Simple living and tourism in times of ‘austerity’

The sharp increase in domestic tourism in the UK in 2009 and 2010 has prompted speculations about an embryonic quest for ‘simpler pleasures’ and greener, less exotic holidays. Absent from these debates is a more thorough reflection about the complex ways through which people negotiate everyday senses of normalcy, simplicity and excess in consumption and travelling. This is important to understand the political, economic, cultural and technological contexts that may facilitate a shift towards simpler, sustainable lifestyles. The paper presents results of fieldwork looking at ways in which tourists negotiate what is normal and excessive in holidaymaking. Data suggest that tourism is a highly valued symbolic aspect of modern life which few people are ready to sacrifice on environmental grounds and which is inextricably entangled with contested notions of accessibility, citizenship, equality and fairness.     

‘Troll alert!’: Provocation and harassment in tourism and hospitality social media

With the advent of Web 2.0, social media have emerged as new spaces of hybrid interaction, comprising customer-to-customer, as well as customer-to-business/service-provider communicative exchanges. In the best case scenario, social media sites are communities where members find and share information, experience a sense of belonging, and provide mutual support. However, in many instances, the relatively anonymous nature of social media relieves some of the inhibitions of social interaction, resulting in negative behaviours such as harassment (for instance, in the form of trolling), flaming, and hate speech. This paper examines the phenomenon of trolling as a form of online provocation and harassment which targets users (including customers and businesses) in tourism social media spaces. Trolling remains largely unaddressed in the context of tourism (and hospitality) social media. Specifically, drawing data from TripAdvisor and other online media, the paper examines the incidences of (perceived) trolling and considers TripAdvisor's responses to trolling behaviours.     

‘Homesick tourism’: memory,identity and (be)longing

‘Homesick tourism’ commonly refers to the travel of Germans who visit their former homes in what is now Poland and other Eastern European countries, from which they were expelled in the wake of the second World War. The paper first differentiates homesick tourism from related types, with which it is often conflated, notably roots tourism, personal heritage tourism and migrant return travel. Drawing on travel reports written by German homesick tourists, the role of memory is identified as the defining criterion. It is shown that homesick tourists are characterised by a unique ‘tourist gaze’. Such clear definition and differentiation are useful in order to better understand and analyse the homesick tourism phenomenon, because homesick tourism is arguably a much wider international phenomenon, albeit unrecognised and sometimes politically contested. Much can be learnt from the German experience in this regard. As the homesick tourism phenomenon is soon going to be over, due to the passing of the survivor generation, the paper ends with the suggestion that Poland is in an ideal position to develop a genuine form of roots tourism targeted at future German tourists.     

‘Personal memory tourism’ and a wider exploration of the tourism−memory nexus

This paper investigates the varied intersections between tourism and memory. It begins with a brief consideration of the parallel developments between the emergence of the ‘memory boom’ and that of the ‘tourism boom’, as well as the academic fields of memory studies and tourism studies, respectively. Memory is a crucial factor in choosing a destination; it impacts on the tourist experience at the destination and on the sharing of the experience with others after the trip, notably through narration, photography, and memory objects, such as souvenirs. Both memory and tourism rely on media and representation and on audience and consumption; both are allied with processes of identity formation. It is argued that tourism drives the memory boom as much as memory drives tourism. Bartoletti's [(2010). “Memory tourism” and the commodification of Nostalgia. In P. Burns, C. Palmer, & J.-A. Lester (Eds.), Tourism and visual culture (pp. 23–42), Vol. 1. Wallingford: CABI] conceptualization of ‘memory tourism’ as overlapping but distinct from ‘heritage tourism’ and Timothy's [(1997). Tourism and the personal heritage experience. Annals of Tourism Research, 24(3), 751–754] concept of ‘personal heritage tourism’ are discussed as foundations for what is then defined as ‘personal memory tourism’. The latter revolves around travel associated with personal memories – not only the revisiting of places associated with happy memories, but also the return to sites of personal trauma and suffering in a quest for healing.     

Communicating ‘normalcy’ in Israel: intra/intercultural paradox and interceptions in tourism discourse

This case study of Israeli tourism discourse during a time of heightened violent conflict compares official state discourse, which situates tourism in Israel as safe and the country's status as ‘normal’, with material–symbolic interceptions of individuals and occurrences. I locate an intra/intercultural dialectic of ‘normalcy’ used to signify several paradoxical meanings, to achieve and preserve security of being, and to strategically situate an ‘interpretive mismatch’ for ideological and economic intercultural consumption. I also reflexively examine the complicit and resistant roles of foreign media press trips in co-constructing state tourism promotion strategies, in part looking at my own role as a journalist as echoer of strategic intercultural regimes of truth and filterer of interceptions.     

Interdependent,imagined, and embodied mobilities in mobile social space: Disruptions in ‘normality’, ‘habit’ and ‘routine’

This article draws on ethnographic research of everyday mobilities to further understanding of interdependent mobilities practices in relation to normality, habit and routine. The contention here is that a rethinking of ‘normality’, ‘habit’ and ‘routine’ reveals how mobilities are interdependent, imagined and embodied. We draw from Lefebvre's (1991) notions of social space and rhythmanalysis to illustrate the relationality of these aspects of mobility. In doing so, we build on recent theorisations of habit in the field of mobilities, which have opened this concept as a key site for interrogating body–society relationships arguing that both ‘routine’ and ‘normality’ have similar potential in revealing the regulation and control of everyday spaces. We consider everyday embodied engagements with mobile space and how these become normalised, habitualised and routinised. This paper draws from a Research Council UK Energy Programme funded project, ‘Disruption, the raw material for carbon change’, which uses ‘disruption’ as a lens through which to reveal potential for changes in mobility practices that result in carbon reduction. Our exploration of interdependent, imagined and embodied mobilities concurs with existing scholarship in the mobilities field that argues for a rethinking of individualised conceptions of ‘normality’, ‘habit’ and ‘routine’ in seeking an understanding of mobilities that are socially, culturally and materially contingent.     

Urban heritage and cultural tourism development: a case study of Valletta’s role in Malta’s tourism

ABSTRACT

Despite significant potential for cultural tourism, the predominant form of tourism in Malta is sun and sea. This paper evaluates Malta’s potential for cultural tourism with a focus on Valletta, a fortified historic city that overlooks the Grand Harbour. Valletta’s rich urban heritage and historic narrative makes it ideal for the development of a more culture-oriented tourism. The paper explores how, over more than half a century of tourism activity in Malta, culture and heritage retained a secondary role. Since the mid-nineties, Malta’s tourism policy shifted with culture and heritage being given greater importance, even if the sun and sea tourism remained a priority. Public and private investment brought about changes in Valletta that made it more amenable to cultural activity and tourism. Although European Capital of Culture Valletta 2018 provides new opportunities for cultural tourism to Malta, it is unclear whether this will bring a lasting legacy for Malta’s tourism. This Valletta case study shows that, for destinations with an established form of tourism, the development of cultural tourism meets with difficulties, in spite the presence of a rich urban heritage.     

Arctic ‘concessions’ and icebreaker diplomacy? Chinese tourism development in Iceland

This paper is based on a case study on a Chinese investment proposal in Iceland and sets out to explore the different ways in which actors from different backgrounds, with an extensive range of expectations and ideas of what a destination could and should be, produce and sustain ideas about tourism development. Our point of departure is how tourism represents a new globalised economic expansion possibly reflecting processes of empire building of days gone by. This research suggests that the conflicting worlds of Chinese investment plans, seemingly pregnant with imperial aspirations, core-periphery dichotomies, as well as contesting ideas of regional development, represent a need to begin re-thinking our understanding of tourism regional development from the perspective of what empires are.     

Aviation’s inclusion in international climate policy regimes: Implications for the Caribbean tourism industry

Nations with tourism dependant economies are becoming increasingly concerned about the inclusion of aviation in greenhouse gas mitigation policy for international bunker fuels and more recently adaptation policy proposals. The central concern is that such policies will increase the cost of traveling by air, therefore reducing visitor arrivals to long-haul, tourism-dependent destinations, often small island developing states. This study used a tourism arrivals model to examine the implications of currently proposed climate policies for the world’s most tourism dependant region – the Caribbean. Results indicate that under current proposals for both mitigation and adaptation focused climate policy, reductions in tourist arrivals from the major markets of Europe and North America would be negligible versus business as usual growth projections Only under the most stringent mitigation policy scenario. Which may portend a post-2020 policy regime, is a significant decrease in tourist arrivals predicted. Of the climate policies assessed, the adaptation policy had the potential to provide greater economic benefits to the Caribbean region.     

Examining the ‘relative image’ of tourism destinations: a case study

Many traditional destination image studies employ a non-comparative assessment approach. This study, however, suggests defining and measuring destination image in a comparative manner (termed ‘relative image’) for the purpose of destination positioning. Using a case study on American leisure travellers’ image of Mainland China, the author proposes and demonstrates the utility of a multi-step procedure of relative image assessment. The author concludes that by utilising competing destinations as a reference frame and replicating tourists’ actual decision-making process, relative image assessment may generate more relevant information and insights for destination marketers.     

Tourism and the ‘dry law’ in Kerala – exploring the nexus between tourism and alcohol

ABSTRACT

On the 24th of August 2014 the state of Kerala announced that alcohol will be progressively banned through different phases, with a plan of implementing a complete ban by 2025. The ban was eased in July 2017; yet, it sparked heated debates about its impacts on the tourism industry, which highlighted the strong nexus between alcohol and tourism. Despite animated discussions continued online for months after the announcement of the ban, there have not been studies assessing the impact of the ban on tourism/tourists. Through a thematic analysis of online texts published on TripAdvisor, this paper explores tourists’ perceptions and opinions of the implementation of the ‘Dry Law’ in Kerala. Moreover, this work also investigates whether the ban discouraged potential tourists to visit Kerala. Overall, our analysis reveals that the ban did not discourage potential tourists to visit Kerala, although many regarded the possibility of having moderate amounts of alcohol on holiday as pleasant. Importantly, our study also contends that the narratives about the ‘Dry Law’ produced and propagated online were often representative of political structures of power, which linked tourism to alcohol irrespective of the real impact of the ban on tourism.     

Provincetown queer: paradoxes of ‘identity,space, and place’†

Provincetown, MA, located at the tip of Cape Cod, has transitioned over the twentieth century from a predominantly Portuguese fishing village to a magnet for gay men, lesbians, bisexuals, transsexuals and queers, both as tourists and year-rounders. Newcomers have fostered change – economically, socially, and culturally – to which the town's predominantly straight old-timers have responded with a libertarian, generally accepting stance. Accommodation to newcomers – both ‘good gays’ and ‘sexual rebels’ – with its attendant social and cultural challenges, has not been without conflict. Today, economic gentrification and an influx of workers of color test the community's resolve to maintain and promote a culture of diversity and acceptance, as members cope with ever-more challenging economic issues, including escalating housing, and living costs. Provincetowners also confront other troubling demographic changes, especially declining school enrolments caused by the so-called ‘straight flight’ and an ever-increasing number of households without children, reflecting the transition to a GLBTQ majority. Today Provincetowners retain an edgy, risqué lifestyle, where community decisions are negotiated through small-town democratic institutions, and where citizens intersect across social, economic, and cultural divides. This paper examines Provincetown as a laboratory to interrogate how citizens accommodate others, as they grapple with uncertainties inherent in a predominantly seasonal – and diverse – tourist economy.     

Hostility or hospitality? A review on violence,bullying and sexual harassment in the tourism and hospitality industry

The present work reviews the current knowledge about violence, bullying and sexual harassment in the tourism and hospitality industry. It indicates the high prevalence of these aggressive behaviours, and identifies structural reasons, insufficient managerial skills and/or common beliefs as their causes. The negative impacts of bullying, violence and sexual harassment on employees include intentions to leave and psychological upset. These personal negative feelings and attitudes contribute to negative organizational performance indicators, such as high staff turnover rate and low profitability. In addition, the high prevalence of violence creates a negative image for the tourism and hospitality industry in general. The review shows that intervention plans are scattered in aims and time frames, focus mainly on managerial policies, and almost completely overlook immediate actions as well as guest violence. Given its importance, the low number of appropriate intervention tools, policies and agendas clearly suggests the urgent need for more research. The final section of the work provides an overview of three core themes that can potentially contribute to the development of an effective intervention agenda, namely, corporate social responsibility, social media and comparisons to other sectors.     

Touring the ‘comuna’: memory and transformation in Medellin,Colombia

The objective is to explore the touristification of some peripheral neighbourhoods of Medellin. The focus is on urban areas built by war-displaced populations commonly referred to as ‘comunas’ and often associated with crime and narco-traffic. Some tours generally labelled as ‘comuna tours’ have been emerging during the last three years and are largely included in the promotion of the ‘new Medellin’, focusing on its transformation from ‘the most violent to the most innovative city in the world’. Examining the role of the different stakeholders, including local community leaders, private entrepreneurs or state representatives, it will show that this practice is above all multiform and has to be analysed along with the general process of city branding ongoing in Medellin. Between the acknowledgement of past violent events and the will to look forward, competing narratives are at stake in this touristic and memorial arena.     

The inner struggle of visiting ‘dark tourism’ sites: examining the relationship between perceived constraints and motivations

Numerous conflicting factors impact the tourism decision process especially as it relates to dark tourism, that is, tourism that focuses on mortality. This research examines the relationships among constraints and motivational factors that affect tourists’ decision to visit the Memorial of the Victims of the Nanjing Massacre in China. Seven dimensions of constraints were revealed with the most important factor being an interest in other leisure activities. Of the three motivational factors discovered, the obligation the respondents feel to visit the site was discovered to be the most important. The major contribution of this research is its analysis of the relationship between motivations and constraints and the discovery that there are both positive and negative relationships between constraint and motivation factors. The most important finding may be that an increase in curiosity motivation may result in a decrease in disinterest constraints but an increase in the strength of the constraint of Chinese cultural perspectives on death and taboos. The findings suggest that the most effective marketing might not focus too much on the development of curiosity but on other motives, such as obligation and education.     

Tourists’ destination image: an exploratory study of alternative tourism in Palestine

This study aims to understand how alternative tourism can contribute to the destination image of Palestine, given its negative image in the media. It proposes a framework for various destination image aspects and applies this framework in the context of alternative tourism in Palestine. It seeks to explore the key image formation factors, the perceived images of Palestine, and the post-visit behaviours of tourists who had engaged in alternative tourism in Palestine. This research contributes in fulfilling intriguing gaps in the Palestinian destination’s image literature, as well as the alternative tourism field that has emerged manifestly in Palestine. This study is exploratory in nature applying qualitative methodology by using open-ended questions in email interviews, and the interviews were analysed using thematic analysis. The empirical results proved that tourists who had visited Palestine and engaged in alternative tourism, had positive destination images, opposite to the ones portrayed in the media that show Palestine as a dangerous place to visit. Finally, this research provides academic and managerial implications.     

Teasing the boundaries of ‘volunteer tourism’: local NGOs looking for global workforce

Ongoing scholarly discussions on international volunteer tourism focus primarily on volunteer tourists as subjects and local communities as their near-static objects. This ethnographic study reverses that focus. Five developmental Non-Governmental Organizations (NGOs) are explored as active agents that see tourists and travellers as a resource and a free workforce in Dharamsala's Tibetan diaspora settlement in India. These NGOs have found a unique way of increasing the volume of volunteer tourism by offering tourists and travellers accessible volunteering opportunities on the spot, particularly as English-language tutors for Tibetan newcomers. Tourists and travellers in Dharamsala are backpacker oriented and usually interested in Tibetan culture, representing a perfect target group for NGOs offering them meaningful encounters with Tibetans. This study aims to broaden the scope of scholarly discussion and conceptualization of volunteer tourism. It provides an example of how volunteer tourism could become an increasingly effective tool for NGOs in the Global South, in an increasingly equitable manner. It also demonstrates how the method found by the Tibetan NGOs contests the current critique of commodification in volunteer tourism. Within volunteer tourism, true empowerment of local communities can only occur when the locals are in control and able to set their own goals.