Fairness and Consumer Decision Making under the Unfair Commercial Practices Directive

This article analyses the unfairness concept from the Unfair Commercial Practices Directive (UCPD). It considers why the nature and level of protection is particularly important given the range of coverage of the regime and the Europeanisation agenda. It argues that the UCPD concept provides the potential for a relatively protective approach to consumer decision making. At the same time, it emphasizes that realisation of this potential is partly dependent on recognizing the limits of transparency as a protective tool and in understanding the “professional diligence” and “average consumer” concepts in particular ways. It is further suggested that the protective potential of the regime is not necessarily undermined by the “average consumer” concept or by the “informed decision-making” paradigm of the general unfairness clause. Indeed, the general clause may be capable of extending the protective effects to some extent. Finally, it is suggested that regulators may have a key role to play in maximizing both the level of protection and the prospects for a genuinely common European approach.     

Ethical Decision Making: The Effects of Escalating Commitment

Despite the recent emergence of many new ethical decision making models, there has been minimal emphasis placed on the impact of escalating commitment on the ethical decision making process. In this paper a new variable is introduced into the ethical decision making literature. This variable, exposure to escalation situations, is posited to increase the likelihood that individuals will choose unethical decision alternatives. Further, it is proposed that escalation situations should be included as a variable in Jones's (1991) comprehensive model of ethical decision making. Finally, research propositions are provided based on the relationship between escalating commitment and the ethical decision making process.     

边缘路线信息丰裕度对消费者在线购买决策的影响

本文以详尽可能性模型(ELM)为框架构建边缘路线信息丰裕度对消费者在线购买决策的影响模型,揭示不同边缘路线信息丰裕度对消费者购买决策的影响机理。结果表明,卖方信誉信息丰裕度、买方评论信息中的评价条数和评价截图丰裕度、支持性服务功能(SSF)中的正品保障信息丰裕度均与消费者购买意愿或购买行为正相关,促销信息丰裕度与购买意愿正相关,而与购买行为相关性不显著。另外,商品详情丰裕度、买方评论信息中的评价分数丰裕度以及SSF中的提供发票和七天退货等信息丰裕度与消费者购买决策相关性不显著。研究结论为第三方网络交易平台以及网上卖家提供了通过边缘路线设计将潜在消费者变为现实消费者的实证依据。     

The Impact of Codes of Ethics on Decision Making: Some Insights from Information Economics

Although it is suggested that an important role for codes of ethics is to influence decision making, the little research into the impact of codes of ethics on decisions finds little impact. Insights from information economics help to explain this.If an individual will select (forego) the action that a code of ethics indicates to be ethical (unethical) in the absence of a code, then expressing that position in a code of ethics will have no impact on the action chosen. Even if the individual will select (forego) the action that a code of ethics indicates to be unethical (ethical) in the absence of a code, the presence of a statement in the code of ethics must cause the individual's beliefs to change enough so that he or she changes actions. This can be a fairly high obstacle.     

Framing Effects Within the Ethical Decision Making Process of Consumers

There has been neglect of systematic conceptual development and empirical investigation within consumer ethics. Scenarios have been a long-standing tool yet their development has been haphazard with little theory guiding their development. This research answers four questions relative to this gap: Do different scenario decision frames encourage different moral reasoning styles? Does the way in which framing effects are measured make a difference in the measurement of the relationship between moral reasoning and judgment by gender? Are true framing effects likely to vary with the situation? and Are true framing effects likely to vary by gender? The conclusions reached were that (1) different scenario frames encourage both types of reasoning, but rule based moral reasoning is dominant regardless of frame, (2) accounting for formal equivalency in the measurement of true framing effects is likely to enhance the interpretation of studies in moral reasoning and judgment, (3) True framing effects are more likely to occur in situations with low to moderate perceived ethicality, and (4) true framing effects are not likely to vary by gender. Explanations as to why these results occurred are discussed.     

Using and Valuing Accounting Information: Joint Decision Making Between Accountants and Retail Managers

Using accounting information can be complex and difficult because it requires joint decision making between two groups, accountants and line managers, whose different perspectives may interfere with communication and exchange. Interpersonal tension and mistrust may further intensify barriers to problem solving. Deutsch's theory of cooperation and competition was used to examine the interaction between managers and accountants as they made decisions with accounting information. Thirty-three managers from a large food retailer were interviewed on critical incidents. Structural equation and other results support the argument that cooperative goal interdependence induces an open-minded discussion of opposing views. This in turn results in productive decisions and strong relationships which in turn lead to appreciating and valuing the importance of collecting and using accounting and financial information. These relationships seemed to hold across accounting roles. Results were interpreted as suggesting that developing strongly cooperative goals and the skills of constructive controversy can facilitate productive problem solving between accountants and line managers.     

Consumer Perspectives on Brand Extension Effects in Mexico: An Empirical Analysis of Buying Decision Patterns

ABSTRACT

Brands are successful because people prefer them to ordinary products. In addition to the psychological factors, brands give consumers the means whereby they can make choices and judgments. The secret to successful branding is to influence the way consumers perceive the company or product, and brands can affect the minds of customers by appealing to acquired and analyzed information. The inflow and outflow of information about brands through inter-personal communication may act as a device for coordinating consumers' expectations resulting from the purchasing decisions of other consumers in markets with consumption externalities. The belief that individual differences or choice behavior in brand preference are caused by personality differences has not always been supported by empirical research.

RESUMEN. Las marcas son exitosas porque las personas se inclinan a preferirlas a los productos comunes. Además de los factores psicológicos, las marcas también brindan a los consumidores los medios necesarios que les permiten tomar decisiones y hacer juicios. El secreto de las marcas exitosas consiste en el hecho de que ellas influyen sobre la forma en que los consumidores perciben a la compañía o producto, afectando la mente de los consumidores y atrayéndolos a una información adquirida y analizada. El flujo de información sobre las marcas en ambas direcciones en una comunicación interpersonal, puede actuar como un dispositivo para coordinar las expectativas de los consumidores en base a la decisión de compra de otros consumidores en mercados con externalidades de consumo. La creencia de que las diferencias o gustos individuales respecto a la preferencia de las marcas son causados por diferencias en la personalidad, es algo que la investigación empírica no consigue confirmar siempre.

RESUMO. Marcas são bem sucedidas porque as pessoas as preferem aos produtos comuns. Além dos fatores psicológicos, as marcas fornecem aos consumidores os meios por intermédio dos quais podem fazer escolhas e emitir julgamentos. O segredo para uma política de marcas bem sucedida é influenciar a maneira como os consumidores percebem a empresa ou o produto, e as marcas podem afetar a mente dos consumidores lançando mão de informaç[otilde]es adquiridas e analisadas. O fluxo de entrada e saída de informação sobre marcas, gerado pela comunicação interpessoal, pode atuar como um instrumento para coordenar expectativas de consumidores resultantes das decis[otilde]es de compra de outros consumidores em mercados com externalidades de consumo. A crença de que as diferenças individuais ou o comportamento de escolha na preferência pela marca são causados por diferenças de personalidade não tem sempre sido corroborada pela pesquisa empírica.     

Denominational Affiliation Change: Application of the Consumer Decision Model

This paper examines religious affiliation change (brand switching) from a consumer decision perspective. It applies three variants of Howard's Consumer Decision Model (CDM) to 14 denominations of religion. The denominations are considered as brands of religion and several hypotheses concerning the relationships among the CDM variables are tested via path analysis. Application of the CDM to brands of religion is supported. Implications of the results for consumer theory and consumers’ interests are discussed.     

The Effects of Thought Suppression on Ethical Decision Making: Mental Rebound Versus Ego Depletion

Although thought suppression is a commonly used self-control strategy that has far-reaching consequences, its effect on ethical decision making is unclear. Whereas ironic process theory suggests that suppressing ethics-related thoughts leads to mental rebounds of ethicality and decreased unethical behavior, ego depletion theory suggests that thought suppression can lead to reduced self-control and increased unethical behavior. Integrating the two theories, I propose that the effect of thought suppression on unethical behavior hinges on the content of the suppressed thoughts. Participants who suppressed ethics-related [-unrelated] thoughts engaged in less [more] cyber bullying (Experiment 1), cheating (Experiments 2–3), and dishonesty (Experiment 4) compared to participants in the control conditions. Explicit (Experiment 3) and implicit (Experiment 4) moral awareness was found to mediate this moderated effect. Experiment 4 further demonstrated that suppressing ethics-related thoughts reduces self-control performance on a subsequent amoral task, but not on subsequent ethical decision making.     

Consumer Information and Education Effects on Knowledge and Choice of Fire Resistant Upholstery

The effects of consumer education and information treatments on choice of alternative products are described. Knowledge of upholstery serviceability and flammability before and after these treatments is measured as well as simulated purchase behavior of 448 Canadian consumers. Subjects show an increase in knowledge between pre- and posttests. The choice of fire resistant upholstery differs among consumer information treatments but not among education treatments. The policy implications of these findings are discussed.     

Hubris and Unethical Decision Making: The Tragedy of the Uncommon

The research theorizes how hubris impacts ethical decision making and develops empirical evidence that earnings manipulation is more likely at firms led by CEOs influenced by hubris. The theory posits that hubris impairs moral awareness by causing decision makers to ignore external factors that otherwise drive such awareness. Additionally, these individuals apply a flawed subjective assessment of the decision they face which further impairs moral awareness. The predicted result is that hubris leads managers to invoke an amoral decision process which causes a higher incidence of unethical behavior among these individuals. An empirical study investigates the relationship between CEO hubris and the unethical practice of earnings manipulation. This study finds a significant correlation between CEO hubris and earnings manipulation at the firms they lead, an outcome broadly consistent with the theory developed.     

Ethical Decision Making in Marketing: A Synthesis and Evaluation of Scales Measuring the Various Components of Decision Making in Ethical Situations

The authors present a comprehensive synthesis and evaluation of the published scales measuring the components of the decision making process in ethical situations using the Hunt-Vitell (1993) theory of ethics as a framework to guide the research. Suggestions for future scale development are also provided.     

Effects of Negative Brand Information: Measuring Impact of Celebrity Identification and Brand Commitment

ABSTRACT

This study investigates the relationship between negative brand publicity and a celebrity endorser. First, it explores whether identification with a celebrity moderates the relationship between negative brand publicity and evaluation of a celebrity endorser and a brand. Second, it delves into whether consumers’ brand commitment moderates the relationship between negative brand publicity and evaluation of a celebrity endorser and a brand. And the study poses the research question, “Does negative brand information impact consumer evaluation of a celebrity endorser, a brand, and purchase intention?” A 2 × 2 between-subject factorial design was used to test the proposed hypotheses. The two factors are level of identification with a celebrity endorser (low or high identification) and level of brand commitment (low vs. high brand commitment). The study found that negative brand publicity had negative impacts on the celebrity endorser, brand evaluation, and purchase intention.     

Ethically Questionable Negotiating: The Interactive Effects of Trust, Competitiveness, and Situation Favorability on Ethical Decision Making

This study explores the direct and interactive effects of individual differences in interpersonal trust and negotiation style on ethical decision-making processes across commonly faced negotiation situations. Individual differences influence basic ideas about legitimate negotiating behaviors, affect behavioral intentions directly, and interact with the favorability of negotiating situations, resulting in direct, indirect, and interactive effects on ethical decision-making processes. Using a sample of 298 participants in executive education workshops, the study analyzes the relationship between interpersonal trust, competitiveness, moral judgment, and behavioral intentions in different negotiating conditions through a series of structural equation models and regression analyses. Our results suggest that individual difference variables exert a significant influence not only on how managers assess the morality of ethically ambiguous negotiation practices but also directly on their behavioral intentions, and that this effect changed across specific negotiation situations. We discuss these results in terms of their usefulness in explaining ethical decision-making processes in negotiations.     

Ethical Climates and the Ethical Dimension of Decision Making

Victor and Cullen (1987, 1988) developed a typology of ethical climates based upon the level of moral development of the work group (egoism, benevolence and principled a la Kohlberg, 1981) and the locus of analysis utilized in reaching decisions (individual, local, cosmopolitan). Building on this typology, data were obtained from a high technology company for the purpose of empirically extending the examination of the number of ethical climates that exist and portraying the relationship between ethical climates and the ethical dimension of decisions.When faced with decisions posing various types of ethical dilemmas, most respondents indicated they would take the ethical path. The one exception involved bribery where respondents were about equally likely to make or withhold payment. One climate guided by laws/professional codes accounted for over half of the respondents. Several climates accounted for less than ten percent of the respondents.     

The Impact of Environmental Labelling on Consumer Preference: Negative vs. Positive Labels

Eco-labels in use today signify environmentally benign outcomes: "Choose this product, it is better for the environment than the average product." Another strategy would be to indicate negative outcomes with the purpose of trying to persuade consumers to avoid a product: "Do not choose this product, it is worse for the environment than the average product." In a computer-based experiment, it was investigated how these two types of labels affected preference for some everyday products. Individuals who had a weak or no interest in environmental issues were unaffected by either kind of label. Individuals with an intermediate interest in environmental issues were more affected by a negative label than by a positive label. Individuals with a strong interest in environmental protection were equally affected by the two kinds of labels.     

Generalized Hybrid Aggregation Operators Based on the 2-Dimension Uncertain Linguistic Information for Multiple Attribute Group Decision Making

With respect to the multiple attribute decision making problems in which the attribute values take the form of the 2-dimension uncertain linguistic information, a new method based on the generalized hybrid operators is proposed. Firstly, the definition, properties, expectations and ranking method of 2-dimension uncertain linguistic information are introduced, and the operational laws the 2-dimension uncertain linguistic information are defined. Then some aggregation operators, including 2-dimension uncertain linguistic generalized weighted average operator, 2-dimension uncertain linguistic generalized ordered weighted average operator, and 2-dimension uncertain linguistic generalized hybrid weighted average operator, are developed, and some properties and special cases of them are also discussed. Finally, these operators are applied to multi-criteria decision making and an illustrative example is given to verify the developed approach and to demonstrate its effectiveness.     

Impact of Decision Rules and Non-cooperative Behaviors on Minimum Consensus Cost in Group Decision Making

Group Decision and Negotiation - In group decision making, it is sensible to achive minimum consensus cost (MCC) because the consensus reaching process resources are often limited. In this...     

Ethics and Performance: A Simulation Analysis of Team Decision Making

The interrelationships among a number of variables and their effect on ethical decision making was explored. Teams of students and managers participated in a competitive management simulation. Based on prior research, the effects of performance, environmental change, team age, and type of team on the level of ethical behavior were hypothesized. The findings indicate that multiple variables may interact in such a fashion that significance is lost.