Regional tourism competitiveness using the PROMETHEE approach

The competitiveness of tourism destinations is a key issue because it enables destinations to know their position with regard to their competitors. The aim of this paper is threefold: (1) to address the measurement of the competitiveness of tourism destinations at the regional level, (2) to show the suitability of using multi-criteria techniques to measure competitiveness, and (3) to apply the PROMETHEE and GAIA methods within a competitiveness study of eight tourist destinations located in the Northern Region of Portugal. The Metropolitan Area of Porto is the first in the ranking, followed by Cávado and Douro. The results of such an analysis show the comparative strengths and weaknesses of destinations, and allow them to identify their true competitors as well as those other destinations that are most similar to them.     

Short-run and long-run performance of international tourism: Evidence from Bayesian dynamic models

Measuring the technical efficiency of the tourism industry is essential for evaluating tourism sustainability and reshaping tourism activities. This paper introduces for the first time a new dynamic stochastic frontier model to 1-measure and compare the short-run and long-run technical efficiencies of leading tourism destinations, and 2-provide impulse response functions and persistence measures to trace out the dynamic effect of shocks in technical inefficiency. We develop our model in a Bayesian framework using carefully constructed Markov Chain Monte Carlo (MCMC) techniques. We report efficiency results and persistence scores for individual destinations and discuss how different destinations recover from shocks in tourism performance.     

A comparison of the National Geographic Stewardship Scorecard Ratings by experts and stakeholders for selected World Heritage destinations

The National Geographic Society Center for Sustainable Destinations Stewardship Scorecards for 2003 and 2006 compared ratings by “experts” for 33 World Heritage Site destinations. Nine (27.3%) improved by four or more points and six (18.2%) decreased by four or more points in the three years. In 2006, local stakeholders rated these World Heritage destinations using the same criteria as the experts. Stakeholders rated six destinations (18.2%) lower and almost half of the 33 destinations (48.8%) increased by five or more points. A moderate positive correlation was determined between the ratings of the experts and stakeholders. Comments by experts and stakeholders related to each of the scorecard criterion measures were analyzed. ANOVA and t-test were performed to examine the six stakeholder categories ratings for each of the six criteria and the results are presented. The assumptions and limitations of the survey methodology are discussed along with recommendations for improving the Destination Stewardship Scorecard Survey.     

Towards the smart tourism destination: Key factors in information source use on the tourist shopping journey

This paper aims to contribute to the knowledge on how the Smart Tourism Destination (STD) might enhance the Tourist Shopping Journey (TSJ) through offering information sources that meet visitors' needs and preferences. The CAN (Cognitive-Affective-Normative) model was employed to explore the antecedents of using information sources for purchases made in destinations. The importance of the cognitive variables performance and effort expectancy in the purchasing process are highlighted: tourists are pragmatic when consulting information sources in destinations. This study contributes to the knowledge of the role of information sources in TSJ behaviour, and can help managers in the development of STD strategies and services. It also opens new research lines by considering the TSJ as a hitherto unexamined holistic process.     

The effectiveness of the destination logo: Congruity effect between logo typeface and destination stereotypes

A well-designed logo can assist destination marketers in the development of destination identity and image, and yet the factors that contribute to an effective destination logo are poorly understood. Thus, this study aims to explore how typefaces influence the effectiveness of logos of destinations with differing stereotypes. By conducting four scenario-based experiments with different experimental stimuli, this study has revealed a congruity effect between logo typeface and destination stereotypes. Specifically, linking logos with handwritten typefaces with warm destinations, and machine-written typefaces with competent destinations can elicit more favorable attitudes and stronger travel intentions toward those destinations (Study 1). The results further showed that the congruity effect on tourists’ travel intentions is sequentially mediated by processing fluency and attitude (Studies 2a, 2b) and is attenuated for tourists with high needs for cognition (Study 3). This research also offers practical suggestions for destination marketers around the design of effective logos.     

目的地开发的市场问题

目的地的市场行为已越来越成为激烈的全球范围内的竞争行为。本文解释了与目的地有关的一些概念,并介绍了几个关于目的地管理和市场策略的理论模型。通过几个模型的综合运用分析,作者强调了目的地市场行为中产品细分,公共部门和私有部门合作,以及协调各利益集团物关系和当地资源可持续性利用的重要性。此外,作者还指出新技术和互联网络也是提高目的地竞争力的一种有效方式。总之,目的地的市场行为应突出优化旅游业影响和保证目的地各方获利的原则。     

Reciprocal effect of tourist destinations on the strength of national tourism brands

The assignment of a brand to a product affects consumer's perceptions not only about the product, but also about the brand itself. The reciprocal effect of the product on its brand can be either positive or negative. Extending the concept of reciprocal effect to a new context, this study analyzed how consumer's perceptions about tourist destinations can affect the national tourism brand. An experiment showed that destinations leading to attitudes that are more positive than the average can strengthen the national tourism brand, while destinations leading to attitudes below the average can weaken it. Brand dilution can happen even when the outcome is effective from the destination's perspective. Because of the reciprocal effect, the determination of public policies in the destination level is usually inefficient from the country's perspective. These results reinforce the need for national brand governance.     

Survival in the lodging sector: An analysis at the firm and location levels

this paper studies the determinants of survival of 6494 Spanish hotel firms located in 97 national tourist destinations in the period 2005–2011. The characteristics of the firms and the tourist destinations where they are located have been studied through survival analysis techniques. This is relevant because the impact of the financial and economic crisis on the Spanish lodging sector has shown different effects among tourist destinations. The results confirm that the location significantly affects the probability of survival. In particular, the main determinant of firm survival is the level of occupancy in a tourist destination which has a positive effect. Also, we have found that a low level of competition reduces the average expected survival while the average profitability of a tourist destination has a positive effect on firm survival. Finally, the total effect related to destinations factors can reduce the expected survival by up to 90% (hazard ratio).     

Destination brand experience and visitor behavior: the mediating role of destination brand identification

ABSTRACT

Destination branding has emerged as a critical tool for achieving competitive advantage through various conceptualizations, focusing on various aspects of branding. This research examines the role of destination brand experience (DBE), a new conceptualization, in assessing the holistic and unified view of tourism destinations. The conceptual model proposed in this research has been validated using structural equation modeling, based on the primary responses collected from 312 and 262 foreign visitors for study 1 and study 2 respectively, conducted at two different tourism destinations in India. Findings of both the studies suggest that various dimensions of DBE have a varied influence on destination brand identification (DBI), which subsequently affects both tourists’ trust and loyalty toward tourism destinations. In addition, DBI emerges as an important mediator for the relationship between DBE and destination trust (DT) as well as DBE and destination loyalty (DL). The study provides several implications for destination marketers about building trust and loyalty among tourists using DBE and DBI.     

Complexity traits and dynamics of tourism destinations

This paper is rooted in network science and contributes to filling two gaps, developing multiple case studies in order i) to measure the complex structure of tourism destination and ii) to explore its evolution over time, by mapping turning points. The findings put forward ten new analyses, allowing the research team to test two hypotheses: i) concerning the complex structure, the tendency of tourism destinations to remain far from the chaos threshold, ii) concerning turning points, the ability of different destinations to show also different evolution through time. The paper uses the Horizontal Visibility Graph Algorithm and applies it to a sample of ten tourism destinations in the second leading Italian tourism region per size: Trentino-Alto Adige. Findings confirm both hypotheses. Limitations and research implications are drawn.     

Innovation and smart destinations: Critical insights

Smart destinations have become an esteemed concept among researchers and policy makers. Discussion of the concept is optimistic in tone and commonly linked to information rather than knowledge and more to design than innovation. This partly explains the relatively limited critical discussion of the (potential) benefits of smart destinations. The article raises selected issues from the innovation, as opposed to the design, literature to offer insightful perspectives on analyzing smart destinations. The discussion emphasises that: 1) smart destinations are driven by uncertainty; 2) knowledge provides deeper insights than information into smart destinations as innovation; 3) entrepreneurs play an important role in facilitating smart destinations; and 4) smart destinations constitute innovation systems.     

Communicating sustainability through a destination’s website: a checklist to inform,motivate, and engage stakeholders

This study investigated sustainability communication through destination websites. In particular, it suggested an online sustainability communication checklist (OSC-Checklist) that informs, motivates, and engages stakeholders to contribute towards the development of environmental, sociocultural, and economic sustainability. The OSC-Checklist was applied to the official websites of the top 50 competitive destinations with the aim of evaluating the extent to which each destination communicates sustainability on its website. The results indicated that the sample destinations lack an appropriate online approach to communicate sustainability. The results also revealed that the less developed and competitive destinations scored higher in terms of communicating sustainability than other more competitive developed destinations. Theoretical and practical implications are also provided.     

旅游地居民环境行为研究综述

旅游地居民环境行为研究是旅游情境下环境行为研究不可或缺的环节。本文从研究进展、研究内容和研究方法3个方面出发,对旅游地居民环境行为的国内外研究进行梳理和分析。研究发现：（1）旅游地居民环境行为研究起步较晚,大致经历了萌芽（2002—2004年）、起步（2005—2013年）和发展（2014—2020年）3个阶段,国内外研究成果均较少,国外研究成果领先于国内;（2）旅游地居民地环境行为的概念界定尚未统一,测量量表的开发也较为薄弱;影响因素探究是旅游地居民环境行为的研究热点,但形成机制探讨相对匮乏,并缺少旅游地居民环境行为的预测研究;（3）旅游地居民环境行为研究方法较为单一,数据搜集方法以问卷调查为主,半结构式访谈为辅,数据分析方法以结构方程模型为主。基于此,分别从研究视角、研究内容和研究方法上剖析现有研究不足,指出旅游地居民环境行为未来研究方向,以期为旅游目的地环境管理提供有益指导。     

The potential of international coastal mass tourism destinations to generate creative capital

This paper introduces a new line of research in international coastal mass tourism destinations. Such destinations have started to function in a more complex and potentially beneficial way, acting as transitional areas between the global city and local territory while at the same time developing their own unique characteristics. From this perspective, such destinations can potentially become environments for creativity and innovation, two factors that act as economic driving forces in the so-called “knowledge society”, thereby promoting the sustainable development of the destination from a socioeconomic perspective.

The methodology used herein develops 10 indicators that are calculated and mapped out for two case studies which examine the same geographical context and comparable populations in order to demonstrate the creative capacity of a location whose economy is heavily reliant on tourism. The results show that tourist destinations have greater potential for generating creative capital than non-tourist destinations. Therefore, the consolidation of international mass tourism destinations as creative and innovative spaces which are capable of generating creative capital without losing their competitiveness as tourist destinations merits a reconception of their current role in global–local networks.     

Synergy and congestion in the tourist destination life cycle

Discussion of agglomeration and clustering in the tourist area life cycle (TALC) literature has not led to a corresponding change of the principal equation used to formalize the model. This paper proposes a modification that accounts for the synergies between the accommodation, entertainment, and other components of a tourist destination. The modified model is contrasted with the original TALC and estimated for a cross-section of Caribbean and other island destinations. Estimations based on visitor expenditures and experts' evaluations of destination authenticity are compared. The results illustrate how parameters representing synergy and congestion vary across tourism styles and time. The implications for destination growth are illustrated by comparing the solution to the proposed model with the TALC. The model exposes a core dilemma that while destinations should realize positive synergies to achieve self-sustaining growth, with this threshold achieved, the resulting pace of investment may drive destinations to overshoot, and uneven growth.     

Examining the Linkages of Community Intervention Strategies and Destination Quality of Ecotourism Destinations

Local communities are considered as a stockholder of an ecotourism programs particularly protected area (PA)-based destinations. The purpose of the study is to develop a model of community intervention strategies (CIS) in PA-based ecotourism tourism destinations and to examine the contribution of CIS toward destination quality (DQ). Study adopted exploratory sequential method and administered focus group discussion and expert interview followed by questionnaire survey. Measurement models were drawn with AMOS 22 and employed WarpPLS 6.0 for structural model. The study result indicates that there are three dimensions for CIS, and the quality variables have a strong presence in these destinations. However, the study could not establish a significant and positive relationship between CIS and DQ. Subsequently, investigator adopted a participant observation method and identified local specific reasons such as changes in general consciousness, intervention of related departments and nongovernmental organizations, and destination life cycle, for the same. Study assumes significance in the context of community-based ecotourism programs and indicates the need for strengthening community collaboration for quality destinations. Study extends scope for further research in measuring other perceived linkages of CIS with destination sustainability and quality of community life.     

When less is more: Sustainability messaging,destination type,and processing fluency

The purpose of this research is to explore consumer responses to hotel sustainability messages based on the congruence of preexisting cognitive schemas with newly presented information. Based on information processing theory, this research proposes that variations in the processing fluency of a sustainability message will interact with the cognitive perception of the hotel’s destination (NBT versus urban) to affect the perception of the message and the attitude toward the hotel. Results suggest that under conditions of low fluency, consumers are less skeptical of messages presented by hotels in NBT destinations than of similar messages presented by hotels in urban tourism destinations. Low fluency messages also generate more positive attitudes toward NBT destinations than toward urban destinations. These results suggest that the most effective sustainability messages depend not only on the presentation of the message, but also on the type of the destination.     

The antecedents of memorable tourism experiences: The development of a scale to measure the destination attributes associated with memorable experiences

Providing visitors with memorable tourism experiences (MTEs) is important for achieving success in the highly competitive tourism marketplace. To support destination managers, this paper developed a scale instrument that conceptualizes the attributes of destinations associated with MTEs. Following a rigorous scale development procedure, this study identified a 10-dimensional construct that affects MTEs. The data support this dimensional structure of the attributes of destinations affecting MTEs and the internal consistency and the validity (i.e., content, construct, convergent, and discriminant) of the scale. The theoretical and managerial implications of the study's results are discussed.     

How does self-construal shape tourists' image perceptions of paradox destinations? The mediating roles of cognitive flexibility and destination involvement

This study proposes the concept of the ‘paradox destination’ as a novel destination positioning strategy for destination marketers. A paradox destination strategy describes the situation where a destination delivers a brand identity with contradictory personalities. Four experiments were conducted to investigate the interactive effects of self-construal (independent vs. interdependent) and destination type (paradox vs. non-paradox) on the image perception of potential tourists. The results revealed that independent potential tourists have a more positive image perception of paradox destinations than do interdependent potential tourists. Moreover, independent potential tourists reported a more positive image perception of paradox destinations than they did for non-paradox destinations. The mediating effects of cognitive flexibility and destination involvement were also tested by this research. In addition to theoretical implications, this paper also provides practical marketing strategies for destination marketers.