职业认同与组织认同关系研究

在分析组织认同和职业认同概念的基础上,着重从个体特征和组织环境层面分析组织认同与职业认同的影响因素,从环境评估-情绪反应-应对行为的逻辑路径出发,论证职业认同与组织认同之间的相互关系,建立职业认同与组织认同关系的理论模型,旨在为组织管理者提升成员的组织认同提供新的思路和途径。     

Identity,Ethnicity and Gender: Using Narratives to Understand their Meaning in Retail Shopping Encounters

This paper examines the ways in which two women (Sweetie and Desiree) experience a dissatisfying retail encounter. Citing data derived from memory-work methodology, we illustrate how stories can be used to gain a detailed insight into the complexity of consumption experiences and give voice to women consumers. By allowing women to write about, and critically reflect on their experiences, we show how consumers attach meaning to retail encounters and how we, as researchers can offer alternative interpretations of consumer behavior to those commonly reported in the literature. In this paper we use memories of "nasty" retail encounters to illustrate how social constructs related to identity, such as ethnicity and gender, have meaning in shopping experiences. Because of the new understandings possible via this method, we argue for using reflexivity in our research and analyses informed by feminism.     

Gender after gender: fragmentation,intersectionality, and stereotyping

ABSTRACT

This special issue on gender, markets, and consumption follows another special issue on gender and identity that appeared in 2003 in CMC. Fifteen years later, gender still represents a spirited field of confrontation. Seven articles emerged from the reviewing process, and contribute to three main themes: (1) refined representations of gender, which are fine-tuned to contemporary market and societal changes; (2) transformative contributions sharpening understanding of what gender inequalities are and how to contrast them through consumption and markets; and, (3) critical perspectives on gender, which stimulate societal as well as subjective undoing of gender.     

职场身份建构及其管理研究述评

在非连续性和无边界职业生涯越来越普遍的背景下,职场身份建构是有效应对和管理频繁出现的职场身份变动的一种主动性策略。文章在明晰职场身份建构内涵与特征的基础上,剖析了职场身份建构的价值诉求、个体与情境影响因素,并发展了一个职场身份建构的综合管理模型,最后指出了职场身份建构及其管理的未来研究方向。     

Criminal Identity Deception and Deception Detection in Law Enforcement

Criminals often falsify their identities intentionally in order to deter police investigations. In this paper we focus on uncovering patterns of criminal identity deception observed through a case study performed at a local law enforcement agency. We define criminal identity deception based on an understanding of the various theories of deception. We interview a police detective expert and discuss the characteristics of criminal identity deception. A taxonomy for criminal identity deception was built to represent the different patterns that were identified in the case study. We also discuss methods currently employed by law enforcement agencies to detect deception. Police database systems contain little information that can help reveal deceptive identities. Thus, in order to identify deception, police officers rely mainly on investigation. Current methods for detecting deceptive criminal identities are neither effective nor efficient. Therefore we propose an automated solution to help solve this problem.     

Gender differences in full-time self-employment

This analysis reveals interesting gender differences in full-time self-employment. Women who choose full-time self-employment have personal characteristics that are less highly valued in the marketplace than women who work full-time in wage-and-salary employment. The reverse is true for men. It is unclear whether the gender gap in self-employment income is the result of different supply decisions made by women, or greater constraints and/or discriminatory elements faced by women. There is some suggestion that women may place a higher value on nonwage aspects of self-employment than men do.     

The Nature and Management of Ethical Corporate Identity: A Commentary on Corporate Identity,Corporate Social Responsibility and Ethics

In this paper we open up the topic of ethical corporate identity: what we believe to be a new, as well as highly salient, field of inquiry for scholarship in ethics and corporate social responsibility. Taking as our starting point Balmer’s (in Balmer and Greyser, 2002) AC²ID test model of corporate identity – a pragmatic tool of identity management – we explore the specificities of an ethical form of corporate identity. We draw key insights from conceptualizations of corporate social responsibility and stakeholder theory. We argue ethical identity potentially takes us beyond the personification of the corporation. Instead, ethical identity is seen to be formed relationally, between parties, within a community of business and social exchange. Extending the AC²ID test model, we suggest the management of ethical identity requires a more socially, dialogically embedded kind of corporate practice and greater levels of critical reflexivity. John M. T. Balmer is Professor of Corporate Brand/Identity Management at Bradford University School of Management. His research focuses on a range of corporate-level marketing issues and has a particular interest in the management of corporate brands and identities. His work has been published in leading journals such as California Management Review and Long Range Planning. With Stephen Greyser he co-authored Revealing the Corporation (Routledge, 2003). Kyoko Fukukawa is a lecturer in marketing at Bradford University School of Management and holds a Ph.D. from University of Nottingham, UK. Her research interests include ethical decision-making in consumption and business practices; corporate social responsibility (CSR) of MNCs concerning their policies and strategic communication; and CSR and corporate branding. Her publications appear in Journal of Business Ethics, Journal of Corporate Citizenship and others. Edmund R. Gray is Professor and Chair in the Department of Management at Loyola Marymount University. He is author or co-author of five textbooks and numerous scholarly articles. He holds a Ph.D. from UCLA. His research interests centre around issues of corporate identity, corporate social responsibility and environmental sustainability. Currently, he is conducting research on entrepreneurial firms with environmental/social goals that are an integral part of their mission.     

流动儿童歧视、社会身份冲突与城市适应的关系

采取整群抽样法在北京城区一所打工子弟学校、二所公立学校选取小五-初二年级的流动儿童415名进行问卷调查,采用个体歧视知觉问卷、社会身份冲突问卷、城市适应问卷探讨歧视、社会身份冲突、城市适应三者的关系。歧视会负向影响流动儿童城市适应状况;歧视会正向影响社会身份冲突;社会身份冲突会负向影响流动儿童城市适应状况;社会身份冲突在歧视与城市适应中的心理适应维度之间起中介作用。     

店铺自我认同概念界定与测量的探索性研究

商业集聚内的许多小店铺以自己的经营理念来组织备货,将店铺信息传递给消费者,在这一经营过程中,零售商店铺自我认同起着重要作用。但是,店铺自我认同的概念和测量问题几乎还没有学者研究。文章借鉴品牌自我认同的概念,将店铺作为一种品牌,界定了店铺自我认同的概念,明晰了店铺自我认同和店铺印象的关系,并对店铺自我认同这一构念进行了初步的测量。     

认同性接受心理与品牌传播

本文通过对受众接受心理的特点分析,提出认同感是受众在选择接收信息时的首要条件。要树立品牌、推广品牌、延续品牌,就必须把握受众心理,品牌传播贴近受众情感,满足受众需求。     

Gender identity and brand incongruence: when in doubt,pursue masculinity

Gender identity is the extent to which an individual identifies with masculine or feminine personality traits. Sex roles in Western societies continue to evolve, so this research examines the developing relationship between gender identity and consumer responses to gendered branding. Grounded in self-congruency theory [Sirgy, M. J. (1982). Self-concept in consumer behavior: A critical review. Journal of Consumer Research, 9, 287–300], the present research reports an experiment that supports a congruence relationship between gender identity and brand response. Masculine consumers prefer masculine brands. The results also show incongruent brand rejection where masculine consumers react negatively to feminine brands although feminine consumers are more accepting of masculine brands. Further, the results suggest that gender identity is a more effective dimension for customer segmentation than biological sex. Overall, the results suggest that masculine brands are more effective than other gendered brand profiles for masculine, feminine, and androgynous consumers.     

Gender differences in new brand name response

Conventional guidelines for naming new products overlook possible individual-level differences that may affect response to new brand names. This research draws on sound symbolism theory to investigate whether gender affects response to new brand names. Specifically, two studies are conducted to examine whether females respond more favorably than males to brand names with front vowels and whether males respond more favorably than females to brand names with back vowels. Results indicate that gender is associated with brand name response and that the gender asymmetries appear to be more pronounced in product categories where masculinity–femininity is a more salient product attribute. An implication is that gender targeting can be facilitated through the use of particular letters in brand names.

Enrichment for retail businesses: How female entrepreneurs and masculine traits enhance business success

Studies indicate that more male entrepreneurs are pursuing business ventures than their female counterparts. Latterly, there has been increased research interest in female entrepreneurs and their positive contribution to the retail economy. The main purpose of this study was to examine how some specific masculine traits can be enculturated into individuals (i.e. female entrepreneurs). The study also reviewed literature that discussed reasons which hinder female entrepreneurs in the retail world. The reasons range from being risk averse, being too agreeable and being overly anxious about failure. Through qualitative research exploration of female entrepreneurs, semi-structured interviews were undertaken to examine and understand their experiences. Themes which emerged from questioning the ten female entrepreneurs enabled the researcher to construct a theoretical framework. Analysis of the content findings showed that female entrepreneurs were indeed willing to adopt specific masculine traits. The result of this investigation is that through implementing specific masculine traits, female entrepreneurs have greater chances of success in their retail businesses. Although the research presented valid findings regarding the benefits of masculine traits on the retail industry, the research was limited by the sample size and the location of the research. This contribution remains unique in the way that it provides valuable information to the retail industry about the process of overcoming failure through enculturating masculine traits into female entrepreneurs.     

Corporate Identity,Ethics and Reputation in Supplier–Buyer Relationships

Multi-national corporations (MNCs) have been criticised for not behaving ethically in some situations, which could have a negative effect on their reputation. This study examines the ethics of a large MNC in its relationship with its suppliers. A brief literature review of corporate identity, business ethics and buyer–supplier relationships is undertaken. The views and perceptions of the buying staff and the suppliers to a large South African MNC are obtained and discussed. The results indicate that this MNC has a good corporate reputation among both its suppliers (an important stakeholder) and its own buying department. The existence and implementation of formal codes of ethics was found to be a necessary, but not sufficient condition for good ethical practice. Candid relationships with suppliers emerged as a second and important factor. Ethical perceptions of buyers by suppliers are driven by the management of corporate identity, through the elements of ethical standards and candid relationships. We present a model of corporate identity/reputation in Buyer–Supplier Relationships. Michael Bendixen is a Professor of Research Methodology and Statistics at the H. Wayne Huizenga School of Business at Nova Southeastern University, Florida. His research interests include business ethics, governance and culture. His articles have appeared in the European Journal of Marketing, Industrial Marketing Management, Journal of Business Research, Journal of International Business Studies and Journal of Marketing Management amongst others. Russell Abratt is a Professor of Marketing at the H. Wayne Huizenga School of Business at Nova Southeastern University, Florida. His research interests include corporate identity management and business ethics. His articles have appeared in the Journal of Business Ethics, Journal of Business and Psychology, European Journal of Marketing, Journal of Marketing Management, Industrial Marketing Management, and Business Horizons amongst others.     

The role of gender identity in explaining sex differences in business owners' career satisfier preferences

This study examines how gender identity explains what male and female business owners look for from their careers. Results suggest that gender identity, represented by the dimensions of masculinity and femininity, serves as a cognitive mechanism that contributes to sex differences in business owners' career satisfier preferences. Masculinity mediates the relationship between sex and preferences for status-based satisfiers. Femininity mediates the relationships between sex and preferences for employee relationship satisfiers and contribution to society satisfiers. These results support the view that entrepreneurship is a gendered process and that incorporation of a feminine perspective into entrepreneurial theories and research is needed.     

Gender,fashion consumer group,need for touch and Korean apparel consumers' shopping channel preference

Shopping preferences are affected by the culture in which an individual grows up as well as by individual differences in consumers such as differences in gender, fashion leadership and need for touch. The current study examined the influence of consumers' need for touch and fashion leadership on preference for shopping outlets (e.g. touch and non‐touch shopping channels) between genders and within a particular culture. The purpose of this study was to examine gender, fashion consumer group, need for touch and Korean apparel consumers' shopping channel preference. Participants were a convenience sample of 262 Korean college students who were recruited in Changwon, South Korea. A questionnaire was compiled that included a request for demographic information, the Need For Touch scale, the Measure of Fashion Innovativeness and Opinion Leadership, and items assessing preference for touch and non‐touch shopping channels for clothing. Women and men did not differ in overall need for touch or instrumental need for touch. Fashion change agents and fashion followers did not differ in their preference for touch and non‐touch shopping channels. Preference for touch shopping channels was more greatly affected by variables such as need for touch, gender, and fashion innovativeness and opinion leadership than preference for non‐touch shopping channels. Preference for non‐touch shopping channels was virtually unaffected by the variables examined in the current study. Implications for theory and research are provided.     

品牌识别的动态管理

品牌识别有品牌精髓、品牌核心识别和品牌延伸识别。在保持品牌核心价值持续稳定的前提下,应对品牌的核心识别,特别是延伸识别进行适度的调整,以适应消费者需求的变化,即品牌识别必须进行动态管理。品牌识别动态管理的内容主要包括调整时机的选择、调整内容的决策和调整方法的应用。