Consumer attitude toward US versus domestic apparel in Taiwan

This study investigates whether or not consumer attitudes toward domestic‐ vs. US‐made apparel differ among consumers in Taiwan. Variables to be examined include (1) apparel attributes; (2) self‐concept; and (3) demographics. The Fishbein attitude model was used to measure consumer attitudes. The mall‐intercept method was used to collect most data in four major cities of Taiwan. A total of 485 Taiwanese consumers completed and returned useable questionnaires. Results indicated that consumer attitudes toward Taiwan vs. US‐made apparel differed significantly among consumers in Taiwan. Consumers had an overall more positive attitude towards US‐made apparel compared with Taiwan‐made apparel with regards to care instruction label, colour, quality, apparel fibre content, fashionableness, attractiveness, brand name, and comfort apparel attributes. For self‐concept variables only modest/vain and thrifty/indulgent had a significant difference between consumers who preferred US‐ over Taiwan‐made apparel. Demographic factors of age, gender, education, residence area, travelled abroad and country‐of‐origin preference had a significant relationship with consumer attitudes toward apparel. This study is aimed at understanding Taiwanese consumers’ attitudes toward foreign‐made apparel. Overall, Taiwanese consumers preferred US‐made apparel; however, the apparel attribute of size range needed improvement to increase customers’ satisfaction.     

Consumer concern,knowledge and attitude towards counterfeit apparel products

The purpose of this paper was to explore the relationship of three variables (concern with apparel industry issues, knowledge about counterfeiting and attitude towards counterfeit apparel products) with consumer willingness towards paying a premium for non‐counterfeit goods. The intent of the research was to develop a theoretically based foundation from which educators and apparel industry leaders can develop policy regarding counterfeit goods. Will consumer concern and knowledge influence the behavioural intent of paying more for non‐counterfeit goods? We surveyed 244 undergraduate students within a fashion and apparel programme at a large Midwestern university. In this study, willingness to pay more for non‐counterfeit goods increased directly with greater concern, knowledge and attitude towards counterfeit apparel goods.     

Consumer attitudes and loyalty towards private brands

Private or store brands improve the efficiency of consumer decision making by offering equivalent quality products at lower prices. The present study evaluated consumer attitudes towards private brands with the goal of understanding their appeal in order to enhance efforts to convince more consumers to buy them. We used three samples (ns = 279, 245 and 305) of US consumers to compare attitudes of buyers of private and national brands in three product categories: orange juice, cereal and bottled water. The results show that private label buyers (23% of orange juice, 6.5% of cereal and 14% of bottled water buyers) consider brands themselves to be less important and private brands to offer better performance than do national brand buyers. When asked about specific brands, national brand buyers tended to be price insensitive towards national brands, and private label buyers price insensitive towards store brands. In addition, the national brand buyers saw some of the national brands to be more relevant to their lifestyles and needs, but the private label buyers saw the private labels the same way. Being relevant to consumers' lives appears to influence brand selection. Besides touting lower prices, private brand promotions might stress the equivalent performance of private labels and create promotions showing how these brands can be relevant to consumers' lifestyles and needs.     

Consumer adoption of the Internet: The case of apparel shopping

The theory of reasoned action and components of a theory of innovation adoption were integrated into a model of consumer adoption of the Internet for apparel shopping. The hypothesized model included psychological factors (beliefs and attitude), social factors (social support and social acceptance), and prior experience to explain intention to purchase apparel via the Internet. A questionnaire was mailed to a random national sample of households. All hypothesized variables were significant. Prior experience with the Internet had the strongest influence on intention to purchase apparel through the Internet. © 2003 Wiley Periodicals, Inc.     

Influence of apparel quality knowledge,purchase attitudes and demographics on patronage preferences of rural and urban women

The influence of extrinsic cues (price, quality, store image), intrinsic cues (apparel quality knowledge) and demograpics on the store-patronage preferences of rural and urban consumers was determined. Multiple linear regression was used to generate three predictor models of store patronage (P < 0.05) for 192 rural and 149 urban women responding to a mail survey on attitudes toward discount stores. No differences were noted in attitudes of rural and urban consumers. Attitudes toward apparel price, quality and store image in discount and non-discount stores were much better predictors of store-patronage preferences than were apparel quality knowledge and demographic characteristics. The results of this study may help retailers in defining and reaching their target markets and help educators in assisting students to understand consumer-purchase attitudes and patronage preferences.     

Attitudes of Louisiana apparel manufacturers towards computer technology

Current literature has suggested that there is a reluctance on the part of the domestic apparel industry to adopt advanced computer technology. This study was designed to investigate the attitudes of Louisiana apparel manufacturers towards computer technology. An attitude questionnaire was mailed to all identified apparel manufacturers in the state. The results indicated that the apparel industry in the state of Louisiana is comprised of many small, privately owned companies. A large array of products in a variety of size ranges is produced in the state. Statistical analyses indicated that there were some differences between attitudes of apparel manufacturers and contractors. In general, contractors were not as aware of the availability and transferability of advanced technology for the apparel industry as manufacturers. Manufacturers and contractors who had some formal training with CAD/CAM systems had more positive attitudes toward the competitiveness of the industry with imported products. It is recommended that the apparel industry in the state explore the technological options available to modernize for a more competitive future.     

Consumer attitudes and interactive digital advertising

This research examines consumer attitudes towards four sub-types of interactive digital advertising: internet-based e- and email advertising, and mobile-phone-based SMS- and MMS-type advertising. The differences in attitudes among these four sub-types of interactive digital advertising are also compared. Data are collected from three universities in Taiwan. Data analysis extracts three attitudinal forms (common factors) towards interactive digital advertising, namely, ‘informative’, ‘entertaining’ and ‘irritating’. Consumer attitudinal forms towards e-advertising and MMS-type m-advertising are both similar and positive (i.e. informative and less irritating and entertaining). Their attitudinal forms towards email advertising and SMS-type m-advertising are less positive (more irritating and less informative and entertaining). Furthermore, the three attitudinal forms towards the four sub-types of interactive digital advertising are compared. Consumer ‘informative’ and ‘entertaining’ attitudinal forms towards e-advertising and MMS-type m-advertisingare similar, while their attitudinal forms towards email advertising and SMS-type m-advertising are equal and lower than towards the previous two sub-types of interactive digital advertising. As for the ‘irritating’ attitudinal form, consumers feel more ‘irritated’ towards email advertising and SMS-type m-advertising, while their attitudinal forms towards e-advertising and MMS-type m-advertising are equal and less irritated.     

Consumer attitudes towards debt in an islamic country: managing a conflict between religious tradition and modernity?

Saudi Arabia is an important country in the Islamic world, and Islam prohibits the payment and receipt of interest, a key component of modern commercial bank loans. Yet the levels of commercial bank lending in the country for private non‐commercial purposes has been rising sharply for the past decade. This study seeks an explanation for this increase by examining the nature of consumer attitudes towards debt in the country, and whether the increasing levels of consumer debt can be explained by existing positive debt attitudes. Using data from a convenience sample of consumers in the major cities of the country, the study finds general debt attitudes to be surprisingly positive, though tempered by the consumption purpose for which the debt is acquired. However, the positive attitudes are unrelated to actual debt acquisition. Rather, socio‐demographic differences in attitudes are similar to those reported in the literature. Attitudes are generally more positive among young, highly educated Saudi males than other socio‐demographic groups. This suggests a possible struggle to manage a conflict between the Islamic prohibition of interest‐based borrowing and demands of the modern economy.     

Undergraduate students' attitudes towards food shopping and attitudes to time

The objectives of the study are to identify the dimensions underlying two constructs (students' attitudes to food shopping and students' attitudes to time), to use these dimensions to identify student segments and to profile them in terms of the construct dimensions, shopping behaviour and students' characteristics. The study employs a web‐based questionnaire. The useable sample was 744 full‐time undergraduate students at Newcastle University. Results indicated that there are six and seven dimensions underlying attitudes to food shopping and attitudes to time respectively. Three student segments are identified with different attitudes to food shopping, attitudes to time, shopping behaviour and students' characteristics. The implication for marketers is that the student market should not be considered en masse, but that segmentation, targeting and positioning is an appropriate strategy for food retailers to adopt.     

Purchasing environmentally sustainable apparel: The attitudes and intentions of female Kuwaiti consumers

The purpose of this study is to examine relationships among knowledge, environmental concern, attitudes about environmentally sustainable apparel (ESA) and ESA purchasing behaviours of Kuwaiti women. This was accomplished by surveying 236 participants using four preexisting scales, measuring knowledge about the impact of manufacturing apparel and textile products on the environment, levels of concern about environmental degradation, feelings about clothing that is environmentally sustainable and ESA purchase intentions. Data analysis determined several findings. First, female Kuwaiti nationals showed a low level of knowledge about the environmental impacts of the apparel and textile industry. The participants also held neutral attitudes of environmental concern and neutral attitudes towards ESA. Finally, despite their knowledge and attitudes, the participants did have positive intentions to purchase ESA in the future. To produce, market and sell ESA effectively in Kuwait, the conclusions from this study are important for manufacturers and retailers of ESA products. Kuwait provides a large market for apparel goods and this study is a contribution to a better understanding of consumers and ESA in that market.     

Economics of Consumer Class Actions*

The consumer class action has been hailed as the ultimate consumer remedy. It permits economies of scale in some legal proceedings which may benefit the consumer. Moreover, government agencies will not ordinarily bring suit on behalf of one of these consumers but they will, in some cases, sue on behalf of the class. In the case of a harmful commodity, if a class action is successfully adjudicated disutility is lowered for those harmed and social benefits (i.e., collective benefits) may accrue in some measure to those for whom damage was averted. Whether in the short run or the extent to which in the long run prices will be increased as a result of the adjudication of a class action depends upon the degree of competition in the market in which the producing firm operates and on the level and elasticity of the relevant supply and demand curves for the product subsequent to the suit. Even without suit being brought the effect of the threat posed by the availability of the consumer class action will be a shift to a higher quality of product and more non-price competition on the basis of quality or at least a reduction of fraud and of harmful product attributes. The overall effect of the class action being available as a legal tool should be a better performing market and better performing agencies serving the consumer. Though consumer economic welfare will not always be increased through the use of the class action, its increased use is important if we are to have a more equitable economy.     

Consumer deliberation and quality signaling

Consumers are often uncertain about their product valuation before purchase. They may bear the uncertainty and purchase the product without deliberation. Alternatively, consumers can incur a deliberation cost to find out their true valuation and then make their purchase decision. This paper proposes that consumer deliberation about product valuation can be an endogenous mechanism to enable credible quality signaling. We demonstrate this point in a simple setup in which product quality influences the probability that the product has high valuation. We show that with endogenous deliberation there may exist a unique separating equilibrium in which the high-quality firm induces consumer deliberation by setting a high price whereas the low-quality firm prevents deliberation by charging a low price. Compared to the case of complete information, the price of the high-quality firm can be distorted upward to facilitate consumer deliberation, or distorted downward to avoid the low-quality firm’s imitation. In an extension we show that dissipative advertising can facilitate quality signaling. The high-quality firm can utilize advertising spending to avert imitation from the low-quality firm without distorting price downward, earning a higher profit than that without advertising. However, advertising mitigates the distortion at the expense of consumer surplus and social welfare.     

Knowledge and attitudes of Bahraini adolescents towards obesity

The aim of this study is to evaluate the knowledge and attitudes of Bahraini secondary students towards obesity. A multistage stratified sampling procedure was used to select 742 adolescents aged 14 to 19 years. The findings revealed that the knowledge of adolescents toward causes and complications of obesity was quite sufficient. However, adolescents were more likely to believe many food fads related to reducing weight. Lack of physical excercise, excessive food intake and heredity were the main reasons given by adolescents for obesity. Girls were more likely to depend on television (71—3%) and newspapers and magazine (55—6%) as sources of nutrition education than boys (66—7% and 44—8%, respectively). It was concluded that the school curriculum should include more information about nutritional problems prevalent in the community.     

Consumer religious commitment's influence on ecocentric attitudes and behavior

A host of environmental issues are now of concern to many consumers, though efforts by marketing practitioners, researchers, and public policy officials to affect behavioral change among consumers have been marginal. Further, research investigating the influence of consumers' general religiosity as an antecedent to ecocentric attitudes and behaviors yields mixed results. In this study, the authors examine the antecedent role of a specific form of religiosity, intrapersonal religious commitment, on a specific environmental worldview, ecocentric attitude, and six wide-ranging environmental consumer behaviors from a socio-psychological viewpoint.     

Consumer attitudes and acceptance of genetically modified organisms in Korea

Genetically modified organisms (GMOs) were first used to designate micro organisms that had had genes from other species transferred into their genetic material by the then‐new techniques of ‘gene‐splicing.’ Cultivation of GMOs has so far been most widespread in the production of soybeans and maize. The United States holds almost three‐fourths of the total crop area devoted to GMOs. Because many crops have been imported from the US, there is a large possibility for consumers to intake the products of GMOs in Korea. The safety of GMOs is not scientifically settled at this time, however. Additionally, the research regarding the GMOs issue of consumers has rarely been conducted in Korea. This study therefore focused on the consumer attitudes about GMOs and willingness to purchase them. The data were collected from 506 adults living in Seoul, Daegu and Busan, Korea, by means of a self‐administered questionnaire. Frequencies and chi‐square tests were conducted by SPSS. The results of the survey were as follows. First, the consumer concerns about GMOs were high but recognition was low; many respondents answered they did not have exact information about GMOs, although they had heard about them. Second, almost 93% of the respondents desired the labelling of GMOs. Third, the level of acceptance of GMOs was high; two‐thirds of the respondents showed that they were willing to buy GMOs. Finally, many respondents worried about the safety of GMOs in that 73% of the respondents primarily wanted to be informed about safety of GMOs. This study suggests that the consumer education about GMOs should be conducted through mass media and consumer protection organisations.     

Consumer attitudes toward marketing strategies over the adult life span

The current study used a grounded theory methodology where in-depth interviews and related literature were integrated to form a process model depicting the evolution of the consumer mindset toward marketing mix strategies (CMS_m) over the adult life span. Influences on the evolving CMS_m were found to be mainly factors external to the consumer. Marketing forces, that is forces managed by the marketer, were the second most common influence on the CMS_m. The model provides a basis for further research to inform marketers on ways to influence consumer behavioural intentions over the consumer's life span.     

Taiwanese students' attitudes towards and beliefs about advertising

This study aimed to investigate college students' attitudes towards advertising in Taiwan using a survey method. This study applied two advertising constructs and their operationalizations which were developed in the USA: beliefs about advertising and attitudes towards advertising in general (AG). Specifically, this paper intends to determine whether the factor structure of these beliefs is similar to those in the USA and other South Asian countries. It also measures whether Taiwanese consumers' beliefs about advertising predict their AG. Six belief factors were extracted and they accounted for 56.5% of the variance. While the results from the factor analysis did not replicate the results from the USA and other South Asian countries perfectly, the similarities were large enough to conclude that the belief structure underlying AG is similar to these regions. By regression analysis, four of the six factors contributed significantly to the prediction of consumers' AG. Three out of four predictor factors matched those found in other Asian countries. These findings indicated that Taiwanese consumers had the same AG as those in five South Asian countries. These consistent findings provide a benchmark for future study on crossnational consumer beliefs about advertising and AG.