#ILoveLondon: An exploration of the declaration of love towards a destination on Instagram

Travellers increasingly use a combination of photographs, texts and hashtags to expressing their attitude towards tourism destinations (TDs). Existing destination branding literature has not yet investigated how consumers express their love towards TDs on social media. This study addresses this knowledge gap and explores how destination brand love (DBL) is expressed on Instagram using a mixed-methods approach. Study one consists of a qualitative visual content analysis of 700 user-generated photographs; while study two adopts text analytics with a sample of 48,783 posts. The findings show Instagram users’ declaration of DBL is expressed through photographs of some destination attributes (natural & architectural, people, public transportation, food, weather), accompanied by specific positive emotions (amazement, attractiveness, pleasure, preference, enchantment, nostalgia, belongingness, intimacy). The findings also illustrate how Instagram users express their love by providing emotional support when the destination goes through a crisis and that different stakeholders co-create the emotional capital of TDs.     

Effect of vicarious destination exposure on travel intention: North Korean-themed live restaurant performances in China

Vicarious destination exposure, which affects satisfaction and image recalibration that variably influence visit interest, desire and intention, has not been previously investigated in live performance contexts. Five statements related successively to satisfaction, image recalibration, interest, desire and intention were therefore used to segment 923 Chinese viewers of North Korean-themed musical performances in three Northeast Chinese restaurants. Four clusters are obtained using hierarchical cluster analysis. Cluster 1 (48%) is highly positive on all five items, while Cluster 2 (26%) is similar but displays negative North Korea images. Cluster 3 (10%) shows neutral responses to all items except for high satisfaction, while Cluster 4 (16%) exhibits member ambivalence with satisfaction but strong negativity on all other items. High apparent viewer-to-visitor conversion effects suggest the utility of live performances in destination promotion strategies, recognizing perceived barriers of time, money and security concerns. Notable is the importance of existential authenticity as viewers successfully negotiate conflicting social representations of North Korea.     

A phenomenological explication of guanxi in rural tourism management: A case study of a village in China

Drawing on hermeneutic phenomenology in tourism studies as well as Heidegger's concept of being-in-the-world, this paper reveals how tourism can and should be done in a Chinese rural village. This research contributes a contextual interpretation of guanxi in Chinese rural tourism development through an empirical study of a traditional agricultural village in China that has been transformed through tourism development. The paper argues that for the Chinese indigenous residents who are the primary actors engaged in tourism, guanxi is, neither a Confucian political ideal nor an instrumental tool, but the specific manner in which they dwell in their place. It demonstrates how the tourist destination, landscape and managerial regulation have been modified and adapted in a guanxi way. The paper suggests that an emic understanding of guanxi and the roles it plays in tourism participants' daily life is warranted and can provide a more holistic picture of tourism development in rural China.     

Generational differences in international stereotypes and destination images: tourism between partitioned states

Studies have attempted to understand tourism issues between politically divided countries, yet few studies have argued that tourism between such states has a strong generational component. This study examines the generational differences in South Koreans’ international stereotypes and tourism destination images of North Korea. While generational differences existed in international stereotypes, there were no differences in tourism destination images between generational cohorts. Young female South Koreans were likely to view North Korea more positively than males in the same generation, and generational differences were present in the intention to visit North Korea and the perception of peace through tourism.     

Does Tourism Change Our Lives?

Does tourism change our lives? The mainstream of tourism psychology research is mostly concerned with tourist motivation, behavior in and satisfaction with destination, and few studies explore how tourism might affect people's perceptions of themselves, home, neighborhood, work, friends, relatives, and life in general. This study seeks insights into the effect and influence of travel and tourism on people, not momentary impact during vacation but longer-term impact in terms of sense of being, direction in life, and well-being. It is found that there are positive changes in the perception of life among Chinese travelers in general and the perception changes among travelers are significantly stronger than the perception changes among the control group of non-travelers. There is clear evidence that travelers feel more positive than non-travelers in their general well-being, attitude toward life, sense of control, and outlook.     

Guanxi influences on women intrapreneurship

Drawing on the literature examining women intrapreneurship, Chinese guanxi and tourism, this article critically explores a theoretical framework for understanding guanxi influences on women intrapreneurship in a non-western and highly patriarchal destination. Through a qualitative analysis of women managers from twenty-four medium and large tourism firms in China, the study provides evidence of Guanxi as socially embedded personal relationships for the exchange of favors, enabling women managers to initiate specific types of women intrapreneurship initiatives in their organizations. The findings reveal how the women managers draw on three forms of guanxi (external, within and back-stage) to display intrapreneurial actions as well as the firm-specific factors that constitute important determinants of women intrapreneurship. The managerial implications for encouraging and supporting women intrapreneurs are critically examined.     

Film Tourism Town and Its Local Community

This study was designed to identify the relationships between place attachment, residents’ perceptions of tourism effects, and their attitudes toward tourism developments in the context of film tourism destination. A main survey was conducted at seven representative TV drama/film production towns in Korea. Among various findings, both the local communities’ beliefs about local development through the construction of TV drama/film production towns and their attachment to the communities had a significant positive effect on support for the development of film tourism. In addition, beliefs about local development significantly contributed to explaining the level of local community support for the development of a film tourism destination. Local communities’ beliefs also positively and significantly affected attachment to these communities. Interestingly, perceived negative social and environmental effects of film tourism did not indicate statistical causal relationships with the local residents’ beliefs about local development because residents may not tend to consider negative social or environmental effects seriously.     

强关系网络移动社交平台旅游分享行为研究——基于微信与QQ用户的资料分析

在移动社交媒体时代,旅游分享已成为当下旅游者的行为偏好,越来越多的旅游者选择微信、QQ这类强关系移动社交平台进行分享。国内学界对移动社交平台旅游分享行为的研究随之日增,但少有文章从理论上系统地揭示旅游分享行为的过程与动因。文章采用扎根理论研究方法,构建反映强关系网络移动社交平台的旅游分享动态过程理论模型。将旅游分享行为动态过程划分为分享前因、分享实现与分享结果3个阶段,总结每个阶段的行为特征、表现方式及阶段之间的演替规律,并探讨这类旅游分享行为的特点与动因。研究发现,在旅游分享动机上,强关系移动社交平台强调情感联结与互动,从而旅游者受到与个体相关动机的影响更为显著;分享内容上,平台的强关系特性与熟人社交促使旅游者尽量避免分享负面信息;分享结果上,强关系移动社交平台的旅游分享能调节旅游者行中、行后的体验水平,并形成兼具网络时空拓展性与熟人圈规模局限性的口碑传播。     

You can't hold the tide with a broom: Cryptocurrency payments and tourism in South Korea and China

Cryptocurrencies are modifying the very nature of how travelers use and manage payment systems. Bearing in mind that cryptocurrencies in tourism and hospitality are solving the issue of isolation of money and liquidity, this study explored travelers' adoption of cryptocurrency payments in the South Korea and China context. The originality of the present study lies on introducing risk, security, and attitude variables into the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT) model. We found that perceived usefulness, perceived ease of use and security are antecedents of attitude, while attitude, performance expectancy, effort expectancy, social influence and facilitating conditions have significant effect on intention to use cryptocurrency payments in tourism. We also outline the significant moderating effect of age and gender on travelers' adoption of cryptocurrency payments. This study can help policy makers to understand the utility of cryptocurrency payments in tourism.     

Brand personality of tourist destinations: An application of self-congruity theory

The purpose of this research was to investigate the perceived destination personality of Las Vegas and to examine the relationships among destination personality, self-congruity, and tourist’s behavioral intentions. A convenience sample of 382 visitors to Las Vegas was surveyed, and 368 usable questionnaires were analyzed. The findings of the study indicate that tourists ascribe personality characteristics to destinations and that the perceived destination personality of Las Vegas is five dimensional: vibrancy, sophistication, competence, contemporary, and sincerity. These dimensions have a positive influence on tourists’ intention to return and intention to recommend. The study also supports the self-congruity theory within the context of tourism destinations, indicating that both actual congruity and ideal congruity have a positive impact on behavioral intentions. The study concludes that self-congruity is a partial mediator on the relationship between destination personality and tourist’s behavioral intentions. The practical and theoretical implications are discussed within the contexts of destination branding and the self-congruity theory.     

Resistance to agritourism diversification: An analysis of winery owners' identities

This paper develops an identity-based rationale to investigate why winery owners resist and/or limit their engagement in agritourism diversification. Using qualitative evidence from a sample of Italian winery owners, the paper draws on social identity theory to explain how owners' identities affect tourism diversification. The findings reveal that they actively construct a producer identity and that this identity is simultaneously regulated by various institutional forces (e.g. local winemaking community), which in turn shape their reluctance to pursue tourism diversification. The paper contributes to a better understanding of why agricultural producers resist tourism diversification. Practical implications and future research directions are discussed.     

INDUSTRY RESEARCH PERSPECTIVE

Abstract

Emotional intelligence, a type of social and personal intelligence, is important in managing interpersonal relationships and interactions, especially in the business sphere. Businesses that involve frequent customer contact and interaction, such as those in the field of tourism, can benefit from the application of multiple intelligences. This study examines how, and to what extent, emotional intelligence can benefit the travel and tourism industry. Seven tour operators were interviewed to assess their attitudes, opinions and observations about emotional intelligence and its application to the relationship between tourists and residents of a community. Results showed that all tour operators, to a certain degree, utilized emotional intelligence to offer more personalized travel solutions for tourists. It was found that understanding the cultural values and social etiquette particular to each travel destination was essential for healthy tourist-resident relations.     

Existentially understanding tourism in locale: A dwelling perspective

This study draws heavily on Heidegger's post turn thinking of dwelling to provide a philosophically informed approach to comprehend host perceptions of tourism. The philosophical premise of dwelling, including (to) poetically dwell and the fourfold, existentially conceptualizes the host community and destination site as a oneness where host perceptions are formed and tourism-created consequences occur. A hermeneutic-phenomenological investigation of a village-based tourism initiative in China demonstrates that guanxi as the manner of dwelling fundamentally frames how a local destination community perceives tourism; in turn, the ongoing tourism development has profoundly influenced the hosts' existential condition (i.e., the fourfold), leading them to unpoetically dwell.     

Destination gender: Scale development and cross-cultural validation

Destination gender traits have attracted considerable attention in the tourism marketing literature, inspired by the concept of branding. A scale to measure destination gender with a Chinese sample is first developed and validated in this study. Then, the scale is tested with a Western sample for comparison. Results show that destination gender is a second-order construct encompassing two first-order constructs (i.e., masculinity and femininity) and their sub-dimensions. Ultimately, a 25-item Destination Gender Scale (DGS) is assembled with four sub-dimensions of masculinity (i.e., dominance, vigor, courage, and competence) and four sub-dimensions of femininity (i.e., grace, softness, gorgeousness, and kindheartedness). Nomological validity results suggest that destination gender is positively related to individuals’ actual/ideal gender identity congruity and revisit intentions irrespective of their biological sex. This study contributes to the destination branding literature by considering destination image through a gender-based lens and presenting a reliable tool to assess destination gender. Destination managers can apply these findings to develop efficient marketing tactics around salient destination gender traits.     

旅游地社会责任、声誉、认同与旅游者忠诚关系

文章构建了旅游地社会责任、旅游地声誉、旅游地认同与旅游者忠诚关系的整合模型,以厦门市旅游者为研究对象,采用结构方程模型( SEM)方法,对整合模型进行实证检验,发现:(1)旅游者社会责任直接正向影响旅游地声誉和旅游地认同,并通过旅游地声誉对旅游地认同产生间接影响,通过旅游地声誉和旅游地认同对重游倾向和口碑宣传产生间接影响;(2)旅游地声誉正向影响旅游地认同、重游倾向和口碑宣传,并通过旅游地认同对口碑宣传产生间接影响;(3)旅游地认同直接影响口碑宣传;(4)重游倾向和口碑宣传之间存在递进关系.最后,文章对研究结论进行了讨论,并指出了研究局限和未来研究方向.     

旅游情境下内隐-外显地方依恋模型研究——基于心理学视角

实证主义范式的研究无法解决地方依恋形成心理机制这一理论问题。在当前旅游领域研究中,有关实证研究在地方依恋已经形成的理论预设前提下,通过编制相关量表采用自我报告的方法(问卷调查法)来探讨目的地社区居民和游客地方依恋形成的影响因素及其后果行为。至于这两种依恋有何区别、如何形成以及如何指导相应的依恋行为等相关理论问题却鲜有涉及。该研究回溯到心理学中的依恋理论,构建了旅游情境下的内隐-外显地方依恋模型,并得出以下结论:(1)内部工作模式(依恋表征)原理可用以解释地方依恋形成的心理机制;(2)内部工作模式是由一般依恋表征和特殊依恋表征组成的层级结构,前者指导社区居民依恋的形成,后者指导游客依恋的形成;(3)地方依恋存在内隐和外显两种状态。社区居民依恋由内隐状态激发为外显状态去指导其依恋行为,游客依恋从外显状态内化为内隐状态去指导其依恋行为。     

Progress in visitor attraction research: Towards more effective management

Visitor attractions (VAs) play a crucial role in the success of a tourism destination, where they act as key motivators for visits and as resources for local communities. The range of stakeholders involved means their effective management is of key importance in the destination and in the overall success of a country's tourism product, yet they are an under-researched sector of the tourism system. This Progress in Tourism Management paper reviews and reflects on research publications in relation to this sector. It sets the wider research context and identifies the key management issues experienced at VAs. The paper identifies the limitations of current work in this field and establishes how factors such as ownership and visitor volume help to explain the complexities encountered in managing VAs. The paper then covers a set of themes to structure discussion of previous research activity and offers a model of factors involved in the effective management of VAs. The paper concludes with the development of a research agenda for VA researchers.     

Gazing upon the kingdom: An Audience Reception Analysis of a Televised Travelogue

This inquiry examines the meanings audiences attribute to an episode of the televised travelogue, No Reservations, which features the Middle East, specifically Saudi Arabia. The episode in question engages post 9/11 discourses but it also actively constructs Saudi Arabia as a lucrative travel destination. Drawing on reception theory, this paper examines the ways in which two interpretive communities, Saudi Arabian and American participants, render the touristic narrative endorsed by No Reservations intelligible through their (dis)engagement of 9/11 news media discourses. Although the two groups drew on different modes of reception, both highlighted the influence of post 9/11 discourses on their meaning making process. This exploratory study contributes to the discussion of the role enacted by tourism in mediating intercultural relations.     

Border resident perceptions of sanctions and tourism: A case study of North Korea

Sanctions have been increasingly used as a diplomatic practice among international actors. Although sanctions have offered important insights into the global tourism system, relevant understandings require further research endeavour. This study explores border resident perceptions of sanctions and tourism in the case of North Korea. It involves an analysis of in-depth interviews with residents of Dandong - the largest Chinese border city facing North Korea. The findings reveal that the economic and tourism development of both North Korea and Dandong are considered to be disrupted by sanctions. In addition to the perceived negative impacts brought by sanctions, the study also uncovers relevant positive impacts. Furthermore, it suggests that sanctions tend to be interpreted and evaluated by residents through short- and long-term perspectives. The study advances the emerging interdisciplinary progress of tourism and sanctions through unpacking and highlighting the influences of sanctions on residents and tourism of border city.