Exploring the Dimensions of Culture

Abstract

The purpose of this study is to explore how the dimensions of Mexican culture affect negotiation in Mexico, including the relationship between negotiation and public relations and the implications on the practice of public relations in Mexico. A major finding is that Mexican negotiators are competitive in negotiation situations despite the collective nature of Mexican society. Therefore, public relations practitioners should consider all of the dimensions of culture when negotiating in Mexico.     

Cultural tendencies in negotiation: A comparison of Finland, India, Mexico, Turkey, and the United States

In this era of increased global cooperation, a growing number of negotiators conduct business in multiple countries and, therefore, need access to a systematic comparison of negotiating tendencies across a wide range of countries. Empirical work systematically comparing variations across a range of cultures is scarce. A comparative analysis of negotiating tendencies in five countries is presented. This study establishes the utility of the [Salacuse, J. (1998) Ten ways that culture affects negotiating style: Some survey results. Negotiation Journal, 14(3): 221–235] framework in identifying country differences across five countries, representing five cultural clusters. Significant differences in negotiation orientations both between and within cultures were revealed at a level of complexity not found in previous empirical studies.     

Mexico

Not understanding the cultural aspects of doing business overseas can jeopardize the success of international negotiations, entry strategies, joint ventures, technology transfer, marketing, and human resources. This article reports a study of the perceptions of U.S. and Mexican executives concerning the importance of 15 cultural dimensions of doing business in Mexico (our second largest trading partner). It found that, whereas Mexican executives believed more strongly than U.S. executives that the cultural dimensions of doing business in Mexico were more important than the product or service offered and the accompanying terms of sale, the U.S. executives, surprisingly, assigned higher levels of importance to the 15 cultural variables. Both Mexican and U.S. executives strongly agreed on which of the 15 variables were most important. All eight subgroups of U.S. executives assigned higher levels of importance to the 15 cultural aspects of doing business in Mexico than did their Mexican counterparts. When four comparisons of the executives of the eight subsets of U.S. companies‐large vs. small, border location vs. nonborder location, doing business in Mexico vs. not doing business there, and doing business there more than 5 years (pre‐NAFTA) vs. doing business there 5 years or less (post‐NAFTA)—were made of the level of importance they attached to the cultural variables, no significant differences were found. Based on the study's findings, implications for doing business in Mexico are indicated. © 2003 Wiley Periodicals, Inc.     

Ethically Questionable Negotiating: The Interactive Effects of Trust, Competitiveness, and Situation Favorability on Ethical Decision Making

This study explores the direct and interactive effects of individual differences in interpersonal trust and negotiation style on ethical decision-making processes across commonly faced negotiation situations. Individual differences influence basic ideas about legitimate negotiating behaviors, affect behavioral intentions directly, and interact with the favorability of negotiating situations, resulting in direct, indirect, and interactive effects on ethical decision-making processes. Using a sample of 298 participants in executive education workshops, the study analyzes the relationship between interpersonal trust, competitiveness, moral judgment, and behavioral intentions in different negotiating conditions through a series of structural equation models and regression analyses. Our results suggest that individual difference variables exert a significant influence not only on how managers assess the morality of ethically ambiguous negotiation practices but also directly on their behavioral intentions, and that this effect changed across specific negotiation situations. We discuss these results in terms of their usefulness in explaining ethical decision-making processes in negotiations.     

The effects of Hispanic bilinguals language use and stereotype activation on negotiations outcomes

Service encounters often become negotiations between the customer and the service provider. For speakers of multiple languages, the language used in a negotiation can be a critical factor in the success of that encounter. By investigating how U.S. bilinguals negotiate in either English or Spanish, this research examines the effect that the activation of the stereotype related to the minority language-speakers has on negotiation outcomes. The results of two experiments support the general notion that, among U.S. Hispanic bilinguals, the majority language (English) yields more favorable outcomes compared to the minority language (Spanish); a third study with a comparison group of bilinguals in Mexico, where no language-related stereotype exists, shows no effect of the negotiation language on the outcome. The paper discusses theoretical and practical implications of the findings and areas for future research.     

A Cross-Cultural Study of the Ethical Orientations of Senior-Level Business Students

This study is a cross cultural investigation into the ethical orientations of business students in Canada, Mexico, and the United States. Data were collected using a variation of an instrument developed by Dubinsky and Levi (1985) which measures the ethical orientation of respondents in a presumed retail environment. The instrument was subjected to test of reliability and validity and found to be very robust. No significant differences were found in the ethical disposition of Canadian and U.S. business students. However, a significant difference was found between the Canadian and U.S. students and those of Mexico. Implications are drawn for ethics education/training and areas are identified for future research.     

Fighting dragons with dragons: Approaches for negotiating with Chinese partners

For many American firms engaging with Chinese business partners, patterns of negotiated promises made but not kept by their Chinese counterparts often prove rule rather than exception. While various issues play a role in this unfortunate condition, many contributing factors are not subject to control or correction by U.S. negotiators. But two singularly damaging factors can be controlled and corrected by U.S. managers. First is their tendency to negotiate from decidedly Western sociocultural perspectives. Second is that managers often negotiate in states of relative ignorance about certain key cultural values that heavily influence Chinese negotiating practices. Grounded in Bing Fa, this article describes approaches designed to enable managers to negotiate more effectively with Chinese partners. By turns, the approaches instruct U.S. managers regarding why and how they should (when negotiating with Chinese counterparts): embrace the unusual as normal; begin with hard ends in mind; anticipate/prepare for conflict; never resist resistances, [instead] always retreat gracefully; disclose with discretion; act like ladies and gentlemen; and never die with bullets in [their] guns. Adopt these tactics, and U.S. managers would lessen the impact of two factors that, when present, degrade their negotiating effectiveness.     

Nigerian Business Negotiators: Cultural Characteristics

Abstract

This exploratory study examines cultural characteristics of Nigerian negotiators. There is abundant research evidence that culture affects negotiating styles. As Nigeria constitutes a major market in Africa, knowledge of what behavior to expect from Nigerian negotiators can facilitate the negotiation process.

A questionnaire was administered to 200 Nigerian business men and women of the formal private sector of the economy, who were asked to rate themselves along ten dimensions of factors affected by culture. Responses were analyzed according to gender, age group, occupation and regional group. Statistical tests of significance were carried out.

Results reveal that Nigerians involved in negotiation on behalf of their organizations are likely to be relationship oriented and adopt a win-win approach, although the Yoruba may be less so than other ethnic groups. Nigerians will seek a specific form of agreement and avoid wasting time. They are likely to be moderate in formality and display of emotions. Women are much less likely than men to take high risks. An informal style will be more frequent among negotiators with an engineering background. Most Nigerians below the age of 40 who form part of a negotiating team will expect their leader to make decisions based on team consensus.

People from other countries wanting to do business with Nigerians should familiarize themselves with the way culture is likely to influence the 10 negotiation factors. They will then be better prepared to interpret and understand their counterparts' behavior at the negotiation table, and to communicate effectively.     

Cultural Differentiation of Negotiating Agents

Negotiations proceed differently across cultures. For realistic modeling of agents in multicultural negotiations, the agents must display culturally differentiated behavior. This paper presents an agent-based simulation model that tackles these challenges, based on Hofstede’s model of national cultures. The context is a trade network for goods with a hidden quality attribute. The negotiation model is based on the ABMP negotiation architecture and applies a utility function that includes market value, quality preference and risk attitude. The five dimensions of Hofstede’s model are the basis for the modification of ABMP parameters and weight factors in the utility function. The agents can observe each other’s group membership and status. This information is used, along with the indices of Hofstede’s dimensions, to differentiate behavior in different cultural settings. The paper presents results of test runs that verify the implementation of the model. The model helps to explain behaviors of actors in international trade networks. It proves that Hofstede’s dimensions can be used to generate culturally differentiated agents. Further validations of the model with case studies from literature and experiments have yet to be conducted. Extensions can make this model a useful tool for training traders who engage in cross-cultural negotiation and for implementation in negotiation support systems.     

Ethical and Unethical Bargaining Tactics: An Empirical Study

Competitive negotiators frequently use tactics which others view as "unethical", in that these tactics either violate standards of truth telling or violate the perceived rules of negotiation. This paper sought to determine how business students viewed a number of marginally ethical negotiating tactics, and to determine the underlying factor structure of these tactics. The factor analysis of these tactics revealed five clear factors which were highly similar across the two samples, and which parallel (to a moderate degree) categories of tactics proposed by earlier theory. Data from one sample also permitted comparisons of the appropriateness of certain tactics across gender, nationality, ethnic origin and perception of one's negotiating style.     

Honesty in negotiation

It is often suggested that deceptive behaviour in negotiation is ethical. A number of academic writers have put that view, and several have even suggested that a contrary approach is naÝve. Writers argue either that deceptive behaviour is generally expected or else that such behaviour is necessary to enable us to guard ourselves against exploitation. But in fact participants in the negotiating process differ in what they expect, and we can be careful without being deceptive. That is how we ought to proceed, if we want to treat others as responsible decision-makers. Our obligations in business negotiation are the same as elsewhere. Business is not a distinct game with defined rules, like poker. Neither 'business' nor 'negotiation' are by their nature set apart from other situations. The behaviour which is appropriate in negotiation depends on the circumstances. As in other situations, we have an obligation to pay attention to others to ascertain their actual expectations and intentions, and then act accordingly.     

Cultural Change and Marketing

ABSTRACT

The results of this study suggest that marketing strategies need to be adjusted to changing cultures. Culture affects marketing decisions regarding product, price, promotion and place (the 4 Ps). Many marketing studies have been reported based on Hofstede's seminal work on national culture (1980). Marketing managers need to be cautious about assuming the validity of the Anglo cluster equating the cultures of the United States (U.S.) and Canada. We should recognize that national cultures are changing in the U.S., Canada and Mexico, as well as most other countries in the world. Our findings for a very recent sample of people attending executive and MBA programs would seem to apply to the upwardly-mobile business class. Contrary to the ubiquitous Hofstede data found in textbooks, we found no significant differences in Power Distance between the U.S., Mexico and Canada. Our findings regarding differences in Uncertainty Avoidance show that Mexico did not have a significantly higher mean than the U.S., but that the U.S. had a higher mean than Canada. The U.S. and Canada did not differ significantly on Individualism/Collectivism. Our results suggest that caution should be taken in automatically assuming cultural parity between the U.S. and Canada and that established cultural positions between the North American Free Trade Agreement (NAFTA) member nations may be changing.     

跨文化商务谈判中应该注意的一些问题

随着中国对外合作关系的深入发展，中国公司面临的跨国谈判也在日益增加。由于跨国谈判的谈判方都是由来自不同国家和化背景的人组成的，在谈判过程中谈判各利益方就会不可避免地遇到许多单化谈判中不会遇到的挑战。这篇论从7个方面探讨了在跨国谈判中谈判利益方应该注意的一些问题．以推动谈判过程中双赢协议的达成。这7个方面包括谈判前的准备工作、谈判中的化问题以及谈判时的一些细节问题。     

An Analysis of U.S. Multinationals’ Recruitment Practices in Mexico

The frequency of discriminatory language in job advertisements placed by U.S. multinational corporations operating in Mexico was compared with that of Mexican companies using content analysis. A sample of 300 ads placed by companies from each culture was analyzed and coded by two groups of coders to calculate the frequency of discriminatory language in the job ads with respect to age, gender, physical appearance and marital status. Results of a chi square analysis revealed that U.S. multinationals firms in Mexico utilize discriminatory language in job ads less frequently in the categories of age, gender and marital status. This result suggests that the legal and cultural framework of the country of origin of U.S. enterprises in Mexico may be influencing their actual recruitment practice in Mexico, and in turn, help them in setting a positive example of non-discrimination in recruitment among their Mexican counterparts.     

An Analysis of U.S. Multinationals’ Recruitment Practices in Mexico

The frequency of discriminatory language in job advertisements placed by U.S. multinational corporations operating in Mexico was compared with that of Mexican companies using content analysis. A sample of 300 ads placed by companies from each culture was analyzed and coded by two groups of coders to calculate the frequency of discriminatory language in the job ads with respect to age, gender, physical appearance and marital status. Results of a chi square analysis revealed that U.S. multinationals firms in Mexico utilize discriminatory language in job ads less frequently in the categories of age, gender and marital status. This result suggests that the legal and cultural framework of the country of origin of U.S. enterprises in Mexico may be influencing their actual recruitment practice in Mexico, and in turn, help them in setting a positive example of non-discrimination in recruitment among their Mexican counterparts.     

The impact of expectation of future negotiation interaction on bargaining processes and outcomes

This research conceptualizes and experimentally tests differences in pre-negotiation behavioral influences, negotiation processes, negotiation outcomes, and post-negotiation dispositions involving buyers and sellers negotiating under the expectation of future negotiation interaction (EFNI) versus no expectation of future interaction (Non-EFI). EFNI bargainers have lower aspiration levels, expect the negotiations will be friendlier, and predominantly use a problem-solving bargaining style compared to Non-EFI bargainers. Perforce, EFNI appears to have a strong moderating effect on satisfaction as Non-EFI bargainers' satisfaction is strongly predicated on their monetary outcomes (expectation-disconfirmation paradigm), while EFNI bargainers' satisfaction is not. Further, while EFNI negotiations take longer than Non-EFI negotiations, they also produce greater parity between buyers' and sellers' satisfaction, which leads to fewer bargainers being dissatisfied. Thus, compared to one-time negotiations, bargainers in EFNI contexts are more likely to be disposed to bargain again, to enter into negotiations with a harmonious disposition and seek solutions that benefit both parties.     

Do Anglo countries still form a values cluster? Evidence of the complexity of value change

To what extent does the Anglo Cluster remains a cultural cluster in today's managerial and professional workforce? Across six Anglo countries (Australia, Canada, New Zealand, South Africa, U.K., and U.S.), we found significant differences in values orientations (openness to change, conservation, self-enhancement, and self-transcendence values) that challenge the concept of a cohesive Anglo cluster. We also explored the influence of micro-level factors on values orientations and found consistent life-stage and gender differences across countries. We conclude that, even within a group of countries perceived as similar, multi-level analyses are needed to fully capture the essence of values differences across and within countries.     

TOPSIS Based Approach to Scoring Negotiating Offers in Negotiation Support Systems

In this paper we analyze the possibility of applying the technique for order preferences by similarity to ideal solution (TOPSIS) to building the scoring system for negotiating offers. TOPSIS is a multiple criteria decision making method that is based on measuring distances between alternatives under consideration and two bipolar reference alternatives, a positive and negative ideal. Thus the criteria used for the evaluation of alternatives should be described using strong scales. However, in the negotiation, the issues are very often described qualitatively, which results in ordinal or even nominal variables that must be taken into consideration in offers’ evaluation process. What is more, TOPSIS may be applied to solving the discrete decision problems while the negotiation space may be defined by the means of continuous variables too. In this paper we try to modify the TOPSIS algorithm to make it applicable to negotiation support and, moreover, discuss the following methodological issues: using TOPSIS for a negotiation problem with continuous negotiation space; selecting the distance measure for adequate representation of negotiator’s preferences and measuring distances for qualitative issues. Finally, we propose a simple additional mechanism that allows for building the TOPSIS-based scoring system for negotiating offers and does not involve negotiators in time consuming and tiresome preference elicitation process. This mechanism requires from negotiators to construct examples of offers that represent some categories of quality and then by using a goal programming approach it infers all the parameters required by the TOPSIS algorithm. We also show a simple prototype software tool that applies the TOPSIS modified algorithm and may be used in electronic negotiation support.     

Pragmatism versus Idealism: Understanding the Negotiating Practices in China and India

China and India are now emerging as major players in the new international economic order. Their economies are growing at a rapid pace, and increasingly foreign investors are flocking to these countries to capitalize on the emerging opportunities. Although economic and social transformation is under way in these societies, this transformation is occurring within a backdrop of an institutional context that is rather different from what is present in Western societies. We draw upon an institutional theory framework to compare and contrast China and India along the dimensions of the regulatory, normative, and the cognitive dimensions. The regulatory dimension refers to the restrictions or lack thereof that might impact foreign investors and/or the manner in which they are implemented. Normative dimension refers to the dominant cultural norms and values present in a given society, while cognitive dimension pertains to the acceptance or the lack thereof of foreign investment. These dimensions are then posited to impact on the negotiating processes that are characteristic of that society. We compare and contrast the negotiating practices in China with that of India and outline strategies through which foreign investors may manage the negotiating process in these countries more effectively. © 2014 Wiley Periodicals, Inc.     

乌拉圭回合前后美国园艺产品关税调整动向研究

美国是世界园艺的生产和贸易大国。乌拉圭回合谈判前后美国对园艺类产品的关税进行了大幅度的调整,对其本国园艺产品的贸易及对外推广起到了良好的促进作用。笔者对乌拉圭回合前后美国园艺产品关税调整的动向进行了研究,以期对我国园艺产品的关税调整提供一定的政策建议。