Tourism Demonstration and Value Change

This paper studies the empirical views and opinions of local residents towards the socio‐cultural effects of tourism and both queries and extends theory related to the demonstration effect and within that perceived change in values. The research is applied to Pattaya, Thailand, a destination that has been subject to foreign tourist contact over a 50‐year period. Changes are specifically related to ‘foreign’ tourists rather than domestic tourists. The tourism demonstration concept is made operational through qualitative in‐depth interviews with a spectrum of local residents. Contrary to previous assumptions, tourism demonstration is muted in its effect on value change. This has implications for management and destination development. Copyright © 2013 John Wiley & Sons, Ltd.     

Not a ‘museum town’: discussions of authenticity in coastal Denmark

ABSTRACT

This article investigates community perceptions of authenticity in connection to the fishing and tourism sectors and the relationships therein. Inspired by fieldwork in three Danish coastal communities, the article attends to discussions on fishing, tourism, and change, in which residents referred to ‘museum’ or ‘museum town’ as shorthand for an undesirable transformation. The article answers: (1) what are the underlying concerns of becoming a ‘museum town?’ and (2) how is authenticity employed by community members in connection to desirable and undesirable outcomes of transition? The analysis probes the ‘museum town’ expression as a means to understand host communities’ relationship to the fishing and tourism sectors and their expressed interest toward authenticity. Empirical material from semistructured interviews and ethnographic field observations initiates the thematic analysis, which then continues with a theoretical reflection on authenticity. Coastal community members understood authenticity through demonstrations of realness, waterfront and community activity, and a desired independence for the fishing industry. Being authentic required a working fleet, which carried deeper implications for transformation and the complementarity of tourism, as opposed to its suitability as a substitute for the fishing industry. Calls for the fishing industry to remain independent highlight the importance for cross-sector dialogue for local development.     

Destination image,on-site experience and behavioural intentions: path analytic validation of a marketing model on domestic tourists

Despite its contribution to the national economy, domestic tourism is one of the most neglected and under-researched forms of tourism in the literature. This study tested an integrated path model examining the interrelationships between destination image, perceived quality, satisfaction and behavioural intentions, using domestic tourists who visited Eilat, Israel. The findings support the hierarchical relationships between image, quality, satisfaction and behavioural intentions. In addition, the affective image component was found to exert a far greater impact on the overall destination image than the cognitive component. The study establishes a better understanding of domestic tourists’ destination image and behavioural intention formulation. It also provides a number of implications for destination managers targeting the voluminous domestic segment.     

Backpacking: Diversity and Change

Backpacking, a relatively little studied form of tourism, is a rapidly expanding phenomenon. This article follows the transition from the tramp to the drifter, and from the latter to the contemporary backpacker, and points to the diversity within this general category of tourists. The discrepancy between the ideal and the common practice of backpacking, and the mechanisms of bridging it deployed by contemporary backpackers, are discussed. It is claimed that backpackers tend to profess modern ideals of tourism (e.g. the quest for 'authenticity') but are 'post-modern' in the praxis. While it is accepted that the model of a 'rite-of-passage' is a useful heuristic device for the study of backpacking, some significant qualifications regarding the applicability of the model are pointed out. The article concludes by stressing the importance of the historical and national contexts of the backpackers' origins for the diversity of their motivations and conduct, and proposes future directions of research.     

Reviewing Thailand's master plans and policies: implications for creative tourism?

This article contributes to an understanding of how creative tourism is perceived on a national level, by using Thailand as a case analysis. The primary objective of this article is to investigate Thailand's plans and policies for the creative economy at both national and ministry levels in relation to creative tourism. It also identifies how a national strategic plan can provide a blueprint for individual agency master plans to provide policy support for the development of the creative economy in the tourism sector. Thailand is chosen as an example of how government and related agencies can contribute to a national creative tourism movement in the country, especially in the light of the Tourism Authority of Thailand branding campaign to stimulate creative tourism to the destination. The qualitative research methodology through content analysis is used to scrutinise the plan and policy contents from the selected government agencies. The results demonstrate a better view of how creative tourism is positioned in the Thailand context and contribute to a policy study on the creative economy in the tourism sector as well as in creative tourism.     

Is tourism just another staple? A new perspective on tourism in remote regions

According to recent research, countries may have a positive image from a tourism perspective, but they may be seen as lacking from an economic or political viewpoint. As governments and destination management organisations spend large sums of money in promoting tourist attractions, the question of whether these activities also influence other aspects of a country's image becomes relevant. The objective of the research is to determine the effect of tourism promotions on the image of the country and that of the destination as two separate concepts, in the case of Israel, a country subject to continuous conflicts. A 2?×?2 quasi-experimental design is utilised to investigate the influence of tourism promotional brochures. Additionally, a comparative perspective is used to determine whether people from diverse countries and backgrounds may be affected differently by the same information. The findings confirm that tourism brochures influence not only the image of the destination, but also that of the country. These effects are found to be different for respondents from the two different countries compared. The article focuses on understanding how tourism communication strategies may also be used to improve the image of a country, with potential benefits for international marketing and international relations.     

International and domestic tourists’ “a priori” and “in situ” image differences and the impact of direct destination experience on destination image: the case of Linz,Austria

A profound understanding of destination image and its determinants is of significance for destinations aiming to effectively position themselves in the tourism market. However, existing research on destination image formation has mainly focused on the “a priori” and “a posteriori” stages and paid only limited attention to the “in situ” stage. To fill in this gap, this study examines the effect direct destination experience and visitors’ nationality (domestic vs. international) have on both “pre-travel” and “in situ” cognitive and affective elements of image. The study was conducted using 400 international and domestic visitors to Linz, Austria. The findings indicate that there are significant differences in the way domestic and international tourists perceive Linz as a tourist destination both prior and during the actual experience. The study also provides empirical evidence that direct destination experience plays a major role in destination image formation, irrespective of individual’s nationality. The theoretical and practical implications of these findings are also discussed.     

A comparison between Asian and Australasia backpackers using cultural consensus analysis

This study tests the differences in the shared understanding of the backpacker cultural domain between two groups: backpackers from Australasia and backpackers from Asian countries. A total of 256 backpackers responded to a questionnaire administered in Kuala Lumpur, Bangkok and Krabi Province (Thailand). Cultural consensus analysis (CCA) guided the data analysis, to identify the shared values and the differences in the backpacker culture of the two groups. The findings revealed that while the two groups share some of the backpacker cultural values, some other values are distinctively different from one another. The study provides the first empirical evidence of the differences in backpacking culture between the two groups using CCA. Based on the study findings, we propose some marketing and managerial implications.     

‘Personal memory tourism’ and a wider exploration of the tourism−memory nexus

This paper investigates the varied intersections between tourism and memory. It begins with a brief consideration of the parallel developments between the emergence of the ‘memory boom’ and that of the ‘tourism boom’, as well as the academic fields of memory studies and tourism studies, respectively. Memory is a crucial factor in choosing a destination; it impacts on the tourist experience at the destination and on the sharing of the experience with others after the trip, notably through narration, photography, and memory objects, such as souvenirs. Both memory and tourism rely on media and representation and on audience and consumption; both are allied with processes of identity formation. It is argued that tourism drives the memory boom as much as memory drives tourism. Bartoletti's [(2010). “Memory tourism” and the commodification of Nostalgia. In P. Burns, C. Palmer, & J.-A. Lester (Eds.), Tourism and visual culture (pp. 23–42), Vol. 1. Wallingford: CABI] conceptualization of ‘memory tourism’ as overlapping but distinct from ‘heritage tourism’ and Timothy's [(1997). Tourism and the personal heritage experience. Annals of Tourism Research, 24(3), 751–754] concept of ‘personal heritage tourism’ are discussed as foundations for what is then defined as ‘personal memory tourism’. The latter revolves around travel associated with personal memories – not only the revisiting of places associated with happy memories, but also the return to sites of personal trauma and suffering in a quest for healing.     

Domestic tourism encounters in the Masurian lake district: multiple tourism moralities,reversible relationships,and social well-being in contemporary Poland

ABSTRACT

This article focuses on different moral economies of domestic tourism encounters in late-post-socialist Masuria, in the rural Northeast of Poland. An ethnographic study of three different tourism entrepreneurs brings to light different, concurring legacies of the ‘good’ tourism encounter in the area and indicates a shift of tourism discourses and social aspirations of living well together in contemporary Poland. In a climate of mutual stigmatisation and boundary drawing, rural tourism entrepreneurs mobilise the encounter with domestic tourists to subvert evolving power asymmetries in Poland and to offer alternative readings to dominant narratives of inequality in the transforming country. However, their proposed alternative tourism socialities with the national ‘other’ do not arrive naturally: relationships in tourism are shown to be ambivalent and reversible to their participants; their performance demands much moral work and requires a degree of cultural complicity or compatibility with the other. The article contributes to current debates on the moral economy of encountering in anthropological literature of tourism, post-socialism, and morality.     

Current Issues in Method and Practice

Australians are not taking up their full allowance of annual holidays which could, in time, lead to issues of community health as well as impact on the viability of the domestic tourism industry. As a response, government tourism organisations in Australia have allocated funds to encourage domestic holidays. However, competition for discretionary income from other sources of recreational activities will continue to impact on this sector, requiring more than direct tourism promotion. This paper considers one such competing aspect of discretionary spending, namely gambling, and its likely effect on tourism expenditure. It examines the role of demarketing as a means to limit gambling expenditure and increase tourism. A range of demarketing and remarketing strategies are proposed as integrated elements of gambling and tourism planning. Such a proposal has the potential to restructure regional communities in such a way as to contribute to the building of community and personal well-being.     

A mobilities approach to tourism from emerging world regions

Increasing numbers of people from the emerging world regions, Asia, Latin America, Africa and the Middle East engage in tourism practices at domestic, intra-regional and long-haul international scales. In this article, we deploy an innovative application of the mobilities approach, which we argue moves beyond the Eurocentrism implicit in modernist tourism studies, in a comparative analysis of tourism in and from these regions and those in the ‘West’. Our analysis opens up the systematic study of tourism in emerging world regions in terms of the mobilities paradigm, and concludes: one, travel had a multiplicity of origins in societies in the emerging regions, but most did not possess an equivalent emic term to ‘tourism'. Two, tourism at domestic and intra-regional levels tends to be entangled with other discretionary mobilities, whereas the long-haul level is more differentiated. Three, the development of domestic discretionary travel in emerging regions can be represented by four overlapping ‘mobility constellations’. Four, there are significant historical differences between the regions in their long-haul mobility constellations, although their kinetic hierarchies are all still steep. Five, forms of movement and associated practices of discretionary travellers from the emerging regions and Western countries became increasingly similar under the impact of socio-technological, economic and cultural globalisation. Six, differences between the emerging regions, particularly Asia, and the West are most salient on the emic level of representations of international travel: the specific cultural motive forces for tourism do not centre on authenticity-seeking, but are instead bound up with prestige and markers of modernity.     

Forays into the backstage: volunteer tourism and the pursuit of object authenticity

Volunteer tourism is a form of travel that combines traditional leisure pursuits with opportunities to volunteer in an organized fashion. The popularity of volunteer tourism stems from many factors, but the one motivation that appears in virtually every study is a desire for object authenticity, defined as the authenticity of toured objects, people, and settings. The purpose of this paper is to explore the role played by object authenticity in the motivations and experiences of volunteer tourists in the province of Chiang Mai in northern Thailand. Based on interviews with 62 volunteers and 15 directors, managers, and staff members from volunteer tourism organizations based in Chiang Mai, this paper argues that volunteer tourists conceive of object authenticity both as a package of cultural stereotypes focused on authentic people, and as authentic backstage settings where ‘real’ Thai reside. Aside from demonstrating that the desire for object authenticity is the central motivation for international volunteers in northern Thailand, this study indicates that the pursuit of object authenticity is complicated by language barriers, the potential staging of authenticity on the part of locals, and the need to balance familiarity with alterity in the carefully selected ‘voluntourscapes’ in which volunteer tourism takes place.     

Exploring the interplay between the use of risk-related information,risk perception formation,and the stages of travel product consumption

This study examined using patterns of risk and warning-related information by backpackers who develop their own travel risk perceptions. It looked at the preferences of information sources and usage levels among Israeli backpackers. Using a simulating approach, interviewees were asked to report on their preference and usage patterns in four stages of the travel consumption sequence – (a) prior to choice of destination; (b) after choice of destination but before departure; (c) during the trip, and (d) after returning home. Based on a sample of 467 former backpackers, the study revealed that they use a relatively wide range of risk-related sources of information yet their preference and usage levels in those sources vary as they moved from one consumption stage to the other. The most innovative finding of this study is that unlike previous findings there was a significant and direct correlation between the level of risk-related information consumption and the backpackers’ level of risk perception in each of the tourist product consumption stages. Further research directions derived from these findings as well as management implications are provided.     

Transport and tourism: roadmap to integrated planning developing and assessing integrated travel chains

The article reviews planning strategies in tourism and transport based on experiences from a German project on event travel. Firstly, the concept of ‘travel chains’ is introduced as a way to create sustainable tourism products. These ‘travel chains’ combine travel and tourism activities, with particular attention to the ‘transit region’. Secondly, an assessment tool has been developed which aims to offer a practical approach to assessing the sustainability of transport services and packages. The concept of the measurement tool and the selection of indicators are presented and illustrated by the assessment of a ‘travel chain’ tested in the summer of 2003.     

Groomed spaces on Jeju Island: A typology of photographic representations for tourism

Jeju Island is a major domestic tourism destination in South Korea and is an increasingly significant international tourism destination, especially for the Japanese and Chinese markets. The Jeju provincial government strongly supports the tourism industry and has, along with the Korean central government, invested heavily in the construction of tourism infrastructure and tourism promotion. There is an abundance of printed literature available to tourists, in the form of brochures and guidebooks, during their stay in Jeju Island. In this study, the types of photographic representations found in that media is identified using a previously developed typology of four ‘spaces’ and four ‘subjects’. Content analysis of a proportional sample of 4115 pages in 225 tourist guidebooks and brochures determined the frequencies of certain ‘types’ of photographs. Further interpretive analysis probes the intentions behind the imagery, if any exist, towards the representational construction of this island's destination image as it appears to the tourist reader. Theoretical issues related to destination image and its representations are explored in light of the findings and implications for tourism policy and management are discussed. Copyright © 2010 John Wiley & Sons, Ltd.     

Medical tourists’ emotional and cognitive response to credibility and Servicescape

While medical tourism has been an issue of increasing interest among scholars and practitioners, most studies are dedicated to understanding the factors of attraction that lead medical tourists to select a certain destination and treatment providers. In this vein, more studies are needed to understand medical tourists’ perceptions about medical facilities and staff, and repurchase intention formation. In order to contribute to bridging this gap, the current study aims to explore the effect of Servicescape (intrinsic cues) and credibility (extrinsic cues) on medical tourists’ emotion, perceived quality and image. The proposed model was tested in the medical tourism context in Portugal. The questionnaire was distributed to individuals who had stayed in a hospital devoted to medical tourism. A convenience sample of 332 usable questionnaires was employed to test the model. Findings reveal that ambience and design are the most important factors in formatting Servicescape itself. Servicescape and credibility are effective antecedents of customer image and pleasure-feeling. Credibility is more effective in enhancing pleasure-feeling and Servicescape in creating a favourable image. On the other hand, perceptions of quality do not contribute significantly to pleasure-feeling. Finally, the article also provides managerial implications and suggests avenues for further research.     

Challenges faced by world tourism cities – London’s perspective

World tourism cities perform multiple functions and exhibit various characteristics that influence tourism development within their boundaries. They are the main gateway for tourists visiting a country and their success has a direct impact on the visitor economy of that destination. London, the focus of this research, has been one of the world’s top tourism cities for many years, and a key gateway for domestic and international visitors. But despite the important role tourism plays in the economy of the city, there is limited research on the development of this activity in the capital. Using London as an exploratory case study, this paper contributes to better understanding the challenges faced by policy makers when planning and managing tourism in world cities. The adopted research method offers the advantage of gathering insightful information using multiple data collection techniques. Examining this new evidence contributes to expanding the knowledge on the particularities of tourism development in one of the top world cities, which could help policy makers in their efforts to better prepare for potential challenges faced by these complex but important destinations.     

Evaluating urban residents’ attitudes towards tourism development in Belgrade (Serbia)

This study empirically examines the relationships among residents’ place image, various domains of tourism impacts, and residents’ support for tourism development in an Eastern European city, as well as the role of residents’ socio-demographic characteristics and place attachment. The direct, indirect, and moderating effects were investigated using structural equation modelling and the method suggested by Hayes and Preacher [2010. Estimating and testing indirect effects in simple mediation models when the constituent paths are nonlinear. Multivariate Behavioral Research, 45, 627–660]. The findings show that none of the tourism impacts mediate the relationship between place image and residents’ support for tourism development. Moreover, with respect to Belgrade, perceived economic impacts have the strongest effect on residents’ support, followed by perceived socio-cultural impacts. By assessing the respective contribution of the three tourism impacts simultaneously, the results highlight the weight residents assign to a city’s peculiarities, thus illustrating contextual influences such as post-communist and centrally planned economy legacies.     

Tourism and remembrance: the journey into the self and its past

The research refines the author's earlier conceptualization of ‘personal memory tourism’, a form of travel motivated by memories of one's own past and focused on the revisiting of sites and destinations associated with key moments in a person's life or the retracing of memorable previous journeys. The concept is compared with and differentiated from overlapping and related types of tourism. Based on some scholarly insights into the functioning of human memory, it is argued that travelling can be considered a deliberate and organized extension of the process of remembering, associated with issues of identity and an exploration of the self, especially in relation to significant others. Using an interpretive approach based on in-depth interviews with 20 participants, the research found that the majority have engaged in some form of personal memory tourism, but with great divergences in how such trips were organized and for what reasons. The research concludes that personal memory tourism should not be considered a type, but rather a form of tourism due to the heterogeneous and highly individualized nature of the phenomenon.