Writing for the anti-tourist? Imagining the contemporary travel magazine reader as an authentic experience seeker

Contemporary travel magazine feature writing has received little attention in the academic literature to date, despite the fact that these writers have a persuasive power to mediate foreign cultures and destinations and could potentially act as agents of positive social change. In this article, 12 internationally published and distributed contemporary travel magazine articles have been subjected to a critical discourse analysis contributing to the theory of the mediating power of texts with respect to the conceptualization of tourism identities. Two prominent tourism discourses emerge, the tourist-versus-traveller dichotomy and the promise of authentic cultural experiences, which portray both the writer and the imagined reader as an anti-tourist (perhaps denying their contribution to the tourism industry). The findings suggest that these writers have an imagined archetypal anti-tourist reader in mind, who seeks authentic experiences that are immersed in traditional customs. These discourses lead these authors to write sensitively and thoughtfully about foreign cultures, although some still reflect harmful cultural stereotyping and commodification. In general, however, it appears that these contemporary travel writers are heeding the scholarly call for more globally conscious and socially responsible travel writing.     

Scottish theme towns: have new identities enhanced development?

Three small towns in southwest Scotland have recently been branded as distinct theme towns, based on books, artists and food. This is an attempt to make them more attractive to visitors and thereby improve their economy. The objective of this research is to establish whether the new identities possessed by the towns have enhanced their development. It is argued, using data reviewing the past decade, that they have all developed, albeit at different rates, in terms of the economy and culture. Moreover, it is maintained that social capital has been enhanced and is a factor whose importance has been under-appreciated by planners and observers of this type of process. The relevance of the new identity to the pre-branding identity is also seen as a factor in successful development and ideas of authenticity and heritage are brought to bear on the relationship.     

Re-enactment Events and Tourism: Meaning,Authenticity and Identity

Re-enactment events have began to play a significant role in the calendars of individual attractions, regions or even nations to generate media exposure, develop inbound tourism activity and raise the cultural heritage profile of a locality for community development and/or regeneration purposes. The (re-)presentation of cultural heritage in these forms creates a unique set of interactions between landscapes, local communities, tourists and heritage organisations. In the recent past however, re-enactment events have been subjected to increased debate and criticism as to their educational value and meaning and for their contribution to understandings of cultural heritage in post-modern consumer societies. This paper presents an interdisciplinary review of these debates and draws on small scale research findings to reassess the value of re-enactment events as a means of presenting heritage to audiences. The paper argues that re-enacted historical events achieve a range of purposes and provides examples of evidence from a range of differing perspectives including: public policy and event organisers; re-enactors and academics in the field. It argues that the professional heritage industry, tourists, and re-enactors all contribute to making such events meaningful and as such they represent unique frames through which to understand issues of authenticity and identity in the production and consumption of post-modern cultural heritage attractions.     

Resident perceptions of rural tourism development: the case of Fogo Island and Change Islands,Newfoundland, Canada

The purpose of this study is to explore the applicability of the creative destruction model in the case of Change Islands and Fogo Island, Newfoundland, Canada, which may through preservation be delaying the threat of creative destruction. Using a mixed methods approach, this study seeks to understand the evolution of tourism planning and development on Change Islands and Fogo Island, residents’ attitudes and perceptions surrounding the tourism industry and the future directions and aspirations they have for their communities and where tourism fits into that future. An analysis of the findings determined that much of Fogo Island and Change Islands falls somewhere between stage one and two of the Mitchell‘s (1998) creative destruction model. However, it also concluded that the Town of Tilting, through a strong sense of identity and preservationist attitudes, did not fit so easily into the model. There is little research on the effects that tourism development has on rural communities in Newfoundland and if tourism is increasingly being viewed as a viable option to diversify rural outport economies, studies of this nature will be important.     

Moving beyond tourists’ concepts of authenticity: place-based tourism differentiation within rural zones of Chilean Patagonia

This paper explores the potential for rural and remote zones of emergent destinations to base their tourism development on endogenous resources and place-based differentiation through analysis of a two-phase case study within the geographic zone known as Patagonia. The first phase of the research explored independent tourism consumption within a new independent travel circuit designed to integrate rural zones of the Aysén Region of Chile with adjacent tourism zones in the Santa Cruz Province of Argentina, including the iconic Mount Fitz Roy and the town of El Chalten. This phase sought to understand perceptions and preferences relating to authenticity. Results highlighted differences between host and guest concepts of welcomeness; which, negatively impacted consumption in the rural Chilean zones of the circuit. The second phase explored local service provider perspectives within these zones, surfacing place-based customs and practices that; while authentic, were not recognized, understood, or valued by the visitors who participated in phase one. Discussion proposes that subtle aspects of local cultures, such as those identified by the current study, represent unrecognized endogenous assets that can be leveraged within differentiation strategies for place-based development, thus providing emergent destinations with alternatives to place-neutral strategies, like commodification and standardization.