Navigating the Retailing Frontier through Academic and Practitioner Collaboration

Retailing academics and practitioners must develop close, collaborative relationships, which might involve various, meaningful efforts to assist the other side of the collaboration while also furthering their own respective objectives. Only through such collaborations can retailing ensure sufficient research rigor and relevance to advance the field and expand its reach to nonacademic audiences. To achieve some innovative insights on why and how academics and practitioners can work together, a thought leadership conference was organized at the Walton College of Business (University of Arkansas), and one of its key outcomes is this special issue. All the entries in this special issue were crafted by teams of academics and practitioners, working together to describe new frontiers in retailing. They worked collaboratively for more than a year on topical, timely, relevant topics for today’s technology-based era. The meaningful results should provide inspiration for more collaborations, pursued by both sides, with the support of university administrators and corporate executive leadership. Without the support of both, bridging the gap between research and practice is not possible.     

Collaboration ‘Engineerability’

Collaboration Engineering is an approach to create sustained collaboration support by designing collaborative work practices for high-value recurring tasks, and transferring those designs to practitioners to execute for themselves without ongoing support from collaboration professionals. A key assumption in this approach is that we can predictably design collaboration processes. In this paper we explore this assumption to understand whether collaboration can, in fact, be designed, and elaborate on the role of thinkLets in the engineering of collaborative work practices. ThinkLets are design patterns for collaborative interactions.     

A Training Approach for the Transition of Repeatable Collaboration Processes to Practitioners

This paper presents a training approach to support the deployment of collaboration process support according to the Collaboration Engineering approach. In Collaboration Engineering, practitioners in an organization are trained to facilitate a specific collaborative work practice on a recurring basis. To transfer the complex skill set of a facilitator to support the practitioner in guiding a specific collaboration process design, we propose a detailed training approach based on the logic of Cognitive Load Theory. The training approach focuses on transferring knowledge and skills in the form of thinkLets, i.e. repeatable facilitation techniques. Furthermore, the training contains a process simulation to practice challenges in collaboration support. The training approach was positively evaluated using a questionnaire instrument in a case study.     

An integrated approach to managing extended supply chain networks

In an effort to improve their competitive position in a rapidly changing marketplace, many companies have replaced their traditional supply chains with extended supply chain networks built on a foundation of supply chain collaboration. These extended networks require the use of decision support tools and technologies to improve both operating efficiencies and customer service, but many companies have struggled to realize the expected benefits of these tools and the increased collaboration. This article recommends that companies adopt an integrated strategy of people, processes, and technology to achieve their competitive supply chain goals. Our recommendation is backed by the results of a survey we conducted of senior-level practitioners concerning the importance and challenges of supply chain collaboration. The article concludes with a set of managerial recommendations to improve a company’s collaborative efforts within its supply chain.     

A Repeatable E-Collaboration Process Based on ThinkLets for Multi-Organization Strategy Development

In recent years, multi-organizational collaboration has become more and more important in both business and research. We conducted an action research (AR) intervention with a consortium of Finnish universities that needed to revise its joint strategy. We designed and facilitated a repeatable collaboration process for this multi-organizational strategy development. The process was built using the Collaboration Engineering (CE) approach with thinkLets, which provides expert-level advice for novice facilitators, and it was powered by Group Support Systems (GSS). Our overall impression of CE’s ability to provide valuable design and facilitation support for complex processes is very affirmative. The consortium was satisfied with the intervention, as it saved huge amounts of time compared with conventional strategic work. The process was also seen as more democratic, because the GSS tools enabled equal participation during the session. Our study also provides a ready-to-apply CE process recipe to organizations for revising their strategy. Through this recipe, supplemented with knowledge on thinkLets, the strategy development process may easily be repeated by other facilitators or even practitioners.     

Facilitating Collaboration with Problem Structuring Methods: A Case Study of an Inter-Organisational Construction Partnership

Despite the potential of inter-organisational collaboration to create ‘collaborative advantage’ among participant organisations, not all collaborations realise this potential due to the complexities and challenges faced by potential collaborators. To address these difficulties and increase the likelihood of collaborative success, different forms of intervention approaches for fostering inter-organisational collaboration has been advocated by collaboration researchers and practitioners. These intervention approaches all facilitate interaction and consensus formation among the participants. However their ‘added value’ is procedural rather than substantive in nature. They do not incorporate tools which can enable participants to structure the complexity of the web of factors that are implicated in their collaboration, and thus make it more manageable. This paper argues that problem structuring methods (PSMs), a family of model-based approaches to group decision and negotiation support, are a form of intervention which can provide a balanced attention to both the process and the content of inter-organisational collaboration, and reports the experience of applying a particular PSM to an inter-organisational collaborative partnership in the UK construction industry. Drawing on the rich data generated from the intervention, the paper discusses the impact of the PSM in supporting the joint appreciation activities carried out by collaborators to address their problematic situation. Implications of the experience for the research and practice of PSMs within collaborative contexts are then presented.     

Collaborative workplaces for innovation in service companies: barriers and enablers for supporting new ways of working

The paper aims to provide a systematic overview of the barriers and enablers that contribute to the success or failure of collaborative workplaces initiatives aimed at fostering innovation in service companies. The study is based on semi-structured interviews with innovation managers, human resource managers and facility department executives from a sample of multi-national service companies. Its primary focus is on the workplace initiatives carried out in their Spanish subsidiaries. The paper contributes to the extant research by identifying a conceptual model for collaborative workplaces and by providing a systematic overview of the related barriers and enablers. From the interviews, these factors were organized within a framework usable by practitioners for analysis. This paper is of interest to companies that aim to design collaborative workplace strategies to justify associated investments. It can also provide their managers with guidelines to lead the company in the transition toward new ways of working based on higher employee collaboration and flexibility.     

Making compassion count: equal recognition and authentic involvement in mental health care

Compassionate care within mental health services is often taken for granted as something that can be made visible and authentic. However, recent government reports and policy suggest that we are far from providing compassionate care and may be more focused upon risk and surveillance. This paper will discuss the visibility of compassionate care and explore outcomes that consumers and practitioners could measure in practice. Separating the fact from fiction within compassionate care will make authentic involvement practices more visible and open to discussion around consumer collaboration. In a qualitative analysis of a small study with mental health consumers, compassion was found to be a major factor in whether consumers became more involved in their own health care. Demonstrating compassionate care may therefore also demonstrate consumer participation and engagement. This paper will argue that compassionate care can be observed in the relationships between practitioners and consumers that are collaborative and use presence and persistence as methods of practice. Emancipatory practices can be made more visible in mental health care in order to make compassion measurable and to encourage consumer participation and engagement.     

Multichannel marketing: the operational construct and firms’ motivation to adopt

Multichannel marketing has been gaining attention to its importance in both practice and research in the recent years with the rapid diffusion of Information Communication Technology. Due to the relative recency and rapid proliferation of research in the subject, the literature lacks a well-defined construct of multichannel marketing generalizable to different types of firms, and lacks understanding of the actual reasons that firms adopt multichannel marketing. Through comparing and complementing the extant literature with practitioners’ perspectives from interviews with 32 Italian firms, the authors propose a comprehensive and generalizable framework of the multichannel marketing construct, and identify and categorize the firms’ motivations to adopt the multichannel marketing practice. Furthermore, some unforeseen but interesting factors emerged from the interviews. Future research opportunities and managerial implications of the study are discussed.     

Collaborative Requirements Elicitation: A Process-Centred Approach

Requirements Elicitation is one of the first and most critical processes in system engineering. In this paper we will focus on the collaborative aspects of requirement elicitation, in the context of system development. To do so, we adopted the separation of concerns method. Using this method we separate engineering aspects from collaboration aspects in order to study both aspects and finally integrate them. For the collaborative aspect of requirements elicitation we looked at Collaboration Engineering. Collaboration Engineering is an approach to design and deploy processes for recurring collaborative tasks that can be transferred to practitioners to execute for themselves without intervention of professional facilitators. From an engineering perspective we will use the requirements engineering processes described by system engineering standard EIA-632 as a starting point. To integrate these we will use methods and techniques from Collaboration Engineering to specify the collaborative processes involved in this requirements elicitation approach. An object model was build using Unified Modelling Language. This model shows different concepts underlying our approach. Finally two case studies are presented to evaluate this approach.     

The Effects of Electronic Collaboration in Distributed Project Management

Abstact The emergence and widespread use of collaborative technologies for distributed project management has opened up opportunities for off-shore outsourcing and collaborative development. However, most tools and techniques for project management focus on on-site, long term relationships and sourcing strategies at a time when inter-organizational relationships are becoming more dynamic and geographically dispersed. This paper uses grounded theory to analyze data on virtual teams' projects. The analysis uncovers “effects” in the way in which distributed projects are managed. These effects relate to coordination, communication and adaptation to distributed electronic work environments. Following an analysis of these electronic collaboration “effects”, a model for distributed project management is presented.     

Supply Chain Collaboration,Integration, and Relational Technology: How Complex Operant Resources Increase Performance Outcomes

How firms coordinate efforts to collectively compete as supply chains is a key concern of supply chain management scholars and practitioners. One avenue, the development of collaborative relational capabilities that support supply chain integration, offers promise. However, the effectiveness of collaboration as a supply chain resource has been questioned due to concerns associated with collaborative technologies, and thus prior research has called for a deeper examination of the role that technologies play in facilitating integration. Employing a Service‐Dominant Logic view of hierarchical resources, grounded in Resource Advantage Theory, this research tests a model subsuming relationships between collaboration, integration, and interfirm coordination technologies, and their associated performance outcomes. A sample of 282 supply chain managers from a variety of industries were surveyed, with proposed relationships examined employing structural equation modeling. Test results indicate that collaboration and integration interact to form higher order resources that collectively influence firm performance outcomes through interfirm coordination technologies.     

Game theory and open source contribution: Rationale behind corporate participation in open source software development

The rising participation of for-profit corporations in the development of open source software raises the question of why corporations are motivated toward this engagement. The increased participation is an observable phenomenon; many researchers and practitioners assume that the practice of community sharing does not improve the bottom line, but rather believe the practice is altruistic in nature. Our intuition is that participation offers tangible and intangible benefits to corporate participants. We show this by exploring a variety of models in game theory and use game theory as a methodological lens to explain the rationality of corporate participation in open source software development. Since game theory has evolved to include rational- and emotional-based reasons, we explore such lenses as cooperative games, metagames, coopetition, and Drama Theory. Our research question, “Why do for-profit corporations participate in the development of open source software?” was broad enough to adopt several useful perspectives to understand our data. One useful lens was game theory. In this article, we examine interview responses and field study data from corporate members of open source communities to determine how they justify devoting time and effort to community engagement. Our study makes a contribution to open source software literature by revealing that numerous rational and emotional reasons exist for corporate participation in open source software development.     

Collaboration strategy decision-making using the Miles and Snow typology

Engaging in collaboration may be the best way for a firm to enhance its competitive advantages, since this can offer faster access to both resources and capabilities. This study aims to develop a framework for making collaboration partner choice decisions. The authors design a strategic game model of collaboration using Miles and Snow typology. An empirical data set collected from the S&P COMPUSTAT database is adopted to verify the model, and several managerial implications are derived. This model helps a company choose a competitor as a collaborative partner and helps in the selection of a collaboration strategy.     

Emerging Trends in the Food Distribution System

Abstract

Two trends, the drive for differentiation and the clamor for collaboration, are emerging from intermediaries in the food distribution system. Differentiation by large manufacturers and retailers will encourage more direct marketing by farmers. Although differentiation by manufacturers creates entry barriers for small firms, differentiation by retailers may open opportunities. Some collaboration initiatives will increase the supply chain efficiency up to the retailer, but adoption rates of collaborative technologies by stores will likely be slow. With more differentiation, consumers will have greater choice. Some technologies that could boost the efficiency of the food distribution system may be resisted by consumers.     

Promoting remote workers' psychological health: Effective management practices during the COVID-19 crisis

The aim of this study was to identify specific management practices that promote the psychological health of remote workers in the context of the COVID-19 crisis. A two-round Delphi study was conducted among 28 teleworkers and 22 managers. A list of 60 specific management practices was presented and participants had to identify whether each one could be used in the current remote working context and, if so, how useful it was to promote psychological health at work. Results indicate that most specific management practices usually used in a face-to-face setting can also be used in a remote context (85%). Practices that show consideration, establishing work structure, and allowing flexibility were also identified as the most useful to promote remote workers' psychological health during the pandemic. This study contributes to the advancement of knowledge about specific management practices, remote working, and crisis management. It also suggests specific practices that managers can adopt to promote the psychological health of their employees during a period of crisis, even while managing from a distance.     

A Model of Collaborative Entrepreneurship for a More Humanistic Management

Inter-organizational models are both a well-documented phenomena and a well-established domain in management and business ethics. Those models rest on collaborative capabilities. However, mainstream theories and practices aimed at developing these capabilities are based on a narrow set of assumptions and ethical principles about human nature and relationships, which constrain the very development of capabilities sought by them. This article presents an Aristotelic–Thomistic approach to collaborative entrepreneurship within and across communities of firms operating in complementary markets. Adopting a scholarship of integration approach and evaluating the six studies of communities of organizations, we contribute an inter-organizational network model based on the assumptions about human motives and choice offered by Aristotle. We argue that the sustainability of inter-organizational communities depends on how rich is the set of assumptions about human nature upon which they are based. In order to develop and sustain collaborative capabilities in inter-organizational communities, a set of assumptions that takes both self-regarding and others’-regarding preferences as ends is required to avoid any kind of instrumentalization of collaboration, which is an end in itself. Implications for theory and practice are discussed.     

Selecting Computing Devices to Support Mobile Collaboration

Collaboration supported by mobile devices has brought advantages for users and also challenges for software developers and mobile computing devices manufacturers. Every kind of device used to support mobile collaboration has strengths and weaknesses depending on the work context where it is used. The idea is to use a specific device when advantages are most relevant and disadvantages do not affect team work. This paper proposes an evaluation framework that helps developers to identify the type of device that can be used to support mobile collaboration in specific work contexts. In addition, three mobile collaborative applications are analyzed using the evaluation framework. The results of the analysis are then compared with the empirically observed suitability.     

A Patterns System to Coordinate Mobile Collaborative Applications

Advances in wireless communication technologies and mobile computing devices open new possibilities to carry out computer-supported mobile collaborative work. However this opportunity brings also a number of challenges to designers, since collaborative applications supporting mobile activities involve requirements which are not present in stationary collaboration scenarios. For example, mobile collaborative applications should not use centralized components because it jeopardizes the autonomy required by mobile workers. In order to help designers to deal with these new requirements, this article presents a patterns system focused on the coordination support required for mobile collaborative work. Such patterns represent reusable designs that help reduce design risks, cost and time. The article also presents three mobile collaborative applications in which proposed patterns were included in their respective designs.