research are discussed.     

Exploring Individual Factors Affecting Business Students’ Willingness to Study Abroad: A Case Study From the Caribbean

Despite a low rate of student participation in study abroad programs in the Caribbean, there is insufficient research about the individual factors that help determine business students’ willingness to study or to participate in internship programs abroad. This study aims to explore business students’ attitudes toward study abroad. The positive perceptions of students toward study or internship abroad raises questions about individual factors for business students’ outflow to study or participate in an internship abroad. This study also explores business students’ preferences for short- and long-term international study or internship abroad, as well as certification programs in international business. Moreover, it provides some insight into the segments of business students that are more likely to support these programs.     

Study Abroad Programs as Tools of Internationalization: Which Factors Influence Hungarian Business Students to Participate?

The internationalization of higher education has been on the agenda for decades now all over the world. Study abroad programs are undoubtedly tools of the internationalization endeavors. The ERASMUS Student Mobility Program is one of the flagships of the European Union’s educational exchange programs implicitly aiming for the internationalization of European higher education. Despite the high level of support from the European Commission, the ERASMUS opportunity seems to be underused in several institutions. This study looks at the possible obstacles of internationalization at the institutional level through the lens of study abroad programs, and serves as a lesson for higher education institutions in the USA. Through desk research and a student survey, the author explores the encouraging factors and discouraging factors that affect business students in their decision whether to apply for a study abroad program or not.     

Identifying College Students Likely to Participate in a Travel Abroad Volunteer Project

Foreign travel provides excellent opportunities for college students to broaden their global mindset. While empirical research focusing on variables that influence student participation in study abroad programs are available, there is a paucity of research that focuses on travel abroad programs relating to participating in volunteer projects. Using a sample of 193 undergraduate business students, this study attempts to develop profiles of students that are “not likely,” “maybe,” and “most likely” to participate in a travel abroad volunteer project. Those who were “mostly likely” to participate had traveled abroad before, demonstrated high levels of self-congruity and diversity seeking, and stated financial costs to be less of a constraint in participating in such a project. Discussion of findings and direction for future research is also provided.     

Incorporating a Short-Term Study Abroad Service Trip for Educating International Entrepreneurship in the BOP Market

ABSTRACT

The bottom of the pyramid (BOP) market has gained importance in international entrepreneurship due to its large market potential. Drawing on the literature of international business education, as well as social entrepreneurship and international entrepreneurship education, we propose a course to educate students how to develop business intimacy with the BOP community. We employ the experiential-learning pedagogical framework and design elements including a short-term study abroad service trip, an entrepreneurship project, and structured reflections. Using both qualitative and quantitative data, we demonstrate that the course facilitates students’ learning in the key areas of international and social entrepreneurship, including the economic and social value of community embeddedness for BOP ventures, the emotional intelligence in interacting with BOP communities, and the attitude toward social entrepreneurship.     

Integrating Foreign Languages and Cultures into U.S. International Business Programs: Best Practices and Future Considerations

This paper describes the importance of foreign languages and cultures and their integration into U.S. international business programs. The author juxtaposes globalization strategies of European and American business schools and highlights pre-university foreign language study in Europe and the U.S. The paper goes on to describe model U.S. undergraduate and graduate international business programs and their use of strategies that lead to professional proficiency. The author concludes with a discussion of strategies to be considered by U.S. business schools.     

Short-term global business immersion courses: Short-term program,long-term effects?

This article explores the potential impact of short-term global business immersion courses designed for undergraduate students at the Indiana University Kelley School of Business. As part of the Global Foundations Core curriculum, the school offers students a unique opportunity to study a country or region in depth in the classroom and then participate in an accompanying short-term study program abroad. In this article, multiple Kelley faculty who teach global immersion courses offer context-specific strategies and insights into classroom teaching and observed outcomes for student learning. Research shows that short-term study-abroad programs can offer transformative opportunities for students when intentionally designed as part of curriculum, affecting attitudes toward environmental citizenship and shaping global careers. The Chronicle of Education reports that even short study-abroad programs can have a lasting effect. To date, the Kelley School has not measured for standardized learning outcomes across its 14 existing global immersion courses, so this article does not offer commentary on program-wide student learning. However, through analyses of their on-campus course design and respective overseas program activities, Global Business Immersion program faculty share insights into student learning as observed in their individual programs. Our intent is to capture the impact of the courses through the lens of faculty program directors and student participants in three programs across three continents. In addition, we contribute to future research on similar global academic initiatives and add to the expanding body of knowledge on the impacts of short-term study abroad.     

Issues and implications of implementing surcharges to improve the U.S. balance of trade

This article addresses the issue of implementing surcharges on goods imported into the U.S. Recent legislation calling for surcharges is reviewed and a theoretical analysis of the effects of such legislation is presented. It is suggested that the implementation of surcharges would not improve the U.S. balance of trade to the extent expected by proponents of the surcharges due to offsetting factors. Particular factors considered in this study include surcharge pass-throughs, exchange rate mechanisms, trade diversion and reaction abroad.     

A Fast Track to Cultural Immersion

ABSTRACT

The internationalization of the business curriculum remains a priority for preparing students for a global workforce. Business schools continue to stress the importance of semester-long study abroad programs. Yet in colleges and universities with a growing population of non-traditional, working adult students, it is challenging to provide international study abroad opportunities. Options for such intensive immersion are limited and may include non-credit travel, travel as a small part of a credit course, or travel with a trade mission group. In short term international travel, quickly introducing students to culture shock and moving toward some minimal acculturation is the primary goal. This article describes a nine-day study abroad trip to Monterrey, Mexico that quickly exposed students to the local culture via a day-long structured scavenger hunt exercise. Suggestions for implementing such experiential activities into the curriculum of other study abroad programs are provided as well as a discussion of students and faculty learning.