Applying the community capitals framework to the craft heritage trails of western North Carolina

ABSTRACT

HandMade in America, a nonprofit organization dedicated to the preservation of craft heritage, identified tourism as an economic development strategy for their service area, the North Carolina Appalachian Mountains. In 1996, HandMade released a guidebook, The Craft Heritage Trails of Western North Carolina, which was designed to draw visitors to rural mountain communities where they could discover artists among the surroundings where they draw inspiration. The book was updated in two subsequent additions, and a spin-off book Farms, Gardens, and Countryside Trails was released in 2002. This study utilizes the Community Capitals Framework (CCF) to illustrate how HandMade’s tourism strategy of trail development positively impacted multiple forms of community capital in rural communities. The CCF is a holistic system encompassing several forms of capital: natural, cultural, human, social, political, financial, and built. The results demonstrate the ripple effect of impacts of HandMade’s heritage trail development efforts.     

A capital assets framework for appraising and building capacity for tourism development in aboriginal protected area gateway communities

Tourism may constitute an important livelihood option and conservation incentive for communities located near protected areas (PAs). Gateway communities can benefit significantly from the development of tourism through increased employment, financial gains, infrastructure creation, cultural revitalization, and environmental protection. Yet, tourism is not a panacea for PA communities and the development of a local tourism industry often fails to deliver significant economic, social, cultural, and environmental benefits. Clearly defined frameworks for maximizing the benefits from tourism development for PA communities are needed so that tourism can more directly support community development and conservation efforts. This paper presents a framework for appraising and building community capacity for tourism development in aboriginal protected area gateway communities. The framework was developed through the analysis of qualitative results from five different research projects around seven capital assets (i.e., natural, physical and built, financial, political and institutional, social, cultural, and human capitals). Preliminary results from application and testing of the framework are also explored. The framework presented herein has significant potential for broader application in non-aboriginal, international, and non-protected area communities.     

Assessment of the changing levels of livelihood assets in the Kampong Phluk community with implications for community-based ecotourism

In recent years, international attention has been rendered to development of ecotourism for poverty reduction and biodiversity conservation. We assessed local livelihood assets in Kampong Phluk Community before and after the introduction of the community-based ecotourism (CBET) governance system, where it was previously under the private company management system (SEAPAC). We used a sustainable livelihood framework to assess natural, physical, human, social, and financial assets by analyzing a set of panel data of 150 observations according to the scoring scale of zero (total dissatisfaction) to one (total satisfaction). We found that full implementation of CBET raised the overall average score of livelihood assets by 0.15. In particular, physical capital and human capital achieved remarkable growth by 0.25 to 0.23, respectively, while growth in natural capital and financial capital was statistically insignificant. Although CBET showed promising results, improving communication and providing community health care would motivate active participation in ecotourism development.     

Co-flourishing: Intertwining community resilience and tourism development in destination communities

This paper contributes to the understanding of community resilience in tourism development in the destination community. Accordingly, we propose a ‘co-flourishing’ framework integrating community resilience and tourism development by mobilising six types of community capital – human, social, natural, physical, financial, and psychological – which strengthen community capacity during disturbances or crises. We argue that the existing understanding of the tourism system tends to be resource-driven and market-oriented. Such approaches neglect the needs of the destination community, which should have adequate resources for its goal of providing a good life for its members. We first review the six forms of community capital and their implications for community resilience, and argue that tourism development has a negative impact on various kinds of community capital – particularly in destination communities. Hence, we propose a co-flourishing framework which advocates a paradigm change in tourism development to cater to the capital needs of the community. The proposed framework highlights practical long-term policy suggestions for tourism development and planning. We identify further necessary research is needed to accumulate empirical evidence to better apply the co-flourishing framework in various development scenarios in both developing and developed economies.     

Examining the relationship between social capital and community residents' perceived resilience in tourism destinations

A thorough understanding of the influencing factors and mechanisms of community resilience in tourism destinations is vital not only for recovery after disasters but also for strengthening the adaptive capacity of community residents to manage sudden change. This study aims to investigate the roles of bonding, bridging, and linking social capital in enhancing community residents' perceived resilience in tourism destinations. Based on data derived from a survey of 691 residents of China's Dujiangyan scenic areas and Jiuzhai Valley National Park, this study used structural equation modeling to test the relationship between community residents' perceived social capital and resilience in tourism destinations. The findings suggest that the three types of social capital have significantly positive effects on community residents' perceived resilience in tourism destinations. In China's centralized political system, linking social capital is the most important type of social capital in community disaster recovery. An interaction effect between bonding, bridging, and linking social capital is found. This study's results help managers and community residents cultivate social capital, improve community resilience and maintain sustainable tourism development.     

从宗教景区上市透视宗教文化资本化

旅游市场竞争日趋激烈,上市成为提升景区发展力和竞争力的重要途径。在资本前景的诱惑下,诸多宗教型景区萌发上市冲动,而引发突破社会伦理的热议。文章围绕宗教景区上市背后的宗教文化资本化的话题,以宗教社会学、马克斯·韦伯的现代性等为理论基础,从宗教存在逻辑与资本逻辑间张力角度,分析旅游语境下的宗教文化资本化现象。结论认为,包括旅游资本在内的现代资本为宗教的发展提供支撑资源,但资本的理性、世俗性与宗教的感性、神圣性间存在不可调和的张力。单纯市场化的宗教旅游发展模式会消解宗教赖以存在的根基,因此不是宗教旅游发展的最佳选择。鉴于宗教旅游的准公共物品属性,现代非营利性组织的运营模式为宗教旅游的发展提供有益借鉴。     

Social capital: An investment towards community resilience in the collaborative natural resources management of community-based tourism schemes

Community-based tourism projects appear to be the most favoured option for enhancing community livelihoods through the collaborative management of communal natural resources in land reformed areas in South Africa. A case study approach was adopted to establish the role of social capital in building community resilience through the management of common pool natural resources. Using the assemblages and systemic-resilience theories, this paper establishes which relationships between social capital and community resilience are best for pursuing successful community-based tourism schemes. Lessons were drawn from Somkhanda Community Game Reserve in the Gumbi community, KwaZulu Natal, South Africa. The paper identifies three main community resilience shocks: governance, financial and skills. It notes that strong social capital can promote the realisation of community resilience in communal natural resources management. It further points to the need for avoiding environmental romanticisation, as there is a need to focus on the complexities involved in managing communal natural resources in land reformed communities.     

Investigating the effects of offline and online social capital on tourism SME performance: A mixed-methods study of New Zealand entrepreneurs

Entrepreneurial social capital develops through the accrual of resources gained from an entrepreneur's social ties. These are integral to entrepreneurial success, enabling access to financial, marketing, and human resources, and innovation. Entrepreneurs increasingly manage their networks through online platforms such as Facebook, LinkedIn, and Twitter. However, there are major gaps in the extant empirical research concerning how online social capital is manifested, if this differs from an in-person context, and the effects ‘online’ and ‘offline’ social capital resources on tourism business success. This study adopts a mixed-method approach to examine tourism entrepreneur's behaviours in building offline and online social capital, and their nuanced effects on firm performance. The results found tourism entrepreneurs' networking activity manifests in three distinct configurations, Active Online Networkers, In-Person Networkers, and the Less Engaged. Each configuration demonstrated varying effects on expected business growth and performance with regards to number of employees, sales revenues, and net profit.     

Social value creation through tourism enterprise

Despite the role of social entrepreneurship to create social value and transformation, little is still known about how social value can be generated. Drawing upon the service dominant logic and entrepreneurship literature, the paper aims to identify the resource needs of a tourism social enterprise and evaluate the means by which these resources are mobilised. Twenty seven face-to-face interviews were conducted with key informants in a developing country case study context. The key resources required for social value creation in tourism are natural; financial; political and institutional and human capital. These resources enable the generation of social value at three levels with interlocking value creation processes: at an individual stakeholder level; at the meso level and at the macro-level. Strategies associated with resource mobilisation are stakeholder involvement and collaboration; and relationship development and local community empowerment. A shared understanding of the role of tourism and cultural values is critical.     

Factors influencing social capital in rural tourism communities in South Korea

This study aimed to identify the factors influencing social capital as it affects community conflict management for community residents in rural tourism villages. An on-site survey consisting of self-administered questionnaires was conducted with residents of rural tourism communities. These self-administered surveys were obtained from 380 community residents in the study area. A factor-clustering method identified distinct segments: high social capital (52%) and low social capital (47.7%). The estimation of a binary logistic regression model determined the characteristics of community residents who were most likely to be associated with each type of social capital. Results indicated that fruit, vegetable and rice farmers who also operated farm-stay businesses and rural activity programmes for tourists had the most social. We suggest that certain types of government policy programmes are helpful for increasing social capital and managing community conflicts by means of involvement in the tourism business.     

VOLUNTEER TOURISM: A HOST COMMUNITY CAPITAL PERSPECTIVE

This study examines the impact of volunteer tourism on host communities utilising a community capitals perspective. A research design that includes focus groups, interviews and website analysis targets a cluster of communities that have hosted NGO run volunteer tourism programs in the Philippines for over twenty years. Flora’s (2004) community capitals framework is applied to delineate a broad spectrum of impacts resulting from volunteer tourism. This framework accounts for political, built, natural, financial, human, cultural, and social (bridging and bonding) capitals. The data provides strong evidence that, in this case, volunteer tourists exert bridging social capital that in turn impacts every form of community capital. The study also reveals two additional forms of capital: welfare and personal.     

Protected areas,tourism and community livelihoods linkages: a comprehensive analysis approach

This study explores the linkages among protected areas, tourism and community livelihoods in a rural setting. The Chobe National Park and Chobe Enclave Community Trust, Botswana, provide the context for this study. Data were collected through a community asset mapping exercise, semi-structured interviews, and published and unpublished data sources. Data were analyzed and interpreted using the community capital framework (CCF) that provided a comprehensive approach. The study identified that protected areas, tourism and community livelihoods linkages have many inter-dependent community capitals relationships. The enhancement of community capitals was facilitated by a shift from government-controlled to multi-level governance arrangements that recognize community wildlife-based tourism potential co-exist with protected areas, have influence on community livelihoods and nurture positive linkages. Results also indicate that linkages are dependent on community capitals transformation or lack thereof; the linkages have an influential effect on the whole ecosystem on which protected areas, tourism and community livelihoods operate. The study provides a new methodological approach in understanding the changing relationships among tourism, conservation and community development by expanding community capitals framework. This study's findings also inform planners, managers, and policy makers to critically evaluate the processes of change and devise interventions accordingly.     

Community-based tourism,social capital,and governance of post-conflict rural tourism destinations: the case of Minca,Sierra Nevada de Santa Marta,Colombia

Community-based tourism (CBT) in Colombia was identified as a strategy to reduce rural poverty and social inequalities in regions affected by political violence. The objectives of CBT are met through community and multilevel governance. Strong social capital is a necessary condition to meet such objectives. This article contributes to the theoretical and empirical analysis of the relationships among community-based tourism, social capital and governance in post-conflict contexts. Based on a set of indicators to measure social capital, and economic, sociocultural and environmental benefits perceived by the community, the case study in Minca, Sierra Nevada de Santa Marta (Colombia), demonstrates that tourism barely benefits communities when there is insufficient social capital and unstructured governance due to the low presence of the government. Despite the existence of legislation favorable to the empowerment of peripheral communities, rulers lack the political incentives to strengthen the social capital required for the development of community-based tourism.     

The planning,development and management of tourism: The case of Dangjia,an ancient village in China

“Ancient villages” are rural settlements in China that achieve this classification because of their historic, cultural and architectural values. Nonetheless, while they have long histories and are considered as tourism assets they may also face social, economic, environmental and political problems. This article analyses these issues using a qualitative and quantitative analysis derived from research at Dangjia Ancient Village, Shaanxi, China. It identifies changing patterns in demand and shifts in the modes of meeting those demands – from modes that are individually based to those that are dependent on local government interventions. Much of this change is due to deficiencies in local social and financial capital. Suggestions are made regarding ways to improve the sustainability of rural tourism, which have a wider application on a national and international scale.     

Destination social capital and innovation in SMEs tourism firms: an empirical analysis in an adverse socio-economic context

Abstract

This study examines the structural relationships between internal and external resources that explain the innovation of small tourism firms in adverse socio-economic contexts. Specifically, it analyzes two internal resources, human and organizational-technological capital, and the valuable intangible resources derived from social interactions between the agents in the destination (other companies, institutions, and community). The research hypotheses are tested by means of structural equation analysis applied to an empirical study of 180 tourism firms located in Isla Margarita (Venezuela). The findings confirm the importance of external resources derived from relationships with destination agents in the innovation behavior of tourism small and medium-sized enterprises (SMEs). While business social capital affects innovative behavior directly, other types of internal intellectual capital mediate the relationship between innovative behavior and institutional and community social capital. It is the first to address the local community’s role in the innovation of tourism SMEs. The importance of integrating firm and destination resources should inform SMEs’ innovation policies in adverse contexts where the scarcity of resources make vulnerable the economic, social and environmental sustainability.     

Integrating tea and tourism: a sustainable livelihoods approach

Abstract

As an agricultural product with strong social and cultural connotations, the production and consumption of tea have high potential to be integrated with tourism to enhance community livelihood sustainability. A sustainable livelihood approach is used in a tea tourism context in Hetu Town, Anhui Province, China, to examine critically the interactive relationships between tea and tourism. Face-to-face semi-structured interviews were conducted with management officials, community leaders, tea industry representatives and village residents in four field investigations in 2015 and 2016. Improvement in community livelihood sustainability was identified through enhancement of livelihood diversity and choice. However, impacts on household livelihood sustainability varied as tourism participation is restricted by level of livelihood assets. The increase of the within-community income gap may generate social problems in the long run. The current level of tea and tourism integration is limited. The history, culture and traditions related with tea are not widely disseminated by local tea producers. Opportunities for in-depth and diversified tea tourism experiences are being recognized, which call for partnership with those involved in tourism. Practical implications are discussed to enhance tea and tourism integration, boost local participation, enhance local benefits, and particularly, to engage those with lower levels of livelihood assets.     

Social capital and entrepreneurial mobility in early-stage tourism development: A case from rural China

Early-stage tourism destinations often seek external capital to establish, invest and participate in tourism businesses at various levels. Entrepreneurial mobility at these destinations is thus an important phenomenon in need of further exploration both empirically and theoretically. This study uses an early-stage destination in rural China as a case to explore the experiences of inward entrepreneurial migrants in tourism development and associates their mobility, geographical and organisational, with dimensions of social capital, including institutional support, community openness and personal social networks. Primary interview data were collected from inward tourism entrepreneurs, key local community members and government officials related to tourism projects. The findings suggest that the inward entrepreneurs had unrealistic perceptions of the tourism industry before they entered. Entrepreneurial mobility in tourism development is influenced by all three social capital dimensions. The integration with the locality enhances the potential contribution of entrepreneurial mobility to tourism development.     

Solesolevaki as social capital: a tale of a village,two tribes,and a resort in Fiji

This paper advances understanding of the complex and adaptive nature of indigenous Fijian communities involved in tourism. It examines how tourism-related development has set the people of one Fijian village along two separate development pathways, and explores how preferential access to tourism benefits has created disparities within the community. Complex Adaptive Systems theory and Social Capital theory are used to conceptualise how over 40 years of tourism involvement has influenced development within an indigenous Fijian community. The findings argue that indigenous Fijian communities are non-homogeneous entities, which are constantly in transition, responding and adapting integratively to both internal and external changes over time. The findings show that the emergence of new behaviours and ways of life has led to the collapse of the pre-existing systems of social capital. As a response, community members retreated and regrouped, strengthening internal bonds and social capital in their smaller social units, leading to both dependency and opportunity-seeking behaviours among participants. Ultimately, the paper asserts that money alone does not lead to development, but rather tourism and access to a variety of capital do.     

旅游地社会-生态系统成长模式研究——以金寨县为例

旅游引发的自然、社会、物质和人力资本等流量与流向的变化,关系着旅游地社会-生态系统运行的轨迹和可持续状态。基于循环经济相关理论,尝试构建旅游地社会-生态系统“五流”分析框架,以金寨县为案例地,使用PCA-OWA方法,分析2008—2019年旅游地社会-生态系统的资本变化、成长阶段及成长模式,并对其演化轨迹进行情景模拟。结果表明：（1）旅游业通过直接影响人口流动、商品和服务流动、信息流动以及各种资源消耗等“流”因素,使得金寨县旅游地社会-生态系统的物质和人力资本逐步增加,但社会资本仍处于较低水平,自然资本消耗较为明显;（2）12年间金寨县社会-生态系统呈现逐步好转的态势,其成长可划分为2008—2011年低水平匀速增长及2012—2019年快速成长2个阶段;（3）外生模式是金寨县目前持续的运行状态,未来在环境保护与经济发展关系的不断优化下有可能进入内生模式。随着旅游活动的扰动增强,旅游地社会-生态系统内部关系更加复杂,深入探究旅游地社会-生态系统成长的内在机理,可为区域可持续发展的政策制定提供科学参考。     

Issues in measuring success in community-based Indigenous tourism: elites,kin groups,social capital,gender dynamics and income flows

Tourism development is a key feature of the neoliberal economic development model. Through a mix of state and private investment, Indigenous communities in Mexico are encouraged to transform local cultural and environmental resources into tourist consumption sites. The process results in a shift toward reliance on tourism, in place of farming, leaving households with few alternative earning strategies amidst fluctuating tourist arrivals and income, confounding the relationship between tourism and sustainability and questioning the utility of tourism as a sustainable tool for development. This article analyses a community-based Indigenous tourism project in a rural Maya village in Mexico's Yucatan, and discusses strategies employed at household level to navigate the arrival of tourism. Funding agencies assessed this project based on a triple bottom line metric that accounts for ecological health, financial sustainability, and its relationship to local social capital; however, these fail to account for differences between local and non-local conceptions of authenticity, indigeneity, and success. From a social perspective, the project has exacerbated existing tensions and has arguably widened the gap between the politically and economically powerful and less powerful, marginalized families in the community. Questions about policy, governance systems, and elite domination and kin group control are raised.