Do source and anonymity affect mail survey results?

This study examines the effects of the methodological characteristics of research source and anonymity of response upon mail survey response behavior. Unique features of the study were that the survey sponsor was identified, and the population sampled was one that should have a certain amount of commitment to both the sponsor and the topic because of membership in the sponsoring organization.     

A multifactor experiment on the generalizability of direct mail advertising response techniques to mail survey design

This field experiment support for the idea that response-enhancing techniques developed in the direct mail advertising field may be generalized to mail surveys of commercial populations. Significant response-speed techniques. It was also discovered that none of the three techniques tested significantly affected response-quality. The results of this study suggest that response-rate and-speed are stimulated by different factors which must be treated as distinct components when designing a mail survey. Finally, the findings imply that the experimental factors' effect on response-speed is an additive combination of factor interactions and main effects. This, in turn, suggests that the impact of the experimental manipulation on response-speed operates through a more complex process than the one generally found for the response-rate criterion. Acknowledgement The authors wish to express their appreciation to the funders of the study: The University of North Carolina Research Council and the Center for Applied Research at the University of North Carolina at Greensboro.     

The effects of appeals,anonymity, and feedback on mail survey response patterns from salespeople

The effects of manipulation of appeal types, anonymity/nonanonymity, and the promiselno promise of feedback of research results on response patterns were examined using a sales population. The results indicate that the use of these techniques can enhance the response patterns from salespeople. Specifically, the egoistic appeal, the interaction of egoistic appeal with anonymity, and feedback were shown to influence response rate, response speed, and response completeness.     

The effects of a monetary incentive and the ethnicity of the sponsor's signature on the rate and quality of response to A mail survey

The purpose of the current study was to investigate the effects of a monetary incentive and the ethnicity of the sponsor's signature on the rate and quality of response to a mail survey. Six hundred subjects were randomly assigned to four groups. One group received a mail survey from “Leroy Jefferson,” apparently a Black individual, with a 25% monetary incentive included. Group two also received a questionnaire from “Leroy Jefferson,” but without the monetary incentive. Groups three (25 ϕ included) and four (no monetary incentive) were sent questionnaires from “John Richardson,” an ethnically unidentifiable sponsor. The questionnaire was a 16-item attitudes towards Black scale. The results of the study demonstrated the value of a monetary incentive in increasing the rate of response. The name of the sponsor, however, did not affect either the rate of response or the quality of response (i. e. the scores on the attitude scale). The authors wish to thank Manhattan College, School of Business, for the grant which made this study possible.     

反垃圾邮件技术综述

垃圾邮件作为正常邮件的附属产物，具有很强的繁殖力，产生着巨大的社会危害。有效遏制垃圾邮件的传播、保障电子邮件服务的正常运营秩序、维护网络安全，对节约社会成本，提高互联网的效率有非常重要的意义。阐述了垃圾邮件的社会危害，分析了垃圾邮件的传播特点，介绍了防治垃圾邮件的技术方法，重点介绍了过滤技术，提出了反垃圾邮件的策略。     

Recent evidence on the relationship between anonymity and response variables for mail surveys

Although most marketing researchers and texts recommend guaranteeing respondents anonymity in mail surveys, emirical evidence on this issue is dated, and often is based on results from student or occupational samples. The present study examines the impact of anonymity on item omission, response bias, and response quality. Based on a representative sample of respondents from a Southern SMSA, it was found that lack of anonymity had minor effects on response variables. Anonymous respondents provided slightly less information to complex questions, and lower-income respondents, nonwhites, and homeowners were more likely to identify themselves on the return envelope. Yet, the responses of these groups did not differ substantively from answers of other respondents on the range of questionnaire items examined.     

企业核心竞争力的综合评价研究

将企业资源和能力统一于企业竞争力之下，通过辨识企业核心竞争力，建立了一套核心竞争力的综合评价指标体系，并根据企业核心竞争力的模糊性等特点，利用灰色系统理论评价企业核心竞争力。作为一种尝试，企业核心竞争力的评价指标体系主要是针对制造工业，不完全适用于服务业，在实际工作中，可根据企业内外环境的变化对评价指标体系加以修正调整，使评价的结果更符合实际。     

The effects of incorrect specification of the Minkowski metric: Some analytical results

This article investigates the consequences of incorrectly specifying the Minkowski metric. Five theorems are developed which hold if the true and assumed spaces have the same axis orientations. If is further shown that four of these theorems hold only for the special Euclidean case when the axis orientations of the true and assumed spaces are different. A second part of this study, scheduled to be published in the Fall issue of this journal, investigates the sensitivity of the TORSCA nonmetric multidimensional scaling algorithm to incorrect specification of the Minkowski metric and the ability of Kruskal's “stress” measure to detect such incorrect specification.     

人力资源价值评价研究

本文在分析了近年来讨论较多的几种人力资源价值计量模式后,通过问卷调查,找出最能影 响制造业企业四类人员价值的因素,对这些因素进行加工处理后,得到一个评价人力资源价值的参考值。     

基于城市休闲指数的休闲城市评价指标体系研究

运用城市休闲指数可以对城市休闲化程度进行评价.休闲城市评价指标体系包括城市综合实力指数、居民休闲需要指数和城市休闲环境指数3个子系统,政府服务支撑、城市基本功能、城市经济结构、休闲潜力等8个领域,财政收入占GDP比重等33个细化指标.运用休闲城市评价指标体系可以对休闲城市的发展进行综合评价,在中国的城市化进程中,休闲城市的建设应分层次、分步骤进行.     

企业活力评价系统研究

在对企业活力内涵及其主要特征进行分析的基础上,建立了企业活力评价的指标体系, 并对其进行综合评价, 在评价过程中采用ＡＨＰ法对企业活力进行综合分析。     

现代农业发展质量评价指标体系研究

我国社会各界对现代农业的研究主要集中在内涵、外延与结果等三个方面.提出现代农业发展质量评价指标体系的构建思路,认为利用本研究构建的现代农业发展质量评价指标体系,可以对某区域的现代农业发展质量情况进行分析评价.并根据2006年福建省相关统计资料,应用该指标体系对福建省现代农业发展质量进行评价.     

Examing the effects of positive social labeling,time, and request sizes on compliance in a multistage marketing survey context

Following the lead of Reingen and Bearden (1983), this study examines the effectiveness of positive social labeling, particularly in conjunction with other factors, as a means of influencing verbal and behavioral compliance in a multistage marketing survey context. Such results offer a systematic extension to the labeling literature and provide further insight into labeling’s role as a practicable method of shaping and stimulating respondent behavior.     

基于供应链合作关系的供应商评价模型研究

在经济全球化情况下,探讨供应商选择的属性指标问题,建立其评价指标体系。以供应商的市场份额为权数,提出了供应商属性排序的改进AHP模型。对于供应商选择与评价,建立供应商履行属性评估的测度模型,客观地解决多属性多供应商多批次的遴选排序问题,并对此模型进行实证检验。     

基于体验模糊性的顾客满意度评价方法研究

顾客满意度评价是企业实现顾客满意的基础。顾客满意是顾客的一种心理体验，这种体验具有较强的模糊性，现有的评价方法不能很好地适应这种模糊性。本文通过顾客满意理论分析了顾客满意模糊性的原因。并提出了基本体验模糊性的顾客满意度评价方法。     

经济增长质量问题研究综述

本文将理论界近年来关于经济增长质量问题的讨论情况,从经济增长质量的内涵、提高经济增长质量的意义、提高经济增长质量的措施、评价经济增长质量的指标体系等方面作了综述.     

近二十年国内旅游资源价值评价研究文献分析

以中国学术期刊全文数据库、中国优秀博硕士学位论文全文数据库以及中国重要会议论文全文数据库为主要来源，以“旅游资源”、“价值”、“评价”作为关键词进行检索，共得到相关论文62篇。重点筛选了其中的35篇进行归纳分析。在评述思路上，重点对国内文献的研究内容进行分析和归纳，探悉国内学者研究领域的变化、评价方法的使用以及研究中存在的不足，以此为基础预测未来关于旅游资源价值评价研究的发展方向，以期对今后旅游资源价值评价的相关研究有所帮助。     

战略人力资源管理效能评价指标体系研究

人力资源管理效能评价是战略人力资源管理研究领域的一个热点问题,而人力资源管理效能评价指标体系的设计又是其中的一个重要环节。基于战略系统观的战略人力资源管理效能评价指标体系的设计,保留了以往成果中评价人力资源管理过程质量的内容,强化了人力资源管理与企业战略目标的联系,更全面地,本现了战略人力资源管理效能的效果性。     

山东省国有企业重点行业综合评价研究

根据我国《国民经济行业分类》2011年最新修订结果,运用SPSS18．0对山东省国有企业所属行业财务绩效、管理绩效和规模水平指标数据进行因子分析,得到山东省国有企业各类行业运营综合排名,客观展现山东省国有企业所属行业布局发展情况。根据前二十位国有企业重点行业变动特点,分析得出近十年山东省国有经济产业布局发展规律：山东省国有经济第二产业行业布局变化不大,第三产业行业布局向公益性和高新技术行业稳步推进。     

销售渠道风险管理

本文首先建立了一套用以评估销售渠道风险的指标体系，通过建立企业各销售渠道的物元模型，运用物元的可拓性，将销售渠道的建设和管理控制的指标量化，按照统一规范化运算，得出便于比较的优度，从而对各类渠道风险进行排序选择风险最底的渠道。最后，本文以一个算例对评估销售渠道风险模型进行了实证研究。