“New Normal” implications for global talent in the wake of economic nationalism and slowdown

As a result of global economies' protectionist policies, followed by economic nationalism and a downturn, there is a shortage of talent with the requisite skills, knowledge, and abilities to meet the contingencies amid COVID-19. The recent developments have necessitated multinational businesses to manage their talent in a new international business context. Therefore, the purpose of this paper is to explore the implications of the “New Normal” for global talent which is manifested by economic nationalism and slowdown. This study used an inductive method to qualitative research, conducted in-depth interviews with 28 top executives from multinational corporations. The implications for the global talent emerged from the current study as skill enhancement based on the emerged business model; training and development pertinent to new responsibilities and activities; adaptability to changes in the macroenvironment; emphasis on employee proactivity, experimentation, and risk-taking; emphasis on hyperspecialization to take on contract positions; global talent needs to participate in remote learning; global talent must emphasize on mental health issues; and registering in talent exchange programs to fill talent skill shortages.     

Towards a Handbook on European Contract Law and Beyond: The Commission’s 2004 Communication “European Contract Law and the Revision of the <Emphasis Type="Italic">Acquis</Emphasis>: The Way Forward”

The European contract law project has crossed the threshold between an intellectual exercise and concrete policy. The 2004 Communication on the way forward describes the procedure to implement the policy suggested by the 2003 Action Plan, and so it would now be timely to give some thought to the likely impact of the Common Frame of Reference (CFR) on future Community law. It is submitted that the CFR is indispensable for the planned crafting of full harmonisation consumer contract law. This article therefore focuses on the possible uses of the CFR for consumer legislation and attempts to make the case for a recasting of Community law on consumer protection as a first priority in the implementation of the project. Based on policy papers and policy considerations, this article suggests making a test case of the travel and tourism sectors. It also reflects further on the potential virtues of an optional instrument for consumer legislation.     

Electronic word-of-mouth (eWOM) on WeChat: examining the influence of sense of belonging,need for self-enhancement,and consumer engagement on Chinese travellers’ eWOM

‘Friends’ circles’ on WeChat have helped make eWOM more easily accessible and influential than ever. Drawing from the social identity theory, literature on consumer engagement and eWOM, this study presents the first research that examines the influence of two personality traits, sense of belonging and need for self-enhancement, on consumer engagement and in turn leads to eWOM intention. The results suggest that the need for self-enhancement positively influences Chinese travellers’ engagement with WeChat. In addition, a partial positive relationship between consumer engagement and eWOM intention was identified: only dedication towards WeChat is directly related to travellers’ intention to engage in eWOM on WeChat. Dedication was found to mediate the influence of need for self-enhancement on eWOM intentions. Sense of belonging, however, does not have a significant impact on consumer engagement. These mixed results demonstrate changing cultural values of contemporary Chinese society. Theoretical and practical implications are discussed.     

The impact of the deregulation of retail hours on shopping trip patterns in a mall hierarchy: an application of the RASTT model to the Sydney Project (1980–1998) and the global vacant shop problem

The impact of the deregulation of trading hours on trips to planned shopping centres is studied using the retail aggregate space-time trip (RASTT) model, where changes in consumer spatial behaviour are analysed at three malls in seven year periods (1980/82, 1988/89, 1996/98) in Sydney, Australia (The Sydney Project). After effective deregulation in 1992, the subsequent repeat samples in a hierarchy of shopping malls show significant structural change in only the afternoon samples at community and regional planned shopping centres. The results show a substantial increase in the attractiveness of planned shopping centres over traditional retail centres, where less consumers are shopping locally. There was a shift in spatial demand towards Sunday for ‘small centre’ behaviour and the appearance of high frequency regular trips to the regional planned centre. The RASTT model suggests that these changes in the structure of consumer behaviour are a result of moving the time boundary to seven days-a-week shopping at these centres. These structural changes may account for the on-going long term vacant shop problem that has manifested itself under shopping hour liberalisation in south east Australian, British and Canadian traditional retail hierarchies in the 1990s.     

Beyond perception: the role of gender across marketing scholars’ careers,in reply to Galak and Kahn (2021)

Marketing Letters - Galak and Kahn (2021), in their recent contribution on the organizational climate in Marketing academia, highlight important transgressions perceived by women and...     

“Theory will take you only so far” (Nolan, 2023): In search of greater insight through quantitative,observation-based research

Theories developed for understanding the general management or economic phenomena are increasingly ineffective for explaining logistics/SCM-specific phenomena, despite the best efforts of LSCM researchers to utilize them for those purposes. Unfortunately, the hierarchies and infrastructure in place to ensure LSCM research is theoretically grounded and conducted with scholarly rigor have not advanced to a point where the use of alternative methods to explore such questions is common. The key objective of this paper is to guide where empirical LSCM research could evolve if it took its relationship with theory a step further. Our thesis is that inductive research using empirical data can yield additional insightful answers to relevant questions. We hope that discussion of these topics from a 2024 perspective can spur more research that uses empirical analysis as a starting point to create new theory in LSCM and, importantly, to persuade members working in our field to respect and accept rigorous empirical research conducted outside the traditional deductive, logical positivist paradigm.     

Tone quest: exploring the (ir)resolvable paradoxes and infinite (im)possibilities of “epic tone” in (rock ‘n’ roll) musical consumption constellations

ABSTRACT

One of the driving forces for consumer-musicians in the market of rock ‘n’ roll musical creation is the quest for “epic tone” (i.e. production of a distinct and unique sound). Such tone is not the result of a single product or practice, but of a complex consumption constellation composed of a multitude of cultural processes and material factors in which the sum is often greater than the parts. The purpose of this paper is to explore how the market forces that directly impact these musical consumption constellations have exposed (and exacerbate) the inherent paradox in the quest. To help consumers create virtually any possible tone, the marketplace has increased the focus on the structural and functional components that compose these constellations, while subsequently decreasing the focus on the anti-structural and anti-functional aspects that underlie actual sound production. Consequently, the marketplace both stimulates and inhibits the (im)possible quest for epic tone.     

Active and Forced Choice for Overcoming Status Quo Bias: A Field Experiment on the Adoption of “No junk mail” Stickers in Berlin,Germany

Consumers around the world are burdened by large amounts of unaddressed junk mail. Attaching “No junk mail” stickers to mailboxes offers a simple solution for protecting against unwanted ads. Presumably, the use of such stickers can be increased if consumers deliberately decide either for or against receiving junk mail. This conjecture of status quo bias was tested in a field experiment run with more than 900 households in Berlin, Germany. In one treatment, stickers were put into mailboxes, facilitating active choice. In a second treatment, stickers were attached halfway onto the outsides of mailboxes, forcing consumers to either remove or fully attach them. It was found that roughly a fifth of the sample attached a sticker after treatment. With uptake of more than 21, as compared to 16%, the forced choice was more effective than the active choice treatment. The findings highlight the importance of green nudges and defaults for promoting pro-environmental behaviour. Implications for landlords of the presented interventions are discussed. The field of social norms is identified as a promising area for extending the scope of the present study.     

“To thine own self(ves) be true”: Reflexive insights for etic self theory from consumers’ emic constructions of the self

The self and related multiple self constructs while widely applied in many guises in consumption‐focused research may be surprisingly underdetermined or misconstrued. What has been missing in particular is a critical perspective assessing an emic view of consumers’ personal theories and narratives of the self. A study using written protocols was conducted to investigate these consumer perspectives and a hermeneutic thematic analysis was developed. Varying accounts of the self in terms of its definition, multiplicity, and related dialectical and reflexive consumption processes were found, suggesting that prior etic self theories ignored many nuances of consumers’ constructions of the self. Building on these accounts, an enhanced theoretical framework of the self emerges involving multiple personal constructions of the self, the reflexivity of the narrative of the self (theory of the self as a construct) with the narrative of oneself (identity construction) and a critical perspective on the discourses of self reflexively involving etic–researcher and emic–consumer cultures.