Towards an understanding of a child’s cruise experience

The current studies on cruise tourism lack an exploration of children’s cruise experience. The aim of this article is to obtain a deeper understanding of children’s cruise experience in the following phases: the pre-cruise decision and planning phase; the on-board engagement phase; and the reinterpretation and evaluation phase. Following an inductive qualitative approach, three sets of interviews (one for each phase) were conducted with 12 children (aged 4–14 years). The findings revealed that children play a very important role in choosing the cruise company and that while on board children want to have a certain level of autonomy so that they can co-create their own memorable cruise experience. This study contributes to the overall theory of children’s tourism experience. The managerial implications for cruise companies are outlined.     

The tourists of developmentourism – representations ‘from below’

Tourism has become part of the ‘development’ agenda. As an agent of post-modernity, tourism helps increase the commodification of what were previously regarded as uncommodified matters of social life. Accordingly, ‘development’ is now a tourist commodity in many localities in the so-called ‘South’, where the tourists in turn assume a moral consumer style. This paper is primarily about (strategic) representations of the tourist-other as a protagonist of assistance in the realm of what I call developmentourism. My argument is to a large degree empirical, based on two villages in Mozambique. In particular, the two cases studied indicate the interlaced relationship between tourism and ‘development’, and its repercussion on the discursive activity and representations of the members of the two villages. Moreover, both cases analysed in this paper inform the broader non-governmental economic and moral order in which they are situated.     

Influence of the ‘slow city’ brand association on the behavioural intention of potential tourists

This study sees the ‘slow city’ idea as a brand, and used an empirical method to examine the influence of its brand association types on the behavioural intentions of potential tourists. The measurement of brand association types was limited to the following 13 variables: slow food, traditional culture, authentic local food, happiness, healthy, organic, peaceful, quality of life, beautiful scenery, comfortable, affectionate, compassion and well-being, elicited from a pre-test. The findings from 485 potential tourists in the 2 largest cities in South Korea show that eliciting positive feelings and brand associations are strong marketing strategies that increase the chance of tourist visits, and therefore could influence the choice of a destination and the chance for revisits in the future. The results of this study contribute to a better understanding of the marketing influence of the slow city brand on the behavioural intentions of potential tourists.     

Negotiating stigmatisation of deviant behaviour: an exploration of locals’ perceptions of nude tourists

ABSTRACT

Stigma may result in tense social interactions and discrimination between stigmatisers and stigmatised individuals. Despite its social relevance, stigma has been largely neglected in tourism sociocultural studies. Framed by Goffman’s and Falk’s theoretical propositions of social stigma, this paper aimed to explore local’s stigmatisation of tourists’ behaviour. This study revealed that locals’ stigmatisation of tourists’ behaviours can be spatially negotiated and deconstructed through social interactions. The data analysis also found that not all tourists are equally stigmatised and that tourists’ conduct can be highly stigmatised if adopted by locals. Based on in-depth interviews, these findings were drawn from an examination of locals’ perceptions of tourists’ nudist behaviours in a Mexican destination. This research’s results contribute to a fuller understanding of how locals (de)construct their stigmas of tourists’ behaviours through local-tourist sociocultural interactions.     

Moving beyond tourists’ concepts of authenticity: place-based tourism differentiation within rural zones of Chilean Patagonia

This paper explores the potential for rural and remote zones of emergent destinations to base their tourism development on endogenous resources and place-based differentiation through analysis of a two-phase case study within the geographic zone known as Patagonia. The first phase of the research explored independent tourism consumption within a new independent travel circuit designed to integrate rural zones of the Aysén Region of Chile with adjacent tourism zones in the Santa Cruz Province of Argentina, including the iconic Mount Fitz Roy and the town of El Chalten. This phase sought to understand perceptions and preferences relating to authenticity. Results highlighted differences between host and guest concepts of welcomeness; which, negatively impacted consumption in the rural Chilean zones of the circuit. The second phase explored local service provider perspectives within these zones, surfacing place-based customs and practices that; while authentic, were not recognized, understood, or valued by the visitors who participated in phase one. Discussion proposes that subtle aspects of local cultures, such as those identified by the current study, represent unrecognized endogenous assets that can be leveraged within differentiation strategies for place-based development, thus providing emergent destinations with alternatives to place-neutral strategies, like commodification and standardization.     

The effects of tourists’ knowledge-sharing motivation on online tourist community loyalty: the moderating role of ambient stimuli

This study explores the role of tourists’ knowledge-sharing motivation in the formation of online community loyalty. More specifically, the study examines (1) the theoretical relationships between five factors influencing knowledge-sharing motivation, knowledge contributions (KNC), knowledge-sharing continuance intentions (KCI), and community promotion (COP) and (2) the moderating effects of ambient stimuli on the relationship between KNC and KCI and on that between KNC and COP. For valid respondents, a convenience sample of online travel community members was obtained using Amazon Mechanical Turk. Hence, a total of 410 responses were employed to test the research hypotheses through a structural equation modelling analysis and a series of hierarchical multiple regression analyses. The results show that four factors influencing knowledge-sharing motivation, namely altruism, expected reciprocal benefits, reputation, and trust, had positive effects on KNO. KNO had positive effects on KCI and COP, and KCI had a positive effect on COP. In addition, a positive group perception moderated the KNC–KCI and KNC–COP relationships.     

Market segmentation for a leverage revitalization of China’s inbound tourism: the case of US leisure tourists

China’s inbound tourism currently faces a tough choice between a niche strategy and a wide-range tourist attraction. The derivative concept of ‘leverageable market’ provides a reasonable method to solve the problem. This study, thus, attempts to conduct market segmentation for identifying a core crowd in the leisure tourism market of US near-venturers that leverages revitalization. A mixed segmentation method was adopted that combined ‘a posterior approach’ with ‘a priori approach’ in an overall multi-stage framework. ‘Venturesomeness’ in Plog’s psychographic model was the first principle segmentation variable used, which is intrinsically pertinent to the connotation of a leverageable market. ‘Activity participation’ was added to further partition the near-venturers identified, yielding refined management strategies. The data first indicated an obvious shift of China’s psychographic destination position from ‘near-venturer’ to ‘mid-centric’. Cluster analysis further identified four activity-based near-venturer segments: outdoor stimulus experiencers, recreation and amusement seekers, culture searchers, and extensive interest holders. Significant socio-demographic and trip-related features were found among the clusters. The corresponding managerial and theoretical implications, limitations, and agendas for further related research were finally discussed.     

An evaluation of influenza preventive measures on airlines: A passenger’s perspective

This paper examines influenza preventive measures on airlines based on a questionnaire survey of passengers at Taipei’s Taoyuan international airport. Quadrant scatter-plots of influenza preventive service attributes revealed that the clean cabin and disinfection services fell into the “Keep up the Good Work” quadrant; the personal protective requirements dimension in the “Low Priority” quadrant, and influenza preventive equipment dimension fell in the “Possible Overkill quadrant.”     

Tourism and grey seals in south Devon: management strategies,voluntary controls and tourists’ perceptions of disturbance

Although grey seals are relatively common in Britain, their numbers elsewhere are believed to be decreasing, and some populations in Europe are listed as endangered by the IUCN. This case study focuses on the impacts of seal tourism on a colony of seals on the South Devon coast in the United Kingdom, the effectiveness of current management policies and tourists’ perceptions of the voluntary controls adhered to by tour operators. To monitor impacts, covert observations of the site were undertaken on 60 designated survey days in the summer of 2006, while a survey of tourists taking part in wildlife cruises to the site was conducted during the same period. The observations found that the voluntary codes had reduced disturbance from operators; however, there were still disturbances, mainly from private vessels. The results of the survey showed that tourists were aware of their potential impacts upon the wildlife, and were generally supportive of the voluntary codes in place. Therefore if an honest explanation and interpretation of the potential impacts of seal tourism are provided, it may encourage a protectionist predisposition in wildlife tourists and render the compliance of voluntary codes a highly satisfactory tourist experience rather than a negative one.     

Not a ‘museum town’: discussions of authenticity in coastal Denmark

ABSTRACT

This article investigates community perceptions of authenticity in connection to the fishing and tourism sectors and the relationships therein. Inspired by fieldwork in three Danish coastal communities, the article attends to discussions on fishing, tourism, and change, in which residents referred to ‘museum’ or ‘museum town’ as shorthand for an undesirable transformation. The article answers: (1) what are the underlying concerns of becoming a ‘museum town?’ and (2) how is authenticity employed by community members in connection to desirable and undesirable outcomes of transition? The analysis probes the ‘museum town’ expression as a means to understand host communities’ relationship to the fishing and tourism sectors and their expressed interest toward authenticity. Empirical material from semistructured interviews and ethnographic field observations initiates the thematic analysis, which then continues with a theoretical reflection on authenticity. Coastal community members understood authenticity through demonstrations of realness, waterfront and community activity, and a desired independence for the fishing industry. Being authentic required a working fleet, which carried deeper implications for transformation and the complementarity of tourism, as opposed to its suitability as a substitute for the fishing industry. Calls for the fishing industry to remain independent highlight the importance for cross-sector dialogue for local development.     

Examining the ‘relative image’ of tourism destinations: a case study

Many traditional destination image studies employ a non-comparative assessment approach. This study, however, suggests defining and measuring destination image in a comparative manner (termed ‘relative image’) for the purpose of destination positioning. Using a case study on American leisure travellers’ image of Mainland China, the author proposes and demonstrates the utility of a multi-step procedure of relative image assessment. The author concludes that by utilising competing destinations as a reference frame and replicating tourists’ actual decision-making process, relative image assessment may generate more relevant information and insights for destination marketers.     

The relationship between the ‘push’ and ‘pull’ factors of a tourist destination: the role of nationality – an analytical qualitative research approach

Using qualitative research techniques, this paper explores the relationship between the ‘push’ and ‘pull’ factors of a destination and the influence of nationality on these factors. These relationships were explored for a sample of 103 international tourists to Mauritius. The data were analysed by using (a) thematic analysis and (b) an analysis using the text analysis programme, CatPac. The results indicated relationships between specific motives, cognitive and affective images and it was also found that nationality has a strong influence on these variables. Different motives for visiting Mauritius were found to exist between different national groupings. Implications for use of thematic and content analysis, management of destination, marketing and tourist experiences are provided.     

Provincetown queer: paradoxes of ‘identity,space, and place’†

Provincetown, MA, located at the tip of Cape Cod, has transitioned over the twentieth century from a predominantly Portuguese fishing village to a magnet for gay men, lesbians, bisexuals, transsexuals and queers, both as tourists and year-rounders. Newcomers have fostered change – economically, socially, and culturally – to which the town's predominantly straight old-timers have responded with a libertarian, generally accepting stance. Accommodation to newcomers – both ‘good gays’ and ‘sexual rebels’ – with its attendant social and cultural challenges, has not been without conflict. Today, economic gentrification and an influx of workers of color test the community's resolve to maintain and promote a culture of diversity and acceptance, as members cope with ever-more challenging economic issues, including escalating housing, and living costs. Provincetowners also confront other troubling demographic changes, especially declining school enrolments caused by the so-called ‘straight flight’ and an ever-increasing number of households without children, reflecting the transition to a GLBTQ majority. Today Provincetowners retain an edgy, risqué lifestyle, where community decisions are negotiated through small-town democratic institutions, and where citizens intersect across social, economic, and cultural divides. This paper examines Provincetown as a laboratory to interrogate how citizens accommodate others, as they grapple with uncertainties inherent in a predominantly seasonal – and diverse – tourist economy.     

‘Pull’ motivation: an activity-based typology of international visitors to New Zealand

Using the push and pull framework, this study examines the relationship between tourist activities in New Zealand and behaviours such as tourist spending, travel style (group vs. independent travel) and length of stay. Data from the International Visitor Survey were analysed for a 19-year period (1997–2015). The findings, based on 62,288 respondents, identified 9 typologies of international visitors over this period. For example, type one visitors are primarily pulled by the nature-based activities offered in New Zealand while type two is pulled by adventure activities. Some of the typologies have activities that overlap reflecting the needs of international visitors. Significant relationships were found between the nine typologies, tourist spending, travel style and length of stay. Implications for destination marketing purposes are highlighted.     

Teasing the boundaries of ‘volunteer tourism’: local NGOs looking for global workforce

Ongoing scholarly discussions on international volunteer tourism focus primarily on volunteer tourists as subjects and local communities as their near-static objects. This ethnographic study reverses that focus. Five developmental Non-Governmental Organizations (NGOs) are explored as active agents that see tourists and travellers as a resource and a free workforce in Dharamsala's Tibetan diaspora settlement in India. These NGOs have found a unique way of increasing the volume of volunteer tourism by offering tourists and travellers accessible volunteering opportunities on the spot, particularly as English-language tutors for Tibetan newcomers. Tourists and travellers in Dharamsala are backpacker oriented and usually interested in Tibetan culture, representing a perfect target group for NGOs offering them meaningful encounters with Tibetans. This study aims to broaden the scope of scholarly discussion and conceptualization of volunteer tourism. It provides an example of how volunteer tourism could become an increasingly effective tool for NGOs in the Global South, in an increasingly equitable manner. It also demonstrates how the method found by the Tibetan NGOs contests the current critique of commodification in volunteer tourism. Within volunteer tourism, true empowerment of local communities can only occur when the locals are in control and able to set their own goals.     

‘Devolution’ of transport powers to Local Government: Impacts of the 2004 Traffic Management Act in England

The concept of ‘Devolution’—the transfer of powers away from the Central Government to more local bodies of Government, has been used across many different areas of policy and by many different national governments. This paper examines the devolution of transport powers to the existing Local Traffic Authorities in England via the 2004 Traffic Management Act. The paper first presents a summary of how several different nations have undertaken this process of devolving transport powers and responsibilities to either new or existing bodies. It then presents research from an electronic survey concerning how English Local Traffic Aut`horities are choosing to use some of the new powers available to them and their opinion on complementary areas of transport policy. Research is also presented from structured telephone interviews, concerning how individual Local Authorities perceive the efficacy and equity of the new legislation. Overall, the results show that only some of these new powers are likely to be used by English Local Authorities, with limited variation in how different types of LTA are choosing to implement these new powers. The structured telephone interviews provided some evidence that rural Authorities in particular are more dissatisfied with the legislation and consider some of the measures unhelpful. The results provide some insights on the formulation of devolved policy applicable to existing Local Government bodies and the varying benefits that can be perceived to apply to different types of Local Authority. Conclusions are drawn on some of the practical difficulties arising from the English experience, and lessons of relevance are drawn for other nations considering a similar devolution of transport powers.