感性信息及其营销传播研究

本文认为,感性信息是源于人的具有文化理性的感性创意的激活知识信息,感性信息在营销传播中熵值较大,冗余较小;营销传播是以接收者或消费者的接受为核心的,悖论心理支配着新消费阶层的消费态度和行为。文章指出,感性信息营销传播所具有的累积性、普遍性、共鸣性、独特性、针对性等五个特质在营销传播中相互作用,最终促使对异常意见的人际支持逐渐减少,合并形成较大的传播效果。感性信息的整合营销必须以消费者为核心,以市场需求为导向,并综合考虑战略目标与战略要素的整合,感性信息与理性信息的整合,各种信息传播渠道的整合,各种可利用传播媒介的整合等各种因素。     

Emotional Information Management: Concept development and measurement in public service announcements

Research on emotion as information in persuasive communication and ad response has created a need for a measure of individual abilities in the management of emotional information. Previous measures (e.g., emotional intelligence measures) lack adequate validity and reliability for use in persuasion and advertising contexts. Four studies iteratively refine a parsimonious Emotional Information Management scale that corresponds to theoretical dimensions of the construct and interrelationships between those dimensions—recognition of emotion, regulatory processes of optimistic utilization and management of emotions, as well as cognitive and emotional empathy. Reliability and construct validity are demonstrated, and scale norms are established. Although gender does not affect recognition of emotions or cognitive empathy, females exhibit greater emotional empathy ability, whereas males exhibit greater emotion regulation ability. Measuring emotional information management should contribute to greater understanding of responses to emotion‐laden or emotion‐eliciting persuasive communication (e.g., public service announcements). ©2010 Wiley Periodicals, Inc.     

Giving Back: An Examination of the Philanthropic Motivations, Orientations and Activities of Large Black-Owned Businesses

This study of philanthropy among large Black-owned businesses provides insights into a sector of business giving which has not been studied. Results indicate that philanthropy and ethical justifications play a more important role in minority business enterprises than in non-minority firms studied previously.     

A Theoretical Examination of Giving and Volunteering Utilizing Resource Exchange Theory

Marketing literature has devoted a great deal of research to companies on how to market and promote themselves to consumers but comparatively little to nonprofits on how to promote donations. A likely reason for the dearth of research can be partly attributed to a lack of distinction between various types of helping behaviors. It's difficult to make assumptions about the exchange process when so many diverse helping behaviors are considered. This investigation has been an attempt to differentiate donating to nonprofit organizations from other forms of helping behavior. A taxonomy of time and money donations was developed under the theoretical framework of Resource Exchange Theory. The resulting taxonomy classifies the nature of the exchange between donors and nonprofits on dimensions of particularism and concreteness. The taxonomy also accounts for appropriate rewards for the different types of donation (money, time or both) as well personal involvement of the donor.     

基于仓单质押业务的风险管理研究

仓单质押适合我国目前企业融资难、银行放贷困难的市场现状,能够较好地解决银行和企业之间的矛盾。但由于仓单质押业务涉及资金流、金融、法律、管理体制等一系列问题,因此在开展业务的过程中会涉及诸多风险。本文就通过对仓单质押业务过程的分析,识别出存在的风险,并提出相应的风险控制措施。     

An Examination of Cheating and its Antecedents Among Marketing and Management Majors

This study examines cheating behaviors among 742 marketing and management majors at three public AACSB-accredited business schools. Specifically, we studied the simultaneous influence of demographic and attitudinal characteristics on: (1) reported prior cheating behavior; (2) the tendency to neutralize cheating behaviors; and, (3) likelihood of future cheating. We additionally examined the impact of in-class deterrents on neutralization of cheating behaviors and the likelihood of future cheating. We also directly tested potential mediating effects of neutralization on cheating behavior.We conducted independent assessments of the validity of the Smith et al. (2002) model of cheating behavior and its antecedents using structural equations modeling procedures. Results supported the differentiation of the theoretical constructs within the specified process model. Furthermore, tests of the aforementioned theoretical model indicated that the primary influences on future cheating were prior cheating, and the degree to which one neutralized prior cheating behaviors. Equally noteworthy, in contrast to previous research we found in-class deterrents to have no significant influence in either neutralizing behavior or future cheating proclivities.     

The Nature of Emotional Response to Advertising: A Further Examination

Abstract

We are pleased that our typology of emotional response to advertising (Stout and Leckenby 1986) has generated continuing interest. The comment by Page et al. has raised several important issues. To clarify our point of view, which is in many ways consistent with literature which has appeared since the original article, we first present the fundamental assumptions of our typology. We then address the main points raised by Page et al., questioning the validity of some of their arguments.

In addition, we have discovered during reanalysis that some of the results presented in our original article were based on data sets which were not properly merged. We present the results of the reanalysis, taking the opportunity to incorporate some of the suggestions made by Page et al. The findings are now even more strikingly significant than in the original article, and are even more consistent with other research and theory in the emotional response literature.     

情绪性工作及其对酒店管理的启示

情绪性工作具有目的的间接性、调节的主动性、要求的职业性三个相互联系的特征。酒店服务工作的特殊性决定了服务接待人员在工作岗位上必须要提供产生积极状态的情绪要素,营造出良好的情绪氛围,形成和保持积极愉快的情绪状态。酒店服务人员必须学会进行情绪状态的自我调节,使之符合工作需要。酒店管理层则要从招聘、培训、树立员工第一的观念,要通过营造良好情绪感受氛围等关注员工的情绪性工作,降低情绪性工作的消极后果,增强其积极效果,提高员工的工作满意度和幸福感,从而实现员工和酒店共同发展。     

高管团队内情感冲突、企业家精神与公司成长性绩效关系的实证研究

根据对企业高层管理者访谈和163份有效问卷,重点分析高管团队内情感冲突、高管团队企业家精神和公司成长性绩效间的关系。实证研究发现:高管团队内情感冲突和公司成长性绩效显著负相关,高管团队内情感冲突与高管团队企业家精神显著负相关,高管团队企业家精神与公司成长性绩效显著正相关。并且,高管团队企业家精神在高管团队情感冲突对公司成长性绩效的影响过程中起着中介作用。     

Initial Public Offering Investor Valuations: An Examination of Top Management Team Prestige and Environmental Uncertainty

Relying on one of the more notable entrepreneurial settings, an initial public offering (IPO), this article extends prior work on top management team (TMT) characteristics. We examine whether or not prestigious TMTs at the time of an IPO enhance organizational legitimacy and thereby provide a signal to potential investors. Because an IPO represents an entrepreneurial context characterized by high levels of uncertainty, we also consider the impact of environmental uncertainty on the TMT prestige/investor valuation relationship. We find that both an element of TMT prestige and environmental uncertainty influence investor valuations. However, we also find that the influence of prestige does not assuage investors when analyzing IPOs in different environmental conditions.     

信息化管理与ERP

随着中国加入WTO和全球经济一体化的快速发展，越来越多的企业意识到信息化管理的重要性，只有在管理上与国际接轨，才能求生存、促进发展。如何实现企业的信息化管理，如何在众多的ERP管理软件中选择适合本企业的管理软件，企业信息化管理中需要哪些人才，这些问题是众多的中国企业正在面对和必须解决的。     

Impact of Giving on Self and Impact of Self on Giving

Recent research suggests that consumers are spending billions of dollars in interpersonal and self‐gifting and yet, there is limited research regarding the giver's role of self and how this influences the choice of gift. Because self is so intertwined in both types of giving, the research reported here explores if different dimensions of the malleable self will be activated in various gift‐giving contexts, depending upon the receiver and the occasion of the gift. Testing a conceptual model that for the first time combines both types of giving, this research uses three studies to explore how the gift‐giving context can act as a situational cue and make accessible a particular view of the self, namely the giver's gender identity and self‐construal to motivate choice of gift. Results suggest a new paradigm for considering consumer gift behavior and have theoretical and practical implications for advertising, selling, and other marketing contexts.     

Remittance Receipt and Business Ownership in the Dominican Republic

Using household‐level data from the Dominican communities in the Latin American Migration Project (LAMP‐DR7), we examine the links between remittance receipt and business ownership. We find that while the existence of a family business attracts remittance inflows, these monetary funds are associated with a reduced likelihood of business entrepreneurship. These results are consistent with various hypotheses regarding remittances and business investments. First, remittances may be motivated by the availability of investment opportunities in the home community. Second, remittances may respond to a bequest motive on the part of the emigrant, who may wish to lay claim on family assets when returning home. Lastly, remittances may cause an income effect that reduces family labour force participation and, correspondingly, the likelihood of family‐run business investments.     

An Examination of Participation in Homebuyer Education and Counseling Services

Homebuyer education and counseling aims to help potential homebuyers understand benefits and risks of homeownership, choose a home and an appropriate mortgage, and build the financial know‐how needed for sustainable homeownership and financial health. U.S. Department of Housing and Urban Development's (HUD's) First‐Time Homebuyer Education and Counseling Demonstration found that women and individuals with greater education were generally more likely to participate in services. Enrollees referred to in‐person services are more likely to participate if they are early in the homebuying process or if they planned to purchase a home without a coborrower. They may perceive benefits of services to outweigh the costs of scheduling, traveling to, and attending in‐person services. Enrollees offered remote services (phone, online) are more likely to participate if they are “better off,” having higher mortgage literacy and credit scores. Results may inform agencies' messaging, outreach, and approach to providing services and meeting consumers' needs, federal policy, and interpretation of future impact estimates.     

面向信息集成的企业信息管理

企业决策所面临的信息孤岛问题已成为现代信息管理的瓶颈,从而引出信息集成技术理念。但单从技术角度来进行信息集成,并不能解决问题。信息集成是一个系统化过程,除了要依靠技术外,还要有相应的组织结构和人力资源的配置管理,它实际上是一个深入的企业信息管理问题。     

餐饮业信息化管理刍议

由计算机及网络技术所引发的信息化浪潮席卷当今世界,包括餐饮业在内的一切行业都受到影响。计算机及网络的应用在当今社会扮演着越来越重要的角色,高效运作的现代餐饮业,越来越需要计算机信息系统来管理。如何利用计算机整合新的餐饮产品,将成为影响餐饮业经营成败的关键因素之一。     

Moral Development in Business Ethics: An Examination and Critique

The field of behavioral ethics has seen considerable growth over the last few decades. One of the most significant concerns facing this interdisciplinary field of research is the moral judgment-action gap. The moral judgment-action gap is the inconsistency people display when they know what is right but do what they know is wrong. Much of the research in the field of behavioral ethics is based on (or in response to) early work in moral psychology and American psychologist Lawrence Kohlberg’s foundational cognitive model of moral development. However, Kohlberg’s model of moral development lacks a compelling explanation for the judgment-action gap. Yet, it continues to influence theory, research, teaching, and practice in business ethics today. As such, this paper presents a critical review and analysis of the pertinent literature. This paper also reviews modern theories of ethical decision making in business ethics. Gaps in our current understanding and directions for future research in behavioral business ethics are presented. By providing this important theoretical background information, targeted critical analysis, and directions for future research, this paper assists management scholars as they begin to seek a more unified approach, develop newer models of ethical decision making, and conduct business ethics research that examines the moral judgment-action gap.

     

An Alternative Approach to the Measurement of Emotional Attachment

Emotional attachment (EA)—the emotional bond connecting an individual with a specific target—has been identified as an important construct within the marketing domain. Despite all the research, there is no consensus on how the construct should be measured. A major factor contributing to this confusion is that current definitions and, consequently, scales of EA focus on describing reactions toward specific referents of attachment rather than on capturing the extent of emotion an individual feels; hence, hindering construct validity. In this article, the authors scrutinized the concept validity of EA. After defining the construct, scale development procedures were followed to propose an alternative one‐dimensional scale that reflects the abstract nature of EA. Three studies support the scale's reliability as well as the discriminant, convergent, criterion, and nomological validity of the measure. The studies tested the scale under different marketing contexts. Moreover, by employing the new measure, the findings showed that EA and self‐concept maintenance (SCM) are related, yet different constructs. Specifically, the results showed that these constructs interact to predict willingness to pay (WTP) for a brand such that when SCM is low, WTP is predicted by EA. However, when self‐concept is high, the effect of EA on WTP is not that strong. This new scale will help researchers extend research on EA to a broader set of contexts, explore the relationship between EA and related constructs, develop nomological networks, and prevent the confounding of terms.