众筹模式下科技金融服务平台功能架构研究

众筹作为一种新崛起的互联网商业模式,为科技型中小企业提供了新的融资模式和渠道。首先,分析了众筹模式的概念及特征;然后,研究了基于众筹模式的科技金融服务平台系统架构,从商业模式构成要素的视角讨论了众筹在科技金融服务平台中的应用方式;接着,分析了众筹模式在科技金融服务平台中应用的利益相关者,构建了相应的服务过程,设计了平台业务处理流程和价值创造过程,提出了平台盈利方式;最后,从科技金融服务平台的视角讨论了众筹模式运用应关注的重点问题。     

互联网+场景模式下反向驱动创新研究

互联网时代,快节奏的生活方式促成了时间碎片化,而人们的生活也逐渐处于多个碎片化的场景中。在互联网时代,“拥有规模化的客户并能够很好地满足其需求是企业生存与发展的根本”这一说法已经得到了充分印证,同时,不断升级的客户需求又进一步驱动企业不断创新。基于互联网时代的场景模式,从消费者需求出发,运用多案例研究法,探究案例企业由客户需求引发的反向创新动因、要素及实现路径,得出如下结论：①“互联网+”场景下,客户需求的不断升级是驱动企业反向创新的主要动因;②反向驱动创新的实现要素包括客户需求升级、技术迭代进步或商业模式颠覆性突破;③反向驱动创新的实现路径由客户需求升级引发市场机会进而引发企业技术或商业模式创新。     

B2B情境下顾客参与对新产品绩效的影响

如何利用和开发顾客资源是目前企业新产品研发实践中亟待解决的问题。基于生产商视角,以B2B市场为背景,探讨顾客参与行为对新产品绩效转化的内在影响机制,通过构建一个中介模型,提出知识整合机制在顾客参与行为与新产品绩效间起中介作用的假设。使用SPSS18.0和Amos18.0对中国东部沿海企业调查数据及问卷进行信度和效度分析,并运用线性回归统计方法对上述假设进行检验发现,知识整合机制在顾客参与行为与新产品绩效之间起中介作用。     

客户集中度与股价崩盘风险：火上浇油还是扬汤止沸*

客户是企业重要的利益相关者,重要客户是否对供应商的经营决策、财务决策以及风险产生影响是一个重要的理论和实务问题。本文从股价崩盘风险的角度研究客户集中度的影响。研究结果表明,客户集中度越高,公司股价崩盘风险越低。这表明,整体上客户集中度有助于股价崩盘风险的缓解。进一步研究发现,客户集中度对股价崩盘风险的治理作用主要源于供应链整合而非客户议价能力。这表明,客户集中有利于公司与客户之间供应链整合,进而降低公司的经营风险和信息披露风险,最终缓解股价崩盘风险。     

智力资本对顾客参与新服务开发的影响机制

在界定智力资本维度的基础上,构建了智力资本影响顾客参与新服务开发的概念模型。以顾客创新现象越来越普遍的保险企业为研究对象,对智力资本、组织学习与顾客参与新服务开发之间的关系进行了实证分析。研究结果表明:智力资本的3个构成维度——人力资本、结构资本和关系资本对组织学习和顾客参与新服务开发具有显著的积极影响;组织学习对顾客参与新服务开发具有显著的积极影响;组织学习在人力资本(关系资本)与顾客参与新服务开发之间具有显著的完全(部分)中介效应,而在结构资本与顾客参与新服务开发之间的中介效应不显著。最后,总结了服务企业通过智力资本促进顾客参与新服务开发的管理启示。     

专利家族视角下技术演化路径依赖研究——以光刻技术为例

以专利家族为研究视角,阐述技术路径动态演化过程中的路径依赖。专利家族自引会对技术主路径造成干扰,通过对主路径进行调整,提出一种修正技术主路径的新思路。研究发现：光刻技术在“投影对准和曝光系统—浸没式投影物镜—浸没式光刻材料—光刻胶”4个阶段经历了“路径消解—路径产生与路径依赖—路径消解与突破”的动态演化过程。在此过程中,以荷兰阿斯麦、德国蔡司和日本东京电子为代表的专利家族发挥重要作用。其中,以阿斯麦为核心的利益联盟垄断核心技术,强化光刻技术发展的路径依赖作用,占据市场领先地位。研究结论有助于深化对路径依赖理论的认知,通过揭示光刻技术路径演化过程及企业演化格局,为后发国家突破技术路径依赖提供实践启示。     

基于利益相关者理论的中国证券公司治理结构的完善

以利益相关者理论为基础对中国证券公司的利益相关者进行分析,分别从股东、决策者和经营者、职工、债权人、客户和政府等利益相关者角度提出了完善证券公司治理结构的措施。     

顾客价值模糊综合评价研究

顾客价值理论是目前市场营销学科的一个崭新领域,它适应本世纪充满竞争和个性化顾客的多变环境而产生,为企业经营者带来新的思维和理念。理论和实证研究表明：顾客价值是企业获得竞争优势的驱动因素,顾客满意和顾客忠诚是企业追求的最终目标,也是顾客价值提升的结果。本文在国内外文献研究的基础上,从品牌形象、顾客质量感知、顾客成本感知、顾客满意、顾客忠诚5个维度构建顾客价值评价体系,运用模糊数学和模糊熵的理论和方法,建立顾客价值的模糊函数、模糊综合评价模型和顾客价值计算方法。本文通过实证研究验证了顾客价值模糊综合评价的可行性和实用性,从而得出了具有指导和借鉴意义的结论。     

Structural equation model for predicting technology commercialization success index (TCSI)

Expecting high return, many firms try to invest on R&D of new technology. However, critical loss of assets would occur, when a firm fails to commercialize the developed technology. It would be of interest to provide the ideal environment for commercialization from the R&D stage. In this study, we use a structural equation model (SEM) to forecast the technology commercialization success index (TCSI) in relation to technology developer, technology receiver, technology transfer center, and environmental factors. The proposed SEM is fitted based on partial least square (PLS) estimation procedure. Individual TCSI is then found following the approach used for American customer satisfaction index (ACSI) for various combinations of characteristics of the type of technology, technology receiver, and technology developer. We expect that the proposed approach for TCSI can be used as guidance for an ideal match of technology with technology developer and technology receiver.     

An adapted TPB approach to consumers’ acceptance of service-delivery drones

Organisations and marketers have long debated the consumer–brand relationship. Theorising related to this debate led to self-service technologies, which were implemented to both reduce costs and increase productivity by turning customers into co-producers of services or merely to keep up with technological developments. With the emergence of disruptive technologies, it is imperative to discuss the potential shift from a customer co-created value to a customer–technology relationship that could disrupt the value-based relationship model. In line with advancements in service-delivery drones, and based on the theory of planned behaviour framework, this paper pioneers the discussion on consumers’ intention to accept their use based on their related perceived risks, potential functional benefits, and relational attributes, leading to a new type of relationship with the brand – namely, the customer–drone relationship. This discussion opens a new direction for retailers and academics alike to reflect on during the coming years.     

The dynamics of process technology adoption and the implications for upgrade decisions

The need for fundamental, as opposed to incremental change, presents managers with major uncertainty. Such change is likely to involve significant capital cost, but may also bring significant collateral costsjom, for example, retraining, and plant downtime and customer supply disruption during change implementation. This article focuses on a gstem dynamics model that captures the situation of an industry experiencing the switching of competitors' production plants to a new process technology. The model is typical of industries in commodip chemicals or other bulk manufacturing, and enables the complexity of technology moves to be represented. This facilitates a clearer understanding of the expected industry dynamics. The results show that an individual firm facing the upgrade decision must consider the impacts of the change across a number of dimensions, and demonstrates that the point in time along these industries' typical endemic capacig-building/price cycle may haue an important impact on the economics of the decision. The article is also able to draw some comparisons between this and other approaches to modelling technology change decision-making.     

The application of economics concepts to stratified medicine—use of health economics data to support market access for stratified medicine interventions

Stratified medicine (SM), as opposed to empirical medicine, is the practice of using biomarkers or diagnostic tests to guide the choice of therapeutic treatments. The link between the diagnostic test and the therapy provides new opportunities for value creation and may strengthen the value proposition to pricing and reimbursement authorities. However, SM provides new challenges for the value assessment process, in particular health technology assessment (HTA) and pricing and reimbursement (P&R) decisions. Although health economics (HE) should be relevant for all stakeholders, not all stakeholders are comfortable with analysis/interpretation of economic data relevant to SM interventions as this approach is still in an early/emergent stage in most markets. This article addresses how different stakeholders are using health economic data in the overall value of information analysis to inform prioritization and reimbursement of SM interventions. Findings of an expert discussion outlines key challenges affecting various stakeholders when applying health economic data in the healthcare decision-making process for SM interventions.     

多层次模糊模型在企业顾客满意度测评中的应用研究

运用模糊集合的原理,对顾客满意度、顾客满意度均值和顾客满意度指数赋予了新的定义,在此基础上提出了企业顾客满意度的多层次模糊测评模型,以提高测评的准确性。     

基于客户价值的营销资源分配和关系管理研究

以客户价值和客户关系阶段二项指标为客户营销资源分配基准,结合客户关系管理的三项主要任务：新客户获取、高价值客户保持和危险客户赢回,提出了“以客户为中心”的资源分配整体框架,以及基于客户关系管理三项主要任务的资源投入最优比例模型。根据对不同客户关系阶段特点的分析,应该采取发展阶段、成熟阶段和衰退阶段关系管理策略。     

From 3G to 4G: technology evolution and path dynamics in China's mobile telecommunication sector

This paper adopts a standard-related lens on technology trajectory to analyse the mobile telecommunication technology choices beyond the third generation (3G) in one of the largest emerging countries. The attempt is made to model and map the technological evolution based on different standard platforms and through competing technologies under the globalised background. The interplay between different stakeholders behind different technological standards in China is examined. Whether and to what extent technological developments have respectively shaped the paths is also explored. We identify the key technological, commercial and institutional dynamics driving such technology evolution, and argue that large emerging countries can pursue their own policy agenda while dealing with the diverse interests of various stakeholders home and abroad. We also indicate that there remain some high uncertainties in terms of future technology trajectories under the emerging contexts.     

From innovation to market entry: a strategic management model for new technologies

In this paper, we introduce a new framework that generates a list of strategic actions to support successful management of the innovation process as new technologies are taken to market. The framework links different stakeholders inside and outside the organisation to obtain an holistic view of the requirements necessary to develop the new technology. It integrates and synthesises existing frameworks into an inclusive set of guidelines. The framework is then tested in a case study located in a mid-size semiconductor organisation currently seeking new business opportunities in the emerging photovoltaic market. We conclude by reflecting on the usefulness of the model. Theoretically, the paper contributes to the literature on the management of the introduction of new technologies; practically, the framework provides a normative tool for practising managers.     

A dynamic diffusion model for managing customer's expectation and satisfaction

The paper aims at answering the generic question on how suppliers make the suitable and well-timed decisions in diffusing new technology effectively to adopters. Three major attempts are made for the study: First, investigating the entire process of the adoption and diffusion of technology innovation with reasonably well-accepted models in each areas. Second, proposing an integrated model by concatenating in structured manner the three prominent models for the management of technology innovation such as diffusion model, adoption model, and customer satisfaction model. Third, exploring the dynamic mechanism underlying outward behaviors of the integrated model proposed in the study which depicts the causal relationships that influence technology adoption and diffusion behaviors. An exploration of the dynamic mechanism underlying outward behaviors of the integrated model is presented in the study by introducing the system dynamics simulation technique. These attempts made for the study and the results perhaps allow both researchers and practitioners to gain insight into the causal factors influencing customers' adoption decision making processes and thereby into the potential diffusion patterns resulting from those adoption processes.     

物流服务创新模式研究

物流服务是企业竞争优势的重要来源之一,物流服务创新的实质就是通过创新实现物流服务的差异化获得竞争优势。物流服务创新受到诸多因素的驱动,包括企业竞争环境、物流环境和顾客服务需求以及商业模式的变化、社会经济与信息技术、网络技术的快速发展以及物流服务商绩效改进的需要等。物流服务创新模式主要包括跟随竞争创新、顾客需求主导创新、物流技术创新、物流网络创新、增值物流服务创新等,各种创新模式具有不同的优劣势及风险,在比较分析的基础上,讨论了创新模式选择要考虑的因素。     

科技企业孵化器利益相关者协调机制研究

科技企业孵化器作为推动国家创新驱动发展战略实施的重要载体,参与主体趋于多元化,主体间冲突以及多主体协调机制成为制约孵化器可持续发展的关键问题。基于利益相关者理论,运用探索性案例研究法,结合Y科技企业孵化器实践,构建协调机制,剖析主体之间冲突的根源。研究发现,冲突源包括利益相关者间的利益分歧和权力配置不合理,以及某个利益相关者的“利益—权力”不对称;协调机制包括通过文化协同协调由利益分歧引发的利益相关者间目标不一致,通过分散控制协调由权力配置不合理导致的利益相关者之间的权力争夺,通过动态管理和孵化服务整合协调由“利益—权力”不对称引发的利益相关者机会主义行为,最终实现各利益相关者“利益—权力”分散对称配置、彼此间关系有序。     

工程共同体视域下重大科技示范工程过程管理模型研究

对比分析了国外现有重大科技示范工程过程管理模型,根据重大科技示范工程技术成熟度低、利益相关者目标不一致等特点,将工程共同体概念引入示范工程中。基于工程共同体中重要利益相关者的职责、交付成果,确定管理关键决策点,提出了适用于国内重大科技示范工程的过程模型。