Integrating destination positioning and identity salience to enhance childcare service experiences in family travel: An insight from Macau

Addressing the lack of an integrated view of family travel destination positioning and experience design, this study focuses on examining how a new form of family travel experiences, that is, childcare service experiences available during the hospitality and tourism consumption, combined with destination positioning to trigger travelers' positive perceptions of the overall tourism experiences in Macau. Furthermore, using the lens of identity salience, this study is among the first to investigate how the salience of self- or family-identity changes the impact of childcare service experiences on travelers' destination attitudes. The findings of the two scenario-based experiments suggested that compared to family travel destination positioning, individual characteristics (i.e., identity salience) exerted a significant strengthening effect on the impact of childcare service experiences on family travelers. This study is informative for destination marketers and hospitality and tourism managers and will help them to effectively design tourism experiences that appeal to family travelers.     

Women's travel writing and the legacy of Romanticism

Women's travel writing reveals how literary and artistic discourses influence the way we read and write about journeys. This paper considers the way women's travel writing has adapted to, and adopted, the discourse of Romanticism, from its beginnings as a philosophy of political and sexual revolution, individual freedom and escape, to a more diffuse sense which has infiltrated modern attitudes to travel. We consider a classic travel text from the Romantic period, and discuss its legacy. Adopting Buzard's argument [(1993). The Beaten track: European tourism, literature and the ways to ‘Culture’ 1800–1918. Oxford: OUP], we consider how travel changed through the long nineteenth century. We discuss how the twentieth-century Romantic attraction of travel is marketed through the tourist industry as one of the main reasons to get away from it all and discover the ‘authentic’: this desire is reflected in travel texts. Recent writing reflects the influence of Romanticism by celebrating the individual as a wandering free spirit on a self-quest, whose writing is ‘authentic’, spontaneous and confessional: that is, the legacy of sensibility. We conclude that Romanticism has left a dual legacy for travellers, of political commitment and inner journey. Authors discussed include Mary Wollstonecraft, Gertrude Bell, Isabella Bird and Sara Wheeler.     

Shopping orientation and online travel shopping: The role of travel experience

This paper investigates how consumers' shopping orientation toward travel shopping influences their tendency to shop for travel products on the Internet. The paper also looks into the role of consumers' travel experience. A conceptual model is developed and a number of hypotheses are forwarded and tested by structural equation modeling, using data from 256 respondents. The results support several of the stated hypotheses. Shopping orientation and travel experience both influence travelers' intentions to shop travel products online. Implications for management practice and further research are discussed at the end of the paper. Copyright © 2011 John Wiley & Sons, Ltd.     

Rethinking authenticity and tourist identity: expressions of territoriality and belonging among repeat tourists on the Greek island of Symi

This paper approaches the subject of tourist identity from an anthropological perspective, arguing for a culturally contextualized analysis that focuses on the interactive and processual nature of these constructions. Specifically, it explores the processes by which repeat tourists on the Greek island of Symi construct their identities as tourists in relation to the place of their vacation experience, local residents and other tourists. It highlights the competitive and often antagonistic way in which these tourists – drawing on ideas about authenticity and demonstrating sympathy with local concerns – seek to incorporate the island as an aspect of their own personal identities and, similarly, create a form of ‘local’ identity in Symi. The picture of tourists that emerges in this case study contrasts sharply with standard analytical formulations that portray tourists as transient and liminal figures, defined almost exclusively by their vacation preferences and experiences, and constituting a category of people that is clearly distinguishable (practically and ideologically) from local residents. As a consequence, it argues for an approach to tourist identity that seeks out linkages between tourists and locals, and which looks more broadly at the views and experiences of tourists beyond the time and space of the vacation.     

Literature,cultural identity and the limits of authenticity: a composite approach

Although tourism scholarship has paid much attention to the concept of authenticity in relation to the homogenisation of tourism representation, this term has limits that curb its usefulness for analysing subtle interrelations of place, representation and identity. Some recent work has attempted to recuperate authenticity by associating it with experience and activity, however we suggest that the concept of cultural identity allows for greater attention to the fluid movements of social power relations that inform the tourist site. By undertaking a comparative analysis of three global tourist sites located in the Middle East (Jerusalem), North America (Moose Jaw, Saskatchewan) and Europe (Isle of Wight), this article discusses the politics of representation vis à vis identity as manifested in a spectrum of tourism‐related literature ranging from pamphlets, maps and guidebooks, to more creative approaches in contemporary novels and poetry. This comparative survey of literature explores questions of identity on several fronts: first, it prompts questions about how religious, historical and national identities are formulated in and through the tourist site; second, it leads to an assessment of a site's claim to status as a work of art that prompts aesthetic identification; and finally, it allows one to consider how other works of art — in this case, novelistic or poetic representations — both affirm and question identities presented by standard tourist literature. These alternative textual representations demonstrate not only how cultural identity as represented in the tourist site is an active site of struggle, but also present alternative politics of place and identity that enable a greater diversity of interpretations of the tourist site. Copyright © 2004 John Wiley & Sons, Ltd.     

Travel guidebooks and the construction of tourist identity

Tourist identity is an important component of the postmodern identity. This review paper unveils the role of travel guidebooks as identity construction agents at a time when tourism has become an important postmodern phenomenon. The review offers a processual look at roles played by guidebooks in tourist information gathering and formation of cultural tastes and preferences, and portrays the influence of guidebooks on social change. The review points especially to the lack of a broad theoretical perspective in the research of the role of guidebooks in tourist identity formation as well as tourist motivation and consumer behaviour formation. Consequently, the paper suggests that future studies of tourist identity should adopt a socio-historical and cultural interdisciplinary approach focusing on travel guidebooks, using both quantitative and qualitative methodologies. Based on this proposed framework, the article suggests several further research directions for the study of social construction of tourist identity within a spatio-temporal context.     

A cointegration analysis of bilateral air travel flows: The case of international travel to and from the United States

Demand for international air travel has risen over the past decade causing international visitation to the US to reach a record high in 2012. This paper assesses the dynamic impacts of GDP, exchange rate, and the 9/11 terrorist attacks on bilateral air travel flows between the US and its 11 major travel and trading partners. An autoregressive distributed lag modeling approach is employed to estimate short- and long-run relationships between variables. Long-run results demonstrate foreign GDP as the major determinant of demand for inbound travel to the US and US GDP is a crucial factor affecting demand for outbound travel from the US. These findings support a strong linkage between economic growth and demand for international air travel. The real exchange rate has relatively little impact on the bilateral air travel flows. The US dollar appreciation against foreign currencies is found to reduce demand for inbound travel to the US, while having mixed effects on outbound travel from the US. In the short-run, economic growth tends to be a primary factor influencing international travel flows to and from the US. The 9/11 market shock has a detrimental short- and long-run effect on the bilateral air travel flows, implying that the impact of 9/11 is prolonged in international air travel markets.     

The travel cost method and the economic value of leisure time

Recent estimates of high values for tourist related recreation USA amenity values indicate that allocation of basic water and terrestrial resources to recreation activities should be given precedence over conventional market oriented activities that often degrade or even extirpate the resource. We discuss at length the travel cost method (TCM), a survey based technique that quantifies the non‐market benefits of trips to recreation sites. The TCM has been cast in the role of an ‘umpire’ in recent resource allocation debates. Understanding the key role of the TCM in the debate will aid tourist agency officials throughout the world. This article is a U.S. Government work and is in the public domain in the U.S.A.     

Impacts of diaspora travel on ethnic identity development among 1.5 generation Korean-American college students

This research project was designed to explore the impacts of the most recent trip to Korea on ethnic identity development among 1.5 generation Korean-American college students. The study employed 18 in-depth semi-structured interviews with Korean-American college students at a major university in the Midwest, USA. The data collection was conducted between December 2010 and February 2011. The findings of the study revealed that Korean-American college students exhibited different levels of ethnic identity prior to their most recent trip to Korea and described themselves as either Koreans, Korean-Americans, or Americans. Travel to Korea played important roles in (re)developing their ethnic identity. Those who identified themselves as Korean prior to the trip either confirmed their ethnic identity or changed their identity to Korean-American. Those who considered themselves Korean-American retained their ethnic identity, while those who thought of themselves as American altered their identity to Korean as a result of the travel.     

Socio-occupational and geographical determinants of the frequency of long-distance business travel in France

Business travel, and long-distance business travel in particular, has received much less attention in research than home-to-work travel. This article explores some determinants of the frequency of long-distance business travel. It focuses on the influence of two parameters that have been little studied: the individual’s socio-occupational group and the workplace location. The data used were provided by the 2008 French National Transport and Travel Survey. Following a review of the literature, a Poisson regression is performed on the frequency of long-distance business trips. The most significant determinants are socio-occupational category, income, gender and the urban or rural nature and size in terms of the number of inhabitants of the area of location. In particular long-distance business trip frequency is lower in the Paris urban area than in all the categories of urban areas as well as rural areas because of the highly centralised organisation of economic activity and the transport network in France.     

The effects of travel activities and seasons on expenditure

The primary objective of this research was to improve the understanding of the relationships among travel activities, seasons and expenditure after controlling for income. Path analysis was used to test all hypothesised causal relationships. In addition to its conceptual contributions, the findings of the study revealed how international travellers spend during travel in response to changes in activity preferences and season of travel. To maximise travellers' expenditure and to generate greater tourism revenues, destination policy‐makers and marketers need to identify what types of activities and which season contribute most to their destination. Copyright © 2005 John Wiley & Sons, Ltd.     

The Singapore Gold Circle: Perceptions of local customers of travel agencies

The Singapore Tourism Board has created an ambitious service quality programme, the Singapore Gold Circle (SGC), for the local tourism industry. To date, the Board has made the programme available to the retail, travel agent and tour operator, and spa sectors. This study looks at the SGC to determine, from a travel consumer perspective and with a focus on the travel agency sector, the value and effectiveness of the programme. In addition to the value of the findings to the local tourism community, if successful, such a programme may serve as a blueprint for other national tourism organisations or regional associations seeking to raise the quality of their product. Copyright © 2002 John Wiley & Sons, Ltd.     

Students' travel behaviour: a cross‐cultural comparison of UK and China

This paper compares the travel behaviour and attitudes of two different nationalities of undergraduate students from the United Kingdom and China. The survey did find some similarities between the two. Both groups enjoyed beach holidays, and placed importance on having fun and relaxing after their studies. Both were motivated to discover somewhere new and both preferred to eat the local food of the destination. In other ways, the two groups showed significant differences. The Chinese students thought it more important to see the famous sights and learn about other cultures and history, while the British were more concerned to have fun, to socialise and enjoy the challenges of outdoor adventure. These differences were found to exist in both male and female groups. The paper discusses the extent to which these differences could be explained by cultural factors as opposed to market factors or the students' previous experience in their travel career. Copyright © 2008 John Wiley & Sons, Ltd.     

Air travel attitudes and behaviours: The development of environment-based segments

In an era when the transport sector is increasingly contributing to environmental damage there is a need to better understand the behavioural response of consumers. Theories such as the Theory of Planned Behaviour and the Norm-Activation Model have had some success in explaining pro-environmental behaviours; this paper examines the application of these to air travel. It utilises insights from previous attitude behaviour research to develop a more detailed understanding of how normative influences, individual values and other psychological factors are affected by individual attitudes to air travel attitudes and how these influence behaviour. This informs recommendations for a policy response, which emphasises the need to bring air travel behaviour in line with other energy saving household behaviours.     

Travel time use and its impact on high-speed-railway passengers' travel satisfaction in the e-society

The availability of wireless networks and the pervasive use of mobile ICT devices have allowed passengers to conduct various e-activities during journeys. These various e-activities, in turn, may change people's conventional perception of travel time from being “wasteful” and “unproductive,” to “desirable” and giving rise to satisfaction. Journeys on high-speed railway (HSR) is particularly relevant for transport researchers to probe into this question because of its characteristics of being medium to long-distance (typically taking half-an-hour or more), seat availability, and a smooth ride. Using a questionnaire survey on passengers along the Shanghai-Nanjing HSR route, this study aims to examine the nature of ICT device use and in-vehicle e-activities conducted by HSR passengers and the influence on their travel satisfaction with their on-board journey experience. Our results reveal a high percentage of ICT device use and a wide variety of e-activities such as e-working, e-communication, and e-reading for leisure on HSR trains. In addition, the higher use of ICT device was associated with an increase of passengers' travel satisfaction. Furthermore, we found a positive effect of work-related e-activities on travel satisfaction for business/work trips, while a positive effect of entertainment-related e-activities for non-business/work trips. Given that HSR is potentially a more sustainable transport mode, some possible policy implications are proposed to encourage people to use HSR, as opposed to driving or flying, for medium to long-distance intercity journeys.     

Limits to air travel growth: The case of infrequent flyers

Most air travel forecasts predict a long-term rise in demand, with limited consideration of any limits to growth. However for any given population there will be those who have not flown recently (‘infrequent flyers’), as well as non-flyers, and little is known about these and whether they are likely to fly in the future. The aim of this paper is to analyse the characteristics of these groups and the reasons for their travel habits, using the UK as a case study. The findings show that infrequent flyers make up a heterogeneous consumer group whose non-flying is influenced more by budget constraints and personal circumstances than specific aviation factors. Comparisons with Belgian, German and Dutch infrequent flyers indicate some similarities, although there are differences in the relative importance of the reasons for not flying. The findings have implications for the aviation industry and regulators, and policy areas related to consumers and climate change.     

Examining and identifying the determinants of travel expenditure patterns

This study examined the effects of socio‐demographic, travel‐related and psychographic variables on travel expenditures. The travel expenditure categories examined include lodging, meals and restaurants, attractions and festivals, entertainment, shopping, transportation and total expenditures. The results of the study provide a more comprehensive and holistic picture in the search of travel expenditure patterns based on multiple independent variables. This study reveals that, among the three groups of variables examined, income and trip‐related characteristics were the most influential variables affecting tourism expenditures. Discussions and implications are also provided based on the study results. Copyright © 2006 John Wiley & Sons, Ltd.     

Hub competition and travel times in the world-wide airport network

The aim of this work is to measure the competition between airport hubs based on an analysis of travel times in the world-wide airport network. By considering the minimum travel time required to connect each pair of airports, it is possible to create new measures of hub competition, separating the effects of hub position and temporal coordination. This analysis was carried out at the global level, considering all 232 airports with more than 3 million seats yearly offered in departure flights in 2008, and also in relevant geographic markets. The results show a high level of competition among the most important world airports, but the major airports of Europe have a geographical advantage in relation to world markets over the major American and Asian airports. We also show that airports located in different continents often compete for the same origin–destination markets. Geographical position appears to be the most important variable explaining hub performance. Secondary hubs show a higher degree of specialization towards specific markets.     

The effects of road infrastructure improvement on work travel in Northern Iceland

Work travel is an important alternative to out-migration in rural areas characterized by a limited range of jobs. The size of local labour markets is determined in part by geography and tradition, but advances in transportation have the potential to move people and communities closer together and transform established mindscapes. In Iceland, the dispersion of the rural population, a challenging terrain, and unpredictable weather has made road infrastructure improvements a key component in regional development strategies. A large-scale tunnel project completed in 2010 was intended to strengthen a vulnerable rural area on the northern coast and expand the urban labour market of the regional centre of Akureyri. Traffic surveys and resident surveys conducted before and after the tunnels show a substantial increase in 17–34 km work travel between rural communities. Work travel 61–77 km to and from the regional centre did however not increase. The average length of work travel has shortened but the increase in commuting yielded a net increase in total km commuted. The tunnels increased work travel irrespective of age and education, but increased work travel by women with children in the household in particular. The results suggest that large-scale road infrastructure improvements may substantially strengthen rural labour markets within a driving distance of 15–30 min, but may not extend the edge of micropolitan labour markets 45–60 min from an urban centre of less than 20 thousand inhabitants.