‘Hafa Adai … means hello!’ Written banal codeswitching on tourism websites

In the expanding research on the discourse(s) of tourism, a paucity of work exists in the context of written codeswitching (CS), that is, the use of two or more languages (codes) within a written text. In this article, I explore the presence and use of indigenous language CS within the English text on official tourism websites. The focus is on ‘exotic’ US island states and territories including Hawaii, Puerto Rico, Guam, American Samoa, the Northern Mariana Islands, and the US Virgin Islands. Though English is predominant on these sites, a few codeswitches into ‘exotic’ languages are found within the English text. In contrast to Mühlhäusler's [(2008, August). Developing language-based tourism products for Norfolk Island. Paper presented at the 15th World Congress of Applied Linguistics, Essen] findings related to Norfolk (Norf'k) Island, Australia, that tourism promotes not only the island but also the language native to the island, I argue that this particular type of CS, which I label ‘banal’, may function solely for the purpose of promoting the identity of an exotic Other rather than to promote or maintain their indigenous languages.     

Modeling air travelers’ choice of flight departure and return dates on long holiday weekends

Air travel demand is typically high on long holidays. Understanding factors that influence the choice of air travelers with respect to their departure and return dates on long holidays can help airlines make effective decisions on pricing, ticket sales, and scheduling. We conduct a stated preference survey to examine the preferences of low-cost airline travelers on a particular holiday weekend. A temporally correlated logit model is developed to account for the temporal correlation of day-of-the-week alternatives. The results indicate that airfare is the key variable affecting air travel date choices. The utility of day alternatives decreases when more leave days are required before the holiday begins. Departure dates before the beginning of the holiday weekend and return dates after the end of the holiday are highly substitutable. The low-fare strategy comprising early departures and late returns can effectively increase the load factor of off-peak flights on long holiday weekends.     

Influence of the ‘slow city’ brand association on the behavioural intention of potential tourists

This study sees the ‘slow city’ idea as a brand, and used an empirical method to examine the influence of its brand association types on the behavioural intentions of potential tourists. The measurement of brand association types was limited to the following 13 variables: slow food, traditional culture, authentic local food, happiness, healthy, organic, peaceful, quality of life, beautiful scenery, comfortable, affectionate, compassion and well-being, elicited from a pre-test. The findings from 485 potential tourists in the 2 largest cities in South Korea show that eliciting positive feelings and brand associations are strong marketing strategies that increase the chance of tourist visits, and therefore could influence the choice of a destination and the chance for revisits in the future. The results of this study contribute to a better understanding of the marketing influence of the slow city brand on the behavioural intentions of potential tourists.     

‘We make more money now,but we don’t talk to each other anymore’: on new tourism and capitalism in the Danube Delta

ABSTRACT

In 1991, the Danube Delta (Romania), famous for its biodiversity, became a UNESCO Biosphere Reserve. Tourists have been a constant presence in this area for more than 50 years, being accommodated exclusively, informally, in the local fishing households. Relying on extended participant observation and semi-structured interviews as the main research methods, this study presents how locals from a fishing village relate to tourism and how this process leaves a significant imprint on their social organization, use of natural resources, household economy, norms and values. Exposed to new ideas, opportunities and challenges brought in by tourism, locals are not being swept away, as many of the studies in anthropology of fishing and tourism suggest, but rather act like ‘individuals with agency’, actually empowered by tourism; local fishing and women’s traditional role as ‘the manager of the household’ are reinforced by tourists’ demands for ‘home-cooked fish dish’ and local accommodation. On the other hand, the new tourism has launched local families into a constant competition for natural resources, eroding social cohesion while leading to a commodification of family relationships.     

‘The Geometry of Innocence Flesh on the Bone’: The Body as Souvenir in Beatrice Grimshaw's Travel Writing

Beatrice Grimshaw, an Irish writer and tourist promoter, collected indigenous body parts as touristic souvenirs. Although Grimshaw bought and stole various physiological remnants, I focus on a head which she purchased on Papua's Sepik River in 1923. Grimshaw's acquisition is discussed in relation to body parts and modernist fragmentation – that sense of centripetal anarchy and discontinuity that was so prevalent during much of the 19th and early 20th centuries. Buying indigenous body parts was an attempt to project not only the desire for/fear of death, but also feelings of psychical/physical disunity onto the Other. The Other as the site of brokenness, death, horizontality confirms the self as a breathing, unified, vertical whole. The head as souvenir, however, is a slippery presence. It incorporates a mobility that the white colonial tourist can never fully shackle. As is stated from the outset, the framework within which this paper has been researched and written is the current Iraq War, a situation that illustrates all too clearly the abject lack of cultural change vis-À-vis the body of the indigenous Other in extreme forms of tourism, the colonial tourism of the early 20th century and the military tourism of the 21st.     

From Davos,Switzerland to Mombasa,Kenya: a position paper on the adoption of the ‘Davos declaration’ by hotels

Climate change has been identified as a major challenge in the achievement of sustainable development especially for developing countries like Kenya. There has been a wide acknowledgement that there is a need for long-term strategies for the industry players to reduce their contribution to climate change in line with other industries. Industries and societal sectors have sought ways of mitigating the causes of climate change. The Second International Conference on Climate Change and Tourism, held in Davos, Switzerland, on 3 October 2007, provided practical guidelines for the industry in response to climate change. This paper seeks to evaluate the adoption of the ‘Davos Declaration’ among selected Mombasa hotels in terms of water, energy and waste management. Results indicate that despite wide knowledge among hoteliers on the impacts of climate change and the role hotels can play in its mitigation, most hoteliers are slow in adopting the mitigation measures.     

Prediction,explanation and big(ger) data: a middle way to measuring and modelling the perceived success of a volunteer tourism sustainability campaign based on ‘nudging’

The overall aim of this paper was to explore the dichotomy between explanation and prediction and to suggest that there is a middle way. Explanation has often been the domain of academics while prediction has often been the domain of businesses. The former have frequently used smaller sample sizes, the latter larger sample sizes and now increasingly data that have high volume, high velocity, and high variety, i.e. big data. These differences may place the parties at opposite ends of a spectrum which suggests that there is a middle way. This middle way uses ‘automatic linear modelling’ that can cope with big data and presents the results as visualisations. An example is outlined based on a sustainability campaign involving leaders in the context of volunteer tourism. The campaign used an informational ‘nudge’ approach. The results of the study are discussed in relation to both the application of the technique and the success of the campaign. It is pointed out that the technique is exploratory but can aid both prediction and theory building in the area of volunteer tourism and that academics must not be afraid to embrace new methods that may be less conventional but bring the universities and industry closer together.