The Efficacy of Using an Experiential Exercise in Teaching International usiness

A three-group experimental design was used to evaluate the effectiveness of an experiential game versus a lecture on the role of culture in international business as a teaching and learning, tool. Ten learning outcomes were defined and a survey instrument was used to obtain student responses. Pretest and posttest scores of the questionnaire for the two treatment groups and the control group were analyzed to determine the extent of student learning about the subject. Statistical analysis indicates that the game is at least as effective as a conventional lecture yet involves the students to a far greater degree in the learning process.     

Integrating Experiential Learning and Cases in International Business

In no other discipline is experiential learning more important than in the complex field of International Business (IB), which aims to prepare students to work and manage across political, economic, national, and sociocultural boundaries. This paper discusses various types of experiential learning activities and approaches to IB teaching, and expands on how the case method can be more effectively used to facilitate student learning and increase engagement. Leveraging class diversity and providing opportunities for “virtual exchanges” in the case-based approach can significantly enhance the development of intercultural competence. Resources for finding cases, developing one's own cases, and publishing them in peer-reviewed outlets are also provided.     

Big data on a smaller scale: A social media analytics assignment

It is truly important for students to understand how to monitor online marketing buzz. This assignment, social media analytics, utilizes the content analysis research method to build student's in-depth understanding on how to evaluate and interpret user-generated content (UGC) to create social media campaigns. The authors adapted Resnik and Stern's (1977) coding scheme for UGC. Through experiential learning, students immerse themselves in data and analyze UGC. The assignment scored high in knowledge acquisition as a pedagogical tool. Finally, the authors provide an updated social media analytics coding scheme, guidelines for instructors, student rubric information, and student learning outcomes.     

Teaching International Business via Social Media Projects

The purpose of this study is to evaluate the outcomes of an experiential learning technique coupled with social media in an international marketing course. It was conducted among 155 students placed in groups that were assigned to develop a YouTube video for use as a country branding marketing tool. Measured evaluations of the students’ perceptions of the experience reveal that it was both beneficial and positive, and it helped to promote an understanding of the importance of teamwork and the uses of technology. Factor analysis grouped the perceptions and attitudes regarding the exercise into four categories.The differences in perception are evaluated based on gender, country of study, and level of education. The study highlights the importance of incorporating experiential learning pedagogies with social media to teach country branding.     

Developing International Business Managers Through International Study Visits to China

Globalization is a key factor in the success of business organizations today, impacting many aspects of management performance. Understanding the global business environment has therefore become a key objective in the teaching of international business on Executive MBA programs. Drawing on the theory of experiential learning, this study examines the relationship between program structure and learning activities of an international study visit (ISV) to China and the learning experience for Executive MBA students. The findings indicate that learning experience may be most effective where the structure of an ISV incorporates certain activities that promote experiential and deep-level learning. Educational implications are discussed.     

Student Cultural Interaction in a Short-Term Study Abroad Program

Empirical studies of the effects of short-term study abroad programs have found mixed results. This study uses a pre-post test design to assess the effect on student cross-cultural adaptability of a 2-week study abroad program to Germany that includes substantial student interaction with Germans. Pretrip to post-trip, students showed a significant increase in personal autonomy. Comparison of pretrip student scores against scale score means identified personal autonomy as the only dimension students were not already significantly above average pretrip. Although Business students demonstrated a significant increase in personal autonomy following the trip, Letters and Sciences students showed no significant change in any of the four cultural dimensions measured.     

Structuring assignments to improve understanding and presentation skills: Experiential learning in the capstone strategic management team presentation

In the strategic management course, students select, analyze, and present viable future alternatives based on information provided in cases or computer simulations. Rather than understanding the entire process, the student's focus is on the final presentation. Chickering's (1977) research on active learning suggests students learn more effectively when participating in analysis, synthesis, and evaluation. The authors highlight instructional changes with students, gathering primary data independently and later comparing findings in a team-based scaffolding process. Statistical analysis of students' self-reported understanding scores both before and following the experiential intervention support the benefits. Qualitative comments by the students, embedded librarian, faculty, and business practitioners also indicate improved learning resulted from course modifications.     

The case of flow and learning revisited

Many business schools are criticized for being ineffective in helping students learn proper management skills and knowledge. Flow theory has been cited as being helpful in many learning environments in that flow experience can enhance student learning. The authors conducted a study of 315 students in an undergraduate operations management (OM) class to assess learning outcomes and flow experience. Results show that student learning performance and flow are related. Implications and suggestions for further research are provided.     

浅谈高校学生干部的综合表达能力

随着教育的发展,学生人数的增多,学生干部队伍的建设成为学校学生工作的重要内容.笔者通过6个月的团校学习,并结合自身学生干部经历,斗胆就如何成为一名优秀的学生干部提出如下建议,以供大家飨用.     

LearnSmart,adaptive teaching,and student learning effectiveness: An empirical investigation

Facing the growing number of digital natives entering the classroom, business professors look for innovative ways to enhance the student learning experience. The authors focus on the online interactive learning tool LearnSmart (McGraw-Hill, New York, NY), and examine its impact on student learning effectiveness by testing the direct and indirect relationships among perceived competence, perceived challenge, instructors, perceived value, and satisfaction with LearnSmart. Constructionism served as the theoretical foundation for this study. About 215 students at a public university in the United States took the survey and 197 valid responses were received. Regression analysis results showed that the use of LearnSmart improved students' perceived competency, thus increasing their perceived value of using LearnSmart, as well as their satisfaction with LearnSmart. Perceived value was also found to mediate the impact of perceived competency on satisfaction with LearnSmart, and the instructor played a significant role in facilitating and improving student learning. Perceived challenge impacted student's perceived value of using LearnSmart, but it did not influence satisfaction with LearnSmart.     

Exploring the Differences of Undergraduate Students' Perceptual Learning Styles in International Business Study

More than 45,000 international students are now studying for bachelor programs in The Netherlands. The number of Asian students increased dramatically in the past decade. The current research aims at examining the differences between Western European and Asian students' perceptual learning styles, and exploring the relationships between students' learning styles and their academic achievements in international business (IB) study. One hundred and seventy-two students from a Dutch university participated in the survey research. Western European students significantly outperformed Asian students in academic performances. Significant differences in learning styles were also found between Western Europeans and Asian students in English, second language, business subjects, and group project learning. Besides, in comparison with Asian students, Western European students preferred to learn from hearing words, taking notes of lectures, and getting involved in some classroom experiences such as role-playing. They may benefit more from lecture-based subjects than Asian students. Based on the findings, practical recommendations are offered for instructors in international higher education.     

Implementing Experiential Action Learning in International Management Education: The Global Business Strategic (GLOBUSTRAT) Consulting Program

This paper discusses the theoretical foundations and implementation challenges and outcomes of a unique “hands‐on” global consulting program that is integrated into an international EMBA program for mid‐career and senior American and European managers. It details the challenges for the integration of experiential action learning, double‐loop learning, service learning, and tacit learning into global management education and discusses the value of such integration for the EMBA‐participant's learning experience. The lessons learned from the implementation of the use of integrated global consulting based on an experiential action learning model on EMBA education are discussed. The andragogical model of education used should be a useful guide for designing and implementing experiential action learning based MBA/EMBA programs.     

Debriefing Experiential Learning Exercises in Ethics Education

The major conclusion of this paper is that to obtain optimum pay-off from using experiential learning exercises in teaching business ethics, faculty must pay close attention to debriefing. The paper presents an approach based on a conceptual model for systematic and analytical debriefing of experiential learning exercises in ethics education. The paper also suggests that faculty must provide structure and ambiguity so that students can personalize the learning – experiencing meaningfulness (i.e., usefulness) in its application – so that learning is r0elevant to the individual.     

Facilitate active learning: The role of perceived benefits of using technology

The authors examine factors influencing student active learning and the ensuing class learning experience in the context of applying technologies in the classroom. The results suggest that the psychological benefit directly and indirectly influences class learning experience. In addition, the functional benefit only indirectly influences class learning experience through the mediator active learning. The results of multiple group analysis further suggest that the impacts of both psychological and functional benefits on active learning are stronger when the level of faculty-student interaction is low. The authors conclude with managerial implications and directions for future research.     

Introducing Ethics and Corporate Social Responsibility at Undergraduate Level in the United Arab Emirates: An Experiential Exercise on Website Communication

In this article, we describe an assignment undertaken by our third-year students at a University Business School in the United Arab Emirates. The assignment serves to introduce corporate social responsibility and ethics in the undergraduate curriculum and to raise student awareness of how corporate activity together with corporate social responsibility can impact a country’s social, political, and cultural landscapes. We outline the assignment, student response to it, and its contribution to student intellectual development in terms of ethical perspective, philanthropy versus ethics, economic development, and cultural diversity. We discuss the implications of this learning experience for our students and their greater understanding of items within the United Arab Emirates government’s strategic directions, namely, creating a cohesive society and a sustainable environment.     

Authentic simulated startups: Bringing the real world into the classroom

In this changing world, college graduates require new skills to be successful in jobs that may not yet exist. The authors describe an innovative instructional approach to teaching organizational behavior grounded in Kolb’s model of experiential learning and problem-based learning. Specifically, the sample class is scaffolded across the semester by having student teams create and remain part of an authentic simulated startup business and engage in continual reflection. Data come from surveys of 151 undergraduates across six semesters. Students report developing the ability to work on a team and with diverse people, gaining an understanding of oneself, and learning about real-world business.     

Teaching information technology alongside business analytics: Case study

Business analytics can be described as the statistical analysis of data to make decisions and meaningful conclusions. As the demand to advance the curriculum of undergraduate business education increases, courses in business analytics aim to provide students with fundamental skills in critical thinking. Educators have found that spreadsheet applications that include statistical features are easy to use and facilitate student learning. The authors analyzed student performance in an introductory business analytics course that used Microsoft Excel as a statistical tool by comparing scores from this introductory course with those from an information technology course in which only Excel skills were learned.     

Impacts of Teaching Business Ethics in Korea

This is the first study on the impact of teaching business ethics in a typical Asian culture, Korea. Eight scenarios involving business decision were administered to undergraduate management major students before (n = 120) and after (n = 128) a semester course titled Business Ethics, with control group (n = 91 before and after). The analysis indicated that teaching business ethics has positive impacts on the student as a whole, especially on younger male students who had no work experience.     

Assurance of learning: The impact of business core course reviews on students’ scores on the comprehensive business exam for both internal and external comparative purposes

This study is the first to explore how business core course review sessions impact standardized test results. A statistically significant improvement in students’ overall scores of 16.5% was identified when core course reviews were conducted between Comprehensive Business Exam pre- and posttest dates. As a result, institutional results moved from slightly above average to the upper 15th percentile among institutions employing this exam. Additionally, scores for the economics, finance, management, and marketing core-course subject matter areas significantly improved. A review did not significantly improve scores in the accounting concept area. Implications for assurance of learning analysis are presented.