李四光教授在北京大学

李四光教授是我国卓越的科学家、教育家,他曾两度在北京大学任教,1920-1928年任教授,1931-1936年任研究教授并任地质学系主任。北大地质学系20多届毕业生都直接受业于他。他讲授过矿物学、岩石学、构造地质学、高等岩石学、地壳运动等课程,教学极端负责任,对学生既热情爱护,又严格要求。李四光教授在地质科学的许多领域都作出了重大贡献,如;以(?)科化石的创造性研究,奠定了海相石炭二叠纪地层划分对比的基础;中国第四纪冰川的研究;从力学观点研究地质构造等,都是在北大期间作出的巨大成果。李四光教授对北大地质学系的建设和发展也作出了重要贡献,直到1970年,还对系的教学和科研工作提出指导意见。     

翁文灏先生与北大地质学系

翁文灏先生是一位著名的地质学家,是我国地质事业的先驱者和奠基人之一。他对于地质教育事业非常关心。1917年他作为北大10人小组成员之一参加了理科课程的修订工作,1920、1925、1929、1930年他曾在北大地质学系任教,先后讲授过高等岩石学、中国地质构造。1932～1936年被聘为北大名誉教授。他关心学生的学术活动。1916～1938年期间,作为地质调查所和中国地质学会的一位负责人,他曾对北大地质学系的工作给予过很多支持。     

我院教授简介-周聘渭教授

周聘清教授，男，1937年4月生，河南省舞阳县人，1961年毕业于北京地质学院（今中国地质大学）地质系地质学专业，分配到地质部宣化地质学校任教。1971年转入河北地质学院（现石家庄经济学院）地质系区域地质教研室任教，1985年晋升为地质学副教授。1971-1985年任区域地质教研室、地史古生物教研室副主任、主任，1986-1998年任教务处副处长、处长，1993年晋升四为地质学教授。曾先后兼任河北地质学会基础地学委员、地质矿产部高等学校地史学课程指导委员会委员、河北省旅游协会理事、国际潘得尔（Pander）牙形石学会成员等职。周聘清教授长…     

赵迺抟教授的生平和学术(下)

五、抗战时期在西南联大任教1937年7月7日,卢沟桥上点燃起抗日战争的烽火。7月中旬,赵迺抟教授和北大其他一些知名学者应邀到庐山参加南京政府召开的国是谈话会。会上,学者们纷纷敦促国民党政府奋起抗日。会后,北京大学派他到上海筹备北大、清华两校的联合招生工作。到上海后,由于"八·一三"淞沪抗战爆发,设在西藏中路青年会中的两校联合招生办事处不得     

于光远的生平事业和学术

于光远（1915-2013），1915年生于上海。1932年考入上海大同大学，1934年通过考试转人清华大学物理系。1935年参加北平“一二·九”运动，1936年1月参加平津学生南下宣传团。1936年毕业于清华大学物理系，在岭南大学当助教，并在当地组织抗日救亡团体。1937年4月加入中国共产党，1937年初至1939年5月，在保定、太原、武汉、广州和粤北等地担任抗日民族解放先锋队负责人之一，从事中国共产党的青年工作和组织工作。曾任中共中央长江局青委书记。     

S．保罗·加纳的《1925年前成本会计的发展》

s．保罗&;#183;加纳是一位极具绅士风范的美国学者，他在促进学术发展及会计的国际交流方面做出了杰出贡献。他早年求学杜克大学，受．J．Hamilton博士影响，对企业史产生了浓厚兴趣。他于1932年、1934年在杜克大学相继获得经济学学士和经济学硕士学位。1937年秋，他进入得克萨斯大学攻读博士学位，在George Hillis Newlove教授指导下完成博士论文《1925年前成本会计的发展》。加纳曾任美国教育部、国防部顾问，是惟一一位既担任过美国会计学会会长，又担任过美国商学院联合会会长的著名学者。     

60年的深情回忆——追忆光远同志

北京市刚解放的时候，于光远同志应北京大学图书馆专修科主任王重民教授之请，来北大讲课。这是因为他有在延安时期图书馆工作者的背景。后来，我们聘请他作为兼任教授到北京大学经济学系来讲学。那时，他在中共中央宣传部任理论处副处长和科学处处长等职。曾经负责领导中国科学院等单位。我第一次见他就是在中南海内他的办公室里。     

嘉兴名人

唐兰（1901—1979），嘉兴人。古文字学家、考古学家。1923年毕业于无锡国学专修馆，后与王国维相识，在研究甲骨文和金文方面得到他的指导。抗日战争前，先后在东北大学、燕京大学、北京大学、清华大学等校任教，讲授《尚书》《诗经》“三礼”和古文字学。1940年任西南联合大学教授，兼文科研究所导师。抗战胜利至中华人民共和国成立初期，任北京大学教授，并代理中文系主任。建国后，仍任北京大学教授兼中文系代理主任，并应故宫博物院之聘兼任设计员。1952年任中国历史学会候补理事，并调故宫博物院，先后任设计员、研究员、学术委员会主任、陈列室主任、美术史部主任、副院长等职。1979年1月11日在北京病逝。     

Evans《矿床学导论》评介

五十年代以来矿床学研究在许多方面都取得了很大进展,不少国家都有人力图写出能够反映现代矿床研究水平的矿床学教材。我们国内已经出版了斯米尔诺夫“矿床地质学”和立见辰雏“现代矿床学”译本,对F.帕克“矿床学”和L.M.詹森与A.M.贝特曼“矿床学”的新版也有人作过介绍。这里推荐1980年英国出版的一本矿床学教材,作者是Leicester大学的A. M. Evans。本书是Black Well出版公司出版的一套地质学科教材的     

勤耕垦拓孜孜不倦--郑州市物业与房地产协会副会长兼秘书长武凤翔专访

武凤翔,1935年生。1956年入解放军测绘学院,学习航空摄影测量专业,1959年毕业后在总参测绘局从事航空摄影测量工作,后又调至解放军测绘学院从事教学和教学管理工作;1963年转业到郑州市房地产管理局后,先后任办公室主任、政策研究窒主任、河南省房地产职工教育委员会办公室主任,《河南房地产》总编、河南豫建房地产估价咨询中心主任、郑州物业与房地产协会副会长兼秘书长,被全国城建培训中心和河南等多家院校聘为兼职教授。     

艰苦奋斗勇攀科学险峰──记古生物地层学家许德佑先生

本文介绍了杰出的古生物地层学家许德佑先生勇攀科学高峰的事迹．许德佑先生年，青时留学于法国蒙伯里大学地质系．回国后，他致力于中国区域地质调查和古生物的研究工作。他注重实践，潜心钻研，写了大量科学论文，为地质科学做出了重要贡献．１９４４年在赴贵州西部做地质调查时，遭土匪枪击殒命，年仅３７岁．在他短暂的生命历程中，追求进步，勇攀高峰，为科学献身。使人永志难忘     

The role of emotions in marketing

Emotions are mental states of readiness that arise from appraisals of events or one’s own thoughts. In this article, the authors discuss the differentiation of emotions from affect, moods, and attitudes, and outline an appraisal theory of emotions. Next, various measurement issues are considered. This is followed by an analysis of the role of arousal in emotions. Emotions as markers, mediators, and moderators of consumer responses are then analyzed. The authors turn next to the influence of emotions on cognitive processes, which is followed by a study of the implications of emotions for volitions, goal-directed behavior, and decisions to help. Emotions and customer satisfaction are briefly explored, too. The article closes with a number of questions for future research. Richard P. Bagozzi is the Dwight F. Benton Professor of Behavioral Science in Management at the University of Michigan Business School. He is a graduate of Northwestern University and has been a faculty member at the University of California-Berkeley, the Massachusetts Institute of Technology, and Stanford University. He is currently doing research in emotions, goal-directed behavior, and social identity theory. Mahesh Gopinath is an assistant professor of marketing in the A. B. Freeman School of Business at Tulane University. He is a graduate of the University of Michigan Business School and is doing research in emotions and customer satisfaction. Prashanth U. Nyer is an assistant professor of marketing in the School of Business and Economics at Chapman University. He is a graduate of the University of Michigan Business School and is doing research in emotions and customer satisfaction.     

Peter Drucker—the grandfather of marketing: an interview with Dr. Philip Kotler

In this interview, Professor Philip Kotler, S.C. Johnson & Son Professor of International Marketing at the Kellogg School of Management at Northwestern University, reflects on Peter Drucker’s personal and professional impact on Kotler’s work. He discusses his personal encounters with Peter Drucker and their common interests, including non-profit management and Japanese art. Dr. Philip Kotler is an S.C. Johnson & Son distinguished professor of international marketing at the Northwestern University Kellogg School of Management in Evanston, Illinois.     

The effect of relational constructs on customer referrals and number of services purchased from a multiservice provider: Does age of relationship matter?

The authors examine the effect of relational constructs (e.g., satisfaction, trust, and affective and calculative commitment) on customer referrals and the number of services purchased, as well as the moderating effect of age of the relationship on these relationships. The research reported, based on data obtained from a large sample of customers of an insurance company, combines archival and survey data. The results provide evidence that supports the moderating effect of relationship age on the relationship between satisfaction, affective and calculative commitment, and the number of services purchased. Peter C. Verhoef is a postdoctoral researcher affiliated with the Department of Marketing and Organization in the School of Economics at Erasmus University, Rotterdam. He is also a member of the Erasmus Research Institute in Management (ERIM). In 2001, he received his Ph.D. in marketing from Erasmus University. In his dissertation, he investigated how companies can affect the lifetime value of customers. His research interests include customer relationship management, waiting times, and private labels. His work has been or will be published in theJournal of Consumer Psychology, Journal of Retailing, Decision Support Systems, and various other journals. Philip Hans Franses is a professor of applied econometrics at the Econometric Institute and a professor of marketing research in the Department of Marketing and Organization, both at Erasmus University, Rotterdam. His research interests include applied econometrics, marketing, empirical finance, political science, and environmetrics. He publishes on these topics in various journals. Janny C. Hoekstra is a professor in direct marketing at the University of Groningen. Her research interests include the development of the marketing concept, market orientation, customer lifetime value, direct marketing, and e-commerce. She has published papers in theJournal of Retailing, Industrial Marketing Management, European Journal of Marketing, Journal of Direct Marketing, andJournal of Market-Focused Management, among others.     

The e-marketing mix: A contribution of the e-tailing wars

In the context of the wars between the upstart Internet retailers and the existing bricks-and-mortar retailers, many e-marketing techniques were invented. This article develops a single unifying and theoretically based taxonomy for e-marketing techniques: the e-marketing mix. Drawing on the paradigms of exchange, relationships, and digital interactions in networks, 11 e-marketing functions are identified that form the elements of the e-marketing mix. Nine of the 11 e-marketing functions are considered basic, while 7 functions moderate the effects of others and are termedoverlapping. The 11 e-marketing functions provide a categorization of the e-marketing techniques. Compared to the conventional marketing mix, the e-marketing mix has more overlapping elements and directly represents personalization, an aspect of segmentation, as a basic function. The existence of multiple elements that are basic and overlapping in the e-marketing mix indicates that integration across elements should be more commonplace compared to the traditional marketing mix. Kirthi Kalyanam is the J. C. Penney Research Professor in the Department of Marketing and the director of E^*Business Initiatives at the Leavey School of Business at Santa Clara University. The Leavey School offers the premier M.B.A. program for working professionals in Silicon Valley. He teaches e-business, channel marketing, and retailing in the EMBA, M.B.A., and undergraduate programs. His research interests are in e-business, retailing, and pricing. His publications have appeared as lead articles inMarketing Science, Journal of Marketing Research, Marketing Letters, Journal of Retailing, andJournal of Interactive Marketing. His research paper, published in theJournal of Marketing Research on GeoDemographic Marketing, was selected as a finalist for the American Marketing Association’s Paul E. Green Award for impact on the practice of marketing. Professor Kalyanam has received the dean’s award for outstanding teaching and/or research contributions. He has also taught at the Graduate School of Business at Stanford University, the Krannert School of Management, and the Department of Consumer Sciences and Retailing at Purdue University and at DePaul University in Chicago. He received his Ph.D. in business administration from the Krannert School of Management, Purdue University. Shelby McIntyre is a professor of marketing at the Leavey School of Business, Santa Clara University. He is also a research associate at the Retail Workbench, a research and education center dedicated to applying advanced information technology to the problems of retailing. He earned a B.S. in engineering (1965), an M.B.A. (1973), and a Ph.D. (1979), all from Stanford University. He has subsequently published more than 50 articles in leading marketing journals, including 5 in theJournal of Marketing Research, 2 inManagement Science, and 11 in theJournal of Retailing. He is on the editorial board of theJournal of Marketing. He has twice received the annual award from theJournal of Retailing for the article “Best Contributing to Theory and Practice in Retail Marketing.” He teaches marketing information systems, marketing research, brand management, and marketing management and was the chair of the Marketing Department at Santa Clara University from 1983 to 1991. His research interests currently focus on decision support systems, retail-related decision models, and e-commerce.     

The relationship of learning and memory with organizational performance: The moderating role of turbulence

Extensive research has documented how firms’ learning orientation and memory are related to organizational performance. The objective of this study is to examine the moderating role of turbulence on the relationships between firms’ learning orientation and memory and their organizational performance and innovativeness. The study also provides insight into the differential relationships of firms’ learning orientation and memory to their performance and innovativeness. Using survey data collected from 200 supply management professionals, the results suggest that the extent to which learning and memory are associated with organizational performance is contingent on the level of environmental turbulence. Specifically, under low environmental turbulence, learning orientation and organizational memory appear to be related to performance and innovativeness; however, under high environmental turbulence, only learning orientation is a useful predictor. Sangphet Hanvanich (hanvanich@xavier.edu) is an assistant professor of marketing at Xavier University. She received her PhD from Michigan State University. She has published in various journals including theJournal of Service Research andStrategic Management Journal. Her primary research interests are in the areas of marketing strategy, marketing alliances, international business, and international marketing. K. Sivakumar (k.sivakumar@lehigh.edu) (PhD, Syracuse University) is the Arthur Tauck Professor of International Marketing and Logistics, chairperson, and a professor of marketing in the Department of Marketing at Lehigh University. Before joining Lehigh in 2001, he spent 9 years as a faculty member with the University of Illinois at Chicago. His research interests include pricing, global marketing, and innovation management. His research has been published in theJournal of the Academy of Marketing Science, the Journal of Marketing, theJournal of International Business Studies, Decision Sciences Journal, Marketing Letters, the Journal of Business Research, the Journal of Interactive Marketing, theJournal of International Marketing, International Marketing Review, theJournal of Product Innovation Management, Pricing Strategy & Practice: An International Journal, Psychology & Marketing, Marketing Science Institute’s Working Paper Series, and other publications. He has won several awards for his research (including the Donald Lehmann Award) and is on the editorial review board of several scholarly journals. He has won outstanding reviewer awards from two journals. Home page: www.lehigh .edu/~kasg. G. Tomas M. Hult (nhult@msu.edu) is a professor of marketing and supply chain management and director of the Center for International Business Education and Research at Michigan State University. He serves as executive director of the Academy of International Business. He is associate editor of theJournal of International Business Studies, Decision Sciences, and theJournal of Operations Management. His research has been published in theJournal of the Academy of Marketing Science, Academy of Management Journal, Strategic Management Journal, theJournal of Marketing, Decision Sciences, theJournal of Operations Management, theJournal of Management, and theJournal of Retailing, among others.     

Managing trade promotions in the context of market power

The use of trade promotions as a channel-programming tool has increased substantially in the past decade. In focusing on the tactical implications of trade promotions, some firms appear to have underestimated the tendency of poorly planned trade promotions to interfere with the implementation of a marketing strategy. In this article, the authors examine the complex issue of trade promotion use from both long-term and short-term perspectives. Different trade promotions can produce dissimilar types of channel cooperation, consumer responses, and postpromotion channel member behavior, resulting in differences in distribution-programming preferences between suppliers and retailers. The authors argue that the adjudication of these different preference structures is addressed through the market power of the channel participants. Based on an assessment of these channel relationships, an approach for suggested courses of action is forwarded. Jack J. Kasulis is an associate professor of marketing at the University of Oklahoma. He obtained his Ph.D. in marketing from Northwestern University in Evanston, Illinois, and has research interests in marketing channels, retailing, and consumer behavior. His articles have appeared in such journals as theJournal of Consumer Research, Journal of the Academy of Marketing Science, European Journal of Marketing, Journal of Business Research, Journal of Advertising Research, and various other journals and proceedings. Fred W. Morgan is the Ashland Professor of Marketing at the University of Kentucky. He obtained his Ph.D. in marketing from Michigan State University in East Lansing and has research interests in legal issues in marketing, sales management, and marketing channels. His articles have appeared in such journals as theJournal of Marketing, Journal of Marketing and Public Policy, Journal of the Academy of Marketing Science, Journal of Marketing Channels, and various other journals and proceedings. David E. Griffith is an associate professor and the Harvey Jones Chair of Marketing at Ouachita Baptist University. He obtained his Ph.D. in marketing from the University of Texas in Austin and has research interests in marketing channels, marketing strategy, and ethics. His research has appeared inMarketing Letters, Journal of the Academy of Marketing Science, Journal of Marketing Channels, and various other journals and proceedings. James M. Kenderdine is an associate professor and director of the Distribution Research Program at the University of Oklahoma. He obtained his D.B.A. from Indiana University in Bloomington. His research interests are in wholesaling, retailing, and marketing channels. His publications have includedThe Changing Economics of Wholesaling: A North American Chart Book, Wholesaling in Transition: An Executive Chart Book, and articles in various journals and proceedings.     

Customers’ reactions to price increases: Do customer satisfaction and perceived motive fairness matter?

Most of the previous research on price changes has focused on price decreases. This article investigates the effects of price increases at an individual level. The authors argue that customers’ reactions to price increases (i.e., repurchase intentions) are strongly driven by two factors: the magnitude of the price increase and the perceived fairness of the motive for the price increase. In this context, the authors examine the role of customer satisfaction in influencing the impact of these two variables on repurchase intentions after a price increase. Their findings reveal that as satisfaction increases, the negative impact of the magnitude of a price increase is weakened. Furthermore, the results suggest that satisfaction moderates the impact of perceived motive fairness. The authors also find that the level of satisfaction can influence the valence of the perceived motives in response to a price increase. Christian Homburg (homburg@bwl.uni-mannheim.de) is a professor of marketing and chair of the Marketing Department at the University of Mannheim, Germany. He also serves as director of this university’s Institute for Market-Oriented Management. He holds master’s degrees in business administration and mathematics and a Ph.D. in business administration from the University of Karlsruhe, Germany. He also holds a habilitation degree from the University of Mainz, Germany. His research interests include market-oriented management, buyer-seller relationships, and business-to-business marketing. He has published in theJournal of Marketing, the Journal of Marketing Research, Strategic Management Journal, the Journal of the Academy of Marketing Science, and theInternational Journal of Research in Marketing. He is also the founder of Professor Homburg & Partners, an internationally operating management consulting firm. Wayne D. Hoyer (wayne.hoyer@bus.utexas.edu) is the the James L. Bayless/William S. Farish Fund Chair for Free Enterprise, the chairman of the Department of Marketing, and the director of the Center for Customer Insight in the McCombs School of Business at the University of Texas at Austin. He received his Ph.D., M.S., and B.A. from Purdue University in the area of consumer psychology. He has published more than 60 articles in various forums including theJournal of Consumer Research, theJournal of Marketing Research, theJournal of Marketing, the Journal of Advertising Research, and theJournal of Retailing. His research interests include customer insight and relationship management, consumer information processing and decision making (especially low-involvement decision-making), and advertising effects (most particularly, miscomprehension and the impact of humor). Nicole Koschate (nicole.koschate@bwl.uni-mannheim.de) is an assistant professor of marketing in the School of Business Administration at the University of Mannheim, Germany. She holds a double master’s degree in business administration and psychology and a Ph.D. in marketing from the University of Mannheim, Germany. Her current research areas include pricing, customer insight, dynamic issues in marketing phenomena, and buyerseller relationships. Her research appears in several outlets, including theJournal of Marketing.     

The antecedents and consequences of customer-centric marketing

As we enter the twenty-first century, the marketing function remains concerned with serving customers and consumers effectively. The authors propose that just as the marketing function gradually shifted from mass marketing to segmented marketing in the twentieth century, it will increasingly move toward customer-centric marketing in the next century. In the practice of customer-centric marketing, the marketing function seeks to fulfill the needs and wants of each individual customer. The antecedents of customer-centric marketing are the increasing pressure on firms to improve marketing productivity, increasing market diversity in household and business markets, and technology applicability. On the basis of the shift toward customer-centric marketing, the authors expect increased importance of marketing as a “supply management” function, customer outsourcing, cocreation marketing, fixedcost marketing, and customer-centric organizations. This article highlights the implications of customer-centric marketing as well as the boundary conditions that will affect its adoption. Jagdish N. Sheth is the Kellstadt Professor of Marketing in the Gouizeta Business School at Emory University. He has published 26 books and more than 200 articles in marketing and other business disciplines. His book,The Theory of Buyer Behavior (with John A. Howard), is a classic in the field of consumer behavior and is one of the most cited works in marketing. His other books includeMarketing Theory: Evolution and Evaluation (with David Gardner and Dennis Garrett) andConsumption Values and Market Choices: Theory and Applications (with Bruce Newman and Barbara Gross). Rajendra S. Sisodia is Trustee Professor of Marketing at Bentley College. Previously, he was an associate professor of marketing and director of executive programs at George Mason University and an assistant professor of marketing at Boston University. He has a Ph.D. in marketing from Columbia University. He has published more than 40 articles in journals such asHarvard Business Review, Journal of Business Strategy, Marketing Letters, andMarketing Management. He has also authored about two dozen cases, primarily on strategic and marketing issues in the telecommunications industry, as well as a number of telecommunications industry and company analyses. Arun Sharma is an associate professor of marketing at the University of Miami. He has published more than 30 articles in marketing and his interests are in the area of market and marketing evolution.     

Effects of loyalty programs on value perception,program loyalty,and brand loyalty

The authors investigate how reward schemes of a loyalty program influence perceived value of the program and how value perception of the loyalty program affects customer loyalty. The results show that involvement moderates the effects of loyalty programs on customer loyalty. In high-involvement situations, direct rewards are preferable to indirect rewards. In low-involvement situations, immediate rewards are more effective in building a program's value than delayed rewards. Under high-involvement conditions, value perception of the loyalty program influences brand loyalty both directly and indirectly through program loyalty. Under low-involvement conditions, there is no direct effect of value perception on brand loyalty. Youjae Yi (uoujae@snu.ac.kr) (Ph.D., Stanford University, 1987) is a professor of marketing in the College of Business Administration at Seoul National University. He was at the University of Michigan as an assistant professor, Sanford Robertson Assistant Professor, and tenured associate professor. His work has appeared in theJournal of Marketing Research, theJournal of Consumer Research, theJournal of Applied Psychology, theJournal of the Academy of Marketing Science, theJournal of Consumer Psychology, theJournal of Advertising, and theJournal of Econometrics. He is currently an editor of theKorean Journal of Consumer Studies and was an editor of theSeoul Journal of Business. Hoseong Jeon (jeonho1@snu.ac.kr) is a doctoral candidate in the College of Business Administration at Seoul National University. He received his M.A. in advertising from Michigan Sate University. His current research interests include customer relationship management, advertising effects on consumer attitudes, and determinants of customer loyalty.