Kenneth Lipartito and David B. Sicilia, eds. Constructing Corporate America: History, Politics, and Culture. New York: Oxford University Press, 2004. xii + 369 pp. ISBN 0-19-925189-4, $99.50 (cloth); 0-19-925190-8, $29.95 (paper).

Rationality, efficiency, meritocracy, productivity, innovation,professionalism: the people who have built, operated, and championedAmerican corporations have claimed these goals and means inorder to explain how and why limited liability firms evolvedin the United States. Such powerful constructions of ideas—noless than of steel—have seduced generations of analystsand citizens into accepting once contested corporate forms asthe inevitable outcomes of irresistible economic processes. The great achievements of Constructing Corporate America liein its compelling demonstrations that U.S. corporations’forms, functions, and discourses evolved—and still change—asproducts of their     

Renato Giannetti and Michelangelo Vasta. L'impresa italiana nel Novecento. Bologna, Italy: Societa Editrice il Mulino, 2003. 486 pp. ISBN 88-15-09496-2, {euro}30.00.

Italian business history is not well known abroad. This is quiteobvious. Even though Italy has been industrialized since the1920s, it is a small country, with little international influence.Its historical patterns of evolution privileged the internalmarket, and although its domestic corporations have traditionallynot been very active abroad, foreign firms have also manifestedopenly their reluctance to invest in a promising but too turbulentenvironment. As a result, Italian business history has fromthe beginning been a domestic story, scarcely appealing forforeign scholars. The Italian historiographic climate was partiallyresponsible for this situation. Business history as a disciplinehas only recently been "legitimized" in Italy (still there areno chairs in the field). For a long time, the     

Innovation,formal vs. informal R&D,and firm size: Some evidence from Italian manufacturing firms

On the basis of data from two recent surveys on innovation diffusion in Italian manufacturing industry, this paper shows that informal R&D is an important part of the total R&D undertaken by small and medium sized firms. Nevertheless, when an output indicator such as the number and the nature of the innovations introduced by firms of different size is used, it emerges that small firms have introduced mainly incremental rather than major innovations. The paper therefore suggests that systematic R&D undertaken by large firms within structured laboratories is more effective (in terms of product innovations) than occasional R&D carried out by small firms.     

Comment: Regulatory procedures,investment opportunities,and stock valuation

Several recent studies of the effect of accounting treatment on the valuation of electric utilities have concluded that investors appear to favor normalizing firms by pricing equities of such firms relatively higher than the equities of flow-through firms. The observed higher price/earnings ratios (P/E ratios) for normalizing firms have usually been credited to the benefits of normalization, as perceived by investors. This article presents evidence that the observed preference for normalization companies is unrelated to accounting treatment. Rather, this preference is related to the fact that firms that obtain normalization benefits typically have lower costs than those which do not have such benefits. This characteristic of normalization firms results in their relatively higher P/E ratios.     

Robin Pearson. Insuring the Industrial Revolution: Fire Insurance in Great Britain, 1700-1850. Aldershot, U.K.: Ashgate, 2004. xiii + 434 pp. ISBN 0-7546-336302, $99.95 (cloth).

Robin Pearson’s Insuring the Industrial Revolution providesa richly detailed account of the British fire insurance industrythrough the mid-nineteenth century. Whereas most previous accountshave focused on single companies, Pearson’s study encompassesthe entire industry of London and provincial firms and seeksto place the industry within the larger context of British economichistory. British economic historians have long overlooked the contributionof insurance, and service industries in general, to the nation’seconomic     

Pricing in marketing strategies of U.S.- and foreign-based companies

This study examines the role of pricing in marketing plans of U.S.- and foreign-based companies operating in the United States. Concurrently, two other issues, centrality of pricing decisions and pricing objectives, are examined. One objective of this study is to complement prior research, which has suggested the existence of managerial differences in other marketing and nonmarketing areas between U.S.- and foreign-based firms.The results, based on a mail survey and personal interviews, show that some differences exist between the U.S.- and foreign-based firms so far as the pricing element of their marketing plans is concerned. Pricing decisions are also shown to be more centrally made in the U.S.-based firms than in the foreign-based firms. Distribution of pricing objectives of the two types of firms, however, were not significantly different from one another. Group mean scores for pricing objectives, on the other hand, do suggest some fundamental differences.     

A–Z of Trade Unionism and Industrial Relations - Jack Jones and Max Morris,Heinemann: 6.95

On the basis of the author's recent researches among US insurance companies, this article demonstrates that the more marketing-orientated companies have fared better then those which have relegated marketing to a relatively less important role in their managerial priorities. The article lists a number of issues that the top managements of insurance firms should consider in some depth if they intend to espouse the marketing concept fully.     

The characteristics of family firms: exploiting information on ownership,kinship, and governance using total population data

Family firms are often considered characteristically different from non-family firms. However, our understanding of family firms suffers from an inability to identify them in total population data; information is rarely available regarding owners, their kinship, and their involvement in firm governance. We present a method for identifying domiciled family firms using register data; this method offers greater accuracy than previous methods. We apply this method to Swedish data concerning firm ownership, governance, and kinship from 2004 to 2010. We find that the family firm is a significant organizational form, contributing over one third of all employment and gross domestic product (GDP). Family firms are common in most industries and range in size. Furthermore, we find that, compared to private non-family firms, family firms have fewer total assets, employment, and sales and carry higher solidity, although family firms are more profitable. These differences diminish with firm size. We conclude that the term “family firm” includes a large variety of firms, and we call for increased attention to their heterogeneity.     

Thomas A. Kinney. The Carriage Trade: Making Horse-Drawn Vehicles in America. Baltimore, Md.: Johns Hopkins University Press, 2004. xi + 381 pp. ISBN 0-8018-7946-9, $49.95 (cloth).

Although ‘horse and buggy’ usually connotes a quainticon of the preindustrial world, The Carriage Trade by ThomasA. Kinney shows that horse-drawn vehicles were anything butquaint. Carriage and wagon making was a major nineteenth-centuryindustry, employing by 1890 130,000 employees in 13,000 firmsproducing $200 million in value (p. 262). These firms were leadersin production, management, and marketing innovations. Kinney’sstraightforward account shows how mechanization, interchangeability,and rationalization changed the nature of     

Timothy Messer-Kruse. Banksters, Bosses, and Smart Money: A Social History of the Great Toledo Bank Crash of 1931. Columbus, Ohio: The Ohio State University Press, 2004. xii + 196 pp. ISBN 0-8142-0977-7, $44.95 (paper).

In his book, Timothy Messer-Kruse argues that the financialsector has real effects and examines the causes and effectsof the banking collapse in Toledo, Ohio, during the summer of1931. Messer-Kruse makes an important contribution with hiscomprehensive microeconomic study of a banking panic and collapse,using a social history approach. Much of the book identifiesindividuals and details their actions and relationships to Toledo’sbanks, real estate firms, corporations, and municipal, county,     

Financial projections in innovation selection: The role of scenario presentation,expertise, and risk

Innovation project selection is a decision of major relevance to firms. Errors in this decision may have serious consequences for firms, especially as many firms struggle with optimizing innovation project selection decisions. In their pitches to innovation decision-makers, project teams invariably present financial projections on their innovation projects, which often include best- and worst-case scenario presentation. Despite the potential influence the presentation of such financial projections has on firms’ innovation project selection decisions, this topic has not received sufficient attention in the literature. This study examines the role of scenario presentation on financial projections in innovation project selection by conducting two conjoint experiments among 2,425 managers and 11 follow-up interviews with senior executives. First, the findings of this study suggest that firms should help project teams present small- rather than large-range scenarios. This is important for at least the 57% of firms surveyed in this study where project teams are reported to present ‘too wide’ and ‘too extreme’ scenarios. Second, firms seeking to promote transformational innovation in their innovation pipeline should make the presentation of small-range scenarios required for an innovation proposal to be presented to a project selection committee. This is relevant for 79% of surveyed firms that would like to select more transformational than core innovation projects and especially for the half of which that currently do not require scenario presentation. Third, project teams with less expertise should develop scenarios analytically rather than intuitively and convey the project’s strategic merit to decision-makers to help increase innovation project selection likelihood.     

Board structure,controlling ownership,and business groups: Evidence from India

We examine the impact of controlling founder ownership (CS) and business groups (BGs) on firm board structure for Indian firms, where most of the firms are inter-connected. We argue that due to inadequate legal protection, CS and BGs should influence the board structure of Indian firms. Our empirical evidence finds a U-shaped relationship between board independence and CS. We show that firms affiliated with business groups have lower board independence compared to standalone firms. We also find that investors value CG reforms related to board independence.     

Offshoring strategy: Motives,functions, locations,and governance modes of small,medium-sized and large firms

How does firm size impact on a firm's offshoring strategy? Are the underlying motives for offshoring, the particular functions considered, the locations to relocate, and the particular governance mode different for small, medium-sized and large firms? In this paper, cost, resource and entrepreneurial drivers are investigated for their relationship with firm size. Moreover, we hypothesize on the relationship between function, location and governance mode choices of offshoring and firm size. Using multi-country data of the Offshoring Research Network (ORN), we present empirical evidence on the three offshoring driver categories and function, location and governance mode choices of small, medium-sized and large firms. The results show offshoring might be used as cost, resource or entrepreneurial strategy. Cost drivers are most important for large and small firms, whereas resource drivers are especially important for medium-sized and large firms. Entrepreneurial drivers are most important for medium-sized firms, just like these firms have a relatively stronger preference for nearshoring. Small firms mostly offshore competence exploring activities, whereas large firms relocate competence exploiting activities.     

Formal vs. Informal CSR Strategies: Evidence from Italian Micro, Small, Medium-sized, and Large Firms

Recent research on corporate social responsibility (CSR) suggests the need for further exploration into the relationship between small and medium-sized enterprises (SMEs) and CSR. SMEs rarely use the language of CSR to describe their activities, but informal CSR strategies play a large part in them. The goal of this article is to investigate whether differences exist between the formal and informal CSR strategies through which firms manage relations with and the claims of their stakeholders. In this context, formal CSR strategies seem to characterize large firms while informal CSR strategies prevail among micro, small, and medium-sized enterprises. We use a sample of 3,626 Italian firms to investigate our research questions. Based on a multi-stakeholder framework, the analysis provides evidence that small businesses’ use of CSR, involving strategies with an important impact on the bottom line, reflects an attempt to secure their license to operate in the communities; while large firms rarely make attempts to integrate their CSR strategies into explicit management systems.     

Anticorruption,political connections,and corporate cash policy: Evidence from politician downfalls in China

We examine how firms change their cash policies in response to the downfall of corrupt politicians in China. We find that firms connected to their local government increase cash holdings when high-profile politician downfalls occur in the government. Consistent with the precautionary saving argument, the effect is stronger for firms that have greater investment opportunities or face greater financial constraints. Compared to unaffected firms, affected firms save more cash out of cash flows and have a higher marginal value of cash holdings. Overall, we show that the collapse of firms' political connections has significant impacts on those firms' financial policies.     

Firm Size,Source of Finance,and Growth - Evidence from China

Using a comprehensive firm-level data set from China spanning the period 1998–2005, this study investigates the relationship between firm size, financing sources, and total factor productivity growth. Controlling for the endogeneity of financing sources, we find that firm size plays an important role in the way financial structure affects the growth process. Domestic bank loans are more effective for bigger firms, while self-raised finance is more beneficial to smaller firms’ growth. We also uncover evidence that ownership mediates the relationship between firm size, finance, and growth.     

Barriers Against Globalizing Corporate Ethics: An Analysis of Legal Disputes on Implementing U.S. Codes of Ethics in Germany

Global firms need to decide on the correspondence between their corporate ethics and the globalization of their activities. When firms go global, they face ethical complexities as they operate in different legal and cultural environments that may impact the admissibility and appropriateness of their approach to institutionalize and implement corporate ethics. Global firms may have good reasons to establish global codes of ethics that are to be obeyed by all employees worldwide. However, developing and implementing such codes can be rather difficult due to various, and partly competing, conditions in the countries of operation. In this article, two legal disputes are analyzed to illustrate some of the difficulties that may emerge when firms globalize their codes of ethics. I argue that these conflicts can be mitigated when firms carefully design their codes and the processes of code implementation.     

Good Apples,Bad Apples: Sorting Among Chinese Companies Traded in the U.S.

Committing financial fraud is a serious breach of business ethics. However, there are few large scale studies of financial fraud, which involve ethical considerations. In this study, we investigate the pervasive financial scandals, which by the end of 2012 involved more than a third of the US-listed Chinese companies. Based on a sample of 262 US-listed Chinese companies, we analyze factors that differentiate between firms that commit financial fraud and those that do not. We find that firms more predisposed to unethical behavior, due to their low regional social trust in the home country and low respect for regulations and laws as proxied by political connections, are more likely to commit accounting and financial fraud. They take advantage of low hurdles for listing via reverse mergers and avoid third-party monitoring through poor governance and auditors. Finally, we find evidence, after these scandals, of non-fraudulent firms differentiating themselves from the fraudulent firms by sending costly signals such as insiders purchasing shares, increasing dividends, and going private.     

Impact of Horizontal Mergers on Research & Development and Patenting: Evidence from Merger Challenges in the U.S.

This paper contributes further empirical evidence on the effects of mergers on innovation using company level data. Evidence on this issue has implications for the relationship between innovation and market concentration. Our departure from previous work is that we focus on a sample of horizontal mergers whose market concentration impacts were flagged by U.S. antitrust authorities as potentially posing a problem for antitrust law compliance. We employ propensity score matching and difference-in-differences estimation to compare the innovation activities of challenged and non-challenged merger firms to a control group of non-merged firms. We use R&D, patent grants, and citation-weighted patent grants to measure the innovation activities of firms before and after a merger. Our results indicate that the post-merger innovation outcomes of firms whose mergers were challenged are lower than they would have been had the firms not merged. But for non-challenged mergers, or mergers that do not raise concerns about market concentration, post-merger innovation outcomes are not significantly different from what they would have been without a merger.