Are rigor and transparency enough? Review and future directions for case studies in technology and innovation Management

It is crucial to assess how technology and innovation management (TIM) scholars use case-based research. Our study provides a theoretical systematic review of qualitative case-based articles published in 31 TIM journals from 2013 to 2018. Our analysis of 311 articles uncovers patterns regarding rigor (including case justification and selection), transparency (including data collection and analytical methods), and paradigmatic consistency and pluralism. Our findings show some evidence of emerging pluralism in how TIM researchers perform qualitative case studies, but also highlight some worrying trends: paradigmatic inconsistencies, lack of transparency, and over-reliance on specific approaches, all of which affect the value of case study research. We provide methodological guidelines for improving the use of qualitative case research in TIM.     

Case study research with moderate constructionism: Conceptualization and practical illustration

This paper develops a case study approach that builds on the foundations of moderate constructionism and abduction. We discuss the case study method and its role in industrial marketing, especially in business-to-business networks. Moderate constructionism is compared with realist, critical realist, and relativist approaches. We argue that moderate constructionism takes better into account the multiple constructed, community-bounded realities that all case studies inevitably deal with. The power of moderate constructionism to produce valid and generalizable new knowledge is critically assessed. We also address abduction in relation to induction and deduction and its role in the moderate constructionist research approach. Finally, we develop a process model, illustrated by a case study of a specific network in the pharmaceutical industry.     

Mapping the perspectives of coopetition and technology-based strategic networks: A case of smartphones

The aim of this study is to introduce and rearrange various coopetition perspectives and consider their implications in the context of a technology-based case study example from the smartphone industry and especially with the state of strategic networks between smartphone producers and operating systems at one chosen moment (autumn 2012). The case study analysis is based on a strategic map of the (technical) coalitions of firms (cf. Näsi et al., 2001). The most important introduced coopetitive features are present in the studied case. This study emphasizes in the literature review the dichotomy between contextual and procedural coopetition. However, this dichotomy is not solid in practice according to the studied case: the same firm might simultaneously have both contextual and procedural features. The study reveals this overlapping and multidimensional character of coopetition generally and its technological dimension in practice, and the general need to continue to study these coopetitive features. The study shows that contemporary theoretical typologies and frameworks of coopetition require experiments in order to direct the coopetition discussions toward the practical phenomena of business.     

Performance measurement impacts on management and leadership: Perspectives of management and employees

The study focuses on the impacts of performance measurement (PM) on management and leadership—a research area that has not received much attention in the literature. The empirical part of the study is based on 24 interviews from eight case organizations applying the Balanced Scorecard (BSC). Representatives of both management and employees were interviewed in each case organization. The study concludes that performance measurement can only support, not replace managers in leading people. The study shows that when operating with a performance measurement system (PMS), the increased interactivity between the management and the employees leads to higher performance.     

Triangulation in industrial qualitative case study research: Widening the scope

The particular qualities of case study research have enabled the advancement of theory in industrial marketing research through revealing rich insight into context-specific phenomena. Triangulation is recommended as good practice in conducting case study research and is traditionally envisaged as offering validity through convergence of findings, sources or methods. Is this, however, the only interpretation of triangulation and in what way is it consistent with case study research that is often concerned with naturalistic settings and nuanced interpretations? The purpose of this study is to delve into the role of triangulation in qualitative case study research in order to re-appraise its role. The study offers firstly, an inventory of triangulation categories for case study research in industrial marketing and secondly, a theoretical reframing of triangulation consisting of three modes - convergence, complementarity and divergence. Both the inventory and the reframing are discussed with reference to illustrations of published case studies, thus extending current understanding of research practice in industrial marketing.     

案例研究方法价值提升路径研究

以工商管理学为研究场域，基于案例研究方法价值论的正反双方激辩，阐述案例研究方法价值论悖论。集中针对批判学派批评焦点进行反驳，提出案例研究方法价值提升的两条路径和对策：在认知层面上，通过对案例研究方法发展史的考察，例证了案例研究方法对工商管理学科理论发展所做出的贡献，强化了看待案例研究方法的价值观；在方法论的层面上，提出了提升案例研究方法过程及结论严谨性的理念及测度方向。     

Ramsey prices,average cost prices and price sustainability

We study the relationship between sustainable and average cost prices in the multiproduct case. It is shown that for the case where costs are separable only average cost prices can be sustainable even if demands are interdependent. As for the non-separable cost case the notion of average cost prices is axiomatically defined as an extension of the average cost concept of the single product case. We then use this extension to derive necessary as well as sufficient conditions for the extended average cost prices to be sustainable.     

Structure and dynamics of fertilizer subsidy: The case of Bangladesh

Economists often proceed with impact studies of fertilizer subsidy without first making an examination of the structure and dynamics of subsidy. This may lead to misleading focus and to seeking solutions generally in adjustment of administered prices. Substantial gains in efficiency can be realized by looking into structural questions of subsidy. The case of Bangladesh provides an example of how a proper procedure of accounting can shift the onus of correcting numerous distortions that arise from current practices, from farmers to industries. The case study also shows that farmers receive less subsidy than usually claimed and the hidden subsidy to industries is passed on to farmers. The Bangladesh case may represent developing countries in a general manner.     

Business networks and retail internationalization: A case analysis in the fashion industry

The paper presents different theoretical perspectives on the issue of business networks and their role in the process of internationalization. With regard to methodology, a specific case study is conducted of a vertically integrated firm in the fashion supply chain, which has implemented branding and retailing strategies in international markets. The case analysis, which is the result of a longitudinal study conducted over several years, aims at an in depth analysis of the extent to which business relationships represent a learning context involving opportunities/constraints in the internationalization process. The paper outlines the relationship between the specific business model, the international patterns followed, and business relationships. Three research questions are posed and discussed. Some final remarks on the relationships between business networks and international retail expansion conclude the work.     

The entrepreneurial imagination and the impact of context on the development of a new venture

This paper sets out to explore the impact of a new venture's context on its development. The study consists of a single case study based on a new venture attempting to exploit an opportunity in the life sciences and charts the impact that the context, in particular actors that the venture are trying to gain resources from, have upon the plans, activities and resources developed by this nascent firm. Spanning the time period of 1999-2006, this case outlines four periods of development of the venture. This accounts for the initial plans of the venture, their struggle to gain venture financing, the development of the venture's technological resources and the attempts to create commercial relationships. The study shows the impact that institutions used in a context have on this venture leading to, among other things, the discovery of IP, finding a CEO and developing a product line.     

A service science framework to enhance value creation in service innovation projects. An RFID case study

This paper describes an IT-driven service innovation with an in-depth case study. The case study shows the different stages of RFID implementation in the jewellery supply chain of a retailer including all stakeholders. Based on a review of the literature on service engineering, information systems and management, we propose a framework to enhance IT-driven service innovation. Service science lacks procedures, methods and tools for developing new services. The main contributions of this paper lie in proposing a framework that supports service innovation in an IT-driven case. We illustrate our framework with an in-depth case study and infer lessons that can be useful to managers who wish to duplicate IT-driven service innovation for RFID technology. This framework includes both strategic and operational dimensions to help managers anticipate key challenges and pitfalls in service innovation projects.     

Power in a startup's relationships with its established partners: Interactions between structural and behavioural power

Power plays a key role in the relationships between startups and established organisations. Yet researchers have devoted little attention to the startup's perspective on power in such relationships. To study startups' view on power, a useful starting point is their structural power, but this also requires an investigation of their power behaviour. We explore how structural and behavioural power interrelate in a startup's relationships with its established partners in the medical device business. Our longitudinal, embedded case study reveals nine interaction episodes in which power plays a decisive role. The power episodes show that the case startup often uses hostile power use tactics because it overestimates its structural power. Since its established partners recognise its lack of power, they usually do not accept such behaviour. Thus, the case startup could not extract the intended benefits. Nonetheless, we find that the case startup could benefit from its relationships if it employs conciliatory power use tactics or power change tactics. With these insights, we contribute to the startup business relationship literature by providing a better understanding of startups' experience with power. We also extend the power literature by showing that it is the perception of power that determines power behaviour rather than the de facto structural potential.     

Analyzing an industry in change: the Irish software manual printing industry

This article is concerned with the application in a case study of three inter-related theoretical issues: new perspectives on technological change, learning organizations, and the question of market versus hierarchy in the relationships between firms. The case study is of the software manual printing industry in Ireland, and its relationship with the major, international software companies.     

Critical realism in case study research

Case study research is the most popular research method for researchers in industrial marketing. However despite a number of attempts the problem of satisfactorily justifying the use of case research remains. This paper proposes critical realism as a coherent, rigorous and novel philosophical position that not only substantiates case research as a research method but also provides helpful implications for both theoretical development and research process. The article describes the critical realist approach due to Sayer and develops a general application of a critical realist approach to case research. An example of its use in practice is presented using a case study of the development of a buyer-seller relationship after the installation of a new MIS system.     

Sense and sensibility: Two approaches for using existing theory in theory-building qualitative research

The paper addresses the role and use of theory in theory-building case research. How to use existing theory in theory-building efforts is a crucial, yet somewhat overlooked challenge within qualitative research. On that background, the purpose of the paper is to explore, compare and discuss two distinct approaches for using existing theory and developing theoretical awareness in theory-building case studies. Upon discussing the role and use of theory in case study research in general, we identify two approaches for drawing on pre-existing theory, labeled the in vivo approach and the ex ante approach. The in vivo approach takes departure in a single theoretical framework, anchored in a single paradigm, and the aim of theory-building is to gradually deepen, refine and complement this framework. The ex ante approach suggests that researchers should look for paradox in the form of theoretical tensions and use these to develop theory, meaning that researchers should develop an elaborate theoretical understanding of meta-theoretical stances and use these to generate different readings of the case material, subsequently prioritizing and integrating them into a coherent pattern.     

Twists and turns of triadic business relationship recovery

This study focuses on triadic business relationship recovery processes through a single case study. We address the question of what kind of process takes place when a business relationship on the verge of ending is recovered and what roles a third actor can play in the process. As a result, we model a process through which a triadic business relationship is recovered and attraction, trust, and commitment are restored.     

Model and analysis of integrated production–inventory system: The case of steel production

The study originated from an industrial case study in the field of steel production, but it presents a larger interest, as many other manufacturing fields have similar concerns (e.g. foundries, food, textile and paper industries). A significant phase of steel manufacturing is the product cooling (likewise, drying in paper and textile production, or maturing in food production). This phase may be completed in different ways, but (1) it must be carried out in the finished product warehouse and (2) it must meet both production optimisation and customer needs. The latter requirement acquires a strategic relevance in JIT environments. The present study proposes a mathematical model to find the optimal production schedule of steel billets, based on the relevant parameters of the productive system (set-up and processing times, demand profile). In the industrial case examined, the negative impact of holding costs on cash flows is also linked to the space required by the cooling process, which depends on the production schedule adopted. In other words, the finished product storage can be considered a part of the manufacturing cycle and impacts on it. In the case of steel plants operating in JIT environments, the warehouse must be promptly emptied and carefully managed to exploit the available space. Thus, the effect of inventory costs is examined in a production–inventory system with finite capacity, where products are made to order and share the same manufacturing facility. The study is completed by an experimental analysis to investigate the effect of variations in the relevant parameters of the problem.