‘Hafa Adai … means hello!’ Written banal codeswitching on tourism websites

In the expanding research on the discourse(s) of tourism, a paucity of work exists in the context of written codeswitching (CS), that is, the use of two or more languages (codes) within a written text. In this article, I explore the presence and use of indigenous language CS within the English text on official tourism websites. The focus is on ‘exotic’ US island states and territories including Hawaii, Puerto Rico, Guam, American Samoa, the Northern Mariana Islands, and the US Virgin Islands. Though English is predominant on these sites, a few codeswitches into ‘exotic’ languages are found within the English text. In contrast to Mühlhäusler's [(2008, August). Developing language-based tourism products for Norfolk Island. Paper presented at the 15th World Congress of Applied Linguistics, Essen] findings related to Norfolk (Norf'k) Island, Australia, that tourism promotes not only the island but also the language native to the island, I argue that this particular type of CS, which I label ‘banal’, may function solely for the purpose of promoting the identity of an exotic Other rather than to promote or maintain their indigenous languages.     

Energy and transformation in alternative pilgrimages to Catholic shrines: deconstructing the tourist/pilgrim divide

In recent years an increasing number of travelers have visited sites considered ‘power places’, with the intention of tapping into their energy and the experiential transformation and healing associated with such sites. This article is based on fieldwork among pilgrims influenced by the international Goddess movement, visiting Catholic shrines in Southern Europe; the analysis reflects an ethnographic perspective on how these pilgrims conceptualize their journeys. Their approach to sacred sites is by no means unique but rather the expression of an engagement both with pilgrimage and tourism, one in which both the notions and experiences of energy and transformation play key roles. I will argue that in the context of these sacred journeys, the use of an energy language to make sense of travel experiences and the emphasis on personal transformation allow the pilgrims to deconstruct oppositions implicitly associated with the tourism/pilgrimage dichotomy [Badone, E. (2004) Crossing boundaries: Exploring the borderlands of ethnography, tourism and pilgrimage. In E. Badone & S. R. Roseman (Eds.), Intersecting journeys: The anthropology of pilgrimage and tourism (pp. 180–189). Urbana: University of Illinois Press].     

Tourists and pilgrims on their way to Santiago. Motives,Caminos and final destinations

This article proposes a theoretical and analytical approach to modern pilgrimage to Santiago de Compostela; a cultural and experiential tourism route for the twenty-first century, founded upon the recovery (idealized) of the medieval way and leading to a Christian sanctuary (where the remains of Apostle Saint James the Great are held). The success of this route is based on the fact that the new tourist mixes pilgrimage motivations (displacement for religious or spiritual motivations) with tourist motivations, such as the search for various landscapes, the need to mentally unwind and to escape from the pressures of daily life. This work analyses the case of Santiago de Compostela and the evolution of the three elements that make up pilgrimage and lead us to understand the current position of the Camino, along with some of its weaknesses.     

Re-thinking Anne: representing Japanese culture at a quintessentially Canadian site

ABSTRACT

The Anne of Green Gables National Heritage Site in Cavendish, Prince Edward Island, Canada, centers around the farmhouse where author, Lucy Maud Montgomery, was raised, and serves as the setting for her classic novel, Anne of Green Gables (1908). This is thus a heritage site about a fictional character, but very real and historical to the author of the well-loved book. This paper centers on a 2015 visit to the site, where I encountered not only the expected thousands of Canadian pilgrims traipsing up and down ‘Lover’s Lane’, but a half-dozen Japanese college students interning for the summer – in costume, scattered around the site, demonstrating Japanese crafts and games for tourists. As a visitor to the site, I found myself asking: How do these Japanese traditions fit into the interpretation of this most quintessential of Canadian sites? And, how does their presence alter the touristic encounter for both Canadian and Japanese visitors? The presence of Japanese interpreters at the site will thus be used to interrogate notions of the production of knowledge about ‘the other’, as well as pointing to the creation of new narratives about cultural tourism, challenging traditional notions of heritage and authenticity.     

Tourism,faith and politics in the Holy Land: an ideological analysis of evangelical pilgrimage

This article aims to enhance the discussion of the role of ideology in the development of tourism practices through a closer examination of the case of Christian pilgrimage. The analysis focuses on the theo-political ideology of Christian Zionism and its roles and manifestations in the context of evangelical pilgrimages to Israel. Findings suggest that ideological dynamics within the development of these tours can be discussed by distinguishing between four tourism actors, namely, ideological organizations, tour organizers, Israeli officials, and the tourists. We suggest that these actors can be differentiated from each other in accordance with their ideological roles and orientations. Additionally, by demonstrating the similar utilization of pilgrimage by theo-political opponents of Christian Zionism, such as Sabeel and FOSNA, this article illustrates how pilgrimage to the Holy Land has become an arena for competition between these two rival ideologies within the Evangelical movement. The article concludes with a discussion on the role of pilgrimages to Israel as a platform through which theo-political ideologies are manifested, distributed, utilized, and consumed.     

Literature,cultural identity and the limits of authenticity: a composite approach

Although tourism scholarship has paid much attention to the concept of authenticity in relation to the homogenisation of tourism representation, this term has limits that curb its usefulness for analysing subtle interrelations of place, representation and identity. Some recent work has attempted to recuperate authenticity by associating it with experience and activity, however we suggest that the concept of cultural identity allows for greater attention to the fluid movements of social power relations that inform the tourist site. By undertaking a comparative analysis of three global tourist sites located in the Middle East (Jerusalem), North America (Moose Jaw, Saskatchewan) and Europe (Isle of Wight), this article discusses the politics of representation vis à vis identity as manifested in a spectrum of tourism‐related literature ranging from pamphlets, maps and guidebooks, to more creative approaches in contemporary novels and poetry. This comparative survey of literature explores questions of identity on several fronts: first, it prompts questions about how religious, historical and national identities are formulated in and through the tourist site; second, it leads to an assessment of a site's claim to status as a work of art that prompts aesthetic identification; and finally, it allows one to consider how other works of art — in this case, novelistic or poetic representations — both affirm and question identities presented by standard tourist literature. These alternative textual representations demonstrate not only how cultural identity as represented in the tourist site is an active site of struggle, but also present alternative politics of place and identity that enable a greater diversity of interpretations of the tourist site. Copyright © 2004 John Wiley & Sons, Ltd.     

Exploring Visitor Experiences,Activities and Benefits at Three Religious Tourism Sites

This research examines and compares the experiences of visitors (N = 534) to three different Christian religious heritage sites: Canterbury Cathedral, the Shrine of Our Lady of Walsingham and the Glastonbury Abbey Christian pilgrimage festival. Employing the activity, setting, experience and benefit framework, the findings indicate that the three religious sites attract visitors who seek different kinds of experiences and report different kinds of benefits. Results indicate that restorative experiences and benefits often overshadow the spiritual or cognitive benefits that many believe to be the primary outcomes of religious tourism. These results challenge traditional ideas about what it means to be a visitor at historical religious sites. Copyright © 2014 John Wiley & Sons, Ltd.     

Volunteer Tourism: Postmodern Pilgrimage?

Volunteer tourism is very close to modern backpacking tourism but when the motive basis is concerned, it can be considered a clearly separate form of tourism. Thus new viewpoints must be utilised. In this study the discussion was expanded towards premodern tourism and postmodern theories were utilised. To strengthen the theoretical ideas, two example destinations in Indian Himalayas were selected. The rise of so-called alternative tourism is one aspect of postmodernity in tourism. Volunteer tourism belongs to the group but it also differs remarkably from the other members. These differences are connected here with traditional pilgrimage, which represents probably the oldest type of tourism. While pilgrims are searching for enlightenment by conducting pilgrimages to particular sites, volunteer tourists follow their altruistic motives and reach their aspiration level in sacred liminoid. Altruistic tourism will most likely grow in the future. In addition to this, traditional pilgrimage has also been changing. Contemporary pilgrimages include behaviour which has traditionally been typical to conventional tourism. Thus the convergence of traditional pilgrimage towards leisure tourism and the birth of volunteer tourism represents the blend of premodern and postmodern – a trend which was started by the help of modernity but finally occurred in postmodernity.     

Entrepreneurship and indigenous enterpreneurs in religious tourism in India

This paper demonstrates how indigenous religious entrepreneurs drive religious tourism in a non‐western context. Building on the case study of Vrindavan, an emerging religious tourism destination in India, it explains religious tourism as a natural progression of traditional pilgrimage economy, where entrepreneurship springs from socio‐cultural and ritual exchanges and knowledge of religious protocols and procedures between indigenous religious functionaries and visitors. Using religious hegemony, social status and networks, religious entrepreneurs innovate, develop new products and expand the cultural economy of rituals and performances to suit the demands of the burgeoning tourism. The tendency to consider such entrepreneurship as ‘informal’ not only exempts them from most regulations and legal responsibilities but also undermines their contribution in maintaining the ‘religious’ — the most important resource in religious tourism. Copyright © 2010 John Wiley & Sons, Ltd.     

Religious tourism and its management: the hajj in Saudi Arabia

Religion and tourism share a close relationship in which the former motivates travel and is a source of assorted visitor attractions. Pilgrimage is one expression of the ties between the two and the paper identifies key pilgrimage tourism issues pertaining to demand and provision that are discussed within the context of the contemporary hajj. The hajj by Muslims to the cities they deem holy in Saudi Arabia is a distinctive illustration that involves the mass movement of pilgrims every year. Numbers are strictly controlled, but set to rise as the government pursues a policy of expanding space at certain holy sites and encouraging an increase in the supply of accommodation and other amenities as well as enhancing supporting infrastructure. Some projects are very ambitious, leading to questions about whether the pace of development is sustainable. The purpose of the study is to improve understanding of the uniqueness and significance of the hajj phenomenon and illuminate the challenges of managing large‐scale religious tourism events in the changing world of the twenty‐first century. Copyright © 2010 John Wiley & Sons, Ltd.     

Reflections on pilgrims' identity,role and interplay with the pilgrimage environment

This article critically analyses the evolving concepts of the identities and roles of pilgrims as well as how their interaction with the pilgrimage environment contributes to a better understanding of the religious journey in the postmodern society. The article concludes that the predominantly theoretical paradigm framing pilgrimage as a tourism phenomenon might be limited and downplays the complexity of the pilgrims' experience nowadays. Alternatively, it proposes to explore the experience in terms of the pilgrims' evolving identity and role based on two universes. The first explores the impact of exposure to different levels of mundane dimensions in everyday life; and the second unveils the possible influences of the Ego–Alter (pilgrim–pilgrimage environment) relationship on pilgrims' identities and roles. The theoretical review and discussion on these reflections develops an alternative experiential spectrum that looks at these identities and roles. This proposed spectrum is constructed by four pilgrim typecasts stretching from the ‘traditional pilgrim’ up to and including the ‘post-postmodern’ one. This spectrum allows a better understanding of the cohabitation of different pilgrim typecasts experiencing the pilgrimage environment simultaneously but with varying levels of religious engagement.     

Visitors’ diversified motivations and behavior – the case of the pilgrimage center in Krakow (Poland)

The article presents the visitors’ motivations and behavior at the pilgrimage center in Krakow (Poland). Here, the relation between these elements, i.e. whether their motivations have a correlation with what buildings they visit, is emphasized for the first time. The most important motivations for visits were religious and tourist ones, often rated equally high by the same respondents. They visited religious, cultural and tourist buildings and facilities. The stay of visitors with religious motivations was not limited to religious practices, but was extended by tourist behavior. Similarly, visitors with tourist motivations visited religious buildings and participated in religious practices. However, they visit tourist and cultural facilities more often. Additionally, the three groups of respondents were categorized and, on the basis of importance of the religious and tourist motivations, three types were distinguished, i.e. pilgrims, religious tourists and tourists. Their characteristic has been expanded by the analysis of their behavior. Nowadays, visitors’ motivations and behavior at pilgrimage centers include those typical for pilgrims and tourists in the traditional meaning. In addition to their religious function, these sites offer cultural and tourist facilities. The article highlights the dedifferentiation approach to visitors’ motivations and behavior, and in respect of the spatial organization of pilgrimage centers.     

Off-the-beaten-track tourism: a new trend in the tourism development in historical European cities. A case study of the city of Krakow,Poland

In the recent years, substantial changes in the manner of sightseeing in cities have been becoming visible. Tourists are leaving the old city centres and are deciding to visit places that are not typical tourist attractions. In such places, alternative forms of city tourism described as off-the-beaten-track tourism are developing. In Europe, this pertains especially to historical cities, specifically capital cities and large agglomerations, such as Krakow, one of the biggest cities in Poland, commonly described as the cultural capital. The aim of this article is to analyse the management of tourism in European historical cities in the context of off-the-beaten-track tourism’s development using the case study of Krakow. To illustrate the issue, two districts, Nowa Huta and Podgórze, were chosen as the examples. In both districts one can observe changes affecting the model of city tourism that stems from the shift in motivations of visitors and from alternative ways of spending free time in the city they are visiting. This process necessitates appropriate management of tourism in the city in accordance with the rules of sustainable development and protection of cultural and historical authenticity of places and buildings.     

Panda and elephant – contesting animal icons in Thai tourism

In May 2009, during a period of rising political polarization in Thailand, a cub was unexpectedly born in Chiang Mai's Zoo to a pair of Chinese pandas. The authorities used the occasion to boost the crisis-ridden tourism to the northern Thai city, instigating an unprecedented national craze around the tiny cub, and promoting a massive pilgrimage of domestic visitors to the zoo. In a conspicuous act of protest against the prioritization of the foreign pandas, some elephant keepers in the Ayutthya kraal, painted their animals in panda colors, leading to an implicit contest between the two animal icons. In this case study, the wider theoretical and comparative implications of that contest are analyzed. Whereas previous studies of tourists engagement with captive wild animals paid scant attention to its wider social context, the article examines the cultural and economic background of the contest, and the manner in which it became implicated in the process of political polarization between the societal center and the periphery.     

Intimations of Postmodernity in Dark Tourism: The Fate of History at Fort Siloso,Singapore

In this paper, we examine what a few scholars have referred to as postmodernist intimations within contemporary tourism practices, and their potential implications on the way that history is portrayed within ‘dark tourism’ sites. Drawing upon the case of one such site, Fort Siloso, we emphasise two main implications: (1) the privileging, at the site, of the ‘visual’ and ‘experiential’ over the need for historical interpretations, and (2) the dilution of local specificities to make it universally appealing. We then analyse the views of visitors to the site, mainly tourists, to show that, while they appreciate the former, they are also critical of the fact that the past has been ‘watered-down’ at the site. On a broader note, we highlight a few paradoxes emerging within postmodernist conceptions of tourism today, and how the increase in demand for the enhancement of ‘the gaze’ does not necessarily mean a concomitant compromise on, and ideally should not be done at the expense of, historical rigour and depth.     

Representing identities through tourism: encounters of ethnic minorities in Dali,Yunnan Province,People's Republic of China

In the current era of globalisation ȧand regional economic integration, localised concerns with cultural identity, historical memory and collective belonging are assuming a new significance. Rather than signalling the end of localised identities, however, the current period has infused processes of identity formation with elements of political economy. One central component of political economy through which these processes are being expressed is tourism. In this context, as the social sciences have begun to take tourism seriously when addressing broader issues of culture and society, this paper elaborates on new arenas through which processes of identity formation are being articulated. Drawing on a current research project focused on cultural tourism in Dali, Yunnan Province, China, the discussion emphasises the extent to which cultural identities are appropriated, constructed and traded through and around material objects of touristic exchange. Copyright © 2003 John Wiley & Sons, Ltd.     

A new take on an old structure? Creative and slow tourism in Krakow (Poland)

The contemporary tourism market trends indicate an increasing need for the individualisation of tourist experience and necessitate a move away from the standardisation of tourism products, including those offered within the cities that primarily market their cultural heritage. The concept of creative tourism as a way of practising cultural tourism is a response to the changing needs and expectations of tourists. This is because it offers non-traditional uses for the cultural potential of cities. This article attempts to embed creative tourism in the overall tourist product using an example of a historic city – Krakow. The authors examine the development of tourism products in Krakow, focusing primarily on cultural and historical heritage tourism and secondarily on new forms of tourism that have emerged, such as creative tourism and slow tourism. They analyse this issue in terms of districts – traditional and new tourist areas, indicating the potential for tourism growth.     

Small island urban tourism: a residents' perspective

The impacts of tourism have been given much consideration by scholars attempting to investigate the attitudes of the host population toward tourism. Such studies have been carried out in rural, coastal as well as in urban areas. However, most studies on urban tourism impacts have been conducted in the context of the developed world, whereas very little research has been carried out in the urban environment of Small Island Developing States. Using a sample size of 230 residents, this study contributes to the limited literature on urban tourism in islands by examining the residents' attitudes toward tourism in Port Louis, the capital city of the island of Mauritius. Findings suggest that while the positive impacts of tourism are well recognized by the residents, the latter are also concerned with some negative influence of tourism in Port Louis. Residents were found not to be homogeneous in their perceptions toward tourism. Employment in tourism was found to be an antecedent of attitudes. Gender and age were also found to be discriminators toward some tourism impact. Findings also revealed that residents were supportive of cultural tourism development. Implications for the management of the small island urban tourism are also discussed.     

Does authenticity exist in cultural theme parks? A case study of Millennium City Park in Henan,China

ABSTRACT

Authenticity has always been a salient concept in tourism studies. Most previous studies focused on cultural heritage sites while much less research was conducted on man-made attractions. Given the importance of authenticity in the tourism industry, this research investigates different authenticity concepts in a unique context: a Chinese cultural theme park. Millennium City Park is a typical cultural theme park in Kaifeng, Henan, China, and was chosen as the case study. This study identifies the perception of authenticity from the perspectives of both park managers and park visitors. It is found that visitors value authentic experience in the experience economy. Authenticity plays an important role in the tourism industry, in which activity-related authenticity is more important to visitors than object-related authenticity in cultural theme parks since visitors prefer more participation and involvement during their visits. It is suggested that park planners emphasize cultural elements in various products in cultural theme parks.     

Managing heritage attractions: marketing challenges at sensitive historical sites

Historical sites now feature strongly as sites of visitation. However, such sites are often connected with historical events, which are sensitive to visitors and thus highly contentious when utilised in the development of tourism. The paper, from the perspective of the visitor, examines some of the critical issues that generally determine the nature of visitation at sensitive historical sites. The issues identified are the visitor's emotional state at the site, prior expectations of the site and what is to be learnt and perception of site presentation and interpretation. They also include the primary visitor objective to learn about the site, the ease with which access to the site can be obtained and the existence of social experiences between relevant visitor groups that may be extended to the site. The issues identified place significant challenges on how marketers communicate with potential visitors and other stakeholders of the site and require the marketing function to take cognisance of the different emotional states of visitors. Similarly, the nature of the packaging of the site, the channels of visitor access to be encouraged and how pricing is to be used as a marketing tool in a way that it is appropriate for the different groups of visitors to the site, all present unique marketing challenges. Copyright © 2002 John Wiley & Sons, Ltd.