Agricultural Marketing in Spain

The paper deals with the analysis of marketing in the Spanish agrofood sector. The methodology follows the industrial organization paradigm: structure, conduct and performance. It gives a first analysis of market environment, monetary fiscal policies, and consumer's demand. Market structure shows a dominance of minifundia at farmer and retail level. A concentration process is going on at wholesale and industrial level. Conduct and performance of agrofood marketing are being studied, with special attention to competitiveness and rice evolution. Finally some observations are made on marketing characteristics in some of the traditional food sectors.     

Land acquisition and irrigation in Nigeria

With land as Nigeria's most important asset, successive local and central governments have sought to control the acquisition of land so that it may be put to optimal use by the population of 70 million. The author looks into the theory of land acquisition and its history in Nigeria, with special reference to a number of irrigation projects. He examines in depth the actions and attitudes of the developers in several cases and notes a lack of consistency and consideration on their part. The author records the resulting opposition to any irrigation project due to the injustices such schemes have engendered in the past. He suggests a set of guidelines to bring an Improvement in relations between land-owners and the authorities, so that development projects are not held back and finally implemented in an atmosphere of hostility.     

Agricultural Marketing in France

French production is based on a large agricultural area with a large number of farmers. They work with co-operatives which are very near to them and collect their product. Protectionism has led to a disequilibrium with the economic system in this sector. Actual CAP's orientations and the increase in competition, has forced farmers and co-operatives to concentrate and restructure. The number of farmers has decreased while many co-operatives have started to process raw production materials. One goal of the food industry is to become more international. French food industry made a lot of acquisitions abroad but the increasing place of Italians in French companies also has to be noticed. Distribution plays an important role in agricultural marketing where 66% of food products are sold through about ten companies. This market structure allows them to have a favored position. However, it's a very dynamic sector which now faces some difficulties.     

The rise of peri-urban aquaculture in Nigeria

The development of fish farming in Nigeria is traced from the colonial period through decades of mostly subsistence farming to large-scale commercial catfish farming today. Most African countries have encountered difficulties breaking into profitable commercial fish farming; however, Nigeria's strongly growing population at some 150 million and its very high demand for fish positioned the country on a much more strongly market-driven path based on commercial production in peri-urban areas. With investment in good management, selection of the hardy catfish for farming, development of intensively managed fish hatcheries and use of high quality fish feeds, farmers established a new model for raising fish in concrete tanks, which greatly reduced poaching and allowed farmers to get full return on their investment within one year. The paper details costs and benefits. With prospects of good profits, a number of medium-scale investors, invested in farming fish in tanks in ‘fish farming villages’ (also called fish farm estates) located in peri-urban areas near large markets, where several hundred tanks were cooperatively managed. With high demand and market prices, they were able to obtain credit, using professional business plans and security documentation required by lenders.     

Colonialism and environmental perception in Northern Nigeria

Concern about the environment in colonial northern Nigeria developed out of a series of controversies and practices, particularly those relating to agriculture. Increasingly, local practices that have sustained the population and the environment for centuries are subjected to “scientific” scrutiny. Though many of these practices were either misunderstood or not understood at all, this did not stop the subjugation of local practices to “science”. However, this “scientific” enterprise was often conflict-ridden, with important questions being resolved only after the intervention of political authorities. The resulting colonial practices in the fields of irrigation, forest management and the application of chemical fertilizer continue to dominate the thinking of state officials in post-colonial Nigeria, leading to unsustainable policies. An earlier colonial tradition of investigating the practices of local farmers and the constraints therein would have been a more appropriate basis for post-colonial policy.     

Strategic Marketing in International Agribusiness

No abstract available for this article.     

Spatial and Temporal Marketing Considerations under Marketing Loan Programs

Marketing assistance loan (MAL) and loan deficiency payment (LDP) programs differ in their treatment of transportation costs. Marketing decisions are analyzed under these programs when producers are differentiated by location with respect to the terminal market. Under certain conditions, a complete characterization of equilibrium is developed. The proposed model broadly fits several "stylized" facts about producer enrollment in these programs. If LDPs are uniform at all locations, LDP programs do not interfere with marketing decisions. MAL programs distort the optimal marketing pattern by providing incentives to store for producers who should be among the first ones to supply the market.     

Estimates of Mincerian Returns to Schooling in Nigeria

In the face of declining rates of primary and secondary school enrolment and increasing post-secondary school enrolment rates, the Nigerian government introduced the free universal basic education programme in 1999. To understand better the economic forces underlying the recent trends in school enrolment rates and appraise the new education policy from the perspective of private efficiency returns, I estimate the private returns to schooling associated with levels of educational attainment for wage and self-employed workers using data from the General Household Survey. The estimates for both men and women are small at primary and secondary levels, 2–3% and 4%, respectively, but are substantial at post-secondary education level, 10–15%. Inter-generational returns to schooling decline for primary education but rise for post-secondary education. These schooling return estimates may account for the recent trends in school enrolments. Thus, increasing public investment to encourage increased attendance in basic education is not justifiable on grounds of private efficiency, unless investments to increase school quality have higher private returns. With high private returns to post-secondary schooling, students at this level should pay tuition to recoup more of the public costs of schooling, which may be redistributed to poor families through scholarships.     

Export Crop Marketing in Tropical Africa

Abstract

Recent developments at the consumer and at the farm level have resulted in a renewed interest in short market channels for fresh food. This paper focuses on consumer valuation of purchasing fresh food from short channels in general and on differences between two distinct types of short channel initiatives, i.e., farmers' markets and food teams as examples of supply- and demand-side driven initiatives respectively. The research methodology builds on the Means-End-Chain theory. Data are collected through laddering interviews with 100 respondents. The general hierarchical value map largely supports classical theories of value structures. “Security” is the predominant value type with “Health” as the major value. Further, a distinct “Hedonism” and “Universalism” cluster are discovered, with the first being built on the attribute “Freshness,” the consequence “Taste” and the value “Pleasure,” and the latter including environmental, animal welfare and regional development concerns. Specific motivation structures dealing with farmers' markets versus food teams are reported. Recommendations pertain to organizational and marketing issues, more specifically product positioning, innovation and communication based on the revealed Means-End-Chains or motivational structures.     

Marketing of Crop Products in Poland

The paper examines the hitherto existing institutions and workings of the crop product marketing system in Poland, and shows the nature, direction and scope of the changes the system is undergoing currently, as a result of the decentralization, demonopolization and privatization endeavours. The succeeding stages of: (a) farm production, (b) processing, (c) distribution and (d) consumption of crops products are explored, and the recent changes in each of this stages discussed. It is hoped that the general picture of the crop product marketing system given in the paper will help non-Polish readers better understand both the challenges and opportunities created in this sphere by the recent political and economic transformation of Poland.     

Agricultural Marketing in Belgium and the Netherlands

Agriculture in Belgium and the Netherlands has a strong export tradition and has been market oriented for a long time. In this article agricultural markeling in Belgium and the Netherlands is analyzed on the basis of the concepts structure, conduct and performance. In our review of market structure attention is paid to the structure of agriculture, the food consumer, food retailing, government policies, competition and marketing channels. Afterwards market conduct with respect to product, price, promotion and distribution is discussed. Finally some qualitative observations are made on marketing performance. It is concluded that agricultural marketing policies in Belgium and the NeIherlands are increasingly focusing on value added to the agricultural product. As a result vertical marketing systems/food chain and marketing management become familiar concepts to agicultural marketing.