市场结构与商业模式创新路径选择

商业模式竞争的核心是商业模式创新,而不同市场环境下,企业进行商业模式创新的路径选择也应有所不同。本文在对商业模式创新路径进行分析的基础上,提出了商业模式创新的节约成本路径和新价值创造路径,进而分析了市场结构与企业商业模式创新之间的内在机理。     

基于要素视角的商业模式创新机理及路径

商业模式创新可以使企业获取卓越的竞争优势,明晰商业模式创新的机理及路径是企业进行商业模式创新的关键。近年来,商业模式创新的相关研究越来越深入,但仍有待形成一个完整的理论体系。本文以商业模式及商业模式创新的概念为基础分析了其构成要素,从构成要素的视角探讨了企业商业模式创新的本质,进而分析了企业商业模式创新的机理。本文又从原始创新、诱发创新、模仿创新三个方面研究了企业进行商业模式创新的路径,提出了我国企业进行商业模式创新的建议:快速响应市场变化,及时调整自我定位;不断进行改进创新,充分发掘自身潜能;完善企业商业逻辑,创新企业价值体系。本文为企业剖析商业模式提供了新的视角,也为企业进行商业模式创新提供了理论支持。     

企业商业模式创新的路径与实施研究综述

商业模式是企业获取持续竞争优势的关键,商业模式创新日益成为企业竞争优势获取的主要途径和企业运转的核心。本文通过对企业商业模式创新路径和其路径实施研究成果的深入分析,对企业商业模式创新未来研究趋势进行了展望。     

战略性新兴产业商业模式创新研究

商业模式创新是战略性新兴产业发展的关键驱动力。本文首先考察了商业模式及其创新的内涵与特征;其次分析了战略性新兴产业与商业模式的关系;最后,提出商业模式创新的路径及战略性新兴产业商业模式创新的对策。     

文化创意产业商业模式创新研究

商业模式的构建和路径选择直接影响着文化产业企业的竞争力。文化创意产业商业模式创新可从价值链角度,即运用价值链分析法,对企业的价值链进行延长、分拆、职能外包等来进行创新。也可从资源角度,对不同资源如产品、渠道资源乃至整合不同行业企业来进行创新。或从技术角度进行原始型创新、改造型创新或结合型创新。     

互联网下淮安文化产业商业模式的创新研究

"互联网思维对于文化产业具有非常重要的意义,互联网思维最重要的就是用户思维。"中国人民大学文化创意产业研究所所长金元浦教授提到。然而,互联网文化产业发展必先创新商业模式。本文首先对淮安市文化产业发展现状进行调研,对淮安市文化产业商业模式进行分类,其次针对淮安文化产业商业模式发展存在的问题进行深入分析,最后探寻互联网下淮安文化产业商业模式创新的路径,并提出相应合理的对策建议。     

公司治理与商业模式创新路径的选择

文章在前人研究的基础上,首先对影响商业模式创新的重要三维因素进行分析,然后建立相应的模型,研究不同公司治理模式对企业商业模式创新路径选择的影响机理.指出公司治理机制通过影响企业商业模式创新动力、风险选择及创新程度(新颖性),从而对商业模式创新路径产生决定作用.     

新一代信息技术引致商业模式创新路径研究

设计一个成功的商业模式是企业家和学者们共同关注的焦点。从系统的角度分析商业模式的特点,本文揭示了新一代信息技术引致商业模式创新的机理,提出了基于产品或服务、联盟网络、客户需求三种商业模式创新的演化路径,为企业利用新一代信息技术进行商业模式创新提供参考与借鉴。     

电信商业模式创新研究

本文在介绍电信商业模式创新内涵的基础上,分析了电信商业模式创新的必要性,从产业价值链定位、盈利模式、营销模式三个方面论述了电信商业模式创新的思路。     

基于六力分析模型快时尚产业比较分析——以美邦和ZARA为例

快时尚产业近年来发展迅速,国内外服装业中以ZARA、美邦商业模式最为推崇。本文结合六力分析模型对ZARA和美邦进行比较分析,进而提出我国发展快时尚产业的相关建议。     

Innovative and sustainable business models in the fashion industry: Entrepreneurial drivers,opportunities, and challenges

New and existing companies are looking for ways to thrive in a competitive environment with innovative business models while respecting society and avoiding actions that harm the planet. Trends such as circular economy, fair trade, lowsumerism, and sharing economy are some of the many emerging entrepreneurial approaches that address this issue, but there is still a gap between what theory argues and the levels of environmental and social sustainability realized when theory is put into practice. In fact, most research on the topic of sustainable business models is still exploratory and does not fully acknowledge these emerging approaches, whose definitions, boundaries, and defining characteristics are still somewhat vague. This study seeks to contribute to the understanding of the inner entrepreneurial dynamics of innovative sustainable business models. In particular, we focus on the fashion business, a resource-intensive industry in which opportunities to reduce environmental impacts and to innovate business models abound. The aim of our research is to investigate innovative business models in the fashion industry that have sustainability as their defining characteristic, especially in terms of value proposition. In order to do that, we combine a systematic review of the literature with empirical research comprised of six interviews with specialists in sustainability, business model innovation, and the fashion industry, along with eight case studies on innovative fashion startups we define as ‘born sustainable.’ As a result, we propose a synthesizing framework that discloses trends and drivers of innovative and sustainable business models in the fashion industry. We also highlight opportunities and challenges for researchers and entrepreneurs interested in this topic.     

Changing the game to compete: Innovations in the fashion retail industry from the disruptive business model

Unprecedented competition and emergent technologies have posed a challenge to many traditional retailers in recent years. Yet within this competitive environment, emerging innovative business models have thrived and successfully disrupted the industry. We analyze the nature of disruptive business-model innovations and the ways they disrupt the fashion retail industry. To that end, we examine three disruptors in the industry: born-digital brands, AI-enabled demand forecasting and product design, and collaborative consumption. After introducing the concept of disruptive business-model innovation, we discuss the three disruptors’ effects on the fashion industry. We find that all of these models keenly answer fundamental needs unmet by current business models, such as offering quality products at a competitive price, curated services, and sustainable consumption. At the same time, all three disruptors suggest effective operation models for handling demand uncertainty, inventory management, and timely responses to the market, all of which are inherent issues for current push supply chains and forecast-based, inventory-driven systems. Based on this analysis, we discuss important implications for both academics and industry practitioners.     

Digital humans in fashion: Will consumers interact?

The ongoing COVID-19 pandemic is disrupting the fashion industry and forcing fashion businesses to accelerate their digital transformation. The increased need for more sustainable fashion business operations, when coupled with the prospect that business might never be as usual again, calls for innovative e-commerce led practices. Recently, stakeholders have been experimenting with the idea of introducing digital humans for a more active role in fashion through the developments in artificial intelligence, virtual, augmented and mixed reality. As there is a lack of all-important empirical evidence on the consumer's propensity to interact with digital humans, we aim to quantitatively analyse consumer attitudes towards the propensity to interact with digital humans to uncover insights to help fashion businesses seeking to diversify their operations. The results reveal interesting, and statistically significant insights which can be useful for fashion business stakeholders for designing, developing, testing, and marketing digital human-based solutions. Besides, our findings contribute current insights to the existing literature on how consumers interact with digital humans, where research tends to be scarce.     

Exploring the Relationship Between Business Model Innovation,Corporate Sustainability,and Organisational Values within the Fashion Industry

The objective of this paper is to examine the relationship between business model innovation, corporate sustainability, and the underlying organisational values. Moreover, the paper examines how the three dimensions correlate with corporate financial performance. It is concluded that companies with innovative business models are more likely to address corporate sustainability and that business model innovation and corporate sustainability alike are typically found in organisations rooted in values of flexibility and discretion. Business model innovation and corporate sustainability thus seem to have their origin in the fundamental principles guiding the organisation. In addition, the study also finds a positive relationship between the core organisational values and financial performance. The analysis of the paper is based on survey responses from 492 managers within the Swedish fashion industry.     

The Business Model and Firm Performance: The Case of Russian Food Service Ventures

Using a unique methodology for capturing the business model and drawing comparisons across larger samples of firms, we investigate the relationship between business model design and firm performance in a Russian context. The evolution of the business model concept and its components is reviewed. Empirical research was conducted on the basis of a cross‐sectional survey of firms in the food service industry. A typology of seven business models in this industry is produced, and linkages are established between model type and company performance.     

新形势下我国产融结合的实施路径与政策取向研究

产融结合随着宏观经济制度、金融制度变迁以及企业制度完善,其内涵不断丰富、调整与发展。当前形势下,我国产融结合面临新的机遇与挑战。应当紧跟不断发展变化的经济形势,努力克服产融结合的思想误区,突破产融结合障碍。适应产融结合规律的演化与变迁,选择与国情相符合的产融结合模式,探索产融结合的成长与实现路径。通过明晰政策方向,完善政策机制,促进产融有效结合。     

关于家电流通企业商业模式的探讨

本文立足于家电行业的流通环节,从商业模式的概念入手,给出了商业模式的三层体系结构模型,对家电行业的价值链诸角色及相互博弈状况进行了分析,并研究了在时间尺度上家电行业的业态转化、核心能力变化及商业模式创新等方面的发展状况,根据这些新的形势变化,提出新的商业模式环境下家电流通企业所应该采取的对策。     

Male eco‐fashion: a market reality

With the fashion industry striving for competitive advantage, eco‐fashions provide an opportunity to distinguish environmentally friendly products from other fashion products. However, the viability of these eco‐fashion brands is questionable. An exploratory study is conducted to explain men's differences, particularly, as clothing styles vary for men and women. The research examines if men's purchase intent would make a difference to the eco‐fashion industry. A random sample is collected to examine men's purchase intentions for eco‐clothing by product attributes, environmental concerns and sustainable behaviour. Partial least squares is used to empirically test the sample. A conceptual model is developed. It was found that there are four significant exogenous variables, environmental concern, sustainable pricing, sustainable behaviour and sustainable branding with a moderately strong, negatively signed coefficient path. Perceived consumer effectiveness and faith in others are not found to be significant moderators. This defined male segment makes several theoretical contributions as well as generating useful recommendations for marketing practitioners.     

品牌性别如何影响品牌时尚——一个跨行业多品牌实证研究

可从品牌管理语境审视社会学、文化学领域关于时尚与性别关系的规范性价值判断,引入消费者性别和品牌类别两个调节变量,借鉴荣格原型梦验证方法,利用多行业、多类别品牌调查数据考查时尚品牌性别气质。结果发现,时尚在所有品牌特征变量中表现最为鲜明,具有原型特征和意义;品牌女性和中性气质对品牌时尚性的正向影响远高于品牌男性气质的影响,消费者生理性别对此无调节效应,消费者气质性别仅对品牌女性和男性气质有较弱调节效应,对品牌中性气质无调节效应,显示了品牌性别对品牌时尚作用模式的稳定性;品牌类别调节效应显著,与新品牌相比,老字号时尚性较弱,且受品牌女性和男性气质影响较大,品牌中性气质同样不受调节,因此老字号提升时尚感宜弱化其传统、严肃的男性历史印象,增加品牌女性和中性气质。性别气质的复杂性、生物进化的雌性选择理论可以解释这一商业现象的生物和社会学基础,即为何品牌女性和中性气质对品牌时尚性的影响高于品牌男性气质。这为品牌时尚管理提供了一个性别视角,即营造时尚不仅要在品牌图形、字体、发音、代言人等可见层面进行性别调整,更要全面发挥和协同女性智慧,而这不仅需要女性管理者更多参与,而且需要男性管理者借鉴吸收女性智慧和思维。     

Investigating consumer attitudes and intentions toward online fashion renting retailing

Due to growth of access-based consumption businesses, it is important to understand how consumers perceive online fashion renting services. Based on two theories, the Theory of Reasoned Actions and expectancy-value approach, this study aims to examine the influence of consumers' attitudes and subjective norms on their intentions to participate in online fashion renting, and to investigate behavioral beliefs that may cause them to form favorable intentions toward online renting. In order to do this, a total of 300 sample surveys were collected from U.S. consumers. To assess the respective measurement model, confirmatory factor analyses were performed, and a structural path analysis was performed to verify the hypothesized relationships. This study empirically asserts that attitudes and subjective norms are key predictors of consumers' intentions to participate in online fashion renting. Consumers' attitudes toward online fashion renting were determined by assessing their perceptions of its relative advantages, compatibility, ownership, and ecological value. While acknowledging the influence of subjective norms and previous fashion rental experience, online fashion rental platforms are also advised to engineer strategies to engage consumers in this practice and to encourage peer referrals. This study sheds light on the determining factors that shape consumers’ attitudes towards and intentions to participate in online fashion renting, from which appropriate business strategies could be devised to enhance consumer engagement and expand the online fashion rental market.