Re-visiting Luang Prabang: transformations under the influence of world heritage designation

This article examines the influence of a growing global tourism industry on the World Heritage City of Luang Prabang, Laos and more specifically the role played by the built environment in the transformations that have followed in the wake of its designation as a World Heritage City in 1995. Paradoxically, as increasing numbers of tourists seek to experience the extraordinary milieu of Luang Prabang, the physical and cultural landscapes that undergird this milieu are increasingly transformed by the pressures of global tourism. Using observations of tourists and residents, photographic documentation and comparison to United Nations Educational Scientific and Cultural Organization (UNESCO) archival materials, we show that regulations intended to preserve the heritage of Luang Prabang, have valorized a particular aspect of the city's history while effectively erasing others. As a result, the built environment of the city has been transformed into a tourist landscape. Simultaneously, the intangible heritage, the everyday life and experience of local populations are undermined as the built environment is transformed into tourist-focused landscapes. This case study illustrates, and continued UNESCO concerns over development in Luang Prabang indicate, it is not enough to create a policy designed to protect the physical environment without simultaneously working to protect the embedded socio-cultural dimensions of heritage tourism destinations.     

‘Hafa Adai … means hello!’ Written banal codeswitching on tourism websites

In the expanding research on the discourse(s) of tourism, a paucity of work exists in the context of written codeswitching (CS), that is, the use of two or more languages (codes) within a written text. In this article, I explore the presence and use of indigenous language CS within the English text on official tourism websites. The focus is on ‘exotic’ US island states and territories including Hawaii, Puerto Rico, Guam, American Samoa, the Northern Mariana Islands, and the US Virgin Islands. Though English is predominant on these sites, a few codeswitches into ‘exotic’ languages are found within the English text. In contrast to Mühlhäusler's [(2008, August). Developing language-based tourism products for Norfolk Island. Paper presented at the 15th World Congress of Applied Linguistics, Essen] findings related to Norfolk (Norf'k) Island, Australia, that tourism promotes not only the island but also the language native to the island, I argue that this particular type of CS, which I label ‘banal’, may function solely for the purpose of promoting the identity of an exotic Other rather than to promote or maintain their indigenous languages.     

Voices from Costa Rica: exploring youth perceptions of tourism and the influence of tourism on identity formation and cultural change

Tourism has become a rapidly growing phenomenon in Costa Rica over the past two decades, with a rate of foreign tourists per capita of 0.46 (one of the highest rates in the Caribbean basin). As tourism increases, it is clear that the impacts will continue to be a major change-agent, especially for small communities in Costa Rica. To explore youth perceptions of the impacts of tourism on their culture and community and to better understand the ways in which tourism influences the formation of cultural identity, this qualitative Photovoice study focuses on youth ages 10–16 living in a Costa Rican community. Through the participants’ photographs and discussion, four themes emerged, including economic impacts resulting from tourism, the preservation and loss of culture and history, the importance of respecting the land, and injustice resulting from tourism development. The youth demonstrated the ways in which their experiences and personal histories related to tourism are intertwined with their sense of identity and pride for their community and culture. The results emphasize the relevance of exploring cultural identity within youth populations and support the assertion that tourism generates significant cultural change, which in turn influences youths' past, present, and future perceptions of their community and culture.     

Moving beyond tourists’ concepts of authenticity: place-based tourism differentiation within rural zones of Chilean Patagonia

This paper explores the potential for rural and remote zones of emergent destinations to base their tourism development on endogenous resources and place-based differentiation through analysis of a two-phase case study within the geographic zone known as Patagonia. The first phase of the research explored independent tourism consumption within a new independent travel circuit designed to integrate rural zones of the Aysén Region of Chile with adjacent tourism zones in the Santa Cruz Province of Argentina, including the iconic Mount Fitz Roy and the town of El Chalten. This phase sought to understand perceptions and preferences relating to authenticity. Results highlighted differences between host and guest concepts of welcomeness; which, negatively impacted consumption in the rural Chilean zones of the circuit. The second phase explored local service provider perspectives within these zones, surfacing place-based customs and practices that; while authentic, were not recognized, understood, or valued by the visitors who participated in phase one. Discussion proposes that subtle aspects of local cultures, such as those identified by the current study, represent unrecognized endogenous assets that can be leveraged within differentiation strategies for place-based development, thus providing emergent destinations with alternatives to place-neutral strategies, like commodification and standardization.     

Literature,tourism and the city: writing and cultural change

Today national and regional tourism organizations look to sophisticated cultural tourism programmes to enhance the visitor experience for tourists of their particular city. Yet research indicates that a challenge exists in designing and implementing programmes that take full advantage of a city’s historical and emergent literary cultures. In this paper, we offer critical insights into how literary cultural heritage can foster the development of an integrated and dynamic approach and provide the experience sought by local and global tourists. International exemplars are cited together with an analysis of the Australian city of Brisbane that describes itself as a ‘new world city’. The findings of our research show that programmes that harness diverse literary cultures, rather than adhering to a single literary representation, are better equipped to build identity and thus extend cultural tourism potential.     

Festival tourism and production of locality in a small Slovenian town

The article investigates the conditions which contributed to the Slovenian town of Tolmin becoming a ‘festival town’. On the basis of a study of a palette of festivals, the distinction is made between festivals which originate outside the area, are designed to make a profit and therefore involve large numbers, and festivals with a background in locality (in reference to Arjun Appadurai, ‘locality’ is here primarily understood in connection to identification). The article argues that the two festival concepts both contribute to the production of locality, but in different ways.     

The growth of literary places in ancient town tourism destinations: based on the theories of Bourdieu,Danto and Dickie

Literary literature and tourism are closely connected, but the research on that connection is limited. Literary tourism spots are no longer just the places where historical accidents happened or were sites of a writer's birth or death, they can be any other places which have actual or even imaged linkages with the authors or their works. Based on Bourdieu's 1992 field theory and the ‘Artworld’ described by Danto [1964. The artworld. The Journal of Philosophy, 61, 571–584] and Dickie [1974. Art and the aesthetic: An institutional analysis. Ithaca, NY: Cornell University Press; 1984. The art circle: A theory of art. New York, NY: Haven], this study proposes an analytical framework comprising the atmosphere, activities and agents of art field development in order to understand the formation of a literary tourism product. San Mao teahouse in Zhouzhuang, China is used as an example. On-site observations, interviews and secondary data were collected for this study. The study finds that San Mao Teahouse as a literary venue is the result of the interaction of the literary field of San Mao and the tourism field of the historical town of Zhouzhuang. In the early stage of development, the owner and manager of San Mao Teahouse played the role of producer and marketer, and later on, tourists took more active roles by writing more literary works and promoting the site on websites based on their faith in San Mao, her work and the place. The research also finds that literary tourism is not a conventional art product, but a special experience of literature in the tourism world. Overall, the research contributes to the current knowledge by presenting a new case of formation of literary venues in tourist spots, introducing a new analytical framework and also facilitating the understanding of cultural change in tourist destinations.     

Knitting at the beach: tourism and the photography of Dutch fabriculture

This article considers the picturesque spectacle of knitting women dressed in attire, set against the background of the dunes in the Dutch province of Zeeland. Images of the knitting women at the beach were incorporated in the current visual repertory of the tourist press, including picture postcards. Taking its cue from a picture on knitters at the beach by the well-known modernist photographer Eva Besnyö, this article aims to show a pictorial tradition in which nationalist and tourist representations are linked to convey a Dutch Heimat idyll.     

Representing identities through tourism: encounters of ethnic minorities in Dali,Yunnan Province,People's Republic of China

In the current era of globalisation ȧand regional economic integration, localised concerns with cultural identity, historical memory and collective belonging are assuming a new significance. Rather than signalling the end of localised identities, however, the current period has infused processes of identity formation with elements of political economy. One central component of political economy through which these processes are being expressed is tourism. In this context, as the social sciences have begun to take tourism seriously when addressing broader issues of culture and society, this paper elaborates on new arenas through which processes of identity formation are being articulated. Drawing on a current research project focused on cultural tourism in Dali, Yunnan Province, China, the discussion emphasises the extent to which cultural identities are appropriated, constructed and traded through and around material objects of touristic exchange. Copyright © 2003 John Wiley & Sons, Ltd.     

Big mountain,big name: globalised relations of risk in Himalayan mountaineering

The paper explores how visitors' perception of a destination's heritage management affects satisfaction with actual visits to the sites and overall perception of the destination's cultural image, using Macao as the case setting. The study will also look at how site visit satisfaction influences the intention to revisit and recommend to others. The findings indicated that perception of the quality of heritage interpretation was significantly associated with destination cultural image and site visit satisfaction. However, associations between site visit satisfaction and intention to revisit and recommend were weak. The findings also led to a discussion on whether the labels ‘cultural’ versus ‘non-cultural’ tourists remain stable over time.     

Pedagogies of Cultural Change: The Rotary International Youth Exchange Program and Narratives of Travel and Transformation

Every year, Rotary International sends thousands of American teenagers to live in foreign lands. Rotary is responsible for teaching students about travel and culture and for preparing teens for their year-long intercultural experience. Rotary International Exchange Students are ‘embedded tourists’, living in their host countries in order to ‘acquire’ a binational subjectivity. Rotary International's Program is a pedagogical site, where students are taught how to think about and consume cultural difference and are given ways of conceptualising tourism, travel, cultural adaptation, and personal transformation. Based on over three years of ethnographic research with Rotary clubs in the US Midwest and New England, this paper explores the narratives utilised by Rotary International as they socialise American teenagers for study abroad. The paper asserts that Rotary's narratives employ many of the tropes utilised in Euro-Western tourist and travel accounts. At the same time, the Rotary International Youth Exchange Program sees its students as cultural change agents and thus helps to cultivate in these students a sense of global citizenship by fostering a commitment to cultural diversity and an interest in intercultural communication. Hence, Rotary International's Youth Exchange Program is intentionally designed to bring about cultural change.     

Information and communication technology,co-innovation,and perceived productivity in tourism small and medium enterprises: an exploratory analysis

With the aim of providing new evidence and a practical instrument to measure co-innovative sources of productivity in tourism small and medium enterprises (SMEs), this article presents a newly designed questionnaire that has been validated by exploratory factor analysis. The empirical study was conducted on a representative sample of 500 tourism SMEs in Catalonia (a region in north-eastern Spain). Three factors emerged from the analysis: (1) Internet use; (2) firm innovation; and (3) new forms of work organization. Together, these factors explained 45.4% of cumulative variance. The reliability coefficients obtained for the three factors were high (α_1?=?0.76; α_2?=?0.72; and α_3?=?0.71). The study also identified a specific form of co-innovation in SMEs, which is based on bringing radically innovative products and services to the market, and on Internet use and work organization practices that are clearly orientated towards increasing income and optimizing resources. The combination between economics of the firm and statistical validation tools is a source of originality of the paper. Strategic guidelines to improve SMEs productivity have also been discussed.     

A case study: The impact of low-cost carriers on inbound tourism of Saudi Arabia

This study investigates the impact of low-cost carriers (LCCs) on Saudi Arabia's tourism demand. It also provides an understanding of the relationship between air transport development and tourism development in the Gulf region. The Box–Jenkins SARIMA-X models were employed to model and forecast international tourist arrivals to Saudi Arabia, using monthly international tourist arrivals to Saudi Arabia from July 2010 to December 2015. The forecasting models were significantly accurate, with lower values of MAPE, MAP, and RMSE. The findings suggest that an increase in airline capacity, religious travel, and airline competition are associated with the increasing international tourist arrivals to Saudi Arabia. This also indicates that there is a positive relationship between air transport development and tourism development. Further aviation liberalisation in the Gulf region is discussed to give opportunities for the region's LCCs to increase their share of the increasing air travel demand, thereby enhancing tourism development.     

Appraisal of literature on customer experience in tourism sector: review and framework

A substantial body of literature has been built up in experience marketing. In spite of that there is no cohesive framework that has systematically examined antecedents, formation and implications of customer experience, or has classified different aspects of customer experiences. The purpose of this article is to derive an integrative review of published articles on consumer experience and its related topics. The study synthesizes the research on customer experience through two different but interrelated streams: (1) experience as a product attribute or a complete product and (2) consumer experience created due to customer interaction with the physical environment or people. This article develops a framework that corroborates literature related to (1) definitional aspects of customer experience, (2) formation of customer experience, (3) asserting consumer psychology in engaging in the creation of experience and its consumption and (4) the effects of customer experience. We first review available prior research and present the salient features of these articles and their findings. The research gaps are then identified and a set of propositions provided, followed by directions for future research. This article also identifies some methodological issues that are relevant in the context of individual level effect on customer experience.     

Beyond mistrust and competition—the role of social and personal bonding processes in sustaining livelihoods of rural tourism businesses: a case of the Peak District National Park

This paper theorises the significance of social and personal bonding processes in promoting sustainable resource‐use and equitable tourism development using research on personal and social bonding process and relationship marketing. By looking at small, rural tourism businesses in the Peak District National Park (PDNP) it discusses how in intricate ways, individual business owners/managers are utilising social and kinship ties to increase their visual presence and competitive position in contemporary markets. The paper describes the significance of social and personal bonds as the respondents discuss how their informal affiliations have enabled them to tap into additional resources and develop products embedded in locally specific conventions that are more attractive to visitors, and are also assisting them to monitor each others' progress through informal forms of regulation. Copyright © 2006 John Wiley & Sons, Ltd.     

Responsibilities,recession and the tourism sector: perspectives on CSR among low-fares airlines during the economic downturn in the UK

Responsibility has featured prominently in recent discussions about tourism governance. Nevertheless, research into corporate social responsibility (CSR) among travel and tourism businesses is at a relatively early stage. This paper reports on external stakeholders' perceptions of CSR among low-fares airlines (LFAs) in peripheral regions of the UK in late 2008; that is, during the current global economic downturn. LFAs, their business plans and their ability to contribute towards sustainable development have been the source of much public discourse and media scrutiny in the last decade. This paper does not set out to reopen that debate per se. Rather, it contributes to a deeper understanding of CSR in the tourism sector by arguing for a more nuanced approach to external stakeholders, one which is also informed by primary empirical research from qualitative sources, and which is conceptually informed by the latest thinking from other sectors of economic activity. Important inter-regional variations exist in external stakeholders' perceptions and valorisations of CSR, they are context-specific, and they are not static as their responses to the recent downturn reveal.     

Influencing factors and mechanisms on consumers' behavior: A case of tea tourism in China

This study explores the factors affecting tea tourism, including the action mechanisms and the impact level of each factor influencing consumer behavior intentions, to contribute to predicting tea tourism consumer behavior. This study surveyed 377 potential tea tourists and constructed a theoretical model of tea tourism consumers' planned behavior using SPSS and AMOS. The results show that: (a) The experiential perception and opportunity perception of tea tourists can significantly affect their attitudes, (b) The self-efficacy perception and convenience perception of tea tourists can significantly affect their perceptual control, and (c) The attitude of tea tourists can significantly positively influence their behavioral intention. This study not only broadens the applications boundary of the theory of planned behavior, but it also provides a new perspective for research on the behavioral awareness of tea tourism consumers. The findings have implications for predicting and promoting future tea tourism in China and beyond.     

The potential of management networks in the innovation and competitiveness of rural tourism: a case study on the Valle del Jerte (Spain)

Since the 1980s, rural tourism has witnessed a significant and generalised growth among the European Union members. However, from the perspective of business management, rural tourism suffers from several obstacles that complicates its competitiveness as a tourism product. By focusing on the Valle del Jerte (Extremadura, Spain) case study, this study analyses a rural tourism business network, from the social network analysis perspective, to critically discuss its potential as a structure that enhances competitiveness and innovation. The results demonstrate that these networking structures contribute towards the creation of a cohesive destination, whereby the sharing of resources enables innovative local responses to the global market challenges.     

The production of tourism in Ponta Negra,Northeast Brazil: policies,representations and logics of desire

This article discusses how the beach neighbourhood of Ponta Negra (Natal, RN), in the Northeast of Brazil, came to experience the intensive tourist development that now characterises it. Its origins as a fishing village, its gradual emergence as a local resort and the internationalisation of its tourism in the late twentieth century are examined. The discussion of this process demonstrates how public policies have played a major role not only in configuring the model of spatial planning and urbanisation that was adopted, but also in defining Europe as the main geographical focus of tourist internationalisation, in creating attractive conditions for foreign investment, and in the construction and dissemination of a tourist identity largely founded on past images and desires. At the same time, this discussion of Ponta Negra’s tourist-capitalist appropriation, Europeanisation and its (re)production as a site of racialised desires contributes to a better understanding of the ambivalent spatialities and multiple tensions that coexist in the neighbourhood today. The analysis presented here draws on empirical data collected during a period of ethnographic fieldwork in which the predominant methodologies included participant observation, semi-structured interviews and documental and statistical research.