On the emergence of strategic management accounting: An institutional perspective

Strategic management accounting (SMA) has been presented as an efficacious approach to strategy formulation and implementation. It also suggests accountants move away from purely financial concerns to give consideration to wider business issues. Management accounting change has attracted significant research attention in recent years. This case study explores the issues which surround change and which enable the adoption of SMA and the repositioning of management accountants to become more strategic. The empirical enquiry is based in one company through a prolonged series of interviews and meetings which enabled activities over a number of years to be reviewed. This revealed an increasing strategic role for management accountants in informing strategic decision‐making and how this role came into being. The research is informed by institutional theories and neoinstitutionalism in particular, to interpret the external and internal influences on the change in roles of some management accountants and the outputs of their work.     

Educational standards for management accountants: A critical need

The last five years have seen the development of a trend that may be characterized as “the professionalization of accounting education”. One major element of this movement has been the development of a formal recommended curriculum for students planning a career in public accounting. However, a similar proposed curriculum for management accounting students has not resulted. Although the management accounting profession has made great advances during the past few years, a single formal recommended curriculum has not been developed.This article expresses concern over the lack of such a curriculum, and urges the management accounting arm of the profession to join in developing a single recommended academic curriculum for management accountants.     

Communication skills in accounting education: Perceptions of academics,employers and graduate accountants

Communication skills are central to intellectual interaction between the providers and the recipients of information. The importance of accounting starts with the gathering and processing of information and ends with the communication of processed information. This paper examines the communication skills which employers, academics and graduate accountants consider necessary to the newly graduated accountant. It also identifies and considers the differences in perception which occur between these groups and suggests solutions to the communication gap. This study confirms findings from previous research that new graduate accountants experience communication-related problems in early employment. In addition, it provides evidence that the Australian accounting curriculum has contributed to the development of communication skills. However, the paper highlights the need for the reconsideration of an emphasis on communication skills in the accounting curriculum, a role which arises from the very nature of accounting as the processing and communication of information.     

Software section

Abstract

In this study, first year commerce students in Australia were surveyed about their perceptions of their accounting studies and their perceptions of the attributes required of professional accountants. The paper specifically addresses the factors important in determining whether first year students intend to become accountants. The study uses a logistic regression model incorporating demographic and academic factors, as well as students' perceptions of the work of accountants, to predict intention to become an accountant. The results show that the perception of importance of generic skills, intrinsic interest in the discipline area, and course satisfaction were significant in determining intention to pursue a career as an accountant. As many students formed their judgments about the work of accountants from their accounting studies, the findings have implications for accounting educators in terms of the enthusiasm and motivation required in teaching accounting, as well as curriculum development that reflects the skill set required for an increasingly sophisticated business environment.     

The making of the management accountant - Becoming the producer of truthful knowledge

In this paper, we analyse the practices through which the management accountant is constructed as a knowing subject and becomes a producer of truthful knowledge. We draw on a case study of an automobile equipment manufacturer in which management accountants play a central role. The centrality of their role is evidenced, among other aspects, by their participation in online reverse auctions, wherein they commit themselves and their company to long-term projects. This commitment is constitutive of their identity as knowing subjects and organisational truth tellers. However, the “validity” of the truth they produce can only be assessed over time. We argue that, in this firm, monthly performance review meetings constitute “accounting trials of truth” during which peers and senior management cross-examine the accounting truth presented. Preparations for these trials of truth constitute a form of subjectivation whereby management accountants act on their ways of being in the firm and become the producers of truthful knowledge.     

Measuring the Marketing Knowledge of Accounting Professionals

The accounting profession advocates that its member professionals and practitioners have not only specialist accounting knowledge but also management and marketing skills. This paper reports a study of the level of marketing knowledge of three samples of Australian accountants of various seniority and experience. The results show that marketing knowledge of accountants increases with seniority. However, there is also evidence that accountants lack, in particular, conceptual marketing knowledge.     

Knowledge and the academic accountant: An empirical study

This article concerns the way that academic accountants approach and perceive knowledge. Knowledge within disciplines is based upon knowledge strategies, which are the sets of beliefs and “rules” by means of which academics deal with knowledge. Knowledge strategies underlie the basic philosophy of the various departments which make up the university business school, and affect the way in which academics research and teach their disciplines. The origin of this article lies in our speculation about what it is that academic accountants consider worth knowing about accountancy issues, and further, what rules and strategies impact on their perception of what is valid or appropriate knowledge. In order to ascertain whether or not the concept of knowledge strategies has any validity and whether accounting faculty hold different knowledge strategies compared to nonaccounting business faculty, a study was undertaken involving the seven English university business schools which cover the full range of undergraduate, MBA, doctoral, and executive programmes. A questionnaire was sent to 407 academics at these schools. Following a factor analysis of the data collected, three strategies were identified as the Personal Knowledge Strategy (characterised by reliance on individual creativity, personal experience and judgement), the External Strategy (characterised by the view that knowledge can be found by means of objective criteria), and the Collegial Knowledge Strategy (characterised by debate and consultation with colleagues in order to compare, contrast, discuss and evaluate knowledge). A comparative analysis of the 68 accounting faculty who responded to the questionnaire and the 165 responding nonaccountant faculty revealed that academic accountants hold a significantly lower personal knowledge strategy and also a significantly higher external strategy, when compared with nonaccountant faculty. These empirical findings lend support to Zeff's concern that academic accountants' approach to education does not result in students being acquainted “with a field of professional endeavor consistent with the liberal tradition of universities” (Zeff, 1989b, p. 204).     

Employers’ Perceptions of Information Technology Competency Requirements for Management Accounting Graduates

Abstract

Management accountants work in a computerized workplace with information technology (IT) for producing financial ledgers and for reporting. Thus, the role of the management accountant has shifted from capturing and recording transactions to analyzing business issues. The research question is: what IT knowledge and skills do employers require of management accounting graduates? An exploratory field research approach was used; chief financial officers and their subordinates at some of New Zealand's largest firms were consulted. These respondents were consistent in their requirements. They emphasized intermediate proficiency with some Microsoft tools (Excel, Word, PowerPoint, and Outlook) and sufficient familiarity with the structure and navigation of an enterprise resource planning system to process transactions such as accounts receivable. Of those requirements, Excel for analysis was the most important. Our contributions update and augment the literature by clarifying the perceptions of employers regarding the IT competencies required of management accounting graduates.     

Organisational Change and Responsive Management Accounting Practice

The primary purpose of management accounting is to help maintain organisational control (Emmanuel, Otley and Merchant 1990). However, different types of problems can be controlled in different ways (of which the management accounting system is one). Organisational control probably becomes most problematic when a fundamental change, such as total quality management, is introduced because problems can manifest themselves in new and unexpected ways. This article uses two complementary field studies to argue that management accountants need to understand these different types of control problems, how they change when TQM is introduced and how they can be controlled.     

Changes in accounting curricula: discussion and design

This paper illustrates a model accounting curriculum developed to meet the needs of future accounting professionals. In addition, it offers a process for encouraging change in accounting curricula and discussion concerning teaching, pedagogy, and curriculum development. Calls for change in accounting education from academics and professional accountants are reviewed and the conclusion is reached that accounting education, as a whole, is still in need of reform.     

Beyond a Code of Professional Ethics: A Holistic Model of Ethical Decision-Making for Accountants

Most accountants do not realize—until it is perhaps too late—that virtually all aspects of their work have an ethical dimension. They often lack the knowledge and skills to analyse issues effectively, and when confronted with conflicting ethical problems cannot choose the way to move forward that is consistent with their own values and/or the profession's code of professional conduct. This article proposes that the accounting profession worldwide has simply attempted to prescribe simplistic solutions to often complex ethical problems. It endeavours to provide an alternative approach based on the process of 'ethical knowing' ( Melchin, 1998 ). Such an approach turns the acquisition of understanding away from a focus on the external world of rules, concepts and exemplars, to the interior world of how accountants, as people, arrive at an understanding that is consistently ethical. To achieve this, the article relies on Lonergan's seminal (1957 ) examination of the internal processes of decision-making and the critical roles played by developing skills in data retrieval and insight in the exercise of judgment.     

Accountants divided: research selectivity and academic accounting labour in UK universities

This paper presents data from a postal survey designed to explore the impact of the Research Assessment Exercise (RAE) on academic accounting labour in the UK. The RAE is seen as integral to the growth of managerialism in UK higher education and to the increasing commodification of academic labour. The data indicates that academic accountants are divided in their perceptions of and reactions to the RAE. It is argued that in co-opting peer review for managerial ends, the RAE appeals to traditional academic identities, re-enforcing existing divisions within the academic accounting community and dissipating resistance to its perceived negative effects. The conclusion is that despite a significant degree of hostility to the RAE, UK accountants are themselves in large part responsible for enacting this particular managerial control strategy. In the process, there is a danger that academic accounting knowledge is being distorted, the profession divided and academics disillusioned by its power to direct what “counts" as high status academic research.     

Quantitative skills: is there an expectation gap between the education and practice of management accountants?

The extent to which management accountants are receiving appropriate training in quantitative methods is examined. It finds a disparity between the wide range of quantitative techniques covered within the Chartered Institute of Management Accountants' syllabi and the limited use made of many of the techniques in practice. It also reports a rich picture of differing expectations of the role of quantitative skills in the work of a management accountant. The study finds that quantitative skills are seen by both employers and accounting educators as contributing to the portfolio of skills required by management accountants. Also, they give a rigour to the examination process that is seen as a challenging ‘rite of passage’ into the profession. It is concluded that knowledge and understanding of the range of quantitative techniques available to organizations is a powerful differentiator for the accounting profession, even if the occasions upon which accountants are required to draw upon much of that knowledge are few and far between.     

Journal entry anomaly detection model

Although numerous scientific papers have been written on deep learning, very few have been written on the exploitation of such technology in the field of accounting or bookkeeping. Our scientific study is oriented exactly toward this specific field. As accountants, we know the problems faced in modern accounting. Although accountants may have a plethora of information regarding technology support, looking for errors or fraud is a demanding and time-consuming task that depends on manual skills and professional knowledge. Our efforts are oriented toward resolving the problem of error-detection automation that is currently possible through new technologies, and we are trying to develop a web application that will alleviate the problems of journal entry anomaly detection. Our developed application accepts data from one specific enterprise resource planning system while also representing a general software framework for other enterprise resource planning developers. Our web application is a prototype that uses two of the most popular deep-learning architectures; namely, a variational autoencoder and long short-term memory. The application was tested on two different journals: data set D, learned on accounting journals from 2007 to 2018 and then tested during the year 2019, and data set H, learned on journals from 2014 to 2016 and then tested during the year 2017. Both accounting journals were generated by micro entrepreneurs.     

管理会计的发展与展望

我国管理会计的发展呈现出以下特点:大多数企业的信息系统依然是为财务会计而非管理会计设计的。而在管理会计的教育界,这种局限性体现在:一方面,对已有的管理会计应用经验缺乏总结和提高。另一方面,学术界投入的力量比较少,学者们不肯深入实践去调查,去总结经验。甚至可以说,长期以来理论界过于偏重财务会计。21世纪我国管理会计发展的关键是要充分发挥管理会计的作用,提高企业经济效益,因此,必须从推动管理会计发展的原动力出发,立足于我国的国情。现代管理会计具有系统化、规范化、职业化、社会化和国际化的发展趋势。     

Utilising Accounting and Accountants in the Management of Water Efficiency

This paper explores how five Australian organisations utilised accounting techniques and accountants as they developed an increasing focus on water efficiency during a period of drought. In those cases where top management were responsive to developing community logics that argued for the importance of efforts to maximise water efficiency, non‐accountants found space to experiment with a diversity of decision‐useful accounting initiatives. While initially bypassed, accountants ultimately became important for their ability to link evolving initiatives to core organisational concerns. Alternatively, in those organisations where senior responsiveness to evolving community concerns about water efficiency was limited, accountants dominated from the outset, presiding over a limited range of responses that offered an appearance, but little substance, of change.     

Professional accountants and the development of a management accounting service for the small firm: barriers and possibilities

This paper reports the results of a qualitative study examining the potential for the provision of a management accounting service for smaller companies by accountants in professional practice. The study aimed to determine the management information needs of owner-managers, the type and frequency of information preferred and the capacity of professional accountants to contribute to these needs. The owner-managers of 15 smaller companies were asked to participate in semi-strucutured interviews during which their use of computers to provide management accounts, their relationship with their accountant and their financial skills were discussed. The respondents were presented with a range of management information including statutory final accounts, interim accounts, cash statements, ratios and graphical comparisons of monthly turnover figures in order to assess their financial information skills and needs. The study found that companies used computers for the preparation of management accounting information, but usually not to their full potential. The financial awareness of owner-managers varied considerably. There was a favourable response to the presentation of ratios and graphs, however, it was felt that an explanation or interpretation of financial information by their accountant would be a useful addition to improve their understanding and therefore aid their business. The study concludes that there appears to be significant potential for accountants to expand the management accounting services they provide to smaller companies, especially where information is presented as ratios or graphs and accompanied with an appropriate narrative interpretation. This would also increase the financial skills of their clients and result in an increased demand for management accounting services.     

The translation of accrual accounting and budgeting and the reconfiguration of public sector accountants’ identities

Under the umbrella of New Public Management (NPM) and managerialism, the last three decades have seen a widespread transformation of public sector accounting and budgeting from a cash to an accrual basis. Much of the ensuing research, however, has focused more on technical evaluations of these programmes and less on informing our knowledge of the interaction between such programmes and accountants. As public sector accountants (PSAs) are central entities in such programmes, the purpose of this paper is to focus on the reconfiguration of their identities. Using the theoretical lens of Actor-Network-Theory (ANT) and its concept of translation, this study seeks to explain how PSAs’ identities were transformed through the introduction of Accrual Output-Based Budgeting (AOBB) in two German states. Our analysis shows that the change of accounting regime was not a straightforward one, but rather involved that accountants faced particular challenges responding to several interessement devices that were used to enrol them into the new practices. We link this behaviour to a Weberian facet of the PSAs’ identity, which prevented serious project stagnancy and ‘strategies of total resistance’, but also precluded many accountants from enrolling easily into AOBB, or even developing enthusiasm. The paper suggests that several groups of accountants, rather than one, experienced different challenges in aligning with AOBB and that each assumed their compromises and investments in developing with accrual accounting.     

Expanding the perspective and knowledge of the accounting curriculum and pedagogy in other locations: The case of Mexico

In our analysis of the accounting career and practice in Mexico, we include a comparative examination of the university curriculum, noting how it has changed over time, and we examine the differences between the accounting programs in the public and private higher education systems. We took this approach to investigate recent concerns raised by many academics from the field of accounting, about the ethicality of the accounting practice and the role played by universities in teaching would-be accountants ethics, and how Mexico compares to other countries that are currently being studied in response to Chabrak and Craig's (2012) work. Our perspective and experience with Community Service-Learning as a tool to achieve critical self-reflexivity, foster community engagement, and experiential understanding with principles of social justice, leads us to suggest CSL as another method to help address the valid concerns that have been raised about ethics education in the accounting career.     

Should the forensic accounting profession be regulated?

Adopting Huber’s (2012) argument that forensic accounting has become a profession, this paper examines whether the forensic accounting profession and the forensic accounting certification industry should be regulated. Several recent studies have uncovered significant problems within the forensic accounting profession and the forensic accounting certification industry. The failure of forensic accounting corporations to disclose either their legal status or the qualifications of their officers and directors, their failure to publish financial statements, and their failure to adopt or enforce a Code of Ethics or Standards of Practice, were among the most significant problems uncovered. The failures of the corporations were exacerbated by forensic accountants’ failure to investigate diligently the corporations that issued their certifications prior to obtaining their certifications. This resulted in a significant number of forensic accountants holding certifications from corporations that were inconsistent with their beliefs that a forensic accounting corporation should be not-for-profit, and their officers and directors should be qualified.Those studies suggested three alternatives for addressing the problems: voluntary action by the corporations, establishing an independent agency for accrediting the corporations and certifications, and regulatory intervention. However, the feasibility of the recommended alternatives was not sufficiently evaluated to be able to arrive at a conclusion for recommending which alternative should be implemented.This paper evaluates the feasibility of alternative solutions. It concludes that the most realistic alternative is for government regulation of forensic accounting in the form of legislation at the state level.