Resource Curse in Tourism Economies? An Investigation of China's World Cultural and Natural Heritage Sites

This paper empirically investigates the direct and indirect effects of tourism activity on economic growth in China's four major tourist cities with world cultural and natural heritage sites. Based on the resource curse hypothesis approach, we calculate the indirect effects of tourism on economic growth through four main transmission channels: Dutch disease effect, crowding out effect, price volatility and institutional quality. Empirical evidence from four major tourist cities from 2000 to 2010 suggests that heavy dependence on tourism resources appears to lead to Dutch disease effect; however, the effect is small and insignificant in the short term. The empirical results show that physical investment and human capital are important transmission channels through which tourism activity indirectly exerts more positive effects on economic growth. The prices volatility and economic openness play a positive but small and insignificant role in explaining tourism's indirect effect.     

Factors influencing residents’ subjective well-being at World Heritage Sites

This study aims to identify the factors influencing residents' subjective well-being (SWB) and examine the relative importance of each factor on the distinct components of residents' SWB in the heritage tourism context. The measurement was developed and validated using rigorous procedures. Five rounds of data collection have occurred in a span of two years at a World Heritage Site in China, resulting in 1018 valid responses. Data were analyzed and the results suggested that residents with higher economic status, sense of community, and social environment generally have higher SWB. Furthermore, residents' perceived high economic status and favorable social relations channel through residents’ SWB to bolster their support for tourism.     

The relationship between price paid and hotel review ratings: Expectancy-disconfirmation or placebo effect?

Whilst there is extant research focusing on the link between hotel reviews and pricing there is scant attention paid to the impact of pricing on hotel review ratings. This paper presents a large scale study based on a novel dataset of more than 44,000 guest review ratings linked to the prices paid for rooms of an European hotel group. Through applying a panel regression analysis we reveal that expectancy-disconfirmation is generally stronger than the placebo effect and higher prices have a negative effect on review ratings, not only when assessing perceived value for money but also when evaluating perceived quality. We identify the trip and guest characteristics which impact on the price-review relationship. Findings provide hotel managers with key quantitative information for simultaneously calibrating quality and revenue targets. Substantial implications include an integrated approach for segmentation as a route to better manage pricing, revenue optimization and reputation.     

The Monasteries of Putuoshan,China: Sites of Secular or Religious Tourism?

The article reports an analysis derived from a sample of 640 respondents visiting the Buddhist site of Putuoshan that is sacred to the Bodhisattva of Compassion, Avalokitesvara. Drawing on literature and observation over a 12-month period, the article adopts a fourfold designation of visitors: Xiankes, Sushi, Sightseers, and Cultural/Heritage Visitors. Three scales are developed and exploratory factor analysis supports distinctions between the clusters with reference to motives, activities and beliefs, and the categorization is supported by logistic regression analysis. The findings are discussed in the context of destination management with reference to two considerations—namely: (a) sites of religious importance often possess secular as well as religious significance; and (b) the numbers of tourists appear to be growing, thereby raising concerns of future negative tourism impacts.     

World Heritage Site: an effective brand for an archeological site?

This study examines whether branding archeological sites as World Heritage Sites (WHSs) will affect potential demand patterns. The study's research objectives are (1) to explore awareness of potential visitors to the brand and logo of WHS; (2) to investigate the effects of the designation on tourists' future behaviors; (3) to clarify whether the number of sites designated (3 versus 10) has an effect on future visitation patterns; and (4) to reveal possible relationships between the perception of a site as part of the world heritage and UNESCO's designation. This study commenced with an exploratory stage followed by administration of structured questionnaires focusing on inbound tourists to Caesarea, an archeological historical site in Israel. The findings indicate only moderate visitor awareness of the WHS title and logo, implying low brand equity as well as insignificant effects on future demand patterns. Moreover, visitors' willingness to pay (WTP) as well as overall motivation to visit seems to decline following the designation. However, visitors' perception of the site as world heritage is positively linked to WTP. The number of designated sites within a particular state is found to have a positive effect on future demand patterns. Based on the findings specific recommendations are offered.     

Cure-all or curse? A meta-regression on the effect of tourism development on poverty alleviation

The purpose of this study is to synthesize the overall effect size of tourism on poverty alleviation and to unveil underlying factors explaining the heterogeneity of this effect size across estimates. Using a rigorous meta-analysis based on 298 estimates extracted from 33 studies, we calibrate a combined effect size of −0.14 with a 95% confidence interval of [-0.23, −0.05], indicating that tourism moderately reduces poverty. A meta-regression demonstrates that the effect size of the tourism–poverty nexus is susceptible to several factors, such as poverty and tourism measures, focal countries’ development level, and endogeneity treatment. In particular, the results show that use of the Gini coefficient, a popular proxy for the poverty gap, can unexpectedly underestimate the negative effect size. Moreover, funnel plot and Galbraith plot demonstrate that researchers are apt to report a positive tourism–poverty nexus in the literature. Lastly, research and policy implications are provided.     

Too Much of a Good Thing? Visitor Congestion Management Issues for Popular World Heritage Tourist Attractions

World Heritage Sites (WHS) are often popular and primary attractions for a destination for many reasons, in particular the economic benefits they bring in terms of increased visitation and extension of stay. However, without active management to reduce negative impacts, such as congestion, both tourists and the host community can become caught up in a downward spiral of poor visitor experiences and degradation of World Heritage values. Accordingly, this paper examines the nature of congestion and its impact on visitor experience at two popular WHS attractions in Macao. It also provides some insights into Chinese outbound tourist behaviour and visitation patterns. These observations should be of interest to planners and site managers of popular World Heritage attractions elsewhere in the world as China begins to adopt mass international leisure travel.     

Exploring the effects of a ‘new’ listing of a UNESCO World Heritage Site: the case of Singapore Botanic Gardens

This study examines how the United Nations Education, Scientific and Cultural Organization World Heritage Site (WHS) listing impacts on push-pull factors, satisfaction and revisit intention. Data were collected on visitors to the Singapore Botanic Gardens before and after the WHS listing was awarded. The pre-listing and post-listing samples were compared and results revealed significant differences between the samples. Differences were observed for the importance of various push and pull factors as well as satisfaction and revisit intention. This study provides researchers and practitioners with greater insight into the effects of the WHS listing and recommends potential strategies for future marketing communications.     

A consumer-based model of authenticity: An oxymoron or the foundation of cultural heritage marketing?

This study examines the relevance and conceptualizations of the authenticity concept in cultural tourism from the managerial standpoint. We propose a consumer-based model in which authenticity is a key mediating construct between cultural motivation and loyalty. The model is empirically examined by means of a survey conducted on 25 Romanesque heritage sites in four European countries. A confirmatory factor analysis and structural equation modeling were performed using LISREL 8.72. The results indicate that cultural motivation is an important antecedent of both object-based and existential authenticity, which in turn influence tourist loyalty. Theoretical, managerial and marketing implications of authenticity are discussed, showing that the consumer-based perspective can transcend some 'irreconcilable tensions' related to this concept.     

World Heritage: Exploring the Tension Between the National and the ‘Universal’

The complex issues of conservation, politics, tourism management and ownership have emerged as critical issues within the World Heritage debate and specifically within heritage tourism research. Within this context, this paper focuses on issues of ownership and belonging and argues that there exists a link between the conceptual inconsistencies inherent in the World Heritage idea and the tensions between the national and the ‘universal’ evident at a number of World Heritage Sites. That is, heritage sites that are deemed to be of ‘outstanding universal value’ and are bestowed with the World Heritage accolade are consequently no longer expected to be perceived as symbols of particular national identities, but as heritage belonging to all humankind. This, of course, provokes a series of debates over the issues of ownership and belonging of such heritage, namely between the national and the ‘universal’ suggesting that it is possible to perceive World Heritage as synonymous with contested heritage. The paper explores these issues of ownership and focuses on the Acropolis, symbol of the World Heritage idea, as a case study utilising an exploratory semiotic analysis of the promotional material released by the Greek National Tourism Organisation over the last five years.     

Delightful tourism experiences: A cognitive or affective matter?

There are many times that we, as tourist consumers, have been more than satisfied. We have been delighted with the product or service received. However, do we know the factors which affect our delight as customers? Are they affective or cognitive factors? The objective of this article is to empirically identify delighted consumers and the factors associated with these memorable tourist experiences when the threshold of satisfaction is exceeded. To this end, the authors used structural equation modelling to test a model based on a sample of 400 tourists obtained through a survey.The findings revealed that a consumer's positive affective state of delight seems to be affected largely by cognitive-affective antecedents. Specifically, the cognitive dimension encompasses three main factors of the tourist service: the customer-service interaction, the staff and the availability of the service. However, the tourist's happiness, as the main affective dimension, is also emphasised.     

The effect of China's open-door tourism policy on Taiwan: Promoting or suppressing tourism from other countries to Taiwan?

This study employs an extended gravity model to analyse the complementarity or competitiveness relationship of the number of inbound tourists and corresponding tourism revenue between China and 19 other nations under the implementation of China's Open-door Tourism Policy to Taiwan in 2008. A simulation for 2018–2021 demonstrates the sustained impact of this policy. The results show that the number of tourists to Taiwan from China reached its peak in 2015 at 41% and will decrease to 9% by 2021. The corresponding tourism revenue will decrease from 49% to 11% over the same period. The results also show that if the number of tourists from China remains above 836,772, the number of tourists from Japan, Hong Kong, Australasia, North America, and Europe will still increase. However, the number of tourists from South Korea and South and Southeast Asia will increase continuously regardless of tourists from China, even far below 836,772.     

The effects of community factors on residents’ perceptions toward World Heritage Site inscription and sustainable tourism development

Using partial least squares-structural equation modeling, we analyzed data from 410 questionnaires completed by a sample of residents from the vicinity of the George Town World Heritage Site (WHS), Malaysia, to investigate the effects of community factors on residents’ perceptions and support for WHS conservation and tourism development. To conceptualize these relationships, we developed a framework based on social exchange theory (SET) and previous empirical evidence. While community attachment, cultural attitudes, community involvement, and community gain had positive effects on residents’ perceptions, the effects of community members’ gain and status consistency were particularly strong. Our results suggest that perceptions strongly influence support for WHS conservation and tourism development. Having examined a number of new resident perception factors, this study makes a significant theoretical and methodological contribution to the tourism and resident perception literature. Furthermore, this study has practical implications for future sustainable community development in the George Town WHS.     

What contributes to convention attendee satisfaction and loyalty? A meta-analysis

The significant economic contribution and other positive impacts of the convention industry make it imperative to understand the factors that influence attendees' satisfaction and generate repeat attendance, which is loyalty. A meta-analysis of the convention literature revealed that networking and education are the top contributors to attendee satisfaction. Interestingly, the findings suggest that convention environment is more important for loyalty than satisfaction, whereas destination image is relatively unimportant for either outcome. Perception of service quality is more important than value for both satisfaction and loyalty. The meta-analysis confirmed that there is a strong relationship between attendee satisfaction and loyalty.     

Helpful or harmful? A double-edged sword of emoticons in online review helpfulness

Emoticons are graphic demonstrations of facial expressions. They have become a common and easy-to-use tool for online users to express ideas or feelings. Earlier research highlights the importance of emoticons in computer-mediated communications. However, limited attention has been given to the use of emoticons in online reviews. Using the Cognitive Tuning Theory as the backbone, we attempt to examine how emoticons in online reviews influence review helpfulness. One lab experiment with restaurants as the context and one empirical study with data of 4870 hotel reviews from Facebook business pages were conducted. The hypotheses were assessed via multilevel regression analysis using R programming language. Results indicate that positive emoticons enhance review helpfulness when the review is narrative-based and negative emoticons increase review helpfulness when the review is list-based. Processing fluency serves as the underlying mechanism. We discuss theoretical and practical implications.     

A Railway ‘Route’ as a Linear Heritage Attraction: The Hijaz Railway in the Kingdom of Saudi Arabia

The Hijaz Railway was constructed in the early part of the 20th century to link the Levant with Islam's Holy cities of Madinah and Makkah. The railway was never completed beyond Madinah and its operational life was cut short by World War I, never to be revived again. The significance of the railway lies not only in the technical, military and religious importance of the track, but also in the ‘route’ which is closely linked to a number of historic pilgrim and trade routes, including that used by the Frankincense traders. Although a few sections of the railway have survived in Syria and Jordan, in Saudi Arabia the track bed today remains only a palimpsest in the desert landscape. Most of the railway buildings lie abandoned, with the exception of several centres where the buildings have been restored. This paper considers the potential role of the Hijaz Railway as a ‘cultural route’ in stimulating heritage tourism in Saudi Arabia. In doing so the paper considers how the physical remains of the railway can be used as an anchor for the preservation and interpretation of the Islamic and pre-Islamic cultural heritage of the route. Considerations include focusing on clusters as primary and secondary nodes for tourism activity that will support an incremental development approach while preserving the integrity of the railway and its route within a landscape setting.     

‘A Whole New World’: Mothers' Technologically Mediated Leisure

This study explored the roles of an online social networking site called Momstown.ca as a form of technologically mediated leisure in mothers' experiences of online connections. Active interviews with 22 members of Momstown.ca revealed that mothers encounter limiting ideologies of motherhood reinforced through the separation of the public and private spheres. This separation constructs mothers' experiences as less visible, less socially relevant, and confined within private spaces. Through mothers' technologically mediated leisure, the public and private spheres were blurred and ideologies of motherhood were both reinforced and resisted. Mothers demonstrated distinct social dynamics through their mediated leisure suggesting the cyberfeminist potential for transformations in public discourse and private practice that may uniquely contribute to alleviating the contemporary challenges of mothers' increased social isolation and an anxiety-inducing culture.