Tourism and equine heritage in France: the case study of the Cadre noir de Saumur and the Vendée Stud

ABSTRACT

The intention of this research project was to question the ability of tourism to promote the conservation of equine heritage in its diversity. I undertook two case studies examining emblematic examples in France: the ‘Cadre noir de Saumur’, the main depositary of Equitation in the French Tradition inscribed on the UNESCO list, and the Vendée Stud, in the Pays de la Loire. This was a qualitative project including a total of 32?h of in-depth semi-structured individual interviews with 15 stakeholders at the ‘Cadre noir de Saumur’, at the Vendée Stud and at the Ministry of culture in Paris between September 2017 and April 2019. The interviews were combined with a total of around 40?h of participant and non-participant observations, conducted during several on-site visits. The results are nuanced. Both sites demonstrate that tourism can contribute to the revaluation of this equine heritage, but it necessitates the incorporation of a profound socio-cultural change, including a redefinition of the way the horse is used. This evolution is based on the ability of the stakeholders to incorporate a tourism culture, one which requires the inclusion of multiple skills but also an ability to devise joint cultural mediation projects with local communities.     

Tourist narratives about the dissonant heritage of the Borderlands: the case of South-eastern Poland

ABSTRACT

One of the important effects of the political transformation after 1989 in Eastern Europe is the development of tourism and increasing mobility of citizens from many countries, previously separated by the ‘Iron Curtain’. The process of economic and socio-cultural change justifies the debate regarding the future, but also on the legacy of the past. As for South-eastern Poland, tourism has been used as an important narrative tool for spreading, strengthening or weakening ethnic and national stereotypes by promoting cultural resources and performances that enable cooperation and mutual understanding. However, it can also be a source of potential fears or conflicts, for instance by creating controversial tourist attractions and stories about certain historical events. This paper discusses strategies of ‘past presencing’ of the heritage of South-eastern Poland border regions in public life, culture and tourism, drawing on a few examples which show different ways of restoring the memory of the former Eastern Borderlands. The theme village called ‘The Borderland Settlement’ and the historical reconstruction ‘Volyn 1943–2013’ relate to the main myths and the active memory concept that frame tourist narratives and contribute to the reinvention and reinterpretation of dissonant heritage.     

A dissonant heritage site revisited – the case of Nowa Huta in Krakow

ABSTRACT

The aim of this article is to portray, through the performative lens, the network of social relations associated with the so-called ‘Crazy Tours’ in Nowa Huta, a former socialist (the easternmost and the most populous district of Krakow, built predominantly in the socialist–realist style) district of Krakow. Such initiatives have been emerging in the last few years in different places across Central and Eastern Europe, evidencing the trend to exploit the communist heritage in a commercial way. The project, which methodologically draws on discourse analysis, participant observations and semi-structured interviews, was to characterize the main features of the process of change in the perception of dissonant heritage as well as the revitalization of Nowa Huta as a tourist site.     

When the Past Poses Beside the Present: Aestheticising Politics and Nationalising Modernity in a Postcolonial Time

This article focuses on the Tunisian government's tourist promotion policies during the 1990s. It takes a Deleuzian perspective, using the notion of crystalline narration developed by the author of The Time-Image. I will emphasise the idea of coalescence between past and present as revealed in the advertising images of the period where heritage objects appear among other contemporary objects.

In fact, I will draw on a corpus of short films and commercials produced by the Tunisian tourism bureau to be broadcast both inside and outside the country. My analysis will focus on the ways in which actors in the fields of politics and tourism use these objects for media purposes, targeting both Tunisians and foreign tourists to whom they strive to hold up a crystal-image of Tunisia. This image is shored up by a political discourse put forward by a state that wishes to appear both to its citizens and to others as reconciling past and present. The crystal metaphor evokes a narrative mode in which heritage is likened to the glittering of scattered crystals and Tunisian identity seems to emerge from the ‘mists of time’ with sparkling refractions on ‘tips of the present’.     

Red tourism: sustaining communist identity in a rapidly changing China

‘Red tourism’ is to exploit the historical heritage of the Chinese Communist Party for tourism development. Such tourism practice has been used by the nation state of China both to drive the country's economic growth and develop new patronage of the communist ideology among the young generation. From the broader context of China's economic and social changes since 1978 when the country started its open-door policy and economic reform, our paper attempts to examine ‘red tourism’ by analyzing how the nation state of China promotes the communist heritage through ‘red tourism’ in order to sustain the communist identity in a rapidly changing China. Research questions are raised to address the economic and social factors for the nation state involvement in ‘red tourism’: the specific roles of such involvement and the outcomes. Based on a case study, this paper presents how heritage is interpreted at a specific ‘red tourism’ site in order to portray a selective part of the communist heritage as a symbol of the Chinese nation. In so doing, ‘red tourism’ aims to serve the purpose of the nation state to sustain the communist identity in the continuing effort of developing a ‘socialist country of Chinese characteristics’.     

Regenerating urban traditions in Bahrain. Learning from Bab-Al-Bahrain: the authentic fake

Gulf cities are determined to diversify their economies in an attempt to face the new realities resulting from the post-oil paradigm. Knowing the fact that its oil resources are about to dry up, Bahrain is forced to bank on alternative activities in order to sustain its development. For Bahrain, the diversification into the financial and tourism sectors is more urgent than for its neighbours. As a major development strategy, a tangible tendency towards using the visual scenery of their culture and history can be observed in new projects intended to achieve economic diversification. The aim is to create dreams, fantasies and models to attract tourists, travellers and visitors who are ready and prepared to ‘consume’ the ‘authentic’ heritage of such traditional cities. This construction of an image of the past – a persona – is part of what Baudrillard call ‘reality by proxy’, a stimulated environment. This paper uses Bab-Al-Bahrain as a case to investigate notions of ‘hyper-reality’ and ‘hyper-traditions’ emerging from, and imported by, globalisation. This hyper-tradition emerges from the ‘birthplace’ of the tradition it is stimulating. This might also provide a case study of what Eco refers to as ‘authentic fake’. The inevitable necessity of diversifying Bahrain's economy allowed the island to see itself as the financial, commercial and recreational hub for the gulf region. Historically, the old port that was once the main gate to Manama city, the Bahraini capital, actually called Bab-Al-Bahrain (Bahrain Gate), was a commercial pole that extended to the main market (souq). This paper focuses on the area of Bab-Al-Bahrain and its urban and architectural adjacencies to illustrate Bahrain's efforts in promoting its historical and cultural heritage and using it as a vehicle for touristic development. An emphasis on the relation between event, place and the community in the selected context will provide a different vantage point from where to explore the importance of religious festivity and ethnic diversity in tourism development. The paper will also investigate the legitimacy and the complex dynamism of transforming historical heritage into a ‘hyper-tradition’ or a sort of ‘authentic fake’ in order to facilitate the tourists' consumption process of Bahraini culture. It would also argue that tourism changes the host community and influences its ‘authenticity faking’ process.     

Big mountain,big name: globalised relations of risk in Himalayan mountaineering

The paper explores how visitors' perception of a destination's heritage management affects satisfaction with actual visits to the sites and overall perception of the destination's cultural image, using Macao as the case setting. The study will also look at how site visit satisfaction influences the intention to revisit and recommend to others. The findings indicated that perception of the quality of heritage interpretation was significantly associated with destination cultural image and site visit satisfaction. However, associations between site visit satisfaction and intention to revisit and recommend were weak. The findings also led to a discussion on whether the labels ‘cultural’ versus ‘non-cultural’ tourists remain stable over time.     

The Inca Heritage Revival: Indigenismo in Cuzco, 1905–1945

The Inca heritage is intermingled in a long trajectory of histories, creations and revivals that have constantly contributed to the renewal of its imagery. This paper analyses an important Inca revival movement that has been crucial in the making and remaking of Southern Andean identities: Indigenismo Cusqueño (1905–1945). This Cuzco version of Indigenismo was a regionalist urban middle class movement that emerged at the turn of the 20th century. I analyse how these Indigenistas, or an elite of intellectual ‘legislators’ from Cuzco shaped the regional identity through the ‘recovery’ of an authenticity founded in the legacy of the ancient Empire. Four decades of the production of a heritage initiated a so-called ‘folklorisation’ process that led to the mobilisation of the peasant mass through the enactment of an ancient Inca ritual in 1944. By staging performances of identity and promoting wide participation, the Indigenistas aimed at promoting a ‘regionalist’ identity campaign, attracting tourism-related investments and transforming the Inca capital into the ‘cradle of Peruvianness’.     

‘Personal memory tourism’ and a wider exploration of the tourism−memory nexus

This paper investigates the varied intersections between tourism and memory. It begins with a brief consideration of the parallel developments between the emergence of the ‘memory boom’ and that of the ‘tourism boom’, as well as the academic fields of memory studies and tourism studies, respectively. Memory is a crucial factor in choosing a destination; it impacts on the tourist experience at the destination and on the sharing of the experience with others after the trip, notably through narration, photography, and memory objects, such as souvenirs. Both memory and tourism rely on media and representation and on audience and consumption; both are allied with processes of identity formation. It is argued that tourism drives the memory boom as much as memory drives tourism. Bartoletti's [(2010). “Memory tourism” and the commodification of Nostalgia. In P. Burns, C. Palmer, & J.-A. Lester (Eds.), Tourism and visual culture (pp. 23–42), Vol. 1. Wallingford: CABI] conceptualization of ‘memory tourism’ as overlapping but distinct from ‘heritage tourism’ and Timothy's [(1997). Tourism and the personal heritage experience. Annals of Tourism Research, 24(3), 751–754] concept of ‘personal heritage tourism’ are discussed as foundations for what is then defined as ‘personal memory tourism’. The latter revolves around travel associated with personal memories – not only the revisiting of places associated with happy memories, but also the return to sites of personal trauma and suffering in a quest for healing.     

Exploring heritage tourism performance improvement for making sustainable development strategies using the hybrid-modified MADM model

Industrial heritage tourism has become increasingly popular in recent years. However, strategies for improving the industrial heritage tourism development-related performances are still an underdeveloped research topic academically. Therefore, this study’s purpose is to explore the feasibility performance-improving strategies using a hybrid-modified multiple attribute decision-making (MADM) based on the DEMATEL technique in constructing the influential network relation map (INRM) and in determining the influential weights of DANP. Then, the modified VIKOR method is combined with the influential weights of DANP, performance gaps were identified, and then the most effective strategies for improving tourism development-related performance at industrial heritage sites can be generated using INRM. Finally, an empirical real case study of a rehabilitated gold-mining site of Taiwan is used to demonstrate the effectiveness of the hybrid-modified MADM model. According to the results, the decision-makers should highly prioritize improving high-priority criteria such as ‘social usefulness’, ‘resource integration’, ‘destination policy and development’, ‘economic development’, ‘cultural links’, ‘cultural learning’, and ‘natural landscape resources’ in advance to successfully achieving the aspired performance levels. Additionally, this study suggests meaningful industrial heritage tourism performance improvement strategies that have been rehabilitated throughout the world.     

Urban transformation and diffusion of tourist practices: visiting Alcântara at the turn of the twentieth century

This article examines the effects of tourism on the transformation of the perception of the urban world. I aim at exploring the role that tourist practices have played in the evolution of the organisation and uses of urban spaces or, in other words, in the way the city has been experienced and lived. The development of tourist practices and situations has contributed to framing the discontinuous progress of urbanisation. To better understand this process, I propose to move beyond exploration of specific tourist contexts and places, and to think about the complex relationship between, on the one hand, the material and social arrangements of the city, and on the other, the discourses and representations produced around it. My research draws on a specific case study, namely: The transformation of representations of the Alcântara neighbourhood in turn-of-the-century Lisbon, from an industrial suburb to a popular and ‘urban’ place [Vidal, F. (2006). Les habitants d'Alcântara. Histoire sociale d'un quartier de Lisbonne au début du XXe siècle [The inhabitants of Alcântara. A social history of a Lisbon neighbourhood in the early twentieth century]. Villeneuve d'Ascq: Presses Universitaires du Septentrion]. During the turn to the twentieth century, Alcântara became ‘visible’ and ‘visitable’. The former industrial suburb was thenceforth perceived as a pleasant and urban place, both in a practical way (patent, for example, in the experience of walking down the streets or of visiting industrial sites) and in a symbolic way (through the construction of neighbourhood identities and heritage policies).     

Identifying Croatian museums’ indigenous visitors in a post-war era: perceptual examinations of one's own heritage

The paper focuses on the consumption of the past by indigenous people through the museum or heritage site within post-war Croatia. Through the application of an inductive, qualitative methodology, ‘Critical Ethnography’, an integrated theory of individual identity formation, which is both social and psychological in nature, is presented. The paper, which is the culmination of theory building, has been guided by in-depth interviews, observation of behaviour and the incorporation of theoretically sensitising literature. As a result of reflexive integration of both the data and the literature, three categories, which constitute the developed theory are derived and analysed in relation to the different ways of constructing meaning and experiences within the museum/heritage context. The labels assigned to each of the developed categories, the ‘Fragmented self’, the ‘Paraphrenic self’ and the ‘Enlightened self’ are a reflection of a part of the self, which identifies to varying extents with the ascribed post-war identity of ‘Croat’. Furthermore, the three explanatory categories of behaviour look into the various ways with which the individual subject reflects upon and interprets his/her own past in relation to the formation of an acceptable post-war conception of his/her individual identity. The paper concludes that in order for a nation to project its cultural heritage worldwide through its museums and cultural sites, it needs first to understand and incorporate the indigenous’ views of their own heritage and then to develop and communicate cultural heritage products through other industries, such as tourism.     

Urban heritage and cultural tourism development: a case study of Valletta’s role in Malta’s tourism

ABSTRACT

Despite significant potential for cultural tourism, the predominant form of tourism in Malta is sun and sea. This paper evaluates Malta’s potential for cultural tourism with a focus on Valletta, a fortified historic city that overlooks the Grand Harbour. Valletta’s rich urban heritage and historic narrative makes it ideal for the development of a more culture-oriented tourism. The paper explores how, over more than half a century of tourism activity in Malta, culture and heritage retained a secondary role. Since the mid-nineties, Malta’s tourism policy shifted with culture and heritage being given greater importance, even if the sun and sea tourism remained a priority. Public and private investment brought about changes in Valletta that made it more amenable to cultural activity and tourism. Although European Capital of Culture Valletta 2018 provides new opportunities for cultural tourism to Malta, it is unclear whether this will bring a lasting legacy for Malta’s tourism. This Valletta case study shows that, for destinations with an established form of tourism, the development of cultural tourism meets with difficulties, in spite the presence of a rich urban heritage.     

Not a ‘museum town’: discussions of authenticity in coastal Denmark

ABSTRACT

This article investigates community perceptions of authenticity in connection to the fishing and tourism sectors and the relationships therein. Inspired by fieldwork in three Danish coastal communities, the article attends to discussions on fishing, tourism, and change, in which residents referred to ‘museum’ or ‘museum town’ as shorthand for an undesirable transformation. The article answers: (1) what are the underlying concerns of becoming a ‘museum town?’ and (2) how is authenticity employed by community members in connection to desirable and undesirable outcomes of transition? The analysis probes the ‘museum town’ expression as a means to understand host communities’ relationship to the fishing and tourism sectors and their expressed interest toward authenticity. Empirical material from semistructured interviews and ethnographic field observations initiates the thematic analysis, which then continues with a theoretical reflection on authenticity. Coastal community members understood authenticity through demonstrations of realness, waterfront and community activity, and a desired independence for the fishing industry. Being authentic required a working fleet, which carried deeper implications for transformation and the complementarity of tourism, as opposed to its suitability as a substitute for the fishing industry. Calls for the fishing industry to remain independent highlight the importance for cross-sector dialogue for local development.     

Coping with ambiguous relationships: sex,tourism, and transformation in Cuba

Relationships between foreign tourists and members of the visited population in Cuba tend to be ridden with ambiguities with regard to their instrumental and commoditized dimensions. In the realm of sexual encounters, these ambiguities become a source of moral controversy, as they call into question notions of ‘sex tourism’ and ‘prostitution’. Focusing on how foreign men travelling to Cuba account for sexual relationships with Cuban women, this article shows how a variety of notions of tourism and of being a tourist are played out to justify people's engagements. From the establishment of continuities between sexual seduction ‘at home’ and ‘on tour’, to the normalization of sex for money exchanges, to the quest for an ‘authentic Cuban sexuality’, different modalities and moralities of travel are actualized in tourists' narratives, alternatively silencing and highlighting transformations in the places, people, and conceptions of tourism. In addressing the question of what counts as ‘transformation’, this article sheds light on the situated and purposeful ways this notion is deployed, the controversies, and struggles it generates, as well as its moral underpinnings, affordances, and limits. Ultimately, this illustrates the interests of investigating change and notions of change in tourism in a reflexive and empirically grounded manner.     

Interdependent,imagined, and embodied mobilities in mobile social space: Disruptions in ‘normality’, ‘habit’ and ‘routine’

This article draws on ethnographic research of everyday mobilities to further understanding of interdependent mobilities practices in relation to normality, habit and routine. The contention here is that a rethinking of ‘normality’, ‘habit’ and ‘routine’ reveals how mobilities are interdependent, imagined and embodied. We draw from Lefebvre's (1991) notions of social space and rhythmanalysis to illustrate the relationality of these aspects of mobility. In doing so, we build on recent theorisations of habit in the field of mobilities, which have opened this concept as a key site for interrogating body–society relationships arguing that both ‘routine’ and ‘normality’ have similar potential in revealing the regulation and control of everyday spaces. We consider everyday embodied engagements with mobile space and how these become normalised, habitualised and routinised. This paper draws from a Research Council UK Energy Programme funded project, ‘Disruption, the raw material for carbon change’, which uses ‘disruption’ as a lens through which to reveal potential for changes in mobility practices that result in carbon reduction. Our exploration of interdependent, imagined and embodied mobilities concurs with existing scholarship in the mobilities field that argues for a rethinking of individualised conceptions of ‘normality’, ‘habit’ and ‘routine’ in seeking an understanding of mobilities that are socially, culturally and materially contingent.     

Resident perception of dark tourism impact: the case of Beichuan County,China

ABSTRACT

‘Dark tourism’ has become an accepted terminology in tourism academics, but there are omissions in its research. Often it concentrates on the nature of the event and the psychological consequences for tourist. Rarely has the research considered ideas of the local residents. This study thus examines the perceptions and attitudes of local residents. Beichuan County in Sichuan Province of China, where the Great Sichuan Earthquake occurred in 2008, was considered as the research site. Survey questionnaires were undertaken in site plus the use of the web to capture the views of younger family members no longer working in the immediate area. The total sample numbered 516 respondents. Analyses indicated that in the dark tourism contexts residents’ perceptions of tourism impacts confirm the three traditional dimensions – economical, socio-cultural and environmental; residents tended to form positive attitudes towards dark tourism development. ANOVAs particularly found that no differences existed in the perceptions and attitudes towards dark tourism development among people who had experienced different levels of sufferings or economic losses. Such observations help to solve the debates between the proponents and opponents of dark tourism. Based on the findings, discussions and dialogues with the literature are provided.     

Nostalgia,Identity and Tourism: Bollywood in the Indian Diaspora

In today's global world of movement our personal identities are changing. So, ‘where is my “home”?’ and ‘what is my “identity”?’ have become essential questions in one's life. In recent times, more and more diasporic communities visit their homelands, perhaps to reroot their identities. This study explored the influence of Bollywood movies in the Indian diaspora's identity construction and notions of home and tourism behaviour to India. Findings revealed that the Indian diaspora's imagination of India is strongly informed by Bollywood movies. Yet, different generations of the Indian diaspora have different reasons for travelling to India. The first generation's nostalgia arises from watching Bollywood movies, and as a result, creates a motivation to travel to India. The second generation's main to travel behaviour to India is to experience the new ‘modern’ country, portrayed in the affluent surroundings of contemporary Bollywood movies. And, for those first generations, who have never seen India before, Bollywood movies enable them to romanticise their homeland and create an urge to visit India. Thus, Bollywood movies have immense importance in the Indian diaspora's identity construction, promote diaspora tourism and constitute a huge opportunity for economic development.     

Heritage transformation and the sociocultural impact of tourism in Umm Qais

Using the heritage site of Umm Qais as a case study, this article argues that tourism could radically shape or reshape the intangible and tangible heritage of the hosts’ communities at tourism destinations. Findings reveal that local culture and tangible heritage of Umm Qais were not resilient enough to absorb the changes brought about by tourism development. Although tourism transformed the residents of Umm Qais from agriculturalists to urbanites, and led to significant changes in traditions and the responsibilities of each individual within the society, there was no impact concerning the moral values such as increase of alcoholism, illicit drug use, and prostitution. Results also indicate that residents’ attitudes, whether negative or positive, are basically homogeneous about tourists, heritage, and tourism and its sociocultural impacts.     

A small place,by Jamaica Kincaid: envisioning literary tourism in Antigua

ABSTRACT

This work departs from a reading of the novelistic essay A small place (1988), by Jamaica Kincaid, to analyse the representation of the tourism industry and of tourists in Antigua (the author's birthplace). From there, we present Kincaid's text as ‘tourist literature’ (Hendrix, 2014), also aiming to contribute to the examination of tourism-centred literary texts. Within the context of literature and tourism studies as well as comparative studies, this paper examines Kincaid's literary text in order to consider the promotion of literary tourism in Antigua. This example is then considered in light of recent contributions from literary tourism, space production, community-based tourism, mass tourism as well as responsible and sustainable tourism. Literary heritage as a resource for the tourism industry could bring tourists and locals closer and conspire to break down barriers between the largely dark-skinned hosts and the white tourists in Antigua.