浅谈品牌服装橱窗设计

通过分析品牌服装橱窗的色彩、海报和灯光设计,总结出品牌服装橱窗陈列的普遍性规律。在色彩上,分析了不同色彩所能达到的不同橱窗效果,以及相同色彩的不同搭配所差生变化的效果。在海报布置上,分析了主题式海报对橱窗效果的关键作用。在灯光上,分析了灯光与橱窗主题的整体效果的相互作用。     

商业橱窗也有性格

从造型形态、色彩、材料、灯光气氛等方面分析了橱窗的性格,橱窗设计在各个要素融合协调中展现出橱窗的主题风格和独特魅力,凸显出橱窗的性格特色。     

商业橱窗也有性格

从造型形态、色彩、材料、灯光气氛等方面分析了橱窗的性格,橱窗设计在各个要素融合协调中展现出橱窗的主题风格和独特魅力,凸显出橱窗的性格特色。     

当电子科技邂逅街头时尚——欧洲电子时尚橱窗扫描

漫步在在巴黎或米兰,我们不难发现,整个欧洲的橱窗已经发展到很成熟的阶段:它不仅仅只是为了展示商品,更成为一种集创意、造型、色彩、灯光等多种因素于一体的综合街头艺术。其实橱窗陈列在欧洲已有近百年历史,当地人已经习惯看橱窗买东西。如果说中国的店面注重招牌的夺目,那么欧洲的店面则重视橱窗的诱惑。有人将橱窗称为"街头剧场"现在看来并不为过。从橱窗里,可以把握各个风潮的时尚脉搏,更能受到各个展示主     

浅析黑龙江冰雪景观设计

冰雪景观作为一种极具地域特征的景观形式，已经成为现代景观设计重要的内容之一。冰雪景观设计不仅能改善生态环境、美化城市，并且为城市文明带来了独具一格的展示平台，本文介绍了冰雪景观设计的定义和黑龙江冰雪景观的特点，进而分析了黑龙江冰雪特色景观设计现状和存在的主要问题。     

"绿地·原盛国际"城市商业广场的景观塑造

"绿地·原盛国际"城市商业广场的景观设计理念,强调以水景、景观特色小品和商业街布置形成的空间关系,以丰富的景观元素营造商业景观空间.突出城市商业广场的文化内涵和时代感,使人们更好的体验舒适、健康、兴旺商业特色,打造商业景观的新模式.     

打造美丽的城市面孔——浅谈服装橱窗展示设计

每个城市都有自己的面孔,而作为特色集中体现的时尚服装产业的美丽面孔则要集中体现在几平米内的空间中。橱窗的本质是销售,但橱窗设计却体现了服装商家的独出心裁、与设计师的无穷的艺术灵感。在一个平面与立体相结合的橱窗之中,融入了创意、造型、色彩、材料、灯光等多种因素。更是一个城市文化的缩影,从橱窗里,你还可以把握到城市的脉搏,体会每个季节,假日不同的味道。在这里,我们探讨研究用怎样的方式手段,使得服装橱窗展示更加充分的体现服装本身的个性特征,从而达到增加品牌销售额,推广品牌文化,传递时尚信息等目的。     

景观化理念下主题体验餐厅的营建

餐厅是商业空间中一类特殊形态,尤其是时下商业营销模式正向着"体验式"方向不可逆地发展,餐厅也在逐渐形成一股新的"体验式"主流。本文简略描述了上海主要商圈内主题餐厅的大致类型,并对不同类别的主题餐厅中同一景观元素的营造差异作了相应的统计分析。针对主题餐厅中的餐饮景观方面、配置景观方面、服务景观方面的尚存问题提出了相应的解决对策。     

城市艺术景观灯光的营销对策

城市艺术景观灯光是指城市中一切亮化、美化城市的灯光及其灯光作品的总和。随着社会的进步及人民生活水平的提高，城镇居民对城市夜间灯光的要求已不再仅限于照明需要，而是上升到从美化的角度来评价城市夜间灯光，这就要求各城市对夜景要从艺术的角度来考虑如何合理配置、布置城市夜间灯光。从事城市艺术景观灯光的设计、制作的专业公司也因此而产生，作为政府也专门设置了城市艺术景观灯光的采购、管理部门。由于城市艺术景观灯光是个性化、艺术化的高科技产品，因此在营销过程中它既具有传统产品的一些特点，同时又具有自身作为高科技产品的一些特点。由于城市艺术景观灯光必须是专业化设计、专业化制作，因此，一个的成功的城市艺术景观灯光营销过程一般经过以下几个阶段：意向性谈判、方案设计、方案认可、价格确认、签约与付款、制作与安装。     

浅谈园林与城市景观设计

城市景观设计是一个重要的课题。本文就这个问题展开了论述，谈到了城市景观的综合性和应遵循的理念、生物的多样性与城市景观的多样性以及城市景观的特色，并认为城市景观设计要因地制宜而不要因“宜”制地。     

Comparison of clothing purchase behaviour between US and Japanese female university students

The clothing purchase behaviour of US and Japanese female university students was compared. Evaluative criteria when buying clothing, an interest in clothing and fashion and source of fashion information were studied. Relationships between variables were investigated and the difference and similarity between the two countries were discussed. For evaluative criteria, fit and style/design were ranked the most important in both countries. US students tended to give higher scores for fit, quality, fashion and brand/designer name than Japanese students. Japanese students were more economical, and colour and style/design were important. We found differences in the meaning of fashion between the two countries by cluster analysis. Interest in clothing was almost at the same level in the two countries. But interest in fashion was different; Japanese students were more interested in fashion when they spent more money on clothing. The fashion information sources most frequently used were fashion magazines, store displays, friends and TV. US students were more active in collecting information about fashion and used family members and non-personal sources, such as catalogues, the cinema, newspapers and electronic sources. Japanese students used more retail-oriented sources such as store displays and sales people. In both countries, students who were information search oriented tended to rank evaluative criteria highly and to have more interest in clothing/fashion.     

Designing retail - Unravelling coping strategies through emphatic interviewing owner managers.

This research aims at demonstrating how retail designers through empathic interviewing and listening to the story that retailers tell about their retail concept, can program the retail design task, identify inconsistencies not thought of using the “retail design thematic map” developed and give better advice to retailers.Using independent retail as case the article sheds light on the empathic interview as method, strengthens retail design as a relevant discipline for retail strategy, and clarifies the role of emotion in the client – retailer relation regarding strategizing.     

Determination or appropriate content for a clothing and textiles specialized course

A survey of teachers, parents and students was conducted to determine appropriate content for a semester course in clothing and textiles. A review of literature including research, curriculum guides, projections of future trends in clothing and textiles and knowledge needs of consumers served as the basis for developing the instrument. The initial list of topics identified was reduced to 13 major topics and 66 specific items by a panel of eight experts. The instrument was used to survey 1200 teachers, parents and students. A total of 327 surveys were returned. Respondents were varied on most demographic characteristics identified. Results were analysed to determine the significance of differences between the responses of the three groups. Respondents indicated that no more than Homemaking I should be required as a prerequisite for a clothing and textiles semester course and that simple clothing construction skills should be included. The overall rankings of the 13 major topics was: wardrobe planning, clothing selection, clothing construction, buying clothing, clothing care, clothing alterations, sewing tools and equipment, effects of clothing on individuals, design in clothing, textiles, family clothing, influences on fashion, clothing and textiles careers. Significant differences between groups existed for mean importance scores of 36 of the 66 specific topics. Teachers' mean importance scores differed from those of parents and/or students on 33 topics. Recommendations for content of a clothing and textiles semester course were based on the findings.     

Sustainable clothing: challenges,barriers and interventions for encouraging more sustainable consumer behaviour

Research with consumers has revealed limited awareness of the sustainability impact of clothing (Goworek et al., 2012). Semi‐structured interviews conducted with a range of experts in sustainable clothing to increase understanding of the challenges for sustainable clothing revealed that a focus on sustainability alone will not drive the necessary changes in consumers’ clothing purchase, care and disposal behaviour for three reasons: (i) clothing sustainability is too complex; (ii) consumers are too diverse in their ethical concerns and (iii) clothing is not an altruistic purchase. The findings identify the challenges that need to be addressed and the associated barriers for sustainable clothing. Interventions targeting consumers, suppliers, buyers and retailers are proposed that encourage more sustainable clothing production, purchase, care and disposal behaviour. These interventions range from normalizing the design of sustainable clothing and increasing the ease of purchase, to shifting clothes washing norms and increasing upcycling, recycling and repair.     

Clothing for the elderly at home and in nursing homes

Age-related changes and clothing problems of elderly people at home and in nursing homes have been systematically studied in both an objective and a subjective way with medical literature studies, interviews and user studies. There are certain demands which the clothing design must meet in order to fulfil the requirements specified by the functional ability of the ageing individual. The consequences of the age-related changes on the construction of clothing are analysed and some clothing examples described.     

服装品牌营销的策略及发展——兼议汉派服装品牌营销对策及发展

中国加入WTO后,服装界内的竞争将会越来越激烈。服装企业如何开展自己的品牌定位、拓展、技术创新及品牌的保护和发展就显得尤为重要。在探讨服装品牌营销发展趋势的基础上,结合汉派服装的特点,开创汉派服装今后的品牌营销建设之路。     

Factors affecting the selection of clothes on daily basis: male and female differences

The major objective of the study was to test the theories of the function of dress that individuals apply to everyday practice. The study examined the extent to which Maslow's theory of motivation is relevant to male and female practice regarding the selection of daily clothes, the order of importance and the attention to clothing functions demonstrated by males and females, and the inter-relationship between the different clothing functions. The study is based on data collected from male and female students at a midwestern university in the month of April. The Friedman two-way ANOVA by ranks revealed that weather function was the single most important clothing function for males which influenced the selection of daily clothing, while social activity was the most important clothing function which influenced females. Females indicated a higher degree of consideration of each clothing function than males. These findings suggest that females tend to dress more for social reasons, are more sensitive to clothing needs and possess a greater degree of clothing awareness than males. The correlation coefficients of clothing function for males and females indicated that there was a high degree of correlation between several clothing functions. The correlation coefficients of clothing functions for females were more consistent than those for males, indicating that females consistently consider several clothing functions concurrently while males do not. This finding conforms with the theory of functions of dress which illustrates the multiple nature of motivation of clothing behaviour and the interdependent characteristics of Maslow's five basic human needs.     

The Developmental Impact of Asian Drivers on Kenya with Emphasis on Textiles and Clothing Manufacturing

(1251) Paul Kamau with Dorothy McCormick and Nicolas Pinaud Kenya has enjoyed a relatively diversified economy (at least by SSA standards), with light manufacturing industries in particular playing a significant growing role. The rise of Asian competition (locally, regionally and on third‐country markets), partly due to the erosion of trade preferences for clothing and footwear, has raised fresh policy challenges. The specific relevance of the clothing industry in the analysis of China’s and India’s impact on Africa is manifold: this is a low‐skilled labour‐intensive industry, and hence an avenue for African economies’ diversification; the competition from Asian producers vis‐à‐vis the SSA clothing industry is felt at the local, regional and global level (on third‐country markets): it is therefore direct and indirect; also, the Asian Drivers’ impact on African clothing industries has both a trade and investment dimension while being competitive and complementary.     

It is about inclusion! Mining online reviews to understand the needs of adaptive clothing customers

The adaptive clothing market, which focuses on the inclusive design of clothing and footwear for people with varying degrees of disability, has grown substantially in recent years. However, few scholars have sought to understand the perspectives of online adaptive clothing consumers. This study employed topic modelling, sentiment analysis and collocation analysis to discover common themes and insights emerging from online customer reviews, scraped from a third-party review platform and three retailing web sites. We utilized customer value and functional, expressive and aesthetic theories to group the results from topic modelling into key themes. Clothing function is the most frequently discussed theme in online customer reviews, followed by customer service and clothing aesthetics. Collocation analysis revealed the cause underlying each theme vis-à-vis customer satisfaction (e.g., fit and material quality) and dissatisfaction (e.g., sewing defects and lost shipment). The findings contribute to understanding the clothing needs and wants of people living with disabilities. It also provides practical guidelines on product offerings and online service optimization for adaptive clothing retailers.     

An Alternative Model of U.S. Clothing Expenditures: Application of Cointegration Techniques

In this paper, an Error Correction Mechanism model of U.S. clothing expenditures for the period 1929–1987 is estimated using recent developments in modeling nonstationary variables. Using clothing expenditures as an example, the pitfalls of conventional modeling of nonstationary variables and the advantages of a new modeling procedure that takes into account the properties of data for valid inference about population parameters are pointed out. The basic findings obtained by estimating an Error Correction Mechanism model of clothing expenditures are (1) the demand for clothing is income inelastic both in the short run and in the long run; (2) the price elasticity of demand is unitary in the long run but greater than unity in the short run; (3) an increase in the unemployment rate reduces U.S. clothing expenditures both in the short run and the long run; and (4) an increase in the number of elderly (above the age of 65) increases clothing expenditures in the short run and reduces expenditures in the long run. However, the shortrun impact of an increase in the elderly population on clothing expenditures is statistically insignificant.