Does Consumer Well‐Being Affect Hedonic Consumption?

This article presents a theoretical model that reveals how consumers’ long‐term subjective well‐being (SWB) influences their spending on hedonic products. Using the longitudinal data from a large national panel survey, the study found that consumers’ SWB influences spending on hedonic products via the mediating effects of their positive interpretation of life circumstances and broadened set of activities resulting from positive emotions. The results are explained using cognitive tuning theory and broaden‐and‐build theory and have implications for hedonic products providers in terms of who their target audience is and how demand for their products is generated.     

Orthorexia Nervosa: Can Healthy Eating Food Trends Impact Food Companies Marketing Strategies?

The purpose of this article is to explore foods companies’ knowledge of food trends and assess how orthorexia nervosa may affect food companies’ marketing decisions. Data was gathered through a multiple case-study approach, and four semi-structured interviews to CEOs/CMOs of food companies from four distinct non-competing sectors of the food industry. The results show that although marketing managers are conscious of the existence of consumer behavior changes regarding food habits, they are not particularly concerned neither interested in micro-segments as they are not profitable. Despite the deficiencies on CMOs’ knowledge of particular food trends they declare to be attentive to the changes in consumer behavior and prepared to respond to competitors moves. This research adds to the existing knowledge on the food industry since it is the first study to explore the impact of food trends on food companies’ management marketing decisions from the company point of view.     

Can Modernization Explain the Consumption of Durables in Emerging Markets?

Abstract

The study investigated the penetration of six consumer durables in twenty emerging economies during a 24-year period (1977-2000) using correlation, regression and factor analysis. Findings show that modernization significantly influences the consumption of durables in emerging markets. The dimensions of modernization, as revealed from the factor analysis, are industrialization, openness, and quality of life in the country. All three factors, at varying degree, affect the consumption of durables. Marketers need to consider the level of modernization and the above socioeconomic factors in designing their marketing strategy in emerging/developing markets.     

Eating Sustainably? Practices and Background Factors of Ecological Food Consumption in Four Nordic Countries

This article examines sustainable food consumption in the Nordic context, studying to what extent people in Denmark, Finland, Norway, and Sweden have food consumption patterns that are in the current discourse promoted as sustainability enhancing. The article analyses the association of sustainable food consumption to attitudinal support for environmental policy measures, interest in cooking, and healthy eating practices as well as sociodemographic background factors. The comparison of four countries enables an analysis of the importance of the national context in sustainable food consumption. The study is based on data from a 2012 Nordic Web survey (N?=?8248). The results show that carrying out sustainable activities was not very widespread. Buying local food was the most popular, eating meat less often the most unpopular sustainable activity. The level of participation in sustainable practices varied across the four countries. Swedish respondents were the overall most active, Norwegians the least. However, results from analysis of variance (anova) indicated that the individual explanatory factors of sustainable food consumption were relatively similar in the four countries. Healthy eating patterns, interest in cooking, and supporting environmental policy measures were all positively correlated to sustainable food consumption. Women and the elderly were more active in sustainable practices than were men and the young. Education and occupational position played a role, too, but their effect was not totally systematic across countries. The findings suggest that sustainable food consumption is not a strongly socially stratified phenomenon, but it is related to other practices of eating regarded as “proper,” such as interest in cooking and healthy eating. Broader and more inclusive policies are needed to better engage people in sustainable activities.     

Does Organic Food Consumption Signal Prosociality?: An Application of Schwartz’s Value Theory

Current research suggests that sustainable consumption choices (including favoring organic foods) can act as signals of prosociality. However, who actually perceives such acts as indicators of prosocial, altruistic tendencies is still unclear. Through an online survey (n = 168) and by using personal value priorities (Schwartz’s theory of values) as IVs, the present study sheds light on this issue. First, the results suggest that organic food consumption can confer the valuable signal of prosociality – and some other socially valued traits were also associated with this everyday behavior strategy. Then, the study shows that the interpretation of the signal is dependent on respondents’ positioning in Schwartz’s value circumplex. Intriguingly, in addition to those people who endorse self-transcendence values, people with conservative value priorities also view the presumed organic consumer as prosocial. These impressions are further mediated by more specific organic food attitudes, thereby forming a value–attitude–impression relationship. The implications are outlined.     

Can Marketing Help in Tackling Food Waste?: Proposals in Developed Countries

One third of food destined for human consumption is wasted globally, and much of the food waste that comes from high-income or developed countries is caused by poor marketing practices, consumer behavior, and consumption patterns. The present study focuses on developed countries to propose some marketing actions that could help in reducing food waste. A comprehensive analysis was carried out for each marketing variable, to provide a snapshot of actions and proposals that are being developed. Our study highlights the relevance of marketing in contributing to reduce food waste, through the removal of “Buy one, get one free” sales promotions, clarifying date labeling, or raising food waste awareness campaigns. The main contribution of this study is the proposal of marketing actions that help in tacking food waste.     

Food or Medicine?

Abstract

Functional foods offer consumers a range of products that contain modified ingredients to treat specific diseases. The value of this product category has grown considerably since its introduction over a decade ago. This paper reports on qualitative research conducted into the choice criteria used for functional foods. It then compares these to the categories outlined in Khan's food choice model (1981) in order to determine whether functional foods should be treated as a food choice purchase. The findings of this research show that functional food can be treated as a food purchase because most of the choice influences found can be categorised into Khan's conceptualisation. However, additions and redefinitions are suggested. A separate category for family influence was found, as was the requirement to redefine “nutrition” within the model to accommodate the curative benefits of functional foods.     

Do Farmers' Market and Specialty Food Store Customers Differ in the Effects of Perceived Utilitarian and Hedonic Shopping Values?

This study explored differences in the effects of perceived utilitarian and hedonic shopping values on customer satisfaction for the two separate groups of the agricultural product marketing channel: farmers' markets and specialty food stores. Empirical data were collected from customers of agricultural product retailers located in Taiwan (N = 412). The results show that different agricultural product marketing channels provide different values to their customers. Farmers' market customers experience a greater hedonic value, and specialty food store customers experience a greater utilitarian value. In addition, the perceived utilitarian and hedonic shopping values of farmers' market customers are more highly positively associated with customer satisfaction than are those of specialty food store customers.     

Coping with Time Pressure and Stress: Consequences for Families’ Food Consumption

This study explores the coping strategies that families apply when under time pressure and stress (time stress), and how such strategies affect food consumption at dinnertime. The data were based on photo interviewing methodology with a sample of 12 Norwegian children (ages seven and eight) and their parents. In this case, the children were asked to take photographs during their dinners at home and while shopping for groceries with their parents. The findings show that the most dominant explanation for time stress was the children’s participation in sport activities. In this regard, the families applied several coping strategies, such as skipping dinner and eating snacks instead, consuming convenience food, avoiding preference conflicts, planning for healthy dinners, involving children and grandparents in food preparation, and practising compensatory health beliefs and behaviours. This might be the first study that identifies parents’ use of compensatory health beliefs to justify children’s diets. More specifically, the parents stated that the children’s high activity levels could compensate for unhealthy food consumption. The strategies that were applied had varying influences on the families’ food consumption, depending on the parents’ confidence in cooking and meal-planning skills. It was found that parents with high confidence and skills were more likely to make healthy cooking a priority. Consequently, they served more healthy dishes at dinnertime, compared with other parents. Unlike previous studies, the findings indicate that children’s active lifestyles might not be directly related to healthy diets.     

Can “Real” Men Consume Ethically? How Ethical Consumption Leads to Unintended Observer Inference

Based on social cognitive theory, this paper explored the cognitive mechanism between ethical leadership and the followers’ extra-role performance. We tested a moderated mediation model in which general self-efficacy mediated the relationship between ethical leadership and the employee extra-role performance, while intrinsic motivation moderated the relationship between ethical leadership and subordinate’s general self-efficacy. Data were collected in two waves from 208 dyads. Results supported the time-lagged effect of ethical leadership on individual extra-role performance and the mediating role of general self-efficacy. Moreover, our findings revealed that intrinsic motivation positively moderated the effect of ethical leadership on general self-efficacy. Furthermore, intrinsic motivation also moderated the indirect effect of ethical leadership on extra-role performance via general self-efficacy. Theoretical and practical implications were further discussed.     

How New Consumers’ Consumption Patterns Caused Changes in Food Distribution Channels in Croatia

In general, channels of meat distribution in Croatia include (a) direct sale in open market area; (b) local stand-alone butcher shops that co-operate with some farms offering their meat there; (c) chains of butcher shops; (d) supermarkets and hypermarkets; (e) the channel of Horeca (hotels, restaurants, snack bars). The whole Croatian meat market has 300,000 tons estimated value, but it has met with changing trends in consumption because consumers have less time for home-prepared meals. Moreover, consumers prefer one-stop shopping and large-scale retailers due to their variety of merchandise offered. The main goal of the article is to find whether new consumption patterns affect the way of butchering and the choice of distribution channels in the case of the Croatian meat market. Therefore, the qualitative research among consumers and meat distributors in three Croatian regions was conducted. The research reveals consumers’ meat outlet preferences.     

What Role Does Sense of Power Play in Consumers’ Decision Making of Risky Food Consumption While Dining Out?

One way to understand risky food consumption is to look at the influence of the sense of power, as well as optimism bias. The purpose of this study was to examine how the sense of power affects consumers’ intention to consume risky foods by assessing the direct relationship between their sense of power and subsequent consumption of risky foods, and investigating the indirect relationship between sense of power and risky food consumption with general optimism bias or food safety optimism bias as a mediating variable. A web-based questionnaire with 387 responses was used to test the hypotheses and the indirect relationships from the sense of power to intention to consume risky foods via food safety optimism. Findings indicate the theoretical implication of a new variable (food safety optimism) that is useful in understanding the relationship between the sense of power and risky food consumption. Results also offer practical implications on better ways to market raw or undercooked foods to potential consumers.     

Where to Have Safe Food?

Go to the fairsMaggie Sun,who works in Beijing CBD district,now makes the trip to the Country Fair outside the fourth east ring every weekend to buy week-lasting milk,egg,and vegetable,even though the prices are five times or more than those in the average market.     

Comment on “Can we live without a dog? Consumption life cycles in dog-owner relationships”

The intention in this commentary is to anchor the paper to concepts from the consumer behavior literature and highlight departures from what we might expect.     

Drawing on “Producer-Tours”: A Technique for Addressing Consumer Uncertainty Surrounding the Consumption of Fair Trade Food Products?

Despite the global increase in both fair trade sales and awareness, actual market shares of some fair trade products remain disappointing. A number of authors have suggested various reasons for this, including the complexity of the situational context affecting actual purchase behavior (Carrington, Neville, &; Whitwell, 2010 Carrington, J. M., Neville, A. B. and Whitwell, G. J. 2010. Why ethical consumers don't walk their talk: Towards a framework for understanding the gap between the ethical purchase intentions and actual buying behaviour of ethically minded consumers. Journal of Business Ethics, 97: 139–158. [Crossref], [Web of Science ®] , [Google Scholar]), the disconnect between producers and consumers (Dickinson, 2001 Dickinson, M. A. 2001. Utility of no sweat labels for apparel consumers: Profiling label-users and predicting their purchases. Journal of Consumer Affairs, 35(1): 96–119. [Crossref], [Web of Science ®] , [Google Scholar]), and the problems associated with the depersonalization of ethics in mainstream distribution (Bezencon &; Blili, 2011). This article introduces the drawing method into the field of research on fair trade consumption. Using this method, this study explores student perceptions of both fair trade consumers and how fair trade works. In doing so, the drawing method unveiled two potential consumer types; namely, the dreamer and the angel. On this, we argue that our study reveals some of the possibilities inherent in the use of the drawing method to explore uncertainty surrounding fair trade consumption.     

The Meanings of Food Consumption,Consumer Effects and the Role of “Origin”: The Case of Ethnic Food in Cameroon

This study examines the role of an individual’s belonging to some ethnic groups as it relates to the meanings associated with food consumption as well as the outcome(s) of ethnic food consumption. To achieve this goal, data were collected from 607 individuals, using a survey and structural equations analysis. Findings revealed that ethnic food consumption triggers specific emotions associated with different ethnic origins; there is a significant and positive moderating effect of sense of belonging to the product’s region of origin. Attachment serves as a mediator of the effect of ethnicity on commitment. These findings have several notable implications.     

Declining Competition in Food Retailing: An Opportunity for Consumer Food Cooperatives?

Food cooperatives have become more popular among consumers during the past decade. Although consumers can organize cooperatives for several reasons, economic factors may be more important than indicated by previous research. Specifically, the recent growth in consumer food cooperatives may be associated with declining competition in local food markets. This article reports recent research results on market structure and performance by SMSA that address this hypothesis.     

Food Product Development,Food Regulations and Policies—Compatible or Not?

SUMMARY

Laws and regulations govern many aspects of life in order to guide and protect individuals. The Food and Drug Administration regulates the development, production and marketing of foods, pharmaceuticals, and biotechnologies to maintain safe and high quality products for consumers. However, in recent years, food manufacturers seem to have forged ahead of the FDA's regulations and entered uncharted, unregulated areas. This paper examines the impact the FDA has on new food product development, particularly the impact on new technological food products and suggests the use of a team-based approach in evaluating and establishing regulations in the food industry.     

Food Miles: Starving the Poor?

Food miles measure the distance food travels to reach consumers’ plates. Although substituting local food for imported produce will not necessarily reduce greenhouse gas (GHG) emissions, the food miles movement is widely supported by consumers and import‐competing producers, especially in some parts of Western Europe. We investigate the economic implications of food miles preference changes in the UK, France and Germany on other nations using an economy‐wide model. Among the regions we consider, New Zealand is the most distant from Western Europe and Madagascar and Malawi export the most agro‐food products relative to GDP, so food miles movements have the largest impacts on these regions. When there is a linear relationship between distance and preference changes, food miles campaigns decrease welfare in New Zealand, Madagascar and Malawi by 0.30, 0.12 and 0.28 per cent, respectively. When there is a preference shift away from imported food unrelated to distance, proportional welfare losses in the three countries are, respectively, 0.11, 0.08 and 0.24 per cent. With the exception of New Zealand, these findings indicate that some of the world’s poorest nations will suffer the most from European food miles lobbying. We conclude that food miles campaigns will increase global inequality without necessarily improving environmental outcomes.     

Why Do We Read On‐Pack Nutrition Information so Differently? A Typology of Reading Heuristics Based on Food Consumption Goals

While prior research has extensively studied nutrition labeling use and consumer errors of judgment in the nutrition evaluation process, less attention has been paid to the consumer motivations that simplify the reading of on‐pack nutrition information. To address this gap, this study examines how food consumption goals affect consumer reading of this information. On the basis of a qualitative study, eight food consumption goals have been identified and classified into four types of motivations which impact reading behaviors: “Food Optimization,” “Food Regulation,” “Food Gratification,” and “Food as Mere Necessity.” From this typology, we derive eight on‐pack nutrition information reading heuristics as well as specific inference biases resulting from these simplifying reading strategies. This research also provides guidelines for policymakers so that nutritional messages given to consumers will be more targeted in order to promote better reading of on‐pack nutrition information at the point of sales.