Advertising in China—Problems and Prospects

Economic reform in China has revived the importance of the market forces and of advertising. Although advertising has a less important role in the Chinese market than in Western countries, it is the fastest growing industry in China. Foreign participation in advertising is limited and contributes about 10 per cent of Chinese advertising revenues. This paper argues that there is ample opportunity for foreign advertisers. Nevertheless, because the Chinese market is different, foreign advertisers need to be patient when attempting to enter the market. The problems and prospects of advertising in China are pinpointed in this paper. Some precautionary measures for the advertisers are also discussed.     

The development of Shanghai＇s service industry

The development of Shanghai‘s service industry should be choreographed in the following steps: (1) Actively promoting for the development of the industry through awareness of the general laws for its developmertt; (2) Speeding up the monopolies existing in some service sectors so as to open to the private some     

Growth crisis in the EU — challenges and prospects

The following article uses a production function approach to analyse the long-term trends of the European growth potential. It describes the possibility of a further significant decline in the potential growth rate and the mechanisms of this decline. EU Member States are divided into five country groups, and the potential growth rates of each of these as well as the contribution of different growth factors are analysed. The great challenges facing the “catch-up” (Mediterranean and new) Member States with regard to convergence are outlined. Finally, the paper summarises the long-term trends, the impacts of potential shock scenarios on potential growth and the new risks originating from the crisis.     

The role of commitment on the customer benefits–loyalty relationship in mobile service industry

The purpose of this study is to identify appropriate combinations between various types of commitment and benefit, to induce and enhance loyalty behaviours, such as customer retention, cross-selling, and customers' positive word-of-mouth, in a matured service market. The results show that functional and economic benefits have significant effects on customer retention through calculative commitment, while experiential and symbolic benefits significantly affect cross-selling and positive word-of-mouth via affective commitment. Normative commitment mediates the relationship between affective commitment and customer retention. The implications of these findings for loyalty management strategy related with service benefits and type of commitment are discussed. Limitations and recommendations for future research are also presented.     

From made in China to Created in China——The Independent Innouation Road of Yutong

In 1993, Zhengzhou Yutong Group was established on the basis of Zhengzhou Passenger Bus Factory. After over ten years' development, by 2005, Yutong's sales has broken 20,000, with the sales income of RMB6.6 billion. At the same year, Yutong Group realized export of 1098, with the export value of US$80 million (RMB63 million), accounting for 19.98% and 34.4% of the national passenger buses export volume and value respectively, accounting for 39% of the export of the same kind of products. Why Yutong can achieve this great result? China's Foreign Trade reporter interviewed Yutong to explore Yutong' s road to success.     

From made in China to Created in China——The Independent Innovation Road of Yutong

In 1993, Zhengzhou Yutong Group was established on the basis of Zhengzhou Passenger Bus Factory. After over ten years‘ development, by 2005,Yutong‘s sales has broken 20,000, with the sales income of RMB6.6 billion.……     

From made in China to Created in China——The Independent Innovation Road of Yutong

In 1993, Zhengzhou Yutong Group was established on the basis of Zhengzhou Passenger Bus Factory. After over ten years＇ development, by 2005, Yutong＇s sales has broken 20,000, with the sales income of RMB6.6 billion. At the same year, Yutong Group realized export of 1098, with the export value of US$80 million （RMB63 million）, accounting for 19.98% and 34.4% of the national passenger buses export volume and value respectively, accounting for 39% of the export of the same kind of products. Why Yutong can achieve this great result？ China＇s Foreign Trade reporter interviewed Yutong to explore Yutong＇ s road to success.     

China′s auto industry conducts after-sale service while entering second competition stage

This is a dilemma time for the Chinese auto manufacturers. On one hand. the present auto market attention from the consumers. But on the other hand .if the auto manufactures want to sell more autos to the Chinese families.     

The managing of competition: Government and industry relationships in the jute industry 1957–63

This paper examines the development of the 1963 court case brought by the Board of Trade's Restrictive Trading Agreements Office against jute manufacturers, in order to examine the impact of the newly introduced competition policy for government–business relationships. Government's active enforcement of competition marked an important change in the direction of industrial policy in the UK and the jute industry was one of the cases to be examined.     

Healthier for whom? Technological service improvement in the healthcare industry

This study tackles the dilemma of a technology-based service improvement wherein an organization performs a technology change to improve its service process, while its customers do not necessarily perceive the new service as an improvement. The empirical research follows a healthcare provider that changed its primary care provider appointment scheduling using a new call centre technology. The methodology involves three processes reflecting the entire change: personal interviews, focus groups, and surveys. To facilitate adoption of a technology-based service, it is recommended that there be a focus on customers’ experience with similar service industries’ image, and organizational policies on contracting service representatives.     

Customer response toward employees’ emotional labor in service industry settings

In the current study, we develop and test a moderated mediation model that explores the mechanisms that underlie the influence of employees' emotional labor on customer loyalty by considering affective reactions and cognitive appraisals simultaneously and illustrating moderating factors that alter their effectiveness. A sample of 259 individuals from across the United States over 20 years old were recruited on Amazon's Mechanical Turk to participate in the survey. Our emotions as social information based model clarifies the distinct roles of customers' detection of employees' deep acting and surface acting in influencing customers' affective reactions and cognitive appraisals. The current research also reveals that impact of customers' detection of employees' emotional labor on customer outcomes varies as a function of the employees' nonverbal communication.     

Roles of ‘small- and medium-sized enterprises’ in service industry innovation: a case study on leisure agriculture service in tourism regional innovation

This study combines service-dominant logic (SDL) with industry cluster theory to analyze the evolution of leisure agriculture service in Taiwan. The result shows that cooperation among small- and medium-sized enterprises (SMEs) can increase customer willingness to participate in value co-creation. Customer-driven cooperation among SMEs drives SMEs to increase their competitiveness and thus overcome their disadvantages in resources and capabilities. Additionally, the four-stage evolution of leisure agriculture service is identified to help tourism SMEs understand their positions and suggest appropriate strategies for achieving sustainable development and it also reveals a shifting paradigm from goods-dominant logic to SDL in tourism industry.     

High-tech—industry Flourish in Heze

Heze is a time-honored city in southwestern Shandong province. Heze is the larg- est center in China for the cul- tivation of the"national flower"peony,after which the Mudan District was named.Over 30 percent of its national income comes from the sale of peony. April is the golden time for peony to flourish its beauty. While the fragrance of peony spreading over households and     

Lufthansa Alliances in China and Asia-PacificAlliance strategies in China and Asia

One of the pillars of Lufthansa's corporate strategy is to build on its leadership position in the rapidly growing aviation market between Europe and Asia-Pacific in cooperation with its strong partners.Lufthansa is proud to be a founding member of Star Alliance, the leading global airline alliance, which is also by far the leading airline alliance in Asia.By joining forces with local Star Alliance members Air New Zealand, All Nippon Airways, Asiana Airlines, Singapore Airlines and Thai Airways,     

Measuring innovation in a ‘low-tech’ service industry: the case of the Dutch hospitality industry

This article presents the findings of a survey among 613 firms in the Dutch hospitality industry adopting a demarcation perspective. The paper illustrates that innovation in this service industry is much higher and more varied than regularly reported. It further indicates that innovation activities in ‘low-tech industries’ can be in place with less formalized forms of (service) innovation management. Finally, it is shown that a higher innovation intensity is associated with better firm performance. Based on this, some implications for managing innovation in the hospitality industry are discussed. Finally, some fundamental issues in the measurement of service innovation are raised.     

The situation of the UBM in China——The interview with Mr.Philip Chapnick

正Philip Chapnick China Chief Representative of UBM,the former CEO of UBM Think Services DepartmentAs China's largest foreign exhibition organizers,the UBM(the United Business Media Limited)held more than 60 conferences and exhibitions in China annually.As the top of capital