Business and Social Reputation: Exploring the Concept and Main Dimensions of Corporate Reputation

Different theoretical approaches highlight the growing relevance of corporate reputation as strategic factor. Among these approaches the arguments of the Resource-Based View are special worthwhile (Grant, 1991, California Management Review 33(3), 114–135; Barney, 1999, Sloan Management Review Spring, 137–145). Nevertheless, this topic poses several methodological problems (Barney et al., 2001), as the unavailability to identify and measure this organizational factor, that is “socially complex” and intangible in its nature. In this work, using the findings of our empirical research on Spanish biotechnology firms, we carry out an identification and measurement of corporate reputation, highlighting its two key components: “business reputation” and “social reputation”. Dr. Gregorio Martín de Castro is Assistant Professor at the Business Administration Department in Universidad Complutense de Madrid (Spain). He has several years of research experience at CIC Spanish Knowledge Society Research Centre, he holds an Expert Diploma in Intellectual Capital and Knowledge Management from INSEAD (France), and he was a Post-Doctoral Research Fellow at Harvard University during 2004–2005. He is author and co-author of several papers concerning Resource-Based View, Intellectual Capital and Knowledge Management. Dr. José Emilio Navas López is Professor and Head of the Business Administration Department in Universidad Complutense de Madrid (Spain). He is author and co-author of several books and papers concerning Technology Management, Strategy and Knowledge Management. He has held the first Knowledge Management Chair in Spain at I.U. Euroforum Escorial. Dr. Pedro López Sáez is Assistant Professor at the Business Administration Department in Universidad Complutense de Madrid (Spain) and he was a Research Fellow at Harvard University during 2004–2005. He has several years of research experience at CIC Spanish Knowledge Society Research Centre and he is author and co-author of several papers concerning Resource-Based View, Intellectual Capital and Knowledge Management.     

Vulnerable older consumers: New persuasion knowledge achievement measure

This research describes a new persuasion knowledge measure for older consumers which can be applied for both diagnostic and preventive purposes. Persuasion knowledge refers to information, attitudes, beliefs and schemas guiding our behaviour in situations where persuasion is involved. Many older consumers belong to a specific, vulnerable group, who often fail to maintain their interest in persuasive situations, so the proposed measure could serve a better understanding of their behaviour. First, a new, situation‐based achievement measure, entitled ‘Persuasion Knowledge Achievement Measure’ (PKAM), was developed in university samples (N = 530) in several stages. Afterwards, the developed measure was adapted to older individuals, resulting in the Persuasion Knowledge Achievement Measure for Older People (PKAM‐OP). Following a pilot study with personally‐assisted data collection (N = 50), the examinees were reached through an elderly care network in a two‐stage procedure (N = 183, N = 116). The psychometric analyses of the data show a high level of reliability and validity for both tests. The results of the main research studies indicate that there are two subscales of the measure: ‘Agreeableness’ and ‘Persuasion Knowledge’. Based on the empirical data, the subscales provide reliable measures of features which guide behaviour in persuasive situations. In sum, PKAM‐OP can fulfil theoretical and practical needs in research and prevention interventions focusing on older consumers.     

Fuzzy Negotiation Solutions of n-Person Cooperative Games by Knowledge Engineering in Bargaining

A model for negotiation is developed upon the basis of a previous model called Fuzzy Negotiation Solution by Knowledge Engineering. The new model, called Compensatory Negotiation Solution by Knowledge Engineering and FNSKE are based on the combination of knowledge of experts in negotiation, rather than on classical notions of rationality. The experts in negotiation present four propositions in a non-mathematical way and with a natural language, according to the theory of Knowledge Engineering. In the CNSKE model, knowledge is represented through logic predicates, and the calculations are made using the Compensatory Fuzzy Logic system. CFL is a system whose operators satisfy the axioms of Utility. The CFL operators, especially because of the compensation property, are more adequate than the norm and co-norm’s operators to model human decision-making, according to empirical results. The Good Deal Index in CNSKE is statistically estimated from the GDI in FNSKE. This is a quantitative index, which provides the solution concept. The fuzzy function f(C) represents the likelihood the players of a coalition C to reach an agreement into this coalition. Counterpart Convenience Indexes 1, 2 allow each player to select the best coalition for negotiation. The advantage of CNSKE over FNSKE is that the idempotency of conjunction and disjunction operators give every membership function -obtained from the predicates- the possibility to be interpreted by itself. Hence, the truth-values of the CNSKE membership functions can be semantically interpreted. In addition, CNSKE can be easily applied to solve real negotiation problems.     

Consumer Information and Education Effects on Knowledge and Choice of Fire Resistant Upholstery

The effects of consumer education and information treatments on choice of alternative products are described. Knowledge of upholstery serviceability and flammability before and after these treatments is measured as well as simulated purchase behavior of 448 Canadian consumers. Subjects show an increase in knowledge between pre- and posttests. The choice of fire resistant upholstery differs among consumer information treatments but not among education treatments. The policy implications of these findings are discussed.     

Increasing Intellectual Bandwidth: Generating Value from Intellectual Capital with Information Technology

An organization's Intellectual Bandwidth (IB) is its capacity to transform External Domain Knowledge (EDK) into Intellectual Capital (IC), and to convert IC into Applied Knowledge (AK), from which a task team can create value. An organization's IB is an upper boundary on its ability to solve complex problems. To create value, members of an organization must search for knowledge, share it, and, bring it to bear on the issue at hand. The Intellectual Bandwidth of an organization must therefore be, to a certain extent, a function of the ability of its members to access data, information, and knowledge that is relevant in the context of the task at hand in order to understand the causes and consequences of their problem. They must reason about possible solutions and their potential consequences. Throughout the task they must communicate with other stakeholders and subject matter experts as they make a joint effort toward their goal. This paper develops a model of IB based on these and other concepts. It posits that IB is the product of a Hierarchy of Understanding and a Hierarchy of Collaboration. The paper suggests that the model may be useful for analyzing and deploying IT in ways that reduce the cognitive load of bringing EDK and IC to bear on the task at hand. Future research must focus on refining and validating constructs and developing measures of IB, and using those measures to find ways to increase the value derived from EDK and IC.     

An integrative model of the role of knowledge in the internationalization process

Knowledge is considered an essential resource in a company’s internationalization process, both from the sequential point of view and from the perspective of International Entrepreneurship. This paper proposes a model to integrate the influence of knowledge on international behavior based on proposals taken from the literature on organizational learning in multinational companies. The model comprises several phases: prior knowledge; acquisition of new knowledge; integration of both sets of knowledge; action and feedback. Using the proposed model, different courses of action are identified for further research into the process of company internationalization.     

The UK Research Assessment Exercise (RAE) 2001 and Retail Research Output

Knowledge creation processes in British Universities have been affected significantly by formal evaluations of research performance. The Research Assessment Exercise (RAE) 2001 in the UK shows that retail research is based primarily in the business and management subject area and in selected institutions. There is a tension amongst institutional strategies to maximise assessment results and thus income, individual career paths, journal 'ratings' and the direction of research. The emerging focus on a North American model of research knowledge creation raises fundamental concerns covering the philosophy, methodology, techniques and topics of retail research in the UK.     

Exploring the Effect of Store Characteristics and Interpersonal Trust on Purchase Intention in the Context of Online Social Media Marketing

This article explores the effect of store characteristics and interpersonal trust on formation of attitude and intention to purchase from online stores in the context of online social media marketing. Store Brand Knowledge, Store Reputation, Perceived Store Size, and Perceived Store Risk have been considered as antecedents of trust. Based on existing literature, a conceptual model is proposed and empirically tested with a sample (n = 424) of online social media users with the help of partial least square path modeling. This study is among the very few empirical investigations done in the context of trust in online social media marketing and focuses only on consumer-perceived store-controlled factors as antecedents of trust.     

Review essay: Deregulation and distributive justice

This article is an extended critical review of a set of essays arguing for the deregulation of U.S. industry. The essays are by mostly lawyers and economists, not philosophers. The writers act as though non-market-based theories of distributive justice do not exist. Nonetheless, the essays are ingenious and sophisticated enough to present a considerable challenge to such theories. In criticism I discuss chiefly two broad themes — the considerations a non-market-based theory would adduce in rebuttal, and the use by the writers of the existing legal framework. The book illustrates most forcefully the clash between rival philosophical visions of the Good Society. Roger A. Shiner is Professor of Philosophy at the University of Alberta. His most important publications are: Knowledge and Reality in Plato's Philebus (Assen, 1974); articles on legal theory in M. A. Stewart (ed.), Law, Morality and Rights (Dordrecht, 1983); Philosophia, University of Toronto Law Journal, Wm & Mary Law Review; on Wittgenstein in Proc. of the Aristotelian Society, Philosophy and Dialogue; on aesthetics in Journal of Aesthetics and Art Criticism, British Journal of Aesthetics, Philosophy and Dialogue.     

Accounting as Applied Ethics: Teaching a Discipline

In this article it is argued that there are notable parallels between all of the different strands within ethics on the one hand, and accountancy on the other that, in teaching, can be drawn upon to enhance students’ understanding of the latter. Accountancy, part of economics, draws on utilitarian ethics, but not solely so. Accounting, in addition, draws on deontological and communitarian strands in ethics. The article suggests that the teaching of accounting – especially to non-economists – would benefit substantially from highlighting and developing these parallels. Wilfred Dolfsma is both an economist and a philosopher, and holds a Ph.D. in the former from Erasmus University. He is attached to the Erasmus University, Rotterdam at the Business School, as well as MERIT, University Maastricht. He is currently fellow at the Netherlands Institute for Advanced Study. He is corresponding editor of the Review of Social Economy (Routledge). He has co-edited Globalization Social Capital and Inequality (2003, with Charlie Dannreuther), Understanding the Knowledge Economy (2006, with Luc Soete) and Ethics and the Market (2006, with Jane Clary and Deborah M. Figart).     

论知识型企业中的领导艺术

知识型企业是伴随着知识经济而出现的生产力组织 ,而且代表着整个企业的发展方向。知识型企业中的领导艺术成为企业管理中的崭新课题。知识经济条件下 ,对知识型企业中的领导艺术提出了更高的要求。     

Values and ethics-related measures for management education

Various measures related to individual values, ethical attitudes and moral reasoning exist and are being increasingly applied for research in business and professional ethics. The England Personal Values Questionnaire, the Rokeach Value Survey, and Rest's Defining Issues Test have received stronger support and application for management and organizational behavior research than other instruments, such as Gordon's Survey of Personal Values and Hogan's Survey of Ethical Attitudes. Beyond research usage, many of these measures offer potential for instructional purposes. Knowledge of the characteristics and limitations of values and ethics-related measures allows business educators to make better selections of possible supplements to traditional instructional methods. Stephen L. Payne is an Associate Professor of Management at the University of Southwestern Louisiana. His primary teaching assignments in recent years have been courses in organizational behavior, business and society, and management in technical organizations. Previous articles by Dr. Payne have appeared in journals including The Academy of Management Review, Personnel Administrator, The Journal of Psychology, The Organizational Behavior Teaching Review, Supervisory Management, and others.     

Social Media as the Missing Link: Connecting Communities of Practice to Business Strategy

Communities of Practice (CoP) have long been considered powerful Knowledge Management (KM) mechanisms. CoP, however, are often viewed independently from organizational goals and structures, as they are primarily seen as a means of individual knowledge sharing and learning. In this article, we argue that CoP supported by social media have great potential to contribute to organizational goals, such as business strategy. We seek to support this statement through an embedded case study that includes 54 CoP within a prominent multinational engineering firm. This investigation explores the extent to which CoP contribute to business strategy. The paper's contribution is in providing five guidelines for practice that outline how CoP can be best designed to contribute to business strategy and how social media can serve as the “missing link” to execute those guidelines.     

Knowledge Flows Between Advertising and Other Disciplines: A Social Exchange Perspective

Knowledge flows between advertising and other academic disciplines are examined to identify the structure of scientific knowledge, the extent of social exchange and the scientific status of the field. Bibliometric analysis is used to identify who is citing our research and who we cited. Cocitation patterns for the leading advertising journals (Journal of Advertising [JA], Journal of Advertising Research [JAR], International Journal of Advertising [IJA], Journal of Interactive Advertising [JIA], and Journal of Current Issues and Research in Advertising [JCIRA]) and the top 50 citing and cited journals with citation relationships from 2005 to 2014 were examined. Findings revealed that advertising is citing advertising scholarship the most, followed by marketing, consumer research, psychology, and communication. This suggests a “maturing field” where scholars look within the discipline's body of knowledge. In turn, advertising research is cited by advertising, marketing, business (general), communication, and psychology. The overall citing-to-cited ratio suggests that advertising is more a “receiver” than “provider” of knowledge to other disciplines; however, there is variation across the advertising journals. The positioning of advertising journals in the larger disciplinary framework shows close relationships to consumer research and interactive communication. The most common focus among the top-cited articles is digital media, with few articles focusing on traditional advertising. The implications of our findings for the field of advertising are discussed.     

Books: Knowledge Management: in Search of the Philosophers' Stone

Books reviewed in this article:
T.H.Davenport, Working Knowledge: How Organizations Manage What They Know
G.von Krogh, J.Roos, and D.Kleine (eds), Knowledge in Firms: Understanding, Managing and Measuring Knowledge
R.C.Huseman and J.P.Goodman, Leading with Knowledge: the Nature of Competition in the 21st Century
Various authors, Harvard Business Review on Knowledge Management     

BOOK REVIEWS

Books reviewed in this article: Friendly, Fred W. Due to Circumstances Beyond Our Control. Galbraith, John Kenneth. The New Industrial State. Katona, George, Eva Mueller, Jay Schmedeskamp and John A. Sonquist. 1966 Survey of Consumer Finances.. Margolius, Sidney.The Znnocent Consumer us. The Exploiters. Metcalf, Lee and Vic Reinemer. Overcharge. Myers, James H. and William H. Reynolds. Consumer Behauior and Marketing Management. Boston. Tucker, W. T. Foundations for a Theory of Consumer Behavior. Brim, Orville, David Glass, David Lavin and Norman Goodman. Personality and Decision Processes. Bross, Irwin. Design for Decision. Diesing, Paul. Reason in Society. Gore, William and J. W. Dyson, eds. The Making of Decisions: A Reader in Administrative Behavior. Jeffrey, R. C. The Logic of Decision. Maslow, Abraham. Eupsychian Management. Simon, Herbert. The New Science of Management Decision. Elbing, Alvar. “A Model for Viewing Decision Making in Interactive Situations from an Historical Perspective.”Business Review. Fishburn, Peter. “Analysis of Decisions with Incomplete Knowledge of Probabilities.”Operations Research. Hoffman, L. Richard, Ronald Burke and Norman Maier. “Participation, Influence and Satisfaction Among Members of Problem Solving Groups.”Psychological Reports. Long, Barbara. “Predecisional Search in Concept Formation: the Effects of Problem Complexity.”Psychological Record. Rose, Arnold. “Conditions for Irrational Choices.”Social Research.     

Beggar‐Thy‐Neighbour Exchange Rate Regime Misadvice from Misapplications of Mundell (1961) and the Remedy

Economists invoke Mundell (1961 ) in arguing for the general policy of a flexible exchange rate regime as a means of restoring equilibria after shocks. But there is a discrepancy between the intent of the general policy and attempts at its implementation as identified by specific changes in exchange rates. When we assemble the set of specific changes called for by distinct economists operating as advocates for individual countries, these are uniformly in the form of beggar‐thy‐neighbour advice – i.e. travesties of objectively identifying disequilibria and a menace to international cooperation and peace. This paper traces the unintended travesties to problems of complexity and uncertainty, problems that implicitly are assumed absent in Mundell (1961 ) rendering the situation so simple that equilibria are transparent. The problems remained essentially unaddressed when economists extended Mundell (1961 ) via expected utility theory since this theory also ignores the impossibility of maximising and the complexities of central bankers, private firms and others in doing the evaluation stage in reaching decisions. The problems can be overcome by modelling within SKAT, the Stages of Knowledge Ahead Theory. This paper points to experimental evidence in support of the view that under all sorts of disequilibrating shocks, currency unions outperform flexible currencies by eliminating the inefficiencies generated by exchange rate uncertainty.     

Knowledge and Perceptions of Superannuation in Australia

Least squares and binary logit models are used to predict knowledge and perceptions of superannuation (private pensions) in Australia on the basis of demographic, socioeconomic and financial characteristics. The data is drawn from the ANZ Survey of Adult Financial Literacy in Australia and relates to 2,516 superannuation fund members. Knowledge of superannuation is defined, amongst other things, in terms of understanding superannuation fees, charges and statements, recognising the voluntary and compulsory nature of additional employee and employer contributions, and being aware of the lower taxation of superannuation compared to other investments. Factors examined include gender, age, ethnicity, occupation, educational level, and family structure, along with household income, savings, and debt. In terms of specific superannuation knowledge, substantially more than half of respondents knew that employers are obliged to make contributions on behalf of employees and that employees can make additional voluntary payments above these payments. Slightly more than half knew that superannuation is taxed at a lower rate than other investments. However, only one-third of fund members knew how to read and understand their statements or the approximate rate of contribution employers were required to make on their behalf, or had worked out how much they needed to save for retirement. Overall, about 60% of respondents could correctly answer only 50% or less of the questions posed. The evidence also suggests that knowledge of superannuation is unevenly spread across respondents. Such knowledge is generally lowest for females, those from a non-English speaking background, those with low levels of education and persons aged less than thirty. Knowledge is generally better for professionals, those aged over 40 or nearing retirement and the university educated. The models best predict the compulsory nature of employer contributions, the voluntary nature of employee contributions, and knowledge that the government will not make up any gap arising from a failure to undertake retirement planning.     

Consumer food safety perceptions and self‐reported practices in Greece

A substantial proportion of foodborne illness is associated with food prepared in households. The primary understanding of how foods are handled in private homes comes mostly from questionnaire based studies and direct observation. The aim of this survey was to examine consumers' perceptions and knowledge of safe food handling practices in Greece. More specifically, their attitudes, opinions and self‐reported practices were studied. Data were collected from a total of 399 consumers living in Greece by the use of a self‐administered on‐line survey. The questionnaire consisted of four positive and five negative statements according to the 5‐point Likert scale, which grouped into three constructions using principal component analysis in order to investigate food safety perceptions of consumers. Furthermore, the survey included 11 demographic questions, two close‐ended questions (type yes/no) and four questions that are related to self‐reported food‐handling practices. The results showed that the most commonly known bacterium causing food‐related illness according to respondents' knowledge is Salmonella (99.7%), followed by Escherichia coli (73.9%) and Listeria (58.4%). The overall consumers' score concerning food safety was 32.8 ± 5.37 (full score was 45). No significant differences to the mean score of food safety knowledge were found according to gender, age or the incidence of foodborne illness over the past 12 months. Knowledge and awareness of safe food handling practices was enhanced at higher education levels, while homemakers were found to have deficiencies at this level. Information obtained from consumers can be used to shape educational programs and determine where food safety educational efforts would be most effective and the needed content of the messages.