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1.
This study examines the pattern by which retailers have adapted to recent changes in consumer markets. Information was obtained on the marketing strategies and financial structures of 88 of the leading U.K. retailers. The first section identifies the key environmental developments of the later 1970's and appraises their impact on retailers. In the second section, the methods by which retailers have sought to adapt to these changes are outlined. Finally, a model is developed which distinguishes successful from unsuccessful retailing strategies and provides a methodology for evaluating alternative approaches to market positioning.  相似文献   

2.
Recent work on the analysis of qualitative dependent variables having considerable potential in marketing research are reviewed and illustrated. In particular, three related models, probit, logit, and tobit, are discussed in a nontechnical manner. In the last few years, there has been a resurgence of interest among biologists, economists, and other social scientists in developing and generalizing these three models. Yet, despite their apparent utility in marketing research, there have been only one or two rather limited applications to date. The object of this review is to enable researchers to evaluate these models and to relate them to their existing statistical procedures. The models are defined and related to the multivariate methods commonly used in marketing research. Second, the theoretical problems associated with using regression analysis and similar procedures on qualitative data are noted and the assumptions needed to resolve such problems are presented. Third, marketing applications are reviewed and an illustration of a general form of the probit model is evaluated and compared.  相似文献   

3.
    
The mail questionnaire is a popular method of gathering data among marketing academics. However, response rates from industrial populations are often low. A number of alternative strategies designed to enhance response from industrialists are evaluated. The results show that satisfactory response rates can be achieved by the integration of telephone and mail contacts within a survey design without loss of response quality nor distortion of sample composition.  相似文献   

4.
The concept of impulse buying is discussed and characterized as encompassing purchases with high emotional activation, low cognitive control, and a largely reactive behavior. A study is conducted to investigate whether emotions causing impulse buying can be identified empirically by interview data and observation of the mimical expression of buyers and nonbuyers. The results support the validity of the techniques employed.  相似文献   

5.
Based on the three stages of consumer decision making proposed by Howard, this study analyzes the influences of consumer habit formation on information acquisition, stored information, and buying behavior. Using a sample of women having or expecting their first child, their habit formation with regard to three baby-related products is assessed. The data confirm most of the hypotheses derived from the theoretical model. Implications for marketing are discussed.  相似文献   

6.
    
This paper has attempted to isolate that portion of the underground economy which is both measurable and controllable. The standard variables postulated by Cagan, income and interest rates, are still important, although the value of the income elasticity of currency demand may be larger than expected. Marginal tax rates have a positive and significant influence on currency holdings, which supports Tanzi's work and contradicts the findings of the Internal Revenue Service. While not all the increase in currency holdings in the last 20 years can be explained by using tax rates, somewhere between $11 and $12 billion worth of currency can be attributed to that source. While unemployment compensation ought to affect the size of the underground economy, no statistical verification can be found through the specification contained here. Finally, it is noted that the trend toward less currency holding, which one would expect from the recent banking innovations, would have occurred had not other forces offset it.One of the forces which has probably led to an increase in currency holdings is increased drug-related activity. However, that portion of the underground economy which exists because of crime has been largely ignored here because little of it can be controlled by economic policy. What is explored here is a measurement of how much underground activity we could dissuade by lowering taxes, and further, how those lower taxes would influence tax collections. The effects appear to be large enough to warrant concern about the impact of tax rates on incentives.  相似文献   

7.
    
Empirical support is needed for the wealth of existing conceptual models describing organizational buying processes. This study focuses on measuring and understanding the relative influence of different buying center components in the context of convention site selection by a sample of North American associations. Mail questionnaires were sent to members of each major buying center component of 506 associations located in the United States and Canada. Responses were received from 386 permanent association executives, 650 elected officers of associations, and 1870 association members. The study found that important differences existed in the influence of different buying center components, with elected officers generally having the most influence and members the least. This general finding was qualified, however, by two factors. First, dominance in the decision process was found not to be a generalized phenomenon. Rather, it varied with specific subdecisions. Second, the nature of influence structure was found to vary significantly across associations having different objectives, structures, and sizes.  相似文献   

8.
Several useful approaches for interpreting multiple discriminant analysis (MDA), including graph plots, have recently been illustrated for business researchers. This article proposes and illustrates an extension of the traditional plotting procedures in MDA that allows the depiction of both group overlaps and differences among groups. We also discuss several other interpretational approaches in MDA.  相似文献   

9.
    
This research is addressed to the issue of whether films that generate lower (higher) than expected earnings figures release those figures to the public later (earlier) than expected. Earnings expectations were gathered from the Value Line Investment Service and expectations of a firm's earnings announcement date were generated via each of five simple models. The results indicate that lower (higher) actual earnings relative to forecasted earnings are most likely to be released to the public later (earlier) than expected. Thus, investors might have the opportunity to act on the anticipation of bad news before its actual announcement to the public.  相似文献   

10.
It is possible that previous research has failed to detect significant variation in the ex-ante real interest rate because the Federal Reserve follows a policy designed to stabilize the real rate. If the Fed is successful, there will be little month-to-month variation in the real rate. Nonetheless, research to date has relied on monthly or quarterly data. This paper presents the results of new tests that use daily data in an attempt to detect short-term variation in the ex-ante real rate. Though the tests reveal that the real rate is not constant, most of the detected variation is related to reserve settlement on Wednesday.  相似文献   

11.
Behavioral approaches to the theory of the firm contend that the agency relationship that must develop when a separation exists between management and ownership may have various agency costs. One such cost is the cost of monitoring managers to avoid expense preference behavior on their part. Managers may engage in expense preference behavior any time they manage firms in noncompetitive markets and ownership of the firm is dispersed enough to put control in the hands of management. This research reports on an analysis of the existence and influence of expense preference behavior on the salaries of chief operating officers of banks. Various studies have resulted in conflicting conclusions about the effect of expense preference behavior on various input costs facing banks. Only the study by Hannan and Mavinga (1980) includes an explicit measure of the separation of ownership from control of the firm. However, that study does not analyze executive compensation. Using such a measure, this study reports that the salaries of chief operating officers in banks are significantly higher if both the necessary and sufficient conditions for expense preference behavior are satisfied.  相似文献   

12.
    
Possible effects of a nonhomogeneous inflation on consumer choice among brands of energy-using durables are considered. For this purpose price differentials among brands are regarded as “investments,” while operating costs differentials are viewed as “returns.” Using a life cycle-cost approach, it is shown how inflation may affect consumers' critical implicit rates of return and ultimately their brand choice. Empirical observations which support the theoretical results are provided.  相似文献   

13.
Considerable empirical evidence has been presented in the literature of finance in recent years addressed to the question of the informational efficiency of the American capital market. The present paper adds to that evidence. In particular, securities traded off the NYSE—on the American Stock Exchange, on regional exchanges, and over the counter—are found to exhibit return characteristics that imply rather more frequent price departures from equilibrium than for their NYSE-listed counterparts. The data consist of the actual investment experiences of a large sample of individual investors with securities traded in the various locales.  相似文献   

14.
This paper examines the efficiency with which the Australian share market incorporates new information relating to interest rates and the monetary aggregates into share prices. It finds a strong relationship between medium term government security yields and equity returns although little relationship could be found between unanticipated changes in the monetary aggregates and share returns. Furthermore, the interest rate relationship involved long lags and suggests inefficiency in stock market pricing in Australia.  相似文献   

15.
    
The issue of employee absenteeism has been an important subject of psychological research for at least 35 years. Although there has been a substantial research effort, only recently has movement occurred toward a comprehensive theoretical framework with testable implications. This paper offers an economic theory of absence which provides substantial insight into the incentive aspect of the problem. The theory is tested using data from a large industrial site.  相似文献   

16.
A time-state-preference model of an efficient and complete international financial market is employed to investigate the conditions under which the international Fisher Effect will hold, and the forward currency exchange rate will be an unbiased estimate of the future spot rate. The presence of stochastic inflation within countries in the fiat-currency prices of real goods will destroy both relationships, even in the absence of any institutional imperfections or trading barriers. Similarly, expected inflation rate differentials across countries will not coincide with spot-versus-forward currency exchange rate differentials.  相似文献   

17.
In this article we offer a new econometric approach to the evaluation of information content within labor markets. We define ignorance as the difference between the wage (price) individuals earn (pay) with full information and the wage (price) they actually receive (pay) given their limited information stocks, and we make use of a frontier production function approach to measure ignorance for various markets. Our empirical results are highly consistent with the analytical results in six areas of search theory. Furthermore, our results suggest a new interpretation of the role of unions.  相似文献   

18.
    
Different types of modern consumer products require substantially different amounts and types of adaptation in preparing them for marketing in Lesser-Developed Countries (LDCs). This study reports conclusions drawn from an empirical study of 174 products marketed by 61 subsidiaries of multinational corporations operating in 22 different LDCs. Some product categories, such as foods and drinks, require adapting to fit them more appropriately for LDC marketing conditions. Other categories, such as cosmetics, undergo few adaptations, as their makers seek to reap the benefit of their products' established images in LDCs. Still other categories, such as pharmaceuticals, undergo minimal adaptations, because of the substantial advantages their makers attach to global standardization.  相似文献   

19.
In recent years the adjusted present value method has been propounded for capital budgeting analysis. A comparison of the standard cost of capital approach to the adjusted present value method indicates that the two analyses produce exactly equivalent present value appraisals, as long as the enterprise contemplating the asset has a policy of keeping the degree of leverage constant. The conclusions reached are independent of the firm's target leverage position matching its present posture.  相似文献   

20.
The Keynesian idea that workers are subject to money illusion in their labor supply decisions is tested by estimating a labor supply function that includes the price level as an independent variable. The model is estimated with data drawn from various BLS publications and is aggregated by SMSA. The results indicate a significant negative supply response to price-level changes after controlling for the nominal wage rate, income, and the SMSA's unemployment rate. There is no significant difference between workers' supply response to the price level and the nominal wage rate, which suggests that workers are not subject to money illusion.  相似文献   

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