高技术产业中排他性合约研究——以英特尔和AMD为例

构建上游双寡头和下游多家厂商的排他性交易模型。以上游优势厂商控制的下游厂商数量为决策变量,分析了在位上游优势厂商通过控制下游厂商,导致中间产品的价格歧视,剥削下游厂商,排挤竞争对手,提高最终产品价格和不利于产业良性竞争等负面影响。     

Tariffs, licensing and market structure

This paper challenges the conventional wisdom that exclusive owners of an advanced technology are always better off when producing as a monopolist than when competing against another firm. Competition against a less-efficient firm weakens the power that a host country can exert on the incumbent in the form of its tariff policy. We show that this gives a motive for a monopolist to license its technology to another foreign firm. A host country gains more from increased competition if it can induce the foreign incumbent to transfer technology to the host country firm. We show that the host country can do so by tariff commitment. We also discuss the implications of bargaining under licensing and Bertrand competition in the product market. Hence, this paper qualifies and extends the recent work of Kabiraj and Marjit [Protecting consumers through protection: The role of tariff-induced technology transfer. European Economic Review 47, 113-124].     

Downstream mode of competition with upstream market power

In a two-tier oligopoly, where the downstream firms are locked in pair-wise exclusive relationships with their upstream input suppliers, the equilibrium mode of competition in the downstream market is endogenously determined as a renegotiation-proof contract signed between each downstream firm and its exclusive upstream input supplier. We find that the upstream–downstream exclusive relationships credibly sustain the Cournot (Bertrand) mode of competition in the downstream market, when the goods are substitutes (complements). In contrast to previous studies, this result holds irrespectively of the degree of product differentiation and the distribution of bargaining power between the upstream and the downstream firm, over the pair-specific input price.     

Pricing Access to a Monopoly Input

What price should downstream entrants pay a vertically integrated incumbent monopoly for use of its assets? Courts, legislators, and regulators have at times mandated that incumbent monopolies lease assets required for the production of a retail service to entrants in efforts to increase the competitiveness of retail markets. This paper compares two rules for pricing such monopoly inputs: marginal cost pricing (MCP) and generalized efficient component pricing rule (GECPR). The GECPR is not a fixed price, but is a rule that determines the input price to be paid by the entrant from the entrant's retail price. Comparing the retail market equilibrium under MCP and GECPR, the GECPR leads to lower equilibrium retail prices. If the incumbent is less efficient than the entrant, the GECPR also leads to lower production costs than does the MCP rule. If the incumbent is more efficient than the entrant, however, conditions may exist in which MCP leads to lower production costs than does the GECPR. The analysis is carried out assuming either Bertrand competition, quantity competition, or monopolistic competition between the incumbent and entrant in the downstream market.     

Competition Between Exclusive Religions: The Counter‐Reformation As Entry Deterrence

This article sets forth a theory of competition between exclusive religions as an entry deterrence game, in which the incumbent may find it profitable not to accommodate but to deter the competitor's entry by precommitting to sufficient capacity expansion in the event of entry. If entry costs are high enough, deterrence is optimal and the incumbent remains a monopolist, although the entry threat distorts its effort upward. The model is then applied to the Catholic Church's reaction to the Protestant Reformation. It is argued that the model provides a better fit to the historical data of the Counter‐Reformation than the price‐cutting model proposed by economists Ekelund, Hébert and Tollison ( 2004 , 2006 ).     

Consumer‐benefiting exclusive territories

Abstract.  I investigate the effect of exclusive territories, which are typical vertical controls imposed by upstream firms. Using shipping spatial models, I consider an industry that consists of many independent local markets. An upstream monopolist restricts competition between downstream firms using exclusive territories. I find that exclusive territories reduce the prices of final products in all local markets in quantity‐setting competition. In price‐setting competition, they raise prices in half the local markets, reduce them in other markets, and also reduce the total consumer surplus. JEL classification: L42, R32     

Natural monopoly and differential pricing

Under uniform pricing a monopolist cannot make a positive profit in equilibrium. I analyze how differential pricing can be exploited by a natural monopolist to deter entry when entry is costless. In a two-stage game with price competition before quantity competition I show that the incumbent firm can deter entry and make a positive profit in equilibrium. The incumbent sets two different prices, the low price to deter entry and the high price to generate profit. Entry is not possible because of scale effects. If dumping is allowed for all firms no positive profits are realizable, but welfare is reduced. I show that for some parameter values the incumbent is forced to engage in a stunt (i.e., set a negative low price) to keep entrants out.     

Bargaining power and firm profits in asymmetric duopoly: an inverted-U relationship

This paper investigates the effects of bargaining power on downstream firms’ profits. Consider a vertically related industry consisting of one upstream and two downstream firms, the latter having different marginal costs. Each pair bargains over a linear wholesale price, and then the downstream firms engage in Cournot competition. We show that the inefficient downstream firm may benefit from an increase in the bargaining power of the upstream firm. Furthermore, we obtain similar results when each downstream firm trades with its exclusive upstream agent, under non-linear demand function, or when downstream firms compete in price.     

Exclusion via Non‐Exclusive Contracts

We establish that non‐linear vertical contracts can allow an incumbent to exclude an upstream rival in a setting that does not rely on the exclusivity of the incumbent's contracts with downstream firms or any limits on distribution channels available to the incumbent or rival. The optimal contract we describe is a three‐part quantity discounting contract that involves the payment of an allowance to a downstream distributor and a marginal wholesale price below the incumbent's marginal cost for sufficiently large quantities. The optimal contract is robust to allowing parties to renegotiate contracts in case of entry.     

Tax competition for foreign direct investments and the nature of the incumbent firm

We investigate tax/subsidy competition for foreign direct investments (FDI) between countries of different size when a domestic firm is the incumbent in the largest market and we study how the nature (public or private) of the incumbent firm affects policy competition. We show that, differently from the case of a private firm, the country hosting the incumbent always benefits from FDI if the domestic firm is a public welfare‐maximizing firm. We also show that the public firm acts as a disciplinary device for the foreign multinational that will always choose the efficient welfare‐maximizing location. An efficiency‐enhancing role of policy competition may then arise only when the domestic incumbent is a private firm, whereas tax competition is always wasteful in the presence of a public firm.     

The Most-Favoured-Customer Pricing Policy and Competitive Advantage

The paper investigates the effects on competition of the unilateral most-favoured-customer pricing policy. A model is considered in which a multimarket incumbent firm faces a threat of entry in one of its two markets. It is shown that contemporaneous most-favoured-customer clauses may change competition to the advantage of the incumbent both under strategic substitutes and strategic complements. If the duopolistic market is strong, the most-favoured-customer policy makes the incumbent 'tough' and may be used for entry deterrence purposes.     

Exclusivity and exclusion on platform Markets

We examine conditions under which an exclusive license granted by the upstream producer of a component that some consumers regard as essential to one of two potential suppliers of a downstream platform market can make the unlicensed supplier unprofitable, although both firms would be profitable if both were licensed. If downstream varieties are close substitutes, an exclusive license need not be exclusionary. If downstream varieties are highly differentiated, an exclusive license is exclusionary, but it is not in the interest of the upstream firm to grant an exclusive license. For intermediate levels of product differentiation, an exclusive license is exclusionary and maximizes the upstream firm’s payoff.     

“递进”买方势力视角下两部收费制的规制机理研究--兼论政府反垄断部门应对策略

近年来,两部收费制策略引发的反垄断案件频发,下游买方势力的逐渐增强使得纵向控制规制问题变得更加错综复杂。以往研究对买方势力动态变化影响企业策略性决策以及弱化上游市场竞争的问题关注不足。基于此,构建由上游在位者、潜在进入者和下游零售商组成的纵向产业链模型,以下游零售商买方势力的递进变化为切入点,深度剖析两部收费制策略的内在规制机理。结果表明:当下游企业没有买方势力或者具有较弱的抗衡势力时,两部收费制策略从本质上并未弱化上游市场竞争。然而,一旦潜在进入者无法打破在位者建立的进入壁垒,在位者便会充分利用其市场支配地位实施转售价格维持、搭售等一系列纵向控制手段,进而弱化上游市场竞争,以期实现“一家独大”。当下游企业主导交易时,在满足一定条件下,通道费合约会产生排他效应,其弱化上游竞争的程度有限。因此,政府反垄断部门制定规制政策应充分考虑企业纵向控制和逆纵向控制行为。     

垂直关系中产品信誉效应的博弈分析

当一家厂商的行为或活动对产品信誉造成正面或负面影响后,其他相关厂商也要同时承受正面或负面的后果。在垂直关系中,下游零售商提供劣质服务产生了有损于信誉的负面效应,会对制造商和其他零售商造成更大的损害。而一家零售商提供优质服务增进产品信誉时,他只能在承受全部成本的情况下获得较少的利益。本文的理论模型说明,市场竞争的结果可能会形成零售商只愿意提供劣质服务的态势。通过采取排他性经营区域、排他性交易和拒绝供应等机制安排能够有效地化解损害信誉的行为,既能够保护整个垂直关系相关的厂商,同时也能使消费者得到更多的服务,促进经济活动的效率。     

Are input prices irrelevant for make-or-buy decisions?

The 1996 Telecommunications Act requires incumbent providers to lease network inputs to rivals at cost-based prices in order to jump-start competition. Sappington (Sappington, D. (2005). American Economic Review, 95(5), 1631–1638) uses the Hotelling model to show that input prices are irrelevant for an entrant’s decision to make or buy an input required for downstream production. We show that this result depends upon the particular model of competition employed. Specifically, input prices are not necessarily irrelevant in the Bertrand vertical differentiation model and are not irrelevant in the Cournot model. It follows that departures from cost-based input prices may distort entrants’ make-or-buy decisions in settings of practical interest.      

Regulation and Access Pricing: Comparison of Regulated Regimes

The statutory duties of regulators of British utilities include both the encouragement of competition and protection of consumers (through price caps). Competition depends on the terms on which new entrants can gain access to the monopolist's network. Where the incumbent in the retail market also owns the network, the regulator may determine prices in the capped and access markets separately or may make the price cap explicitly dependent on entry in the uncapped market. Contrary to the received wisdom that access charges should be separately regulated we show that higher welfare can be obtained in some circumstances by allowing the incumbent to determine access charges. This is achieved by permitting the incumbent to choose from a menu of retail prices which the regulator makes conditional on the extent of entry in the retail market.     

Forecasting VoWLAN technology for the Taiwan mobile telecommunication industry

Disruptive innovation is always a great challenge to the management of incumbent firms, especially in fast-changing industries. In this study, scenarios were developed to facilitate strategic decision-making by incumbent mobile telecommunications firms that confront the threats of disruptive technology of voice over wireless local area network (VoWLAN). Combining various possible outcomes of uncertain conditions and strategic alternatives available to the incumbent firms, six scenarios were developed: incremental evolution, disruptive evolution, cost deterrence, fierce competition, market pre-emption and market convergence. The results show that a passive ‘do-nothing’ strategy by incumbent firms leads to failure if the disruptive technology is inevitable. However, firms can slow the pace of disruptive technology by applying a price-cut strategy and enjoy several years of profits in the process. Industrial insights and strategic implications obtained from all the scenarios are discussed.     

Asymmetric access price regulation in telecommunications markets

In liberalized telecommunications markets, the incumbent typically enjoys several advantages over any entrant. Regulation in such asymmetric markets stimulates competition in the short and the long term if retail prices are low and the entrant's profits are high so that entry is encouraged. I show that asymmetric access price regulation with a cost-based access price for the incumbent and an access markup for the entrant is more successful than cost-based access price regulation applied to incumbent and entrant. This is a robust prediction with respect to the pricing strategies considered. Such asymmetric access price regulation is in accordance with European legislation.     

Avoiding commercial piracy

In this paper we analyse the roles of the government and an incumbent in preventing the entry of a pirate, who tries to avoid being caught. The framework of analysis used is a sequential duopoly model of vertical product differentiation with price competition. We find that both the government and the incumbent have key roles in preventing the entry of pirates. We show that the government will not help the incumbent to become a pure monopolist, even if it installs an antipiracy system. It will let the pirate enter either as a follower or a leader, or encourage the incumbent to set a low enough price to successfully deter the pirate from entering the market, depending on its technology for monitoring commercial piracy. Finally, we find that the pirate decides to become a leader to avoid being caught by the incumbent and the government.     

收入分布、破坏性创新与社会福利

通过构建破坏性创新企业与在位企业进行市场竞争的双寡头博弈模型,分析在具有不同收入分布特征市场中破坏性创新企业的市场绩效及社会福利。研究发现,在收入差距较大的市场中,破坏性创新企业获得更大的市场份额和利润,社会福利相对较小;相反,在收入水平较高且分布趋向同质的市场中,在位企业获得更大的市场份额和利润,并且,破坏性创新厂商的利润随着收入水平的提高而降低。同时,随着收入水平的提高,两企业的产品质量不断提高,但质量差距不断扩大,社会总福利也随之增加。最后,进一步阐释了破坏性创新更多地发生于贫富差距较大的新兴市场的微观机制,为企业根据不同市场的收入分布特征选择竞争战略提供理论依据,为相关国家基于收入分布特点制定限制或支持破坏性创新创业政策提供理论参考。