Organizational acculturation in foreign subsidiaries

Organizational acculturation refers to the influence of parent organizational culture resulting in change of work values of local employees in foreign subsidiaries. A study of host country national middle managers in Southeast Asia explored the impact of organizational acculturation. In the first phase, the work-related cultural values of managers employed by Swedish subsidiaries in Singapore were compared with those of a control group of managers employed by non-Swedish companies. The second phase investigated the work values of managers in Hong Kong, Singapore, and Thailand, based on Hofstede's four cultural dimensions. The findings clearly indicated that local managers in Swedish subsidiaries had experienced organizational acculturation, as distinct Swedish values had been adopted. However, cultural change did not occur to an equal extent among the three countries nor between different cultural values. Implications of the findings for international human resource management are discussed. © 1993 John Wiley & Sons, Inc.     

The impact of values‐job fit and age on work‐related learning

Research shows that both individual and job‐related factors influence a worker's work‐related learning. This study combines these factors, examining the impact of fit between one's work values and job characteristics on learning. Although research indicates that fit benefits multiple work‐related outcomes, little is known about the impact of fit on learning. Moreover, life span theories indicate that values evolve throughout the lifespan. Therefore, we examined how age influences work values and thereby work‐related learning. Our self‐report questionnaire was completed by 221 workers of various ages and occupations. Our findings indicate that work values, job characteristics and their fit influence the quantity and quality of work‐related learning. Generally, a higher fit benefits learning, but misfit can also stimulate learning. Workers of different ages report an equal amount of learning, but perform different learning activities. However, this relationship is unrelated to work values. Recommendations for research and practice are discussed.     

Culturally Customizing Websites for Immigrant Communities in the United States

Recent research suggests that the customization of online marketing messages to meet the cultural preferences of immigrant communities increases preferences for those messages. Level of acculturation may be used as a segmentation variable that accounts for this effect, with lower levels of acculturation matching the preference for the home country's culture in marketing messages. Comparisons between Asian- and Hispanic-American preferences across levels of acculturation are made, and possible convergences in preferences through acculturation are examined. The results indicate that Taiwanese-Americans have culturally-rooted preferences for web content based on their acculturation levels. Furthermore, the study shows that the web content preferences of Taiwanese- and Hispanic-American consumers converge as members of these groups acculturate.     

Reconceptualizing cultural distance: The role of cultural experience reserve in cross-border acquisitions

Cultural distance is one of the most widely used distance construct in international business. However, scholars have long questioned the notion that cultural distance has a homogenous impact on organizational actions and performance. We redress this by examining how the relationship between cultural differences and deal abandonment in cross-border acquisitions is contingent on firm-level cultural experience reserve and industry affiliation. Drawing on the organizational learning theory and cultural friction perspective, we first propose that the cultural experience reserve of a focal firm mitigates the positive impact of cultural differences on cross-border deal abandonment. We then hypothesize that the firm's industry context affects the uncertainties associated with cultural differences. Our findings based on a sample of 197 Indian services sector firms support our theoretical predictions.     

Social identity salience: Effects on identity‐based brand choices of Hispanic consumers

The purpose of this study was to examine the combinatorial effects of enduring and momentary mechanisms of cultural identity salience on identity‐based apparel brand choices of three Hispanic acculturation segments (Hispanic‐dominant, mainstream‐dominant, and balanced‐bicultural). The hypotheses were empirically tested among Hispanic students at a midwestern university in the U.S. employing a two‐session online experiment. Results revealed that the influence of cultural primes (momentary salience of the cultural identity) on subsequent brand choices of Hispanic consumers is moderated by their bidimensional acculturation (enduring salience of the cultural identity). As posited, the current study found that the same cultural primes had differential effects among the three Hispanic acculturation segments, with the largest effect size among the balanced‐bicultural segment. Specifically, the results indicated that Hispanic‐dominant and mainstream‐dominant consumers were less responsive to cultural cues in the environment and were less likely to demonstrate significant preference shifts in response to cultural primes. However, balanced‐bicultural consumers demonstrated significant shifts in their attitudes and purchase intent for Hispanic and mainstream apparel brands when exposed to cultural primes, such that their brand choices assimilated toward the primed identity. Results are discussed in the context of social identity theory, the self‐stereotyping process, cultural frame shifting, and the bidimensional acculturation model. © 2010 Wiley Periodicals, Inc.     

An empirical study on anthropomorphism and engagement with disembodied AIs and consumers' re‐use behavior

The integration of artificial intelligence (AI) into the human race has gradually become a norm. AI entails technology assemblages such as machine learning, natural language processing, and reasoning. The influence of AI systems has intensified in consumers' daily lives. Many consumers have interacted with the notions of AI through advertisements or having personal experiences. Many consumers are curious about the use of AI. This paper reports three studies conducted to determine whether anthropomorphism (ANTH) and engagement play a role in consumers' intention to re‐use a voice assistant (VA; a machine‐learning AI). The second study will determine if ANTH and engagement play a role when consumers are using the VAs for different activities (task completion vs. information gathering). In addition, in Study 2, actual re‐use behavior was also tested in the model, which encouraged a stronger overall model fit. The results show that in general effort expectation (EE) has a strong positive impact on consumers' usage experience of the VA. However, between the two types of activities, EE has a stronger impact on consumers' usage experience for information‐gathering activities, whereas performance expectation has a stronger impact on usage experience when consumers use the VA for task‐completion purposes. The third study used internet usage experience as a moderating variable to determine the boundaries of the mediating effects in the study. The results show that the mediators yield results similar to prior studies.     

Geographic Distance as a Moderator of Curvilinear Relationship Between Cultural Distance and Shared Ownership

This study tests geographic distance as a moderator of the curvilinear relationship between cultural distance and a firm's preference for shared ownership entry mode. The sample consisted of US foreign direct investments in 60 countries spread over 18 years. Results showed that an inverted U‐shaped relationship between cultural distance and preference for shared ownership is stronger for firms separated by high geographic distance. While full equity ownership is most likely when both cultural and geographic distances are either low or high, shared ownership is most likely when the cultural distance is high (low) but the geographic distance is low (high). Copyright © 2012 ASAC. Published by John Wiley & Sons, Ltd.     

Ethnic identity,socialization factors,and culture‐specific consumption behavior

This study is designed to discover the degree to which ethnic identity and socialization factors influence the culture‐specific consumption behaviors of Asian American young adults, in general as well as in specific situational settings. Findings indicated that perceived parental cultural identification tended to strengthen the ethnic identity, which in turn influenced Asian American young adults' culture‐specific consumption behaviors. However, although their perceived parental acculturation level had no effect on their ethnic identity, it directly weakened the subject group's culture‐specific consumption behaviors. The ethnic‐friendship orientation was found not only to influence ethnic identity but also to influence directly the group's culture‐specific consumption behavior. Further analysis revealed that a situational factor (i.e., the presence or absence of ethnic friends) influenced culture‐specific consumption behavior, regardless of the strength of ethnic identity. © 2004 Wiley Periodicals, Inc.     

Same Boundary Management Preference,Different Outcome: Toward a Gendered Perspective of Boundary Theory Among Entrepreneurs

Work‐family boundary research debates whether family demands should be integrated or separated from work demands. Our thesis is that the impact of boundary management preferences on business performance depends on the entrepreneur's gender. We also investigate how family‐to‐business support and business location alter the gender and boundary management preference interaction. Results show that an integration preference enhances business performance for men regardless of family‐to‐business support or business location. A segmentation preference aids women's business performance, especially among those with high family‐to‐business support and an independent business. An integration preference yields greater business performance for women with an at‐home business.     

Attitudes and Work Motivation of Subgroups of Seasonal Hotel Workers

Labour turnover is a strong feature of of hotels in the UK, especially in the seasonal seaside sector. However, the link between job mobility and job satisfaction is complex and cannot be adequately explained by ‘traditional’ theories of motivation. In an attempt to account for the impact of individual worker differences on job attitudes, Hackman and Oldham's [1974, 1980] job diagnostic survey was distributed to 163 hotel workers. The results suggest that hotel workers can be divided into subgroups, characterised by both residential status and work preference. Furthermore, these additional dimensions explain work attitudes and motivation more effectively than Hackman and Oldham's original ‘growth need strength’ dimension.     

Sports sponsorship effects on customer equity: an Asian market application

The authors of this study investigate sponsorship effects on customers in Korea and China, specifically to determine whether current sponsorship research applies to Asian countries and whether the model is significantly different between Korea and China. For this purpose, 251 Koreans and 309 Chinese participated in a survey. The findings suggest that appropriate fit between the sponsor and the sports event enhances brand loyalty and customer equity by positively influencing attitude toward the sponsor and brand image. However, in China, the sponsor's fit did not directly impact brand image. As expected, sporting event experience search positively affects attitudes toward the sponsoring brand, which enhances brand image. Koreans' more favourable attitude toward the sponsoring brand positively influences their brand preference, but favourable attitude does not significantly affect Chinese consumers' perceived congruency with a product. Brand image positively impacted brand preference, and therefore confirms brand personality's congruence effect in both countries. Both brand image and brand preference directly and positively enabled brand loyalty to develop more favourable customer equity. Koreans, however, showed higher effects in the relationships between brand image and brand loyalty and between brand loyalty and customer equity.     

Who really cares about the environment? CEOs’ military service experience and firms’ investment in environmental protection

Prior literature suggests that the chief executive officer (CEO) plays a significant role in a firm's environmental performance or voluntary pro‐environmental behaviors; we extend this line of research to examine the effect of CEOs’ military service experience on firms’ investment in environmental protection. Drawing upon the insights of imprinting theory, we argue that military service experience may instill in CEOs pro‐environmental values such as duty, self‐discipline, self‐sacrifice, and sense of community, which motivate them to adopt pro‐environmental behaviors such as investing more resources in environmental protection. However, we argue that the effects of pro‐environmental values imprinted on CEOs through military service are likely to vary across regions. In regions where the market is more developed and the local value system has experienced greater exposure to the impact of foreign values, and in regions where firms are more concerned about profit, this effect is likely to be attenuated. An analysis of three waves of a nationwide survey of private firms in China using the Tobit regression model supports these predictions. This study makes a unique contribution to the existing literature by linking a firm's pro‐environmental behaviors (i.e., environmental protection investment) to its CEO’s experiences in early life (i.e., military service experience).     

Second‐hand clothing consumption: a cross‐cultural comparison between American and Chinese young consumers

There has been an enormous increase in the economic power and global scope of the second‐hand clothing trade since the early 1990s. Young consumers are a major driver behind the growth of the second‐hand clothing industry in the US. While the stigma of buying second‐hand clothing is fading in the western countries, little is known about second‐hand clothing consumption in the Asian countries. The purpose of this study is to empirically investigate young consumers' behaviours towards second‐hand clothing from a cross‐cultural perspective in the US and Chinese contexts. Results of this study indicated significant differences in young consumers' second‐hand clothing consumption behaviour between the two countries in the following aspects: past purchase experience, perceived values and concerns, perceived subjective norm and future purchase intention.     

Cultural values,emotional intelligence,and conflict handling styles: A global study

While previous research has identified cultural values and emotional intelligence as central determinants of conflict handling styles, little is known about the mechanism through which cultural values impact individuals’ preferences for specific conflict handling styles. Based on a multinational dataset including 1527 individuals from ten different cultural clusters, the current study aims to integrate these two literature streams by examining the influence of cultural values on conflict handling styles through emotional intelligence. The results of structural equation modeling and mediation analysis show that in particular uncertainty avoidance and long-term orientation influence preferences for the conflict handling styles of compromising, obliging, and integrating through emotional intelligence. Furthermore, we find that collectivism has a direct negative effect on the preference for a dominating style and that power distance has a direct positive effect on the preference for an avoiding and a dominating style. Our study contributes to a more comprehensive and more integrative understanding of earlier research on the role of culture and emotional intelligence in conflict handling.     

Challenges and Opportunities of Business Education in Southeast Europe: The Case of a Balkan Business School

In 2004, the United States Agency for International Development (USAID) concluded a 4‐year, 10 million dollar contract with the University of Delaware to create the Sarajevo Graduate School of Business, the first Association to Advance Collegiate Schools of Business [AACSB]‐accredited business school in Southeast Europe. This case study examines inconsistencies in the school's mission and goals, the structure and operation of the joint venture between Delaware and the University of Sarajevo, the fit between Delaware's MBA program and the local environment, pricing in an emerging market, the impact of the school's business model on its sustainability, challenges of market estimation and new product introduction, and the realism of USAID's goal of cultural change. The article concludes with an up‐to‐date epilogue and summary of conclusions that pertain generally to organizational strategies in emerging markets.     

Academy of Marketing Conference 2002 The Marketing Landscape: Signposts for the Future

Abstract

This paper addresses previous calls for research to investigate the relationship between acculturation, consumption, and religion. Specifically, this paper argues that previous research investigating these relationships amongst ethnic minorities may have deliberately ignored religious differences for convenience. This paper investigates Indians living in Britain, drawn from India's three main religions: Hinduism, Islam, and Sikhism. Using an ethno-consumerist framework, we interviewed sixteen, second-generation Indian women living in Britain, who were matched in terms of their acculturation, socio-economic backgrounds, and level of religiosity. The data analysis showed subtle but important divergences between the religions, with Hindu participants' religion having little influence on their consumption, whilst Sikh participants consumed products that affirmed an ethnic rather than religious identity. In contrast, Muslim participants consumed products that they felt rejected their Indian cultural identity and affirmed their British and Muslim identities. A number of marketing findings and limitations are presented.     

Implementing Experiential Action Learning in International Management Education: The Global Business Strategic (GLOBUSTRAT) Consulting Program

This paper discusses the theoretical foundations and implementation challenges and outcomes of a unique “hands‐on” global consulting program that is integrated into an international EMBA program for mid‐career and senior American and European managers. It details the challenges for the integration of experiential action learning, double‐loop learning, service learning, and tacit learning into global management education and discusses the value of such integration for the EMBA‐participant's learning experience. The lessons learned from the implementation of the use of integrated global consulting based on an experiential action learning model on EMBA education are discussed. The andragogical model of education used should be a useful guide for designing and implementing experiential action learning based MBA/EMBA programs.     

The relationship between Arab values and work beliefs: An exploratory examination

In this study, 365 employees from three Middle Eastern countries (Saudi Arabia, Kuwait, and Oman) are queried about their cultural values and work‐related beliefs. This analysis is unique both in its sample and its focus on the relationship between individual cultural values and beliefs about work. Results suggest that the cultural value dimensions individualism (p < .001) and masculinity (p < .001) are related to both an individual's beliefs about organizational commitment and work ethic. Additional findings reveal patterns between cultural values and humanistic and political beliefs. Future research directions and managerial implications are also discussed. © 2002 Wiley Periodicals, Inc.     

A study on China's time-honored catering brands: Achieving new inheritance of traditional brands

The time-honored brand is the best brand retained from centuries of business and handicraft competition, representing inestimable brand, economic and cultural value. However, it has encountered the issue of heritage in the new era. To address this issue, in view of the critical role of customer word-of-mouth (WOM) in brand inheritance and reputation, this study constructed and examined the WOM path of time-honored catering brands by investigating 606 customers. Its conclusions highlight the positive antecedent of brand authenticity for customers' in-person WOM and EWOM. The path is influenced by the mediation mechanisms of response (awakening of interest), cognition (brand experience) and affection (brand identification). Moreover, the interaction between creative performance and brand authenticity can positively promote customers' brand experience. However, cultural proximity plays different roles in the stages of customers' brand attitudes and behaviors. The results provide managerial implications for how to promote the sustainable inheritance of traditional brands.