Global media, local metaphor: Television shopping and marketing-as-relationship in America, Japan, and Taiwan

Rapid acceptance of the relationship paradigm, within marketing, is in no small part due to the powerful metaphor of marketing-as-relationship. Through observation of localized television home shopping (THS), with its intensive use of communication between salesperson and customer, we examine how local meanings of relationship marketing are abstracted to their constituent values for broadcast over television, extending the metaphor of marketing-as-relationship to more accurately reflect differing values among American, Japanese, and Chinese retailing cultures. Combining observations with historical records, and ethnographic data, we propose culturally specific shopping relationship metaphors that help managers quickly understanding core local values of retailing.     

Social identity as a useful perspective for self‐concept–based consumer research

Psychology's study of the self‐concept has generated numerous paradigms with different underlying assumptions. In this article it is argued that these assumptions must be considered before a self‐concept paradigm can be meaningfully applied to consumer research. The major premise in this article is that the recent work on social identity is a particularly meaningful paradigm to adopt for consumer research that implicates the self. This argument is developed with a conceptual discussion of major self‐concept issues, an overview of basic self‐concept paradigms in psychology, and a synthesis of possible factors that may be considered in future theories of social‐identity–based consumption decision making. © 2002 Wiley Periodicals, Inc.     

IO(联网组织)及其信息化问题探讨

网络组织作为一种新型的组织形式,已成为理论界研究的热点问题。国内外学者提出了诸如虚拟企业、战略联盟、企业联合体等网络组织的具体模式。新型的适合大企业集团的网络组织模式——IO(Internet Organization,联网组织)可以使大企业集团很好地适应新经济快速多变的特性。     

The Role of Religiosity in Business and Consumer Ethics: A Review of the Literature

This study investigates antecedents of corporate social responsibility (CSR) in multinational corporations’ (MNCs’) subsidiaries. Using stakeholder theory and institutional theory that identify internal and external pressures for legitimacy in MNCs’ subsidiaries, we integrate international business and CSR literatures to create a model depicting CSR practices in MNCs’ subsidiaries. We propose that MNCs’ subsidiaries will be likely to adapt to local practices to legitimize themselves if they operate in host countries with different institutional environments and demanding stakeholders. We also predict that MNCs’ subsidiaries will be likely to adapt to local practices to avoid spillover effects if their parent companies suffer major legitimacy problems at home or abroad. However, we speculate that MNCs’ subsidiaries will be less likely to adapt to local practices if they are strongly annexed to their parent companies and the benefit to gain internal legitimacy outweighs external legitimacy. This article contributes to the discourse on CSR across borders by exploring the antecedents of CSR practices in MNCs’ subsidiaries at social and organizational levels, and integrating institutional and stakeholder views. We provide a number of propositions for future studies and explore implications for practitioners.     

Constructionist Theory to Explain Effects of GDSS

This paper analyses communication between actors as a major theoretical element in understanding the link between GDSS (Group Decision Support System) and the construction of shared meaning. The concept of shared meaning is discussed by using two schools of thought: Constructionism versus Constructivism. The schools differ in their approach to processes of communication and conversational techniques. Constructionist theory focuses on the necessity to activate process of intersubjectivity between individuals to reach shared meaning while constructivist theory focuses on process of negotiation. Arguments are given in this paper in favor of the Constructionist approach for dealing with the high complexity of the organizational issues involved in GDSS. The two theoretical approaches were operationalized under two different paradigms of communication: Intersubjective (Constructionist) versus Negotiative (Constructivist) and were compared in an experimental set-up. Better results were found for a GDSS based on the Constructionist paradigm.     

Reflections on the Evolving Terrorist Threat to Luxury Hotels: A Case Study on Marriott International

The advent of global terrorist networks represents a challenge to international business (IB) theory. Traditionally conceptualized as a type of political risk experienced by multinational enterprises (MNEs) operating in conflictive areas, terrorism has evolved in recent years. The global terrorist networks that dominate the international scene today have different motivations, strategies, tactics, and organizational structures than their secular and ethnic‐separatist predecessors and these differences matter for IB theory and practice. Moreover, these groups have shown themselves adaptive, resilient, and capable of striking targets of strategic and symbolic importance in global business and financial centers. This paper examines the changing nature of the terrorist threat to MNEs and the implications for a sector that has been a target of recent attacks: the luxury hotel industry. Structured as a case study of Marriott International, a leading global hospitality provider, the paper analyzes ways the firm is adapting to the evolving threat and the measures it has introduced to safeguard guests, staff, property, and brand. Implications for IB theory and practice are drawn. © 2012 Wiley Periodicals, Inc.     

The challenge of Chinese state‐affiliated multinationals in benefiting from foreign subsidiary knowledge transfer: A criticism of light‐touch integration

Acknowledging the sharp growth of Chinese state‐affiliated multinationals and their strategic asset‐seeking investments abroad, this study investigates the effects of headquarters' home‐country political ties on the multinational‐wide benefits gained from subsidiary knowledge transfer in Chinese multinationals. It also looks at how these effects are mediated by organizational distance and social integration between headquarters and subsidiary. Based on a survey of 177 subsidiaries of 99 Chinese multinationals, we find that headquarters' political ties trigger organizational distance and hinder social integration between headquarters and foreign subsidiaries and these, in turn, hamper the potential benefits that Chinese multinationals derive from subsidiary knowledge transfer. This study identifies new challenges related to political ties and light‐touch integration in gaining benefits from subsidiary knowledge transfer.     

基于整体性治理的地方政府组织规模优化新思路

地方政府组织规模对地方经济和社会发展产生着重大影响,作为最前沿的公共治理理论之一,整体性治理理论与地方政府组织规模研究具有内在的理论耦合关系,整体性治理理论可以为地方政府组织规模优化提供丰富的理论资源和有益的治理启示。     

Telework: Existing Research and Future Directions

Telework, which is defined as work performed at home or a satellite office to reduce commuting, is attracting much attention as an alternative way to organize work. Numerous studies have pointed out a variety of advantages of telework for individuals, organizations, and society. Current telework research, however, displays many weaknesses that inhibit use of this alternative as an effective vehicle to promote distributive organizational design. This study was undertaken to characterize existing telework research, improve understanding of problems and issues of telework, and guide future research directions. A review of the relevant literature and a characterization of telework were conducted from 3 different angles: the research methodology, the focus of existing telework studies, and the research paradigm. First, an overall lack of robust research methodology was found in many studies. Second, although telework is an organizational phenomenon, disproportionate attention has been given to teleworker-related personal issues. Finally, the current telework paradigm was discovered to be characterized by suitability-based planning that selects appropriate persons and tasks and by ad hoc implementation in response to local needs. We suggest that future research could be enriched with more rigorous research methodology, more balanced focus for studies, and more flexible perspectives in the research paradigm.     

The Impact of Origins of Reverse Technology Transfer on MNC Home‐Country Product Development

Reverse technology transfer (the transferring of multinational corporation [MNC] subsidiaries’ technological knowledge to their home country) deserves more executive attention since the source of competitive advantage of MNCs resides in their capabilities to leverage knowledge from different units across borders. This article examines three salient “origins” of reverse technology transfer—headquarters, local constituents, and subsidiary research and development (R&D) activity—and their impact on MNCs’ home‐country product development. We argue that reverse technology transfer from subsidiary R&D activity is more likely to have a positive impact on MNC home‐country product development than the other two origins because reverse transfer from local constituents requires high integration cost, and transfer from headquarters adds little technological novelty. We also develop two contingency hypotheses for the latter two origins to increase their likelihood of positive impacts on home‐country product development. Using a data set of 1,331 Taiwanese MNCs, our empirical evidence provides two important messages to managers: (1) a subsidiary whose technology mainly relies on its R&D would be an ideal target for reverse transfer; and (2) reverse transfer from local constituents and headquarters can be effective when they fit with an appropriate organizational mechanism, such as governance mode and absorptive capacity. © 2016 Wiley Periodicals, Inc.     

新兴经济体跨国公司理论研究进展及演进趋势分析

跨国经营较成功的新兴经济体跨国公司具有对外直接投资区位范围广泛、不断向产业链高端延伸、在发达国家积极进行资产寻求型对外直接投资、政府在企业跨国经营中扮演重要角色等典型特征;其理论研究进展主要包括：基于制度视角的OLI范式拓展、基于资源观视角的LLL分析框架、基于企业成长视角的非平衡理论、整合多视角的Y模型等;理论研究的演进趋势主要表现为对现有理论的修正及整合、个案研究与系统研究的结合、经济学与管理学研究范式的融合、其它学科理论的借鉴等。     

The 4Ps of Relational Marketing,Perspectives, Perceptions,Paradoxes and Paradigms

SUMMARY

The aim of this paper is to explore how different underlying worldviews in marketing affect the perception of the environment and how these impact the choice between transactional or relational offerings. Furthermore, we aim to show that not only positivistic and interpretivist paradigms are present in all of the management disciplines, in strategy, in organizational theory, in marketing, etc., but also that managerial disciplines seem to be moving from the reign of the positivistic schools, through the emergence of the interpretativist schools, and now towards a pluralistic approach. The analysis of the underlying worldviews is important for relationship marketing in practice because it may provide another, deeper-level explanation for the choices that managers make regarding transactional, relational and pluralistic offerings. At the theoretical level, it may help explain how and why the new RM paradigm developed in the marketing.     

The Effects of Initial Location,Aspirations, and Resources on Likelihood of First Sale in Nascent Firms*

The formation of a new venture includes initial choices that affect the process of start‐up. Primary among these decisions is the choice of location whether to start from home or from an away location. This paper examines the impact of initial firm location choices and aspirations of the entrepreneur on the resource assembly process and the likelihood of first sale. Results show that home‐based businesses assemble different types of resources from their away‐based counterparts. Higher aspirations were associated with greater accumulation of organizational resources. The combined influence of location and aspirations showed that home‐based firms with high aspirations were less likely to achieve first sale. A post hoc analysis examined these affects within a subgroup of service firms and confirmed the previous results. This study suggests that in the initial stages of the new venture, there are processes and routines that home‐based businesses engage in that lead them to achieve first sales in a timelier manner than those businesses that are located away from home. Furthermore, high aspirations are associated with greater scale of organizational resources but not necessarily with achievement of sales. Implications are discussed.     

What does diversity management mean for the gender equality project in the United Kingdom? Views and experiences of organizational “actors”

There has been a shift at the organizational level away from a traditional “equal opportunity” paradigm underpinned by notions of social justice, with a specific focus on tackling gender inequalities towards a business‐led “diversity management” paradigm, with a focus on the individual and their contribution to the organization. We argue that diversity management as a concept and model has the potential to undermine the gender equality project, but drawing on a UK‐based study we conclude that whether or not it presently does so in practice is less clear. Nevertheless, our study, presenting views and experiences of multiple organizational actors, demonstrates the seductiveness of the diversity discourse, which could herald danger for the future direction and substance of the gender equality project. Copyright © 2010 ASAC. Published by John Wiley & Sons, Ltd.     

Economic Change,Subjective Perception and Institutional Evolution

Following Hayek's intuitions on the role of subjective perception in economics, I attempt to integrate path‐dependent dynamics in evolutionary economics, as emerging in the recent theorizing about economic change. The starting point is an open question in evolutionary economics: is there a unifying principle which characterizes change at individual, organizational and institutional levels? In the attempt to answer this question, I propose some considerations on the nature of learning processes and on the mechanisms of adjustment, discovery and selection that are consistent with cognitive psychology and contemporary neurobiology. In particular, I link imperfect perception to guided variations, like those contained in Dosi's technological paradigms. More generally, I attempt to integrate the evolutionary theory as conceived by Nelson and Winter with the evolutionary theory as conceived by Hayek.     

MNCs and linkages creation: Evidence from a peripheral area

MNCs’ spillovers occur in the local economy through linkages creation, but little it is known so far on the factors affecting the creation of some linkages rather than others by foreign investors. Adopting as a spatial unit of analysis a peripheral sub-national sub-regional area so far little examined by current IB developmental literature, this study investigates how foreign subsidiaries’ local market strategy and organizational structure impact on local linkages creation. Given the number of features shared by the peripheral sub-national sub-regional area under analysis with less developed economies, broader policy implications are drawn for local economic development in less developed countries. Using original survey data, we find that linkages creation is greater when foreign investors entertain market rival relationships with other foreign units and have a competence-creating scope within the corporate organizational structure. The phenomenon also occurs, although to a lesser extent, when foreign investors with a competence-exploiting scope do not compete with other foreign units. Conversely, no linkages are established by rival competence-exploiting subsidiaries.     

Local integration and co‐evolution of internationalizing Chinese firms

This study investigates the integration of internationalizing Chinese firms into local host markets. We explore the market‐driven investment of a new wave of Chinese private and local state‐owned firms in Australia since 2012, which has replaced the initial large‐scale investment in resources by central state‐owned enterprises. Using an in‐depth analysis of nine Chinese firms operating in various sectors of the Australian market, we argue that market integration, adaptation, and bilateral institution‐building through co‐evolution and empowerment of local subsidiaries of Chinese multinational enterprises results in entrepreneurial autonomy and characterizes a new generation of Chinese investors. We propose that Chinese multinational subsidiaries have transferred domestic practices to the Australian market and have reconfigured domestic and host market resources to gain a competitive advantage in their original investment industry and new industries. Our study advances middle‐range theory building and provides a practical understanding of the strengths and weaknesses of Chinese investors, their potential to disrupt local markets, and their responsiveness to market‐oriented institutional guidance. The results of this study suggest that the bilateral institution‐building and resource reconfiguration capabilities of Chinese enterprises can be transferred to other developed and developing markets, including Belt and Road Initiative countries.     

Greening the hospitality industry in the developing world: Analysis of the drivers and barriers

The implementation of sustainability agendas in the tourism and hospitality industry in developing countries has received little scholarly attention. Working to fill this gap, this paper provides a holistic analysis of the drivers of, and barriers to, sustainability initiatives in the Malawian hospitality industry. Drawing insights from the resource‐based view and institutional theory, it highlights that tensions between global and local norms and values are as important as tensions between internal organizational factors and the isomorphic forces within the organizational fields for implementing sustainability agendas. The paper further reveals the mediating role played by firm size and ownership. It, thus, makes a contribution to the understanding of the role of business in society by focusing on the complex dynamics associated with the adoption of sustainability agendas in an under‐researched context, and demonstrating how tensions between internal organizational factors and local societal expectations within the host countries can shape the nature and focus of the sustainability agenda itself.     

Crossing borders and boundaries: Translation ecosystems in international business

The field of International Business (IB) has traditionally focused on the crossing of national boundaries. In this Perspective, we argue that organizational, knowledge domain, and language boundaries are equally important for understanding translation activities in cross-border business. We integrate three kinds of translation (organizational translation and knowledge translation from Organization Studies and interlingual translation from Translation Studies) to deepen our understanding of core IB phenomena and pose new research questions. We introduce the framework of a translation ecosystem for integrating the micro perspective of translating agents, the meso perspective of organizational units, and the macro perspective of the larger social and linguistic contexts that influence translation. This framework allows IB scholars to identify important but invisible boundaries in cross-border business. The translation ecosystem requires the kind of multi-level research that has been recognized as crucial for taking the field forward and offers the potential for making contributions both to IB and to translation research beyond the disciplinary boundaries of IB.