Tourism: a sacred journey? The case of ashram tourism,India

Religious tourism — tourism that is motivated by faith or religious reasons — has been in evidence for centuries. In more recent times, however, it has been suggested that modern tourism has become the functional and symbolic equivalent of more traditional religious practices, such as festivals and pilgrimages. In other words, it is claimed by some that tourism is a sacred journey. To date, however, little work has been undertaken to explore this position; the purpose of this paper, therefore, is to contribute to this debate. Based on an exploratory study, it considers the motivations and experiences of Western tourists visiting the Sri Aurobindo Ashram and the nearby utopian township of Auroville in Pondicherry, south east India. It identifies two principal groups of visitors, namely ‘permanent tourists’ who have immersed themselves indefinitely in a spiritual ‘Other’, and temporary visitors. The latter are categorised into sub‐groups which point to a variety of spiritual and non‐spiritual motives. The paper concludes that there is a continuum of spirituality inherent in tourism, though this is related to tourists' experience rather than initial motivation. Copyright © 2005 John Wiley & Sons, Ltd.     

Volunteer Tourism: Postmodern Pilgrimage?

Volunteer tourism is very close to modern backpacking tourism but when the motive basis is concerned, it can be considered a clearly separate form of tourism. Thus new viewpoints must be utilised. In this study the discussion was expanded towards premodern tourism and postmodern theories were utilised. To strengthen the theoretical ideas, two example destinations in Indian Himalayas were selected. The rise of so-called alternative tourism is one aspect of postmodernity in tourism. Volunteer tourism belongs to the group but it also differs remarkably from the other members. These differences are connected here with traditional pilgrimage, which represents probably the oldest type of tourism. While pilgrims are searching for enlightenment by conducting pilgrimages to particular sites, volunteer tourists follow their altruistic motives and reach their aspiration level in sacred liminoid. Altruistic tourism will most likely grow in the future. In addition to this, traditional pilgrimage has also been changing. Contemporary pilgrimages include behaviour which has traditionally been typical to conventional tourism. Thus the convergence of traditional pilgrimage towards leisure tourism and the birth of volunteer tourism represents the blend of premodern and postmodern – a trend which was started by the help of modernity but finally occurred in postmodernity.     

Visitors’ diversified motivations and behavior – the case of the pilgrimage center in Krakow (Poland)

The article presents the visitors’ motivations and behavior at the pilgrimage center in Krakow (Poland). Here, the relation between these elements, i.e. whether their motivations have a correlation with what buildings they visit, is emphasized for the first time. The most important motivations for visits were religious and tourist ones, often rated equally high by the same respondents. They visited religious, cultural and tourist buildings and facilities. The stay of visitors with religious motivations was not limited to religious practices, but was extended by tourist behavior. Similarly, visitors with tourist motivations visited religious buildings and participated in religious practices. However, they visit tourist and cultural facilities more often. Additionally, the three groups of respondents were categorized and, on the basis of importance of the religious and tourist motivations, three types were distinguished, i.e. pilgrims, religious tourists and tourists. Their characteristic has been expanded by the analysis of their behavior. Nowadays, visitors’ motivations and behavior at pilgrimage centers include those typical for pilgrims and tourists in the traditional meaning. In addition to their religious function, these sites offer cultural and tourist facilities. The article highlights the dedifferentiation approach to visitors’ motivations and behavior, and in respect of the spatial organization of pilgrimage centers.