Festival tourism and production of locality in a small Slovenian town

The article investigates the conditions which contributed to the Slovenian town of Tolmin becoming a ‘festival town’. On the basis of a study of a palette of festivals, the distinction is made between festivals which originate outside the area, are designed to make a profit and therefore involve large numbers, and festivals with a background in locality (in reference to Arjun Appadurai, ‘locality’ is here primarily understood in connection to identification). The article argues that the two festival concepts both contribute to the production of locality, but in different ways.     

Understanding the residents’ social impact perceptions of an African Cultural Festival: the case of Macufe

ABSTRACT

The Macufe is one of the Africa’s largest cultural festivals, and takes place annually in Bloemfontein, South Africa. This 10-day event attracts approximately 140,000 attendees, meaning that the residents have to share facilities and services with tourists. The effects of such interactions can be both positive and negative. Community members are stakeholders in any tourism ventures that take place in their area, meaning that their goodwill is of utmost importance. Therefore, the social impacts of this event should be well managed to foster community support. For this reason, a quantitative study was done to determine residents’ social impact perceptions towards the event. A total of 425 questionnaires were completed by willing residents who lived in proximity to festival activities. From an exploratory factor analysis, four factors were extracted, namely community enhancement, community degradation, tourism growth and increased public spending and interaction. It was found that the event does not generate significant levels of positive social impacts, and that the negative social impacts are viewed almost equal to the positive social impacts. This was one of the first social impact perception studies done on an African arts festival, which contributes to the sustainable management of such crucial events.     

The effect of community attachment on cultural festival visitors' satisfaction and future intentions

This paper explores the characteristics of multicultural festival visitors on the basis of their attachment to a certain culture or a cultural community, and examines the influences of this attachment on levels of overall satisfaction and future intentions. Two distinctive types of visitors to cultural festivals are recognised based on their attachment to the culture of the festival. A total of 420 valid questionnaires from three multicultural festivals in Korea were collected. This study found that community attachment, defined as an attachment to a certain culture or a cultural community, had significant impacts on intention to revisit and positive word-of-mouth (WOM). Visitors who are attached to an ethnic culture or a cultural community are more likely to revisit and spread positive WOM than people who are not attached. The paper concludes that community attachment influences cultural festival visitors' future intentions, and can be used as a predictor of the relationship between satisfaction and future intentions. From the results of the study, strategic marketing and management implications, based on community attachment, are suggested to increase repeat visitation and attract more visitors through positive WOM.     

A research on social impacts of the Foça Rock Festival: the validity of the Festival Social Impact Attitude Scale†

The purpose of this study is to examine the validity of the instrument proposed by Delamere, T. A., Wankel, L. M., & Hinch, T. D. [(2001). Development of a scale to measure resident attitudes toward the social impacts of community festivals, Part I: Item generation and purification of the measure. Event Management, 7, 11–24] and to assess the local residents' perceptions of the Foça Rock Festival, which was held in Foça, Turkey. In order to achieve the validity of the instrument, confirmatory factor analysis with LISREL 8.8 was employed, the composite reliability, the estimated percentage of variance extracted by each construct, the discriminant and convergent validity were examined. Results indicated that the local residents' perceptions have two main dimensions with five sub-factors. Furthermore, the results also suggest that these two dimensions (social benefits and social costs) can be measured by 35 items instead of using all 47 items. The collective results indicate that when convergent and discriminant validities are achieved, construct validity is supported. The results also suggest that social benefits dimension is perceived positively by the local residents. On the other hand, other important findings of this study related to the social costs of the festival are the increases in traffic congestion, pedestrian traffic, ecological damage, litter and overcrowding.     

The contribution of native species to sense of place

The approach of promoting a destination through native resources is intriguing. This research attempted to assess the role of native species in contributing to the success of a destination through their contribution to sense of place. It illustrated the mechanisms and preconditions through which native species can contribute to the distinctiveness of a destination. This research has uncovered a number of factors explaining the potential of a native species to become a viable contributor to a destination's sense of place. In a nutshell, a prospective native species can potentially become a viable option with which a destination can build its sense of place and overall identity if that particular species has a strong biological foundation in the natural environment; if it has been embraced or endeared by residents through social and historical processes; and if there are ample opportunities for tourists to experience and interact with it, through which endearment among tourists and a strong sense of place can be built. The Provençal cicada was used as an illustrative case. The adoption of the cicada by Bouches-du-Rhône tourism as a regional symbol and for use in its communications reinforces the cicada's contribution to the destination's identity and sense of place.     

A model of wine tourist behaviour: a festival approach

The study constructs a temporal model of wine tourist behaviour on the basis of the social psychologist' theory of consumer attitudes and related concepts with regard to past behaviour, satisfaction, perceived value and behavioural intentions. More importantly, this study added two dimensions to this model by proposing that satisfaction and perceived value had an impact on the attendees' intentions (i) to visit a local winery and (ii) to buy local wine products. Using a path analysis approach and data collected from the attendees at a regional wine festival, the study examined the above relationships. The results of this path analysis can be summarised as: (i) past behaviour influenced the intention to revisit and the level of perceived value, but had no effect on the level of satisfaction; (ii) perceived value strongly affected the level of satisfaction; (iii) satisfaction had a strong impact on future intentions to revisit and also an effect on intentions to visit local wineries and to buy local wine products; and (iv) perceived value affected the intentions to revisit the festival and to visit local wineries but did not influence the intentions to buy local wines. It is believed that the results of the present study will be useful to organisers of wine festivals and/or wine tourism developers. Copyright © 2008 John Wiley & Sons, Ltd.     

‘All that jazz’: the relationship between music festival visitors’ motives and behavioural intentions

ABSTRACT

This exploratory study investigated the relationship between visitors’ behavioural intentions (ex-post) and their motives (ex-ante) for attending a jazz festival. The aim was to discover whether a music festival brings additional intangible benefits. The research followed a quantitative approach by conducting a visitor survey at the Cape Town International Jazz Festival in South Africa. Structural Equation Modelling showed that music festivals have the potential to create benefits beyond the festival itself or the host destination, particularly fostering an appreciation of a music genre, increasing purchasing of music, and boosting music tourism. The findings showed that a music festival could have far-reaching benefits that can contribute to its legacy. It also showed that visitors’ motives have a unique relationship with their behavioural intentions, which emphasizes the need to market the festival accordingly.     

“I am like a deaf,dumb and blind person”: Mobility and immobility of Chinese (im)migrants in Flushing,Queens, New York City

This paper contributes to research on daily mobility experience of (im)migrants in cities and expands the conceptualizations of mobility by examining intentionality and its relations to locality. Through place-based research on mobility and immobility of Chinese (im)migrants in Flushing, Queens, New York City, this paper explores: 1) mobility patterns of recent (im)migrants in an urban setting; 2) the constraints, resources and their coping strategies for everyday mobility; and 3) the dialectal relationship between voluntary and involuntary immobility, and between mobility and ethnic communities. This study reveals that immobility is not always the result of inaccessibility, but structural barriers in the broader society such as socioeconomic inequality and racial discrimination. Involuntary immobility encourages overdependence on locality. With its high place accessibility, Flushing provides (im)migrants with a plethora of ethnic mobile resources, as well as social networks and community resources. The relative immobility among Chinese (im)migrants in Flushing is compensated by the flows and movements of people, goods and information both at the local and transnational scale. The contrast between insider-ness and outsider-ness further enhances their attachment to the local community and discourages them from moving. Thus, locality mitigates involuntary immobility but paradoxically nurtures voluntary immobility that hinders the transfer of potential mobility to actual mobility, and physical mobility to social mobility. Without considering locality, stillness is easily mistaken for immobility; without considering intentionality, accessibility is easily equated to mobility. Therefore, solutions to transportation equity do not lie solely in transportation accessibility itself, but more broadly in individual capability, immigration policy, labor market equality and community development.     

Factors that Affect the Levels of Tourists' Satisfaction and Loyalty towards Food Festivals: a Case Study of Macau

The present study investigates the factors that affect tourists' satisfaction towards food festivals and explores whether tourists intend to revisit and/or recommend food festivals to others. Based on personal interviews with 40 study subjects, eight factors that affect their satisfaction levels were identified: location and accessibility, food, venue facility, environment/ambiance, service, entertainment, timing and festival size. The majority of tourists were satisfied with the Macau Food Festival and intended to revisit and recommend it to others. The presented findings have practical implications for food festival organizers to further attract food tourists. Copyright © 2011 John Wiley & Sons, Ltd.     

An Empirical Analysis of Synthesizing the Effects of Festival Quality,Emotion, Festival Image and Festival Satisfaction on Festival Loyalty: A Case Study of Macau Food Festival

This study aims to examine the interrelationships among the festival quality dimensions, festival quality, emotion, festival image, festival satisfaction and festival loyalty. Analysis of data from 454 attendees in the 12^th Macau Food Festival indicates that the proposed model fits the data. The result of this study will assist festival management in developing and implementing market‐orientated service strategies to increase quality and image, and enhance the emotion and satisfaction of attendees in order to attain their loyalty toward food festivals. Copyright © 2014 John Wiley & Sons, Ltd.     

The loyalty process of residents and tourists in the festival context

Few attempts have been made to find out if the loyalty process for residents and tourists in the context of cultural festivals is the same. This study investigated the influence of involvement on satisfaction as factors contributing to the likelihood of returning to an annual festival for residents and tourists. A sample of 412 attendees of a cultural and historic festival in the Midwest region of the USA was surveyed. The results showed that both residents and tourists who were more involved with the festival had higher satisfaction levels. However, only residents who were highly satisfied with the festival were more likely to attend again, whereas tourists' satisfaction level did not significantly influence their likelihood of returning. For tourists, it is likely that their quest for novelty is influential in shaping their future intentions. Implications of this result for the sustainability of cultural festivals are discussed.     

Naked and dirty: rethinking (not) attending festivals

This article draws together critical tourism studies and events tourism literature offering insights into the diverse motivations for, and barriers to, attending the predominantly lesbian and separatist feminist festival, Michigan Womyn's Music Festival. Augmenting the literature on lesbian tourism, the article deploys a conceptualisation of festivals, such as gay pride, that seeks to contest dominant codes and norms as parties with politics. Using the data gathered from 222 qualitative questions, 10 interviews and 1 focus group, it explores the intertwining of music, feminist politics and temporality in understanding womyn's motivations in attending a separatist festival. Distinctively, it demonstrates how barriers to, and motivations for, attending festivals can be paradoxically mutually formative. In this way, it becomes possible both to question tick-box motivational frameworks and to explore festival times and spaces as (re)making tourist encounters. Thus, the article opens up considerations and theorisations of festival attendee' motivations looking to the complexities of experiences, motivations and time–space interactions.     

On commodification: volunteer experiences in festivals†

This paper is about the creation of non-commodified volunteer experiences, for tourists and local volunteers participating in festivals. How is the tourist experience created when most of the traditional tourism demands are not fulfilled? And what are the experiences and how do they relate to different ‘regimes of value’? The experience context includes tourists who work together with locals voluntarily in a festival, where the volunteers pay for their own travel, food, overnight stay, and work for free. To gain more knowledge on the volunteers is important because local cultural life becomes more festivalized, most festivals are reliant on the involvement of volunteers, and the festivals gain an important role in an economy where even small places are engaged in branding [Löfgren, O. 2003. The new economy: A cultural history. Global Networks, 3, 239–254]. This paper uses a qualitative approach. Interviews were conducted (n?=?23) and participants were observed during four festivals in Finnmark, Norway. Nothing in the experiences was facilitated, and the experience creation occurred in the work tasks together with volunteer colleagues. It was like a holiday experience, without a stream of commodified moments. It was a value creation that could be seen as authentic and real, created in the interaction between the local and visiting volunteers.     

Segmentation by genres: the case of the Aardklop national arts festival

The purpose of this study was to distinguish between genre supporters and non‐genre supporters at the Aardklop National Arts Festival. This was done to determine genre supporters' individual needs and wants so that effective marketing strategies can be developed and the festival programme can be designed to attract more genre supporters. Previous research indicated that the future of festivals is dependent on the number of show tickets sold and festivals therefore need to attract more genre supporters. To achieve this goal, a questionnaire survey (N = 495) was conducted, where afterwards independent t‐tests were used to determine the differences between visitors who attend the different ticketed shows/productions and those who do not. Results showed that genre attendees and non‐attendees differ significantly based on socio‐demographic and behaviour characteristics, which gave a comprehensive profile of the two types of visitors at the festival. This method proved to be successful especially in increasing ticket sales. Marketing and management implications for effectively targeting genre supporters were also indicated. Copyright © 2010 John Wiley & Sons, Ltd.     

Who Pays More for a Cultural Festival,Tourists or Locals? A Certainty Analysis of a Contingent Valuation Application

Cultural festivals are one of the most common representations of diversification strategies in tourist demand in cities boasting abundant historical heritage. The goal of this work is to estimate the economic value allocated by tourists and local residents to a classical music festival in the emblematic city of Santiago de Compostela (Spain). The contingent valuation method is used to ascertain whether there are any significant differences between the value declared and to study the sensitivity of the findings in a range of socio‐economic variables. Finally, the problems of hypothetical bias are explored, as are the possible implications for management of pricing policies. Copyright © 2011 John Wiley & Sons, Ltd.     

Assessing the factors that influence waste generation and diversion at Canadian festivals

ABSTRACT

Festivals can be important contributors to tourism and the social and economic sustainability of the communities in which they are located. A festival, however, can also negatively impact the environment by increasing demands on waste management and disposal. To better understand what factors influence festival waste management, we applied both quantitative and qualitative methods to find that provincial location, festival type and festival size significantly influence waste generation and diversion. Consistency in waste regulation and practices, sustainability partnerships with local stakeholders, and responsible leadership are encouraged.     

Pajala as a literary place: in the readings and footsteps of Mikael Niemi

This paper concerns the relationship between literature and tourism, with specific focus on the Swedish novelist Mikael Niemi and his influence on local tourism development in his home municipality of Pajala. Attention is paid to how the success of Niemi's breakthrough novel Populärmusik från Vittula has turned Pajala into a well-known ‘literary place’, at the same time increasing tourism in the region. This paper discusses the literary meanings of Pajala by comparing two alternative ways of comprehending the idea of ‘Pajala as a literary place’. Pajala is approached as (1) a stage for the local and regional identities represented in Niemi's novel, and (2) a re-produced real-world experience for ‘literary pilgrims’, tourists wandering in the footsteps of Mikael Niemi. This paper also discusses the contradictions and disharmonies between these two literary worlds and the implications that these may have for local development strategies based on literary tourism.     

Classification of traditional cultural elements in temple street festivals using the fuzzy Kano model

This study aims to explain consumers’ expectations regarding the culture of temple streets and cultivates an identity system for local culture. The Kano model with fuzzy linguistic concepts was applied to the field observation of temple street festivals and the semi-structured interviews of local cultural directors, scholars of cultural centres, government officials, and cultural industry operators with data on traditional cultural elements. The findings show that “Religious temples”, “Custom activities and events”, “Local cultural industries”, and “Specialty and gourmet food” have a symmetrical impact on both satisfaction and dissatisfaction in proportion to the extent of traditional cultural element fulfilment. “Local stories” do not increase overall satisfaction if traditional cultural elements are exceeded but cause dissatisfaction if they are not fulfilled. Moreover, outer “Tangible”, middle “Behavioural”, and inner “Intangible” factors of attractive, one-dimensional, must-be quality transformed into contemporary image designs are amiably illustrated. These results provide a direction for managing satisfaction and a performance guideline for each activity in the process of creating temple street experiences that can increase satisfaction and reduce dissatisfaction.     

When Hosts Become Guests: Return Visits and Diasporic Identities in a Commonwealth Eastern Caribbean Community

The broad intent of this paper is to further contribute to the existing literature that addresses VFR tourism. It suggests that the return visit may ultimately be positioned as a form or type of travel within the larger category of VFR tourism, but a form or type that has built within it a more clear understanding of historic and social contexts and processes. The other broad intent of the paper is to highlight the importance of the relationship between the returning visitor, originating from diasporic communities abroad, and the host community as a stage for the negotiation of identities. The return visit is shown to reflect such underlying processes yet continue to incorporate aspects of individual motivation, which when taken together demonstrate the fluidity of diasporic spaces and transnational identity structures. Using data obtained from ethnographic fieldwork among social networks within the Commonwealth Eastern Caribbean community in Toronto, Canada, it is suggested that return visits are used to retain social histories and contextualise social and cultural backgrounds after migration. The implications for VFR tourism and the relationship between diasporas, transnationalism and tourism are discussed, as is a conceptual model of the return visit.     

Journeys into lost memories: migration,tourism, and historical choreographies in an Alpine valley

In some villages in the Piedmontese Alps festive rituals with medieval roots are designated by the term ‘abbeys’. In the nineteenth century these ‘abbeys’ saw a contraction of their sphere of activity that was reduced to performances during the local festivals, either religious or secular. This paper will follow the vicissitudes of one of those abbeys over several centuries. This will permit to address the issues of authenticity, performance and cultural commodification in the context of the encounter between outsiders and residents. We will see the stratified construction of a ritual tradition that is attributed to a past ‘authentic’ and stable community, and in fact is elaborated in the framework of (and in response to) a radical transformation of the local life starting from the nineteenth century (economic crisis, demographic decline). Such a ‘tradition-freezing’ process is a multivocal endeavour, in which both internal and external actors (including tourists) are involved along several generations. Moreover, beneath the surface of cultural immobility ascribed to this ritual activity, it is possible to perceive the long-lasting incorporation of new elements, through a subtle imaginative ‘bricolage’. This abbey could be read as a backward-looking transformation, as a sort of willingness to transform, in a positive way, towards the past. It is a display of energy and vitality, as opposed to some negative transformations experienced by the village. During the last years, the ‘dying’ trend, the socio-economic decline and the demographic haemorrhage seem to be at least partially countered by cultural revival.