共查询到20条相似文献,搜索用时 46 毫秒
1.
消费者对转基因食品的认知、态度及购买意愿研究——基于广州市消费者调查 总被引:2,自引:0,他引:2
转基因食品发展迅速。但长期以来,也因其安全性等方面的问题也受到了很多的质疑,其支持者和反对者各执一词。但广大的普通消费者具体又是如何看待转基因食品的呢?笔者以广州市200多名消费者为样本,就消费者对转基因食品的认知、态度和购买意愿进行了调查。结果显示消费者对转基因食品的认知程度相对是比较高的,但是了解程度比较低;而对转基因食品的态度整体来说比较积极和乐观;在购买意向上对转基因水果和蔬菜的意向最强,而消费者对转基因食品的态度和购买意向与人口统计学特征之间的关联不是很明显。在此研究基础上,笔者提出了几点建议和一点将来研究方向。 相似文献
2.
3.
4.
关于消费者对转基因食品的认知态度及标识的分析 总被引:1,自引:0,他引:1
转基因食品就是利用生物技术,将某些生物的基因转移到其他物种中去,改造生物的道传物质,使其向人们所需要的目标转变.消费者对于自己的认知水平过于乐观,大部分人都声称对转基因食品有所了解,但其实并不真正了解.转基因食品可能带来经济效益和社会效益,也可能对人类健康和生态环境造成潜在风险和威胁,因此,消费者对转基因食品的态度比较复杂.对转基因食品实行强制标识,赋予了消费者基本的知情权和自主选择权. 相似文献
5.
6.
浅析消费者对转基因食品的态度 总被引:3,自引:0,他引:3
尽管转基因食品能够为人类带来许多利益,但是,由于可能存在的健康风险、环境风险等问题,各国对转基因食品展开了激烈的争论。在这场争论中,消费者的态度扮演着十分关键的角色。本文详细介绍了农业转基因技术的应用现状和各国消费者对转基因食品的争论,并且分析了研究消费者态度对发达国家和中国的现实意义。 相似文献
7.
随着我国科学技术的发展和进步,转基因技术也得到一定的发展,转基因食品也更多地出现在人们的日常生活中。但转基因食品的安全问题一直是社会关注的重点,一直影响消费者的消费观念和购买欲望。本文从转基因食品感知价值研究消费者购买意愿的影响,发掘其深层次的原因,帮助政府和企业作正确的市场决策,对引导消费者进行理性消费具有重要的研究价值。 相似文献
8.
随着消费者自我保护意识日益增强,转基因技术在食品中的应用和推广越来越有赖于其支持,因而,消费者对转基因食品的态度日益成为学政两界关注的热点。本文从转基因食品的发展现状、消费者对其的态度差异、消费者态度的影响因素三个方面总结了近期国内外一系列有价值的研究成果,并针对目前调查方法和研究方法的不足提出了建议。 相似文献
9.
基于SOR模型,本文选择电商主播为研究变量,通过研究电商主播的魅力、推荐、展示和互动属性对消费者的认知态度和情感态度的影响作用,最终探讨其对消费者购买意愿的影响。通过对294份调查数据进行实证分析,结果发现主播的展示属性会对消费者的认知态度产生影响,进而影响消费者的购买意愿;主播的魅力和互动属性会对消费者的情感态度产生影响,进而影响消费者的购买意愿。 相似文献
10.
在中产阶级规模不断扩大背景下,消费者品牌需求日益强烈.本文从消费者感知视角出发,实证研究品牌认知对购买意愿的影响机制与路径差异.研究表明;品牌认知有助于提升消费者感知;消费者感知有助于购买意愿的提升;消费者感知的3个方面(质量感知、价值感知、情感感知)在品牌认知与购买意愿之间具有中介作用.品牌商家应通过管控产品品控、创... 相似文献
11.
《Journal of Foodservice Business Research》2013,16(4):89-105
ABSTRACT This study outlines the controversy surrounding genetically modified organisms (GMOs) and how it impacts North American based food service companies' marketing policies. Recent developments have made foods derived from GMOs a strategic marketing challenge for food service franchise and chain operations. Headlines such as “Why McDonalds Pulled Frankenfries from Menus” have unwittingly put restaurants on the frontline of the battle over foods made from GMOs (Martin, 2000). A survey method was used to explore food service operations' views regarding consumer acceptance of GMOs, right to know issues (labeling) and the benefits of GMOs, as well as food service companies' strategic response to this emerging technology. Findings indicate that food service establishments were generally concerned about customer opinions and tend to prefer government mandated labeling of GMOs. They also tend to feel that GMOs offer potential benefits to their industry and that customer concerns may fade over time. 相似文献
12.
ABSTRACT In this study, a theoretical framework is developed to explain the differential effects of country-of-manufacture (COM) and brand image on the cognitive, affective, and behavioral components of Koreans' consumer decision making. Although effects are product specific, findings, overall, indicate that brand image has a stronger effect than COM on Koreans' perceptions of hybrid global products. Moving the production of an electronic product (TV) to a developing country, however, negatively affected Koreans' evaluation of product performance, prestige (brand and technical), and purchase attitudes. The findings have interesting marketing implications for hybrid global brands and contribute to building a theory of COM. 相似文献
13.
本研究利用2×2×2组间因子实验对不同类型的产品稀缺信息影响购买意图的效果及品牌概念和购买渠道对这种影响效果的调整作用等问题进行了实证分析。结果发现产品的限量销售信息比限时销售信息能更为有效地刺激消费者对稀缺产品的竞争购买心理和对产品价值的感知,两种稀缺信息对购买意图的影响效果差异在购买象征意义较强的品牌时更为显著。本研究结果可为营销人员利用稀缺信息提高促销效果提供借鉴和参考。 相似文献
14.
15.
This study examines the perceptions and attitudes of Singaporean residents who attended the first public lecture on genetically modified (GM) food in the country. Scales were developed for the underlying consumer concerns, and their relationship with one another and with demographic variables were examined. Slightly more than half of those who attended the talk (n= 417) indicated that they were worried about GM foods and 86 percent agreed or strongly agreed that GM foods should be labeled. Issues relating to health, ethics, and perceived benefits were the major underlying concerns. These were related to several demographic variables and also to perceived knowledge about biotechnology. Women were more concerned about the ethical and health aspects compared to men. Those with post‐graduate education were the least concerned about health and ethical issues and more likely to buy GM foods if consumer benefits are shown. Married respondents were less concerned about health issues compared to single ones. Also, those with children under fifteen years of age were less concerned about health issues compared to others and more likely to buy GM foods if consumer benefits are shown. Respondents subscribing to the Hindu religion were more likely than others to buy GM foods If benefits are shown. Also, those who considered themselves vegetarians were more concerned about the ethical aspects of GM foods compared to others. 相似文献
16.
首先构建了消费者对认证食品的消费行为理论模型,然后在对消费者进行问卷调查的基础上,探讨了消费者对检测与认证机构信任的维度,采用多元回归方法分析最终变量对认证食品购买意愿的影响。结果表明,消费者对检测与认证机构的信任能够提高对认证食品的购买意愿,增强消费者对检测与认证机构的信任应做好三方面工作:加强检测与认证机构的食品检测与监督能力并提高认证人员业务素质;加强对检测与认证机构的监督和提高检测与认证机构工作的诚信度;加强消费者食品质量安全宣传并重视检测与认证机构在食品质量安全方面的作用。 相似文献
17.
《食品市场学杂志》2013,19(1):81-100
Abstract The aim of this research was a cross-cultural investigation of views regarding Genetically Modified Organisms, specifically food crops, to determine if there were significant differences in the views of French and American respondents. In addition, we sought to introduce the issue of possible consumer benefits of second generation GMOs into the research by examining differences in acceptance of value-enhanced GMOs compared with first generation GMOs for both French and American respondents. Both first and second generation GMOs are better accepted by American respondents than by French respondents, but respondents in both countries perceive a direct benefit from second generation GM foods with at least a less negative attitude toward them. In addition, respondents indicated factors which would make it more likely that they would purchase such enhanced GM foods. 相似文献
18.
消费者经常被与其社会身份相关联的产品和品牌所吸引,本文引入消费认同概念,试图揭示消费认同对品牌购买的影响机制。研究结果表明:消费认同、积极情感、否认态度对品牌选择意愿有显著正向影响,积极情感、否认态度在消费认同与品牌购买意愿之间起显著中介作用,品牌自我一致性在否认态度与品牌购买意愿之间起显著调节效应。 相似文献
19.
《食品市场学杂志》2013,19(4):77-90
Abstract This paper presents the results of a choice experiment that encompassed the labelling options outlined in the Australian and New Zealand government's recently finalized mandatory labelling system for genetically modified foods (GMF's) and foods that contain genetically modified ingredients. The labelling scheme is to be implemented across both countries from December 2001 onwards. Results suggest difficulties ahead for manufacturers and growers of GM labelled product if there is an ample supply of GM-free labelled alternatives. It is also likely that manufacturers and growers of GM-free product will realize greater levels of demand over non-labelled and GM product even when these alternatives are substantially cheaper. 相似文献
20.
The Antecedents of Music Piracy Attitudes and Intentions 总被引:1,自引:0,他引:1
Piracy is the greatest threat facing the music industry worldwide today. This study developed and empirically tested a model examining the antecedents of consumer attitude and behavioral intention toward music piracy behavior. Two types of music piracy behavior, unauthorized duplication/download and pirated music product purchasing, were examined. Based on a field survey in Taiwan, the results showed that attributive satisfaction, perceived prosecution risk, magnitude of consequence, and social consensus are very important in influencing customers attitude and behavioral intention toward two types of music piracy behavior. In addition, singer/band idolization can affect the attitude and behavioral intention in the case of pirated music product purchasing. Perceived proximity was found to affect the attitude and behavioral intention in the case of pirated music product purchasing. However, it only influenced behavioral intention in the case of unauthorized duplication/download.Jyh-Shen Chiou (Ph.D. in Marketing, Michigan State), is professor of Marketing, Department of International Trade, College of Commerce, National Chengchi University, Taiwan. His research focuses on consumer behavior and strategic marketing. His work has been published in Information & Management, Journal of Interactive Marketing, Journal of Service Research, International Journal of Advertising, European Journal of Marketing, Psychology & Marketing, Journal of Social Psychology, Genetic, Social, and General Psychology Monographs, etc.Chien-yi Huang, Associate Professor, Department of Infant and Child Care, National Taipei College of Nursing.
Sin-hui Lee, Graduate student, Department of International Trade, National Chengchi University. 相似文献